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Camp Lakeview Case Study Solution & Analysis


Camp Lakeview is presently one of the greatest food chains worldwide. It was established by Henri Camp Lakeview in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to decrease and feed infants death rate.

Camp Lakeview is now a transnational company. Unlike other multinational business, it has senior executives from various nations and tries to make choices thinking about the whole world. Camp Lakeview Case Study Analysis currently has more than 500 factories around the world and a network spread across 86 countries.


The function of Camp Lakeview Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. It wants to assist the world in shaping a healthy and better future for it. It also wishes to motivate individuals to live a healthy life. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. Camp Lakeview imagines to establish a trained workforce which would help the business to grow.


Nestlé's mission is that as presently, it is the leading company in the food industry, it believes in 'Excellent Food, Excellent Life". Its mission is to offer its customers with a range of choices that are healthy and best in taste. It is concentrated on supplying the best food to its customers throughout the day and night.

Executive Summary
Camp Lakeview has a large variety of items that it uses to its consumers. In 2011, Camp Lakeview was listed as the most rewarding organization.

Goals and Objectives.

• Keeping in mind the vision and objective of the corporation, the company has laid down its goals and objectives. These goals and goals are noted below.
• One goal of the company is to reach zero land fill status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the spin-offs. (Camp Lakeview, aboutus, 2017).
• Another goal of Camp Lakeview is to squander minimum food during production. Usually, the food produced is wasted even before it reaches the consumers.
• Another thing that Camp Lakeview is dealing with is to enhance its packaging in such a way that it would assist it to reduce those problems and would also ensure the delivery of high quality of its items to its customers.
• Meet worldwide standards of the environment.
• Develop a relationship based upon trust with its customers, service partners, workers, and government.

Important Concerns.

Just Recently, Camp Lakeview Business is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the business is not achieved as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may lead to the decreased profits rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Technique, Vision and Goals.

The current Camp Lakeview technique is based upon the concept of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing modification in the customer choices about food and making the food things much healthier concerning about the health concerns.

The vision of this method is based upon the secret technique i.e. 60/40+ which merely suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be produced with extra dietary value in contrast to all other products in market getting it a plus on its nutritional content.

This strategy was embraced to bring more tasty plus nutritious foods and drinks in market than ever. In competition with other companies, with an intention of retaining its trust over consumers as Camp Lakeview Company has actually acquired more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of company in the market is done by utilizing PESTLE analysis, given in Exhibition A. Camp Lakeview works under the guidelines and policies directed by federal government and food authority. The company is more focused on its services and items to make sure about the product quality and safety.

Swot Analysis
The political impact on the company is considerably affected by the government laws and regulations. The business needs to meet its requirements provided by federal government otherwise it has to pay fine. Camp Lakeview is significantly supported by Government to satisfy all the requirements of standards like acts of health and wellness. In efforts to produce good food, Camp Lakeview is altering the requirements of food and beverage production. This might trigger the offense of governmental guidelines and regulations.


Initiation of the business where the capital income of each individual matters for the increased net sale as this differs country-to-country. The economy of the Camp Lakeview Company in U.S. is growing year by year with variable products launch particularly focusing on the nutritional food for babies.


The social environment keeps on changing with regard to time like the attitude of the customer along with their lifestyles. Any services or product of any business can not achieve success up until the company is not worried about the living system of the consumer. Camp Lakeview is taking procedures to satisfy its objectives as the world remains in search of healthy and delicious food.


In the development of company, strategic steps are somewhat necessary. Camp Lakeview is among the top famous international firm and by time it buys different departments to take its items to brand-new level. Camp Lakeview is investing more on its R&D to make its items healthier and healthy supplying customers with health advantages.


There is no such effect of legal elements of Camp Lakeview as it is more concerned over its policies and laws.


Camp Lakeview, in regards to environmental impact is committed to operate in eco-friendly environment with conservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the production of larger number of products there may be a hazard.

Competitive Forces Analysis (Porter's 5 Forces Model).

Camp Lakeview Case Study Solution has actually obtained a number of companies that assisted it in diversification and growth of its item's profile. This is the detailed description of the Porter's design of 5 forces of Camp Lakeview Company, given up Display B.


Camp Lakeview is one of the top business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Camp Lakeview is running well in this race for last 150 years. The competition of other business with Camp Lakeview is rather high.
Vrio Analysis
Risk of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food industry. Only a few entrants succeed in this industry as there is a requirement to understand the consumer requirement which needs time while current rivals are well aware and has actually advanced with the consumer loyalty over their items with time. There is low hazard of brand-new entrants to Camp Lakeview as it has rather large network of distribution globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink industry, Camp Lakeview Case Study Solution owes the largest share of market needing greater number of supply chains. In action, Camp Lakeview has actually also been concerned for its suppliers as it thinks in long-lasting relations.

Bargaining Power of Buyers.

