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Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Solution & Analysis


Introduction

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Analysis is presently one of the biggest food cycle worldwide. It was established by Henri Dragonfly Therapeutic Retreats Creating An Affordable Indulgence in 1866, a German Pharmacist who first launched "Farine Lactee"; a combination of flour and milk to reduce and feed infants mortality rate. At the exact same time, the Page siblings from Switzerland also found The Anglo-Swiss Condensed Milk Business. The two became competitors at first however in the future merged in 1905, leading to the birth of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence.

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is now a transnational business. Unlike other multinational companies, it has senior executives from various nations and tries to make choices thinking about the whole world. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Help currently has more than 500 factories around the world and a network spread across 86 nations.

Purpose

The purpose of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Corporation is to enhance the lifestyle of individuals by playing its part and providing healthy food. It wishes to assist the world in shaping a healthy and much better future for it. It also wants to motivate people to live a healthy life. While making sure that the company is prospering in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to eat. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence pictures to develop a trained workforce which would assist the business to grow.

Objective.

Nestlé's mission is that as presently, it is the leading company in the food market, it thinks in 'Good Food, Excellent Life". Its mission is to provide its customers with a variety of options that are healthy and finest in taste. It is concentrated on supplying the best food to its clients throughout the day and night.

Products.
Executive Summary
Dragonfly Therapeutic Retreats Creating An Affordable Indulgence has a wide variety of items that it uses to its clients. In 2011, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence was listed as the most gainful organization.

Objectives and objectives.

• Remembering the vision and mission of the corporation, the business has put down its objectives and objectives. These goals and goals are listed below.
• One goal of the company is to reach no landfill status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the spin-offs. (Dragonfly Therapeutic Retreats Creating An Affordable Indulgence, aboutus, 2017).
• Another goal of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is to lose minimum food during production. Usually, the food produced is wasted even before it reaches the clients.
• Another thing that Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is dealing with is to enhance its packaging in such a method that it would assist it to lower the above-mentioned issues and would likewise guarantee the shipment of high quality of its items to its consumers.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its customers, company partners, workers, and government.

Important Issues.

Just Recently, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Company is focusing more towards the technique of NHW and investing more of its profits on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW method. The target of the business is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the declined earnings rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Strategy, Vision and Goals.

The existing Dragonfly Therapeutic Retreats Creating An Affordable Indulgence method is based upon the principle of Nutritious, Health and Health (NHW). This method deals with the concept to bringing modification in the consumer choices about food and making the food stuff healthier concerning about the health problems.

The vision of this technique is based upon the key approach i.e. 60/40+ which simply indicates that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The items will be manufactured with additional nutritional value in contrast to all other items in market acquiring it a plus on its nutritional content.

This strategy was embraced to bring more tasty plus nutritious foods and beverages in market than ever. In competitors with other business, with an objective of keeping its trust over consumers as Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Business has gained more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by using PESTLE analysis, given in Display A. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence works under the regulations and rules directed by federal government and food authority. The business is more focused on its services and products to ensure about the item quality and safety. This analysis will help in understanding environment of external market in the global food and drink industries. (Parera, 2017).

Political.
Swot Analysis
Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is significantly supported by Government to fulfill all the criteria of requirements like acts of health and safety. In efforts to manufacture good food, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Analysis is changing the standards of food and beverage production.

Economic.

Initiation of business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Company in U.S. is growing year by year with variable items launch particularly concentrating on the dietary food for infants.

Social.

The social environment keeps on altering with regard to time like the attitude of the customer as well as their lifestyles. Any service or product of any company can not achieve success till the business is not worried about the living system of the customer. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is taking procedures to fulfill its objectives as the world is in search of healthy and yummy food.

Technological.

In the development of organisation, tactical procedures are somewhat necessary. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is one of the leading famous international firm and by time it invests in various departments to take its products to brand-new level. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is investing more on its R&D to make its products healthier and healthy offering customers with health advantages.

Legal.

There is no such effect of legal elements of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence as it is more concerned over its laws and policies.

Environmental

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence, in terms of environmental impact is devoted to work in eco-friendly environment with preservation of the natural deposits and energy. As due to the manufacturing of larger variety of items there may be a risk if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Analysis has gotten a number of business that helped it in diversity and growth of its item's profile. This is the extensive explanation of the Porter's design of 5 forces of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Business, given in Exhibit B.

