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Heartland Payment Systmems Inc Case Study Solution & Analysis


Heartland Payment Systmems Inc is presently one of the greatest food chains worldwide. It was established by Henri Heartland Payment Systmems Inc in 1866, a German Pharmacist who initially launched "Farine Lactee"; a combination of flour and milk to feed infants and decrease death rate.

Heartland Payment Systmems Inc is now a global business. Unlike other multinational business, it has senior executives from various nations and tries to make choices considering the entire world. Heartland Payment Systmems Inc Case Study Analysis currently has more than 500 factories worldwide and a network spread throughout 86 nations.


The purpose of Heartland Payment Systmems Inc Corporation is to boost the quality of life of individuals by playing its part and offering healthy food. It wants to help the world in forming a healthy and better future for it. It also wishes to encourage individuals to live a healthy life. While ensuring that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to consume. Heartland Payment Systmems Inc envisions to develop a trained workforce which would assist the company to grow.


Nestlé's objective is that as presently, it is the leading company in the food market, it believes in 'Good Food, Excellent Life". Its mission is to provide its consumers with a range of choices that are healthy and best in taste. It is focused on offering the very best food to its clients throughout the day and night.


Heartland Payment Systmems Inc Case Study Solution has a wide range of items that it uses to its consumers. Its items include food for babies, cereals, dairy items, treats, chocolates, food for pet and mineral water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 workers. In 2011, Heartland Payment Systmems Inc was noted as the most rewarding company.

Objectives and objectives.

• Remembering the vision and mission of the corporation, the business has put down its objectives and goals. These objectives and goals are noted below.
• One objective of the company is to reach no landfill status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the spin-offs. (Heartland Payment Systmems Inc, aboutus, 2017).
• Another goal of Heartland Payment Systmems Inc is to waste minimum food during production. Most often, the food produced is squandered even prior to it reaches the clients.
• Another thing that Heartland Payment Systmems Inc is working on is to improve its packaging in such a method that it would assist it to minimize those issues and would also ensure the shipment of high quality of its products to its consumers.
• Meet global requirements of the environment.
• Construct a relationship based on trust with its customers, company partners, staff members, and federal government.

Vital Issues.

Just Recently, Heartland Payment Systmems Inc Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not achieved as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may result in the decreased income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Method, Vision and Goals.

The current Heartland Payment Systmems Inc strategy is based upon the principle of Nutritious, Health and Health (NHW). This technique handles the concept to bringing modification in the client choices about food and making the food things much healthier worrying about the health problems.

The vision of this method is based upon the secret technique i.e. 60/40+ which simply means that the items will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The products will be produced with additional dietary worth in contrast to all other items in market gaining it a plus on its nutritional material.

This strategy was embraced to bring more delicious plus nutritious foods and drinks in market than ever. In competition with other business, with an objective of maintaining its trust over customers as Heartland Payment Systmems Inc Company has actually gotten more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by using PESTLE analysis, provided in Exhibit A. Heartland Payment Systmems Inc works under the policies and guidelines directed by federal government and food authority. The company is more focused on its services and items to make sure about the product quality and safety.


Heartland Payment Systmems Inc is greatly supported by Government to fulfill all the criteria of requirements like acts of health and safety. In efforts to produce great food, Heartland Payment Systmems Inc Case Study Analysis is changing the requirements of food and beverage manufacturing.


Initiation of the business where the capital income of each individual matters for the increased net sale as this varies country-to-country. The economy of the Heartland Payment Systmems Inc Business in U.S. is growing year by year with variable items launch specifically focusing on the nutritional food for infants.


The social environment continues changing with respect to time like the mindset of the customer as well as their lifestyles. Any product or service of any business can not be successful up until the company is not concerned about the living system of the customer. Heartland Payment Systmems Inc is taking procedures to fulfill its goals as the world remains in search of tasty and healthy food.


In the advancement of company, strategic steps are rather mandatory. Heartland Payment Systmems Inc is among the top popular international firm and by time it purchases different departments to take its items to brand-new level. Heartland Payment Systmems Inc is spending more on its R&D to make its items healthier and nutritious providing consumers with health advantages.


