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Biodesign For The Underserved Case Study Solution and Analysis


Biodesign For The Underserved is presently one of the biggest food chains worldwide. It was established by Henri Biodesign For The Underserved in 1866, a German Pharmacist who first introduced "Farine Lactee"; a combination of flour and milk to decrease and feed babies death rate.

Biodesign For The Underserved is now a transnational company. Unlike other international business, it has senior executives from various countries and attempts to make decisions thinking about the whole world. Biodesign For The Underserved Case Study Help presently has more than 500 factories worldwide and a network spread across 86 countries.


The function of Biodesign For The Underserved Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to offer its clients with food that is healthy, high in quality and safe to consume. It wants to be ingenious and simultaneously understand the requirements and requirements of its clients. Its vision is to grow fast and offer items that would please the needs of each age group. Biodesign For The Underserved imagines to develop a well-trained workforce which would help the business to grow.


Nestlé's objective is that as currently, it is the leading business in the food market, it thinks in 'Good Food, Excellent Life". Its objective is to offer its consumers with a range of choices that are healthy and finest in taste. It is focused on offering the very best food to its customers throughout the day and night.


Biodesign For The Underserved Case Study Solution has a large range of products that it provides to its consumers. Its items include food for babies, cereals, dairy products, snacks, chocolates, food for family pet and mineral water. It has around 4 hundred and fifty (450) factories around the world and around 328,000 employees. In 2011, Biodesign For The Underserved was noted as the most gainful company.

Objectives and goals.

• Remembering the vision and objective of the corporation, the company has actually set its objectives and goals. These goals and goals are noted below.
• One goal of the company is to reach zero landfill status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the spin-offs. (Biodesign For The Underserved, aboutus, 2017).
• Another goal of Biodesign For The Underserved is to lose minimum food during production. Usually, the food produced is squandered even before it reaches the clients.
• Another thing that Biodesign For The Underserved is dealing with is to enhance its packaging in such a method that it would help it to decrease those problems and would likewise ensure the delivery of high quality of its products to its clients.
• Meet worldwide requirements of the environment.
• Build a relationship based upon trust with its customers, business partners, staff members, and government.

Vital Issues.

Just Recently, Biodesign For The Underserved Business is focusing more towards the strategy of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the company is not accomplished as the sales were anticipated to grow greater at the rate of 10% annually and the operating margins to increase by 20%, given up Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it might lead to the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Existing Technique, Vision and Goals.

The present Biodesign For The Underserved technique is based upon the principle of Nutritious, Health and Wellness (NHW). This method handles the idea to bringing change in the client choices about food and making the food things much healthier worrying about the health concerns.

The vision of this strategy is based upon the secret approach i.e. 60/40+ which simply suggests that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional value. The products will be produced with additional dietary worth in contrast to all other products in market gaining it a plus on its nutritional content.

This strategy was adopted to bring more healthy plus tasty foods and drinks in market than ever. In competitors with other business, with an intent of maintaining its trust over consumers as Biodesign For The Underserved Business has actually acquired more trusted by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by utilizing PESTLE analysis, given in Display A. Biodesign For The Underserved works under the policies and guidelines directed by government and food authority. The company is more focused on its services and items to make sure about the product quality and security.


The political impact on the company is greatly affected by the public law and regulations. The business needs to fulfill its requirements provided by federal government otherwise it needs to pay fine. Biodesign For The Underserved is significantly supported by Federal government to fulfill all the criteria of requirements like acts of health and wellness. In efforts to make good food, Biodesign For The Underserved is altering the requirements of food and beverage manufacturing. This may cause the violation of governmental guidelines and guidelines.


Initiation of business where the capital earnings of each individual matters for the increased net sale as this differs country-to-country. The economy of the Biodesign For The Underserved Company in U.S. is growing year by year with variable items launch particularly focusing on the nutritional food for babies.


The social environment keeps altering with respect to time like the mindset of the consumer as well as their way of lives. Any product and services of any business can not be successful until the business is not worried about the living system of the consumer. Biodesign For The Underserved is taking procedures to fulfill its objectives as the world is in search of healthy and tasty food.


