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Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Online Case Analysis

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Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Solution & Analysis


Intro

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Help is presently one of the most significant food cycle worldwide. It was established by Henri Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh in 1866, a German Pharmacist who initially launched "Farine Lactee"; a mix of flour and milk to decrease and feed babies death rate. At the exact same time, the Page brothers from Switzerland also discovered The Anglo-Swiss Condensed Milk Company. The two became competitors at first however later combined in 1905, leading to the birth of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh.

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is now a global business. Unlike other multinational companies, it has senior executives from various countries and attempts to make choices thinking about the whole world. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Solution currently has more than 500 factories worldwide and a network spread throughout 86 nations.

Purpose

The function of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Corporation is to improve the quality of life of people by playing its part and providing healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh envisions to establish a trained workforce which would help the company to grow.

Mission.

Nestlé's objective is that as presently, it is the leading company in the food market, it thinks in 'Excellent Food, Great Life". Its mission is to supply its customers with a variety of options that are healthy and finest in taste also. It is concentrated on providing the best food to its consumers throughout the day and night.

Products.
Executive Summary
Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh has a wide variety of items that it provides to its customers. In 2011, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh was noted as the most gainful organization.

Goals and objectives.

• Bearing in mind the vision and mission of the corporation, the company has set its goals and objectives. These goals and goals are noted below.
• One goal of the business is to reach zero land fill status.
• Another objective of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is to waste minimum food during production. Usually, the food produced is wasted even before it reaches the consumers.
• Another thing that Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is working on is to improve its packaging in such a method that it would help it to reduce the above-mentioned problems and would likewise ensure the delivery of high quality of its items to its customers.
• Meet international requirements of the environment.
• Build a relationship based on trust with its customers, service partners, staff members, and federal government.

Vital Concerns.

Just Recently, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Company is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The nation is investing more on mergers and acquisitions to support its NHW strategy. Nevertheless, the target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may lead to the declined profits rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Method, Vision and Goals.

The current Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh strategy is based upon the idea of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing modification in the consumer choices about food and making the food things much healthier worrying about the health concerns.

The vision of this strategy is based on the secret approach i.e. 60/40+ which simply means that the products will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The products will be manufactured with extra dietary worth in contrast to all other items in market getting it a plus on its nutritional content.

This technique was embraced to bring more nutritious plus tasty foods and beverages in market than ever. In competitors with other business, with an objective of maintaining its trust over clients as Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Company has actually gained more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by using PESTLE analysis, given in Exhibition A. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh works under the policies and rules directed by government and food authority. The business is more focused on its product or services to ensure about the item quality and security. This analysis will assist in understanding environment of external market in the worldwide food and drink markets. (Parera, 2017).

Political.
Swot Analysis
Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is significantly supported by Government to meet all the criteria of requirements like acts of health and security. In efforts to produce great food, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Help is altering the requirements of food and drink manufacturing.

Economic.

Initiation of business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Company in U.S. is growing year by year with variable products launch especially concentrating on the nutritional food for infants.

Social.

The social environment keeps on changing with regard to time like the attitude of the customer along with their lifestyles. Any product or service of any company can not achieve success till the business is not worried about the living system of the consumer. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is taking measures to fulfill its objectives as the world is in search of yummy and healthy food.

Technological.

In the advancement of service, strategic procedures are rather obligatory. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is one of the top famous international firm and by time it buys different departments to take its items to new level. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is investing more on its R&D to make its products healthier and healthy supplying consumers with health advantages.

Legal.

There is no such effect of legal factors of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh as it is more concerned over its laws and regulations.

Environmental

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh, in regards to environmental effect is dedicated to operate in environmentally friendly environment with preservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the manufacturing of bigger number of items there may be a hazard.

Competitive Forces Analysis (Porter's 5 Forces Model).

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Analysis has acquired a number of business that helped it in diversification and growth of its product's profile. This is the thorough explanation of the Porter's design of five forces of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Business, given up Display B.

Competitiveness.

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is one of the leading business in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is running well in this race for last 150 years. The competition of other companies with Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food industry. Just a few entrants succeed in this industry as there is a requirement to comprehend the consumer need which needs time while recent competitors are aware and has advanced with the consumer commitment over their products with time. There is low threat of brand-new entrants to Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh as it has quite big network of distribution worldwide dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Analysis owes the largest share of market needing greater number of supply chains. In action, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh has likewise been worried for its suppliers as it thinks in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the buyers due to terrific competitors. Switching cost is rather low for the customers as many companies sale a number of similar items. This seems to be a fantastic risk for any business. Thus, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Solution makes sure to keep its clients satisfied. This has led Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh to be among the loyal business in eyes of its purchasers.