Competitiveness.

There is severe competitors in the market of food and drinks. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is among the top business in this competitive market with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is running well in this race for last 150 years. Each business has a guaranteed share of market. This rivalry is not simply limited to the price of the product but likewise for variation, innovation and quality. Every market is making every effort hard for the upkeep of their market share. Nevertheless, the competitors of other business with Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Analysis is rather high.
Vrio Analysis
Hazard of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food industry. Only a few entrants prosper in this industry as there is a need to understand the consumer need which needs time while current rivals are well aware and has progressed with the consumer loyalty over their items with time. There is low hazard of new entrants to Dragonfly Therapeutic Retreats Creating An Affordable Indulgence as it has rather big network of circulation internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink industry, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Analysis owes the biggest share of market requiring higher number of supply chains. In reaction, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence has also been worried for its suppliers as it believes in long-term relations.

Bargaining Power of Purchasers.

Thus, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence makes sure to keep its customers pleased. This has actually led Dragonfly Therapeutic Retreats Creating An Affordable Indulgence to be one of the loyal company in eyes of its purchasers.

Risk of Replacements.

There has been a terrific danger of substitutes as there are alternatives of some of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that a few of its products are not safe to use resulting in the decreased sale. Hence, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence started highlighting the health benefits of its products to cope up with the replacements.

Competitor Analysis.

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Analysis covers a number of the popular customer brand names like Set Kat and Nescafe and so on. About 29 brand names amongst all of its brand names, each brand made a profits of about $1billion in 2010. Its major part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the leading significant brands offered by Dragonfly Therapeutic Retreats Creating An Affordable Indulgence in these states have a great respectable share of market. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence, Unilever and DANONE are 2 big industries of food and drinks as well as its main competitors. In the year 2010, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence had made its yearly profit by 26% increase due to the fact that of its increased food and drinks sale particularly in cooking stuff, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting a boost of 38% in its earnings. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Analysis decreased its sales expense by the adaptation of a brand-new accounting procedure. Unilever has number of employees about 230,000 and functions in more than 160 nations and its London headquarter. It has become the second largest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Dragonfly Therapeutic Retreats Creating An Affordable Indulgence. Unilever shares a market share of about 7.7 with Dragonfly Therapeutic Retreats Creating An Affordable Indulgence becoming ranking and very first DANONE as 3rd. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence brings in local costumers by its low cost of the product with the local taste of the products keeping its top place in the international market. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence business has about 280,000 staff members and functions in more than 197 nations edging its competitors in lots of regions. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence has likewise reduced its expense of supply by presenting E-marketing in contrast to its rivals.

Keep in mind: A short contrast of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence with its close rivals is given up Display C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.

Strengths.

• Dragonfly Therapeutic Retreats Creating An Affordable Indulgence has an experience of about 140 years, making it possible for business to much better carry out, in numerous situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Dragonfly Therapeutic Retreats Creating An Affordable Indulgence has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of child foods, family pet food, confectionary products, drinks etc. Famous brands of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence include; Maggi, Kit-Kat, Nescafe, and so on
• Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Solution has large quantity of spending on R&D as compare to its rivals, making the company to introduce more ingenious and nutritious products. This development supplies the company a high competitive position in long term.
• After adopting its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence.
• Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is a well-known brand with high consumer's loyalty and brand recall. This brand loyalty of consumers increases the opportunities of simple market adoption of various new brands of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza business can provide an unfavorable signal to Dragonfly Therapeutic Retreats Creating An Affordable Indulgence customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to change the understanding of individuals ab out Dragonfly Therapeutic Retreats Creating An Affordable Indulgence as a company selling healthy and nutritious items.

Opportunities.

• Introducing more health associated products makes it possible for the company to catch the marketplace in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Hence expanding the market towards establishing countries can increase the Dragonfly Therapeutic Retreats Creating An Affordable Indulgence business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Help customers. For instance, instructors can recommend their students to acquire Dragonfly Therapeutic Retreats Creating An Affordable Indulgence items.

Risks.

