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Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Online Case Analysis

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Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Solution and Analysis


Introduction

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Help is presently one of the biggest food cycle worldwide. It was founded by Henri Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens in 1866, a German Pharmacist who first introduced "Farine Lactee"; a combination of flour and milk to reduce and feed infants death rate. At the exact same time, the Page brothers from Switzerland also discovered The Anglo-Swiss Condensed Milk Company. The 2 became rivals in the beginning but later on merged in 1905, leading to the birth of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens.

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is now a transnational business. Unlike other international business, it has senior executives from different nations and tries to make decisions considering the whole world. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Solution currently has more than 500 factories around the world and a network spread throughout 86 countries.

Function

The function of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Corporation is to boost the quality of life of people by playing its part and offering healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to consume. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens envisions to develop a trained workforce which would assist the company to grow.

Objective.

Nestlé's mission is that as presently, it is the leading company in the food market, it believes in 'Good Food, Excellent Life". Its objective is to offer its consumers with a variety of options that are healthy and best in taste. It is focused on offering the very best food to its clients throughout the day and night.

Products.
Executive Summary
Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Analysis has a wide variety of products that it uses to its customers. Its products include food for babies, cereals, dairy items, snacks, chocolates, food for pet and mineral water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 workers. In 2011, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens was noted as the most gainful organization.

Objectives and Objectives.

• Bearing in mind the vision and mission of the corporation, the business has set its goals and goals. These objectives and goals are noted below.
• One goal of the company is to reach zero land fill status.
• Another objective of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is to lose minimum food throughout production. Frequently, the food produced is wasted even before it reaches the consumers.
• Another thing that Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is dealing with is to improve its product packaging in such a method that it would assist it to decrease the above-mentioned complications and would likewise ensure the delivery of high quality of its products to its customers.
• Meet international standards of the environment.
• Develop a relationship based on trust with its customers, company partners, staff members, and federal government.

Crucial Concerns.

Recently, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Help Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW method. The target of the business is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Technique, Vision and Goals.

The existing Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens strategy is based upon the principle of Nutritious, Health and Wellness (NHW). This technique handles the concept to bringing modification in the consumer choices about food and making the food stuff much healthier concerning about the health concerns.

The vision of this technique is based on the key approach i.e. 60/40+ which merely means that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be produced with additional nutritional worth in contrast to all other items in market getting it a plus on its dietary content.

This method was embraced to bring more tasty plus healthy foods and beverages in market than ever. In competitors with other companies, with an objective of retaining its trust over clients as Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Company has actually gotten more trusted by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by utilizing PESTLE analysis, given in Display A. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens works under the rules and regulations directed by government and food authority. The business is more focused on its services and products to ensure about the item quality and safety. This analysis will assist in comprehending environment of external market in the worldwide food and drink markets. (Parera, 2017).

Political.
Swot Analysis
Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is significantly supported by Government to meet all the requirements of requirements like acts of health and security. In efforts to make good food, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Analysis is altering the standards of food and drink manufacturing.

Economic.

Initiation of the business where the capital earnings of each specific matters for the increased net sale as this differs country-to-country. The economy of the Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Company in U.S. is growing year by year with variable products launch particularly concentrating on the dietary food for infants.

Social.

The social environment keeps on changing with respect to time like the mindset of the consumer as well as their way of lives. Any services or product of any business can not succeed till the business is not concerned about the living system of the consumer. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is taking procedures to fulfill its goals as the world remains in search of yummy and healthy food.

Technological.

In the development of service, tactical steps are somewhat mandatory. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is among the top famous multinational firm and by time it purchases various departments to take its items to new level. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is investing more on its R&D to make its items healthier and nutritious providing customers with health advantages.

Legal.

There is no such effect of legal aspects of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens as it is more worried over its laws and guidelines.

Environmental

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens, in regards to environmental impact is committed to operate in eco-friendly environment with conservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the manufacturing of larger number of products there may be a danger.

Competitive Forces Analysis (Porter's Five Forces Design).

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Analysis has gotten a variety of companies that assisted it in diversity and development of its item's profile. This is the thorough description of the Porter's design of 5 forces of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Company, given in Exhibit B.

Competitiveness.

There is severe competitors in the market of food and drinks. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is one of the leading company in this competitive market with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is running well in this race for last 150 years. Each business has a certain share of market. This competition is not just limited to the price of the item however also for development, quality and variation. Every industry is aiming hard for the maintenance of their market share. However, the competition of other companies with Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Analysis is rather high.
Vrio Analysis
Danger of New Entrants.

A variety of barriers are there for the new entrants to occur in the consumer food industry. Just a few entrants be successful in this market as there is a need to comprehend the consumer requirement which needs time while current competitors are aware and has progressed with the customer loyalty over their products with time. There is low risk of new entrants to Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens as it has rather big network of circulation globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens owes the largest share of market needing higher number of supply chains. This causes it to be an idyllic buyer for the providers. Any of the supplier has actually never revealed any complain about rate and the bargaining power is likewise low. In reaction, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens has likewise been worried for its suppliers as it believes in long-term relations.