Danger of Substitutes.

There has actually been an excellent hazard of alternatives as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that some of its items are not safe to use resulting in the decreased sale. Thus, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh began highlighting the health advantages of its items to cope up with the replacements.

Rival Analysis.

It has actually become the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh brings in regional costumers by its low expense of the product with the regional taste of the items keeping its first location in the global market. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Analysis company has about 280,000 workers and functions in more than 197 countries edging its rivals in lots of regions.

Keep in mind: A brief comparison of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh with its close rivals is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibition F.

Strengths.

• Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh has an experience of about 140 years, making it possible for company to much better carry out, in numerous situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Market.
• Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh has more than 2000 brands, which increase the circle of its target consumers. These brand names include infant foods, pet food, confectionary items, beverages and so on. Famous brands of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh consist of; Maggi, Kit-Kat, Nescafe, etc.
• Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Help has big amount of costs on R&D as compare to its competitors, making the business to launch more ingenious and healthy items. This development provides the company a high competitive position in long term.
• After embracing its NHW Strategy, the company has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh.
• Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is a popular brand name with high customer's commitment and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of various new brand names of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh.
Weaknesses.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather various. It will take long to change the perception of individuals ab out Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh as a business offering healthy and healthy items.

Opportunities.

• Presenting more health associated items allows the company to capture the market in which customers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Hence expanding the market towards establishing countries can boost the Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Analysis consumers. Instructors can recommend their trainees to buy Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh items.

Threats.

• Financial instability in countries, which are the potential markets for Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh, can develop a number of problems for Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh.
• Shifting of products from regular to much healthier, results in extra expenses and can lead to decrease business's revenue margins.
• As Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain issues.

Division Analysis

Market Segmentation

The market division of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Solution is based on 4 aspects; age, gender, profession and income. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh produces numerous products related to children i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh items are quite inexpensive by practically all levels, however its significant targeted customers, in terms of income level are middle and upper middle level clients.

Geographical Division

Geographical division of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Study Help is made up of its existence in nearly 86 nations. Its geographical segmentation is based upon two main elements i.e. average earnings level of the customer along with the environment of the area. Singapore Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Company's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic division of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh is based upon the character and life style of the client. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh 3 in 1 Coffee target those customers whose life design is rather busy and do not have much time.

Behavioral Segmentation

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Analysis behavioral segmentation is based upon the attitude understanding and awareness of the client. Its extremely healthy items target those consumers who have a health mindful mindset towards their usages.

VRIO Analysis

The VRIO analysis of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Company is a broad variety analysis supplying the company with a possibility to get a practical competitive advantage against its rivals in the food and drink market, summed up in Display I.

Belongings

The resources used by the Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh company are important for the company or not. Such as the resources like finance, human resources, management of operations and professionals in marketing. This are some of the crucial important elements of for the identification of competitive advantage.

Uncommon

The valuable resources made use of by Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh are expensive or even uncommon. , if these resources are commonly discovered that it would be easier for the competitors and the new competitors in the industry to effortlessly move in competitors.

Replica

The imitation procedure is pricey for the rivals of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Solution Company. It can be done only in 2 various strategies i.e. item duplication which is produced and produced by Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Company and introducing of the alternative of the items with changing cost. This increases the danger of disturbance to the recent structure of the market.

Organization

This component of VRIO analysis deals with the compatibility of the company to position in the market making productive usage of its valuable resources which are hard to imitate. Regularly, the development of management is absolutely based on the company's execution technique and team. Hence, this polishes the skills of the company by time based upon the decisions made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and enable the business to more invest in R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indication also shows a green light to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio posture a risk of default of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh to its investors and could lead a declining share rates. For that reason, in terms of increasing financial obligation ratio, the firm should not spend much on R&D and should pay its current debts to reduce the danger for investors.

The increasing threat of investors with increasing financial obligation ratio and declining share costs can be observed by huge decrease of EPS of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Solution stocks.

The sales growth of company is likewise low as compare to its acquisitions and mergers due to slow perception structure of customers. This sluggish growth likewise prevent business to more invest in its mergers and acquisitions.( Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Charts given up the Exhibitions D and E.

TWOS Analysis.

2 analysis can be used to obtain different techniques based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given in Display H.

Methods to make use of Opportunities utilizing Strengths.

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Analysis must introduce more innovative products by large quantity of R&D Costs and acquisitions and mergers. It could increase the marketplace share of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh and increase the earnings margins for the business. It might also provide Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh a long term competitive advantage over its competitors.