• Financial instability in nations, which are the possible markets for Dragonfly Therapeutic Retreats Creating An Affordable Indulgence, can develop several issues for Dragonfly Therapeutic Retreats Creating An Affordable Indulgence.
• Shifting of items from regular to much healthier, causes extra expenses and can cause decline company's revenue margins.
• As Dragonfly Therapeutic Retreats Creating An Affordable Indulgence has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face particular issues.

Division Analysis

Market Division

The demographic segmentation of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Solution is based on four factors; age, gender, profession and earnings. For instance, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence produces several products connected to babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Dragonfly Therapeutic Retreats Creating An Affordable Indulgence products are quite economical by practically all levels, but its significant targeted customers, in regards to earnings level are upper and middle middle level clients.

Geographical Segmentation

Geographical division of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Study Help is made up of its presence in nearly 86 nations. Its geographical division is based upon two main factors i.e. typical income level of the consumer in addition to the climate of the region. For instance, Singapore Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Business's segmentation is done on the basis of the weather condition of the region i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic division of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence is based upon the character and life style of the customer. For instance, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence 3 in 1 Coffee target those consumers whose lifestyle is rather busy and don't have much time.

Behavioral Segmentation

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Solution behavioral division is based upon the mindset understanding and awareness of the consumer. Its highly nutritious items target those consumers who have a health mindful attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Company is a broad range analysis offering the company with a chance to obtain a feasible competitive benefit against its competitors in the food and beverage industry, summarized in Exhibit I.

Prized Possession

The resources utilized by the Dragonfly Therapeutic Retreats Creating An Affordable Indulgence business are important for the company or not. Such as the resources like financing, human resources, management of operations and experts in marketing. This are some of the essential valuable aspects of for the recognition of competitive benefit.

Rare

The valuable resources utilized by Dragonfly Therapeutic Retreats Creating An Affordable Indulgence are even rare or expensive. If these resources are typically discovered that it would be much easier for the rivals and the new competitors in the market to easily relocate competition.

Replica

The replica process is expensive for the competitors of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Help Business. However, it can be done only in two different methods i.e. item duplication which is produced and made by Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Company and introducing of the alternative of the items with switching cost. This increases the hazard of disturbance to the recent structure of the industry.

Company

This element of VRIO analysis handle the compatibility of the company to position in the market making efficient use of its important resources which are difficult to imitate. Often, the advancement of management is totally depending on the firm's execution technique and team. Therefore, this polishes the skills of the firm by time based upon the decisions made by firm for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing actual quantity of costs reveals that the sales are increasing at a greater rate than its R&D spending, and enable the company to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is declining. This indication likewise reveals a green light to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio present a threat of default of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence to its investors and could lead a declining share prices. In terms of increasing debt ratio, the company ought to not invest much on R&D and ought to pay its current debts to decrease the danger for investors.

The increasing threat of financiers with increasing debt ratio and decreasing share prices can be observed by huge decrease of EPS of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Help stocks.

The sales development of business is likewise low as compare to its mergers and acquisitions due to slow perception structure of customers. This slow growth likewise prevent business to additional invest in its acquisitions and mergers.( Dragonfly Therapeutic Retreats Creating An Affordable Indulgence, Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Charts given up the Displays D and E.

TWOS Analysis.

2 analysis can be used to obtain different strategies based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Exhibit H.

Strategies to make use of Opportunities utilizing Strengths.

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Solution must introduce more ingenious items by big amount of R&D Costs and mergers and acquisitions. It might increase the market share of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence and increase the revenue margins for the company. It could also supply Dragonfly Therapeutic Retreats Creating An Affordable Indulgence a long term competitive advantage over its rivals.

The global expansion of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence ought to be concentrated on market catching of establishing countries by growth, attracting more clients through consumer's commitment. As developing nations are more populous than developed countries, it could increase the customer circle of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence.

Strategies to Conquer Weaknesses to Make Use Of Opportunities.

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Help ought to do careful acquisition and merger of organizations, as it could impact the customer's and society's understandings about Dragonfly Therapeutic Retreats Creating An Affordable Indulgence. It needs to merge and get with those companies which have a market credibility of healthy and nutritious business. It would improve the understandings of customers about Dragonfly Therapeutic Retreats Creating An Affordable Indulgence.