Bargaining Power of Purchasers.

Therefore, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens makes sure to keep its customers satisfied. This has actually led Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens to be one of the faithful company in eyes of its buyers.

Hazard of Alternatives.

There has been a terrific danger of substitutes as there are alternatives of some of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that a few of its products are not safe to utilize leading to the decreased sale. Hence, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens started highlighting the health benefits of its products to cope up with the substitutes.

Competitor Analysis.

It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens brings in regional customers by its low expense of the product with the regional taste of the products maintaining its very first place in the worldwide market. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Analysis business has about 280,000 staff members and functions in more than 197 nations edging its competitors in lots of regions.

Note: A quick comparison of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens with its close competitors is given up Exhibit C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.

Strengths.

• Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens has an experience of about 140 years, making it possible for business to much better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens consist of; Maggi, Kit-Kat, Nescafe, etc.
• Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Help has large amount of spending costs R&D as compare to its competitorsRivals making the company to launch more innovative and nutritious healthyItems
• After embracing its NHW Strategy, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens.
• Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is a well-known brand with high customer's commitment and brand recall. This brand commitment of consumers increases the possibilities of easy market adoption of various new brands of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can give a negative signal to Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are rather different. It will take long to change the perception of people ab out Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens as a business selling healthy and nutritious products.

Opportunities.

• Introducing more health related products enables the business to record the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has largest markets in the world. Thus expanding the marketplace towards establishing nations can improve the Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Help consumers. Teachers can advise their trainees to acquire Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens items.

Risks.

• Financial instability in nations, which are the prospective markets for Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens, can develop numerous problems for Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens.
• Shifting of items from typical to much healthier, causes additional costs and can cause decline company's revenue margins.
• As Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.

Segmentation Analysis

Market Division

The demographic division of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Help is based upon four aspects; age, earnings, occupation and gender. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens produces a number of items related to children i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary products. Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens products are quite economical by nearly all levels, however its significant targeted customers, in regards to earnings level are middle and upper middle level consumers.

Geographical Division

Geographical segmentation of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Study Analysis is made up of its presence in almost 86 nations. Its geographical division is based upon 2 main factors i.e. average earnings level of the consumer along with the environment of the area. For example, Singapore Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Business's division is done on the basis of the weather of the region i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens is based upon the personality and life style of the client. For example, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Help behavioral division is based upon the mindset knowledge and awareness of the customer. For instance its highly nutritious products target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Business is a broad variety analysis supplying the organization with a chance to acquire a feasible competitive advantage versus its competitors in the food and drink market, summarized in Exhibition I.

Prized Possession

The resources used by the Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens business are valuable for the business or not. Such as the resources like finance, personnels, management of operations and specialists in marketing. This are some of the crucial valuable aspects of for the identification of competitive benefit.

Uncommon

The important resources used by Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens are costly or even rare. If these resources are frequently found that it would be easier for the competitors and the new competitors in the industry to effortlessly relocate competitors.

Replica

The imitation procedure is expensive for the competitors of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Help Business. Nevertheless, it can be done only in two various strategies i.e. item duplication which is produced and manufactured by Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Company and launching of the substitute of the items with switching cost. This increases the danger of disruption to the recent structure of the market.

Company

This element of VRIO analysis handle the compatibility of the business to position in the market making efficient usage of its valuable resources which are tough to imitate. Often, the development of management is totally depending on the firm's execution strategy and group. Therefore, this polishes the skills of the company by time based on the choices made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are decreasing with increasing real amount of spending reveals that the sales are increasing at a higher rate than its R&D costs, and permit the company to more spend on R&D.

Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This sign likewise reveals a green light to the R&D spending, acquisitions and mergers.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio present a hazard of default of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens to its investors and might lead a decreasing share prices. In terms of increasing financial obligation ratio, the company should not spend much on R&D and ought to pay its current financial obligations to reduce the threat for financiers.

The increasing threat of financiers with increasing financial obligation ratio and decreasing share prices can be observed by huge decrease of EPS of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Help stocks.

The sales growth of business is likewise low as compare to its mergers and acquisitions due to slow understanding building of customers. This slow development likewise hinder company to more invest in its acquisitions and mergers.( Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens, Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of charts and estimations given in the Exhibitions D and E.

TWOS Analysis.

2 analysis can be used to derive numerous techniques based on the SWOT Analysis given above. A brief summary of TWOS Analysis is given up Exhibit H.

Techniques to exploit Opportunities using Strengths.

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Analysis should present more innovative products by big amount of R&D Costs and acquisitions and mergers. It could increase the market share of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens and increase the profit margins for the business. It could likewise supply Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens a long term competitive benefit over its competitors.