There is no such effect of legal elements of Heartland Payment Systmems Inc as it is more worried over its laws and policies.


Heartland Payment Systmems Inc, in regards to ecological impact is dedicated to operate in environmentally friendly environment with conservation of the natural resources and energy. If the resources used are recyclable or not, as due to the production of bigger number of items there may be a risk.

Competitive Forces Analysis (Porter's Five Forces Model).

Heartland Payment Systmems Inc Case Study Analysis has actually acquired a number of business that assisted it in diversification and development of its item's profile. This is the thorough explanation of the Porter's model of 5 forces of Heartland Payment Systmems Inc Company, given in Exhibition B.


There is extreme competitors in the industry of food and beverages. Heartland Payment Systmems Inc is among the leading business in this competitive industry with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Heartland Payment Systmems Inc is running well in this race for last 150 years. Each company has a definite share of market. This competition is not simply limited to the cost of the item however also for quality, variation and development. Every market is making every effort hard for the upkeep of their market share. The competition of other business with Heartland Payment Systmems Inc is quite high.

Danger of New Entrants.

A variety of barriers are there for the brand-new entrants to happen in the customer food industry. Just a few entrants prosper in this market as there is a need to understand the customer need which requires time while current rivals are well aware and has actually advanced with the customer loyalty over their items with time. There is low danger of brand-new entrants to Heartland Payment Systmems Inc as it has rather big network of distribution internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Heartland Payment Systmems Inc owes the largest share of market needing higher number of supply chains. This triggers it to be an idyllic purchaser for the providers. Any of the provider has never ever revealed any grumble about rate and the bargaining power is also low. In response, Heartland Payment Systmems Inc has likewise been worried for its providers as it thinks in long-lasting relations.

Bargaining Power of Buyers.

There is high bargaining power of the purchasers due to great competition. Switching expense is quite low for the consumers as many companies sale a variety of similar products. This appears to be an excellent risk for any company. Therefore, Heartland Payment Systmems Inc Case Study Solution makes sure to keep its customers pleased. This has actually led Heartland Payment Systmems Inc to be one of the loyal business in eyes of its purchasers.

Danger of Substitutes.

There has been a fantastic danger of replacements as there are alternatives of some of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that some of its items are not safe to use resulting in the decreased sale. Hence, Heartland Payment Systmems Inc began highlighting the health benefits of its products to cope up with the alternatives.

Rival Analysis.

Heartland Payment Systmems Inc Case Study Help covers many of the popular customer brands like Kit Kat and Nescafe etc. About 29 brand names among all of its brands, each brand name made an earnings of about $1billion in 2010. Its major part of sale remains in North America constituting about 42% of its all sales. In Europe and U.S. the top significant brand names offered by Heartland Payment Systmems Inc in these states have a great trustworthy share of market. Also Heartland Payment Systmems Inc, Unilever and DANONE are two big industries of food and drinks along with its primary rivals. In the year 2010, Heartland Payment Systmems Inc had made its yearly earnings by 26% increase since of its increased food and beverages sale particularly in cooking things, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting an increase of 38% in its profits. Heartland Payment Systmems Inc Case Study Solution decreased its sales expense by the adaptation of a brand-new accounting procedure. Unilever has variety of staff members about 230,000 and functions in more than 160 countries and its London headquarter too. It has ended up being the second largest food and drink market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Heartland Payment Systmems Inc. Unilever shares a market share of about 7.7 with Heartland Payment Systmems Inc becoming ranking and very first DANONE as third. Heartland Payment Systmems Inc brings in regional clients by its low expense of the product with the local taste of the items preserving its first place in the global market. Heartland Payment Systmems Inc company has about 280,000 staff members and functions in more than 197 countries edging its competitors in lots of areas. Heartland Payment Systmems Inc has also lowered its expense of supply by presenting E-marketing in contrast to its rivals.

Keep in mind: A brief contrast of Heartland Payment Systmems Inc with its close competitors is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.


• Heartland Payment Systmems Inc has an experience of about 140 years, enabling business to much better perform, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Heartland Payment Systmems Inc has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of infant foods, animal food, confectionary products, drinks and so on. Famous brand names of Heartland Payment Systmems