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence should not just spend its R&D on development, instead of it ought to likewise focus on the R&D costs over assessment of cost of different healthy products. This would increase cost performance of its products, which will lead to increasing its sales, due to decreasing rates, and margins.

Techniques to use strengths to get rid of risks.

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Analysis should relocate to not only establishing however likewise to industrialized countries. It should broadens its geographical growth. This broad geographical expansion towards developing and developed countries would reduce the risk of possible losses in times of instability in different countries. It ought to widen its circle to numerous countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to prevent hazards.

Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Analysis needs to sensibly control its acquisitions to avoid the threat of misconception from the customers about Dragonfly Therapeutic Retreats Creating An Affordable Indulgence. This would not just enhance the perception of consumers about Dragonfly Therapeutic Retreats Creating An Affordable Indulgence however would likewise increase the sales, earnings margins and market share of Dragonfly Therapeutic Retreats Creating An Affordable Indulgence.

Alternatives.

In order to sustain the brand name in the market and keep the customer intact with the brand name, there are two choices:.

Alternative: 1.

The Business needs to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total possessions of the company, increasing the wealth of the business. Nevertheless, costs on R&D would be sunk expense.
2. The company can resell the acquired systems in the market, if it stops working to execute its method. Amount invest on the R&D could not be restored, and it will be considered entirely sunk cost, if it do not offer prospective results.
3. Spending on R&D supply sluggish development in sales, as it takes long period of time to introduce an item. However, acquisitions offer quick outcomes, as it provide the business currently developed item, which can be marketed not long after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the company to face mistaken belief of customers about Dragonfly Therapeutic Retreats Creating An Affordable Indulgence core worths of nutritious and healthy products.
2. Large spending on acquisitions than R&D would send a signal of company's inefficiency of establishing innovative items, and would results in customer's discontentment also.
3. Large acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making company not able to present new innovative products.

Alternative: 2

The Business must invest more on its R&D rather than acquisitions.

Pros:

1. It would enable the business to produce more ingenious products.
2. It would supply the company a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by presenting those items which can be used to an entirely new market segment.
4. Ingenious products will offer long term benefits and high market share in long term.

Cons:

1. It would decrease the earnings margins of the company.
2. In case of failure, the whole spending on R&D would be considered as sunk cost, and would affect the company at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the investors, and might result I declining stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would allow the company to introduce new ingenious products with less danger of transforming the costs on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the general assets of the business would increase with its considerable R&D spending.
3. It would not impact the profit margins of the company at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in terms of the company's overall wealth as well as in terms of innovative items.

Cons:

1. Risk of conversion of R&D costs into sunk expense, greater than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Intro of less variety of ingenious products than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is recommended that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present innovative and new items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices as well, as financiers want to invest more in business with substantial R&D costs and increase in the total worth of the company.

Action and application Strategy

Strategy can be executed successfully by establishing certain short-term along with long term strategies. These strategies could be as follows;

Short-term Plan (0-1 year).

• Under the short term plan Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Help ought to carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its earnings.
• Analyze the existing target market in addition to the marketplace segment which is not include in the business's circle.
• Analyze the existing monetary information to measure the amount that needs to be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to know that just how much amount must be spent on R&D.

Mid Term Strategy (1-5 years).

• Get those organizations in which the company has potential experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Dragonfly Therapeutic Retreats Creating An Affordable Indulgence values and vision and to prevent prospective risk of sunk expense.

Long Term Strategy (1-10 years).

• Get companies with health as well as taste factor, as the base for the Dragonfly Therapeutic Retreats Creating An Affordable Indulgence as a business producing healthy products has been developed under midterm plan and now the business might move towards taste factor too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.

Conclusion.
Recommendations
Dragonfly Therapeutic Retreats Creating An Affordable Indulgence Case Analysis has developed significant market share and brand name identity in the city markets, it is suggested that the business needs to focus on the rural areas in terms of establishing brand name loyalty, equity, and awareness, such can be done by producing a specific brand allocation technique through trade marketing methods, that draw clear distinction between Dragonfly Therapeutic Retreats Creating An Affordable Indulgence products and other rival products. This will enable the company to develop brand name equity for newly introduced and already produced products on a greater platform, making the reliable usage of resources and brand image in the market.