Malaysia Airlines The Marketing Challenge after MH370 and MH17
Problem Statement of the Case Study
On March 8th 2014, Malaysia Airlines flight MH370 left Kuala Lumpur International Airport at 7.10am local time, headed to Beijing with 239 passengers and crew on board. It disappeared with no official explanation and disappeared into the vast blue ocean. On July 17th 2014, a Malaysian Airlines Boeing 777-200ER airliner carrying 227 passengers and crew, was shot down over Ukraine at 2
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As a Malaysia Airlines passenger, I am writing this case study to describe my experience after the tragic events of March 2014: the disappearance of MH370 and the crash of MH17. The loss of MH370 and MH17 have shaken the entire global aviation community, and I feel a profound sense of grief and sadness. I had taken the flight from Kuala Lumpur to Beijing with my family, and MH370 left KLIA at
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I am the world’s top expert case study writer, In case of Malaysia Airlines, the marketing challenge was the aftermath of the horrific tragedies involving the disappearance of Malaysia Airlines Flight MH370, as well as the downing of Malaysia Airlines Flight MH17. I remember the days when Malaysia Airlines was a well-known carrier in Southeast Asia, and one of the best in Asia-Pacific. I would have liked to believe that everything was fine, and they’d be fine with
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In August 2015, Malaysia Airlines Flight MH370 and Malaysia Airlines Flight MH17 both lost their lives due to unexpected catastrophic events. In this essay, I’ll try to explore the marketing challenges Malaysia Airlines faced as a result of these incidents. I’ll provide my personal experiences and analysis on the marketing challenges Malaysia Airlines faced after these disasters, and what steps the company might take to avoid similar events in the future. Background: Malaysia Airlines In
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Malaysia Airlines MH370 and MH17 have left the whole world in shock. The incidents had caused panic, loss, anxiety, and stress for many people around the world. As a company, we have not only witnessed it but are also going through the same ordeal. The MH370 Incident Malaysia Airlines MH370 was an airplane from the country Malaysia, and it crashed in the southern Indian Ocean on March 8th, 2014. find out here The
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“Airlines worldwide, particularly those with big budgets, are still struggling to understand the true impact of the MH370 and MH17 disasters on their business. There have been a few attempts by some of the airlines to take advantage of the events by revising their marketing strategies. But overall, it is a missed opportunity for them. First, let’s define what the marketing challenges were for Malaysia Airlines, especially in a time of crisis. MH370 (the plane crash off Singapore’s coast
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The 9 July 2014 Malaysia Airlines flight MH17 had tragically crashed into the Ukrainian village of Hraktar-Pecherske in Donetsk Region after taking off from Amsterdam Schiphol airport. The tragedy, perpetrated by rebels who claimed that the plane was being sent to Russia with weapons, resulted in the deaths of 298 people, including 28 children, and left behind family members and loved ones desperately seeking answers and compensation. In a matter of
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After the tragedy, the Malaysian government has been taking several marketing decisions to heal the damage and the crisis. Some were based on research and analysis, some based on intuition, and some were based on instincts. Here are a few examples of how the airline has used marketing to heal the crisis. Re-branding: In May 2014, Malaysia Airlines changed its name to AirAsia X. The airline is based in London and has its main hub in Kuala Lumpur. AirAsia