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Topic: Sweet Success Takes Flight for Southwest Airlines Section: Celebrate a Sweet Success Taking Flight Sweet Success Takes Flight for Southwest Airlines As the sun begins to rise in the skies over Austin, Southwest Airlines begins a new chapter in its storied history. Last year, the airline lost $1.4 billion; however, this year, the company has announced plans to reduce costs by $500 million and return to profitability. The success of this restructuring is the culmin
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It was 2014, and the sky was as bright and cloudless as any day could get in Dallas, Texas. The airline industry was in dire straits. Low fuel prices were cutting into airfare revenue. Expansion was becoming costly. Southwest Airlines was a small company with an outsize ambition. As the leader in the U.S. Airline industry, it had to reinvent itself from an unsexy budget carrier to an airline that customers wanted to fly. Customers saw it, and Southwest saw a
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