The international expansion of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh ought to be focused on market catching of establishing nations by growth, attracting more customers through client's commitment. As establishing nations are more populated than developed nations, it could increase the client circle of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh.

Techniques to Get Rid Of Weaknesses to Make Use Of Opportunities.

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Help needs to do careful acquisition and merger of companies, as it might impact the consumer's and society's understandings about Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh. It must combine and get with those business which have a market credibility of nutritious and healthy business. It would enhance the understandings of customers about Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh.

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh should not just spend its R&D on development, rather than it must also focus on the R&D costs over examination of expense of numerous healthy products. This would increase cost effectiveness of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to get rid of dangers.

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh should move to not just establishing but likewise to industrialized nations. It should expand its circle to different nations like Unilever which runs in about 170 plus nations.

Strategies to conquer weak points to avoid dangers.

Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Analysis ought to wisely control its acquisitions to prevent the danger of misconception from the consumers about Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh. This would not just improve the perception of consumers about Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh but would also increase the sales, revenue margins and market share of Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh.

Alternatives.

In order to sustain the brand in the market and keep the client intact with the brand, there are 2 options:.

Alternative: 1.

The Company must spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total properties of the business, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it fails to implement its method. Nevertheless, amount spend on the R&D might not be revived, and it will be considered completely sunk expense, if it do not provide prospective outcomes.
3. Investing in R&D offer sluggish growth in sales, as it takes long time to introduce an item. Nevertheless, acquisitions supply quick outcomes, as it provide the company already established product, which can be marketed right after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the company to face misconception of consumers about Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh core worths of healthy and nutritious items.
2. Big spending on acquisitions than R&D would send a signal of company's inefficiency of establishing innovative products, and would outcomes in customer's frustration.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making company unable to present brand-new ingenious items.

Option: 2

The Business needs to invest more on its R&D rather than acquisitions.

Pros:

1. It would enable the business to produce more ingenious items.
2. It would provide the business a strong competitive position in the market.
3. It would enable the business to increase its targeted consumers by presenting those items which can be used to an entirely brand-new market sector.
4. Innovative products will offer long term advantages and high market share in long term.

Cons:

1. It would decrease the profit margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would affect the business at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which might offer an unfavorable signal to the investors, and could result I decreasing stock costs.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.

Pros:

1. It would enable the company to introduce brand-new innovative items with less risk of converting the spending on R&D into sunk expense.
2. It would offer a positive signal to the financiers, as the overall properties of the company would increase with its substantial R&D spending.
3. It would not affect the profit margins of the company at a large rate as compare to alternative 2.
4. It would supply the company a strong long term market position in terms of the company's overall wealth in addition to in regards to ingenious products.

Cons:

1. Danger of conversion of R&D spending into sunk cost, greater than option 1 lower than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Intro of less variety of ingenious items than alternative 2 and high variety of innovative products than alternative 1.

Suggestion

With the deep analysis of the above options, it is advised that the business ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present innovative and new products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share rates as well, as investors want to invest more in companies with substantial R&D spending and increase in the total worth of the company.

Action and implementation Strategy

Strategy can be implemented efficiently by establishing particular short term as well as long term plans. These strategies could be as follows;

Short-term Plan (0-1 year).

• Under the short-term plan Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Analysis need to perform numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create the majority of its revenue.
• Examine the existing target audience as well as the marketplace sector which is not consist of in the business's circle.
• Evaluate the current monetary data to determine the amount that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount ought to be invested in R&D.

Mid Term Plan (1-5 years).

• Obtain those companies in which the company has prospective experience to handle. Acquire most favorable organizations with a strong commitment to health, to build the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh values and vision and to avoid possible threat of sunk expense.

Long Term Plan (1-10 years).

• Obtain companies with health along with taste aspect, as the base for the Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh as a business producing healthy products has been built under midterm plan and now the company might move towards taste factor as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.

Conclusion.
Recommendations
Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh has actually stayed the top market gamer for more than a years. It has actually institutionalized its strategies and culture to align itself with the marketplace modifications and consumer behavior, which has eventually allowed it to sustain its market share. Though, Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh has actually established considerable market share and brand name identity in the urban markets, it is suggested that the business needs to focus on the rural areas in regards to developing brand equity, awareness, and commitment, such can be done by developing a particular brand allowance technique through trade marketing tactics, that draw clear distinction in between Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh Case Solution products and other competitor items. Baring Private Equity Partners India Limited Banking Services For The Poor In Bangladesh should take advantage of its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand equity for freshly introduced and already produced products on a higher platform, making the reliable usage of resources and brand name image in the market.