Hence, Camp Lakeview makes sure to keep its consumers pleased. This has actually led Camp Lakeview to be one of the loyal business in eyes of its buyers.

Danger of Replacements.

There has actually been a fantastic risk of substitutes as there are alternatives of a few of the Nestlé's items such as boiled water and pasteurized milk. There has actually likewise been a claim that a few of its products are not safe to use resulting in the reduced sale. Therefore, Camp Lakeview began highlighting the health benefits of its items to cope up with the alternatives.

Competitor Analysis.

It has actually become the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Camp Lakeview. Camp Lakeview attracts regional costumers by its low cost of the item with the regional taste of the items maintaining its first location in the global market. Camp Lakeview Case Study Help company has about 280,000 employees and functions in more than 197 nations edging its rivals in lots of regions.

Note: A short contrast of Camp Lakeview with its close rivals is given up Display C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.


• Camp Lakeview has an experience of about 140 years, allowing business to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Camp Lakeview has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Camp Lakeview include; Maggi, Kit-Kat, Nescafe, etc.
• Camp Lakeview Case Study Help has large big quantity spending on R&D as compare to its competitorsRivals making the company business launch more innovative and nutritious healthyItems
• After adopting its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Camp Lakeview.
• Camp Lakeview is a popular brand name with high consumer's loyalty and brand recall. This brand name loyalty of customers increases the opportunities of easy market adoption of numerous new brands of Camp Lakeview.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can provide an unfavorable signal to Camp Lakeview consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are rather various. It will take long to change the understanding of individuals ab out Camp Lakeview as a company offering healthy and healthy products.


• Presenting more health related items makes it possible for the business to capture the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Thus expanding the market towards developing nations can increase the Camp Lakeview company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Camp Lakeview Case Study Solution consumers. For example, instructors can recommend their trainees to buy Camp Lakeview products.


• Economic instability in countries, which are the prospective markets for Camp Lakeview, can develop a number of concerns for Camp Lakeview.
• Shifting of items from normal to much healthier, results in extra costs and can result in decrease business's profit margins.
• As Camp Lakeview has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.

Division Analysis

Market Segmentation

The market segmentation of Camp Lakeview Case Study Help is based upon 4 factors; age, gender, income and profession. Camp Lakeview produces a number of products related to infants i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. Camp Lakeview items are rather inexpensive by nearly all levels, but its significant targeted clients, in regards to earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Camp Lakeview Case Study Solution is composed of its presence in practically 86 nations. Its geographical division is based upon two main aspects i.e. average income level of the consumer as well as the climate of the area. For example, Singapore Camp Lakeview Company's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Camp Lakeview is based upon the character and life style of the customer. Camp Lakeview 3 in 1 Coffee target those clients whose life design is rather hectic and don't have much time.

Behavioral Division

Camp Lakeview Case Solution behavioral division is based upon the mindset understanding and awareness of the consumer. Its highly healthy items target those consumers who have a health conscious mindset towards their usages.

VRIO Analysis

The VRIO analysis of Camp Lakeview Business is a broad range analysis supplying the company with a possibility to obtain a practical competitive benefit versus its rivals in the food and beverage market, summed up in Exhibition I.

Prized Possession

The resources used by the Camp Lakeview business are valuable for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are some of the crucial important elements of for the identification of competitive benefit.


The valuable resources used by Camp Lakeview are even rare or pricey. , if these resources are typically found that it would be easier for the competitors and the brand-new rivals in the industry to effortlessly move in competitors.


The replica procedure is expensive for the competitors of Camp Lakeview Case Analysis Business. However, it can be done only in 2 different strategies i.e. item duplication which is produced and produced by Camp Lakeview Business and launching of the replacement of the items with switching expense. This increases the threat of disturbance to the current structure of the market.


This component of VRIO analysis deals with the compatibility of the company to place in the market making productive use of its important resources which are challenging to mimic. Regularly, the advancement of management is completely based on the firm's execution technique and group. Therefore, this polishes the abilities of the company by time based on the decisions made by company for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are declining with increasing real quantity of spending shows that the sales are increasing at a higher rate than its R&D spending, and permit the business to more invest in R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indicator likewise shows a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio posture a risk of default of Camp Lakeview to its investors and might lead a declining share rates. Therefore, in regards to increasing debt ratio, the firm should not spend much on R&D and needs to pay its present financial obligations to reduce the threat for investors.

The increasing risk of investors with increasing debt ratio and decreasing share rates can be observed by substantial decrease of EPS of Camp Lakeview Case Analysis stocks.

The sales development of business is also low as compare to its acquisitions and mergers due to slow perception structure of consumers. This slow development likewise hinder company to more invest in its acquisitions and mergers.( Camp Lakeview, Camp Lakeview Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and estimations given up the Exhibitions D and E.

TWOS Analysis.

TWOS analysis can be used to derive numerous techniques based upon the SWOT Analysis offered above. A brief summary of TWOS Analysis is given in Exhibition H.