The international growth of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens ought to be focused on market catching of developing countries by expansion, attracting more clients through consumer's loyalty. As establishing countries are more populous than industrialized nations, it might increase the client circle of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens.

Methods to Overcome Weak Points to Exploit Opportunities.

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Analysis ought to do cautious acquisition and merger of organizations, as it could affect the consumer's and society's perceptions about Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens. It should merge and obtain with those companies which have a market credibility of nutritious and healthy companies. It would enhance the perceptions of consumers about Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens.

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens needs to not only invest its R&D on innovation, rather than it needs to likewise focus on the R&D spending over assessment of cost of various nutritious products. This would increase cost effectiveness of its products, which will result in increasing its sales, due to declining rates, and margins.

Techniques to utilize strengths to overcome hazards.

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Solution needs to relocate to not only establishing however likewise to industrialized nations. It must widens its geographical growth. This wide geographical expansion towards establishing and developed countries would reduce the risk of prospective losses in times of instability in numerous countries. It needs to broaden its circle to various nations like Unilever which runs in about 170 plus nations.

Methods to conquer weak points to avoid dangers.

Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens ought to sensibly control its acquisitions to avoid the threat of misconception from the consumers about Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens. It needs to merge and get with those countries having a goodwill of being a healthy company in the market. This would not only improve the perception of consumers about Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens but would also increase the sales, earnings margins and market share of Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens. It would also make it possible for the company to utilize its possible resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW technique development.

Alternatives.

In order to sustain the brand name in the market and keep the consumer intact with the brand, there are 2 alternatives:.

Alternative: 1.

The Company should spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total possessions of the business, increasing the wealth of the business. Spending on R&D would be sunk cost.
2. The business can resell the gotten units in the market, if it fails to execute its strategy. Quantity invest on the R&D might not be restored, and it will be considered entirely sunk cost, if it do not provide potential outcomes.
3. Investing in R&D offer sluggish growth in sales, as it takes long period of time to introduce an item. Acquisitions provide quick outcomes, as it offer the business already established product, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with mistaken belief of consumers about Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens core worths of healthy and nutritious items.
2. Big spending on acquisitions than R&D would send out a signal of business's ineffectiveness of establishing ingenious items, and would results in consumer's discontentment.
3. Large acquisitions than R&D would extend the line of product of the business by the products which are already present in the market, making company unable to present new ingenious items.

Option: 2

The Company ought to invest more on its R&D rather than acquisitions.

Pros:

1. It would make it possible for the business to produce more ingenious items.
2. It would offer the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by presenting those items which can be provided to an entirely brand-new market segment.
4. Innovative products will offer long term benefits and high market share in long term.

Cons:

1. It would reduce the profit margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would impact the business at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which might provide an unfavorable signal to the financiers, and could result I decreasing stock costs.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would enable the business to introduce brand-new ingenious items with less threat of transforming the spending on R&D into sunk expense.
2. It would offer a favorable signal to the investors, as the total possessions of the company would increase with its significant R&D spending.
3. It would not affect the earnings margins of the business at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's overall wealth as well as in terms of innovative products.

Cons:

1. Danger of conversion of R&D spending into sunk expense, higher than option 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Introduction of less variety of innovative items than alternative 2 and high number of ingenious items than alternative 1.

Recommendation

With the deep analysis of the above options, it is suggested that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and ingenious products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs also, as investors want to invest more in business with substantial R&D spending and boost in the total worth of the company.

Action and implementation Technique

Method can be carried out effectively by developing specific short term in addition to long term plans. These strategies could be as follows;

Short-term Plan (0-1 year).

• Under the short-term plan Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Help must perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its profits.
• Analyze the existing target market in addition to the marketplace segment which is not consist of in the company's circle.
• Analyze the current monetary data to determine the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the business to know that how much quantity ought to be invested in R&D.

Mid Term Strategy (1-5 years).

• Acquire those organizations in which the company has potential experience to deal with. Acquire most favorable organizations with a strong commitment to health, to build the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens values and vision and to prevent possible danger of sunk expense.

Long Term Plan (1-10 years).

• Get companies with health in addition to taste factor, as the base for the Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens as a business producing healthy products has been developed under midterm plan and now the company might move towards taste factor too to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.

Conclusion.
Recommendations
Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens Case Solution has developed significant market share and brand identity in the city markets, it is advised that the company ought to focus on the rural areas in terms of establishing brand loyalty, awareness, and equity, such can be done by producing a specific brand name allowance strategy through trade marketing strategies, that draw clear difference between Ceramicas Of Costaragua The Challenges Of Selling To Low Income Citizens products and other rival products. This will allow the company to develop brand equity for newly presented and currently produced items on a higher platform, making the reliable usage of resources and brand image in the market.