In the advancement of organisation, tactical steps are somewhat obligatory. Biodesign For The Underserved is one of the leading famous multinational company and by time it invests in various departments to take its items to new level. Biodesign For The Underserved is investing more on its R&D to make its items much healthier and healthy supplying customers with health advantages.


There is no such effect of legal elements of Biodesign For The Underserved as it is more concerned over its policies and laws.


Biodesign For The Underserved, in terms of environmental effect is dedicated to operate in environmentally friendly environment with conservation of the natural resources and energy. If the resources used are recyclable or not, as due to the manufacturing of larger number of products there may be a threat.

Competitive Forces Analysis (Porter's Five Forces Model).

Biodesign For The Underserved Case Study Help has actually gotten a number of business that helped it in diversification and growth of its product's profile. This is the comprehensive explanation of the Porter's design of five forces of Biodesign For The Underserved Company, given in Display B.


Biodesign For The Underserved is one of the top business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Biodesign For The Underserved is running well in this race for last 150 years. The competitors of other companies with Biodesign For The Underserved is quite high.

Threat of New Entrants.

A variety of barriers are there for the brand-new entrants to occur in the consumer food industry. Just a few entrants succeed in this industry as there is a requirement to understand the consumer need which needs time while recent competitors are well aware and has actually advanced with the customer commitment over their products with time. There is low danger of new entrants to Biodesign For The Underserved as it has quite large network of circulation worldwide controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Biodesign For The Underserved owes the biggest share of market needing higher number of supply chains. This triggers it to be an idyllic purchaser for the providers. Thus, any of the provider has actually never expressed any grumble about cost and the bargaining power is also low. In response, Biodesign For The Underserved has actually also been concerned for its suppliers as it thinks in long-term relations.

Bargaining Power of Purchasers.

Thus, Biodesign For The Underserved makes sure to keep its clients pleased. This has led Biodesign For The Underserved to be one of the devoted business in eyes of its purchasers.

Risk of Replacements.

There has actually been a terrific risk of substitutes as there are replacements of some of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that some of its items are not safe to utilize resulting in the reduced sale. Therefore, Biodesign For The Underserved began highlighting the health benefits of its products to cope up with the substitutes.

Competitor Analysis.

It has become the second largest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Biodesign For The Underserved. Biodesign For The Underserved brings in regional clients by its low cost of the product with the local taste of the products preserving its very first place in the worldwide market. Biodesign For The Underserved Case Study Analysis company has about 280,000 workers and functions in more than 197 nations edging its competitors in numerous regions.

Keep in mind: A brief contrast of Biodesign For The Underserved with its close competitors is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.


• Biodesign For The Underserved has an experience of about 140 years, allowing company to better carry out, in various situations.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Market.
• Biodesign For The Underserved has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Biodesign For The Underserved consist of; Maggi, Kit-Kat, Nescafe, etc.
• Biodesign For The Underserved Case Study Help has large amount quantity spending costs R&D as compare to its competitorsRivals making the company to launch introduce innovative and nutritious healthy.
• After adopting its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Biodesign For The Underserved.
• Biodesign For The Underserved is a well-known brand name with high customer's loyalty and brand recall. This brand commitment of customers increases the possibilities of easy market adoption of different brand-new brands of Biodesign For The Underserved.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza service can offer a negative signal to Biodesign For The Underserved consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather various. It will take long to change the understanding of people ab out Biodesign For The Underserved as a company offering healthy and healthy products.


• Introducing more health associated products enables the company to capture the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards developing nations can increase the Biodesign For The Underserved service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Biodesign For The Underserved Case Study Help consumers. For example, instructors can suggest their trainees to buy Biodesign For The Underserved items.


• Financial instability in nations, which are the possible markets for Biodesign For The Underserved, can develop numerous problems for Biodesign For The Underserved.
• Shifting of products from typical to much healthier, causes additional expenses and can cause decrease business's earnings margins.
• As Biodesign For The Underserved has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face certain problems.

Division Analysis

Demographic Division

The market division of Biodesign For The Underserved Case Study Help is based on 4 aspects; age, earnings, occupation and gender. For example, Biodesign For The Underserved produces numerous items related to infants i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Biodesign For The Underserved items are quite affordable by almost all levels, but its significant targeted consumers, in terms of earnings level are upper and middle middle level consumers.

Geographical Segmentation

Geographical division of Biodesign For The Underserved Case Study Solution is composed of its presence in nearly 86 countries. Its geographical division is based upon 2 main elements i.e. average income level of the customer as well as the climate of the region. For example, Singapore Biodesign For The Underserved Business's segmentation is done on the basis of the weather of the region i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic segmentation of Biodesign For The Underserved is based upon the personality and life style of the client. Biodesign For The Underserved 3 in 1 Coffee target those consumers whose life design is rather busy and don't have much time.

Behavioral Division

Biodesign For The Underserved Case Analysis behavioral division is based upon the mindset knowledge and awareness of the consumer. Its highly nutritious products target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Biodesign For The Underserved Business is a broad variety analysis supplying the organization with an opportunity to acquire a practical competitive advantage against its rivals in the food and beverage industry, summed up in Exhibit I.


The resources used by the Biodesign For The Underserved company are important for the business or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are some of the key valuable elements of for the recognition of competitive advantage.


The important resources utilized by Biodesign For The Underserved are even uncommon or expensive. , if these resources are typically found that it would be much easier for the rivals and the brand-new competitors in the industry to effortlessly move in competition.


The imitation process is expensive for the competitors of Biodesign For The Underserved Case Help Business. It can be done only in 2 different techniques i.e. product duplication which is produced and made by Biodesign For The Underserved Business and launching of the replacement of the products with changing expense. This increases the danger of disruption to the current structure of the industry.


This component of VRIO analysis handle the compatibility of the company to place in the market making efficient usage of its valuable resources which are hard to imitate. Frequently, the advancement of management is absolutely based on the firm's execution strategy and group. Therefore, this polishes the abilities of the company by time based upon the choices made by company for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are decreasing with increasing actual quantity of costs reveals that the sales are increasing at a greater rate than its R&D spending, and allow the company to more spend on R&D.

Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This sign likewise reveals a thumbs-up to the R&D spending, mergers and acquisitions.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio pose a risk of default of Biodesign For The Underserved to its investors and could lead a decreasing share rates. In terms of increasing debt ratio, the company should not spend much on R&D and needs to pay its existing financial obligations to reduce the risk for investors.

The increasing risk of financiers with increasing financial obligation ratio and decreasing share prices can be observed by huge decrease of EPS of Biodesign For The Underserved Case Solution stocks.

The sales development of business is likewise low as compare to its acquisitions and mergers due to slow perception building of customers. This slow growth also impede business to further spend on its mergers and acquisitions.( Biodesign For The Underserved, Biodesign For The Underserved Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of estimations and Graphs given up the Displays D and E.

TWOS Analysis.

2 analysis can be utilized to derive different methods based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibit H.

Methods to make use of Opportunities using Strengths.

Biodesign For The Underserved Case Analysis needs to present more ingenious products by big amount of R&D Costs and mergers and acquisitions. It might increase the market share of Biodesign For The Underserved and increase the profit margins for the business. It could likewise offer Biodesign For The Underserved a long term competitive benefit over its rivals.

The worldwide expansion of Biodesign For The Underserved must be concentrated on market catching of establishing countries by expansion, bring in more customers through customer's commitment. As establishing countries are more populous than industrialized countries, it could increase the client circle of Biodesign For The Underserved.

Methods to Conquer Weaknesses to Exploit Opportunities.

Biodesign For The Underserved Case Analysis must do mindful acquisition and merger of companies, as it might affect the consumer's and society's perceptions about Biodesign For The Underserved. It ought to merge and obtain with those companies which have a market track record of healthy and nutritious companies. It would enhance the understandings of customers about Biodesign For The Underserved.