Methods to make use of Opportunities utilizing Strengths.

Camp Lakeview Case Analysis must introduce more innovative items by big amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Camp Lakeview and increase the profit margins for the business. It might also provide Camp Lakeview a long term competitive benefit over its rivals.

The international growth of Camp Lakeview need to be focused on market recording of developing countries by expansion, drawing in more consumers through customer's loyalty. As establishing nations are more populous than industrialized nations, it might increase the customer circle of Camp Lakeview.

Techniques to Overcome Weaknesses to Make Use Of Opportunities.

Camp Lakeview Case Solution must do cautious acquisition and merger of companies, as it could affect the customer's and society's understandings about Camp Lakeview. It needs to obtain and merge with those companies which have a market track record of healthy and nutritious business. It would enhance the understandings of consumers about Camp Lakeview.

Camp Lakeview needs to not just spend its R&D on development, instead of it needs to also focus on the R&D spending over assessment of expense of different healthy items. This would increase expense performance of its products, which will result in increasing its sales, due to decreasing prices, and margins.

Strategies to utilize strengths to get rid of hazards.

Camp Lakeview Case Help should move to not only establishing but also to industrialized countries. It ought to broadens its geographical expansion. This broad geographical expansion towards developing and established nations would decrease the threat of prospective losses in times of instability in numerous countries. It must widen its circle to various countries like Unilever which runs in about 170 plus nations.

Strategies to conquer weak points to avoid risks.

Camp Lakeview ought to carefully manage its acquisitions to avoid the threat of misconception from the customers about Camp Lakeview. It must merge and get with those countries having a goodwill of being a healthy company in the market. This would not just improve the understanding of customers about Camp Lakeview however would also increase the sales, profit margins and market share of Camp Lakeview. It would also make it possible for the business to use its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy development.


In order to sustain the brand in the market and keep the client intact with the brand name, there are two options:.

Alternative: 1.

The Company ought to spend more on acquisitions than on the R&D.


1. Acquisitions would increase total assets of the company, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk cost.
2. The company can resell the acquired units in the market, if it fails to execute its method. Nevertheless, amount spend on the R&D could not be revived, and it will be considered entirely sunk cost, if it do not provide prospective results.
3. Investing in R&D offer sluggish growth in sales, as it takes long period of time to introduce a product. Acquisitions supply quick outcomes, as it offer the company currently established item, which can be marketed quickly after the acquisition.


1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with misconception of consumers about Camp Lakeview core values of nutritious and healthy items.
2. Big spending on acquisitions than R&D would send out a signal of business's inefficiency of developing innovative products, and would lead to customer's frustration also.
3. Large acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making company not able to present new ingenious items.

Alternative: 2

The Company ought to spend more on its R&D rather than acquisitions.


1. It would make it possible for the company to produce more innovative products.
2. It would supply the business a strong competitive position in the market.
3. It would enable the business to increase its targeted consumers by presenting those products which can be used to a completely new market segment.
4. Innovative products will offer long term advantages and high market share in long run.


1. It would decrease the earnings margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk cost, and would impact the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the financiers, and might result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.


1. It would allow the company to introduce new innovative items with less risk of converting the spending on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the general properties of the business would increase with its significant R&D spending.
3. It would not affect the earnings margins of the business at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the company's total wealth as well as in terms of innovative products.


1. Threat of conversion of R&D spending into sunk cost, higher than option 1 lower than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less variety of ingenious products than alternative 2 and high number of ingenious products than alternative 1.


With the deep analysis of the above alternatives, it is recommended that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs also, as investors want to invest more in companies with significant R&D costs and increase in the total worth of the business.

Action and implementation Strategy

Technique can be executed successfully by developing particular short-term along with long term strategies. These plans might be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy Camp Lakeview Case Analysis should carry out different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its earnings.
• Examine the existing target market along with the marketplace sector which is not include in the company's circle.
• Analyze the current financial information to measure the amount that ought to be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that how much quantity ought to be spent on R&D.

Mid Term Plan (1-5 years).

• Get those organizations in which the company has possible experience to deal with. Get most favorable organizations with a strong dedication to health, to construct the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Camp Lakeview values and vision and to prevent possible danger of sunk expense.

Long Term Plan (1-10 years).

• Obtain companies with health along with taste element, as the base for the Camp Lakeview as a company producing healthy items has been constructed under midterm strategy and now the business could move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.

Camp Lakeview Case Analysis has developed considerable market share and brand identity in the urban markets, it is advised that the company should focus on the rural locations in terms of establishing brand awareness, loyalty, and equity, such can be done by creating a specific brand allotment technique through trade marketing strategies, that draw clear distinction in between Camp Lakeview products and other rival products. This will permit the business to develop brand name equity for freshly introduced and currently produced products on a higher platform, making the efficient use of resources and brand name image in the market.