Biodesign For The Underserved should not only invest its R&D on development, instead of it should also concentrate on the R&D spending over examination of cost of different healthy items. This would increase cost efficiency of its products, which will result in increasing its sales, due to declining rates, and margins.

Strategies to use strengths to overcome risks.

Biodesign For The Underserved Case Solution should move to not just establishing but likewise to developed countries. It should broadens its geographical growth. This large geographical expansion towards developing and established countries would reduce the risk of possible losses in times of instability in numerous countries. It ought to expand its circle to numerous nations like Unilever which runs in about 170 plus nations.

Techniques to get rid of weak points to avoid threats.

Biodesign For The Underserved Case Analysis should wisely control its acquisitions to prevent the danger of misconception from the customers about Biodesign For The Underserved. This would not just enhance the understanding of consumers about Biodesign For The Underserved however would also increase the sales, revenue margins and market share of Biodesign For The Underserved.


In order to sustain the brand in the market and keep the consumer undamaged with the brand name, there are 2 choices:.

Option: 1.

The Business ought to invest more on acquisitions than on the R&D.


1. Acquisitions would increase total assets of the business, increasing the wealth of the company. Costs on R&D would be sunk cost.
2. The business can resell the obtained systems in the market, if it stops working to implement its method. Nevertheless, amount invest in the R&D could not be revived, and it will be thought about totally sunk expense, if it do not provide prospective outcomes.
3. Spending on R&D provide slow growth in sales, as it takes very long time to introduce a product. However, acquisitions supply quick results, as it offer the company already developed product, which can be marketed not long after the acquisition.


1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with mistaken belief of customers about Biodesign For The Underserved core values of nutritious and healthy products.
2. Big costs on acquisitions than R&D would send out a signal of business's inefficiency of developing ingenious items, and would results in consumer's frustration also.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are already present in the market, making business not able to introduce brand-new ingenious products.

Option: 2

The Business needs to spend more on its R&D rather than acquisitions.


1. It would make it possible for the business to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted consumers by presenting those items which can be used to an entirely new market segment.
4. Innovative products will supply long term advantages and high market share in long term.


1. It would reduce the profit margins of the business.
2. In case of failure, the entire spending on R&D would be thought about as sunk expense, and would impact the business at large. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer an unfavorable signal to the financiers, and could result I decreasing stock costs.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.


1. It would permit the business to present new innovative items with less threat of converting the spending on R&D into sunk expense.
2. It would supply a positive signal to the financiers, as the general possessions of the company would increase with its substantial R&D spending.
3. It would not impact the profit margins of the business at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's overall wealth along with in terms of innovative items.


1. Risk of conversion of R&D costs into sunk expense, greater than alternative 1 lesser than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less variety of innovative products than alternative 2 and high number of innovative items than alternative 1.


With the deep analysis of the above options, it is suggested that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present innovative and new products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share rates too, as financiers want to invest more in business with considerable R&D costs and boost in the total worth of the business.

Action and application Technique

Method can be carried out successfully by developing specific short term as well as long term plans. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short-term strategy Biodesign For The Underserved Case Solution must carry out numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its income.
• Examine the present target audience along with the marketplace sector which is not consist of in the company's circle.
• Evaluate the existing monetary data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that just how much quantity ought to be spent on R&D.

Mid Term Strategy (1-5 years).

• Get those companies in which the company has prospective experience to deal with. Obtain most favorable companies with a strong commitment to health, to construct the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Biodesign For The Underserved values and vision and to prevent potential threat of sunk expense.

Long Term Strategy (1-10 years).

• Get companies with health in addition to taste element, as the base for the Biodesign For The Underserved as a business producing healthy products has been constructed under midterm strategy and now the business could move towards taste element also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.


Biodesign For The Underserved Case Analysis has developed significant market share and brand name identity in the metropolitan markets, it is advised that the business must focus on the rural areas in terms of developing brand awareness, commitment, and equity, such can be done by producing a specific brand name allowance technique through trade marketing methods, that draw clear difference in between Biodesign For The Underserved items and other rival items. This will allow the company to develop brand equity for freshly presented and already produced products on a greater platform, making the effective usage of resources and brand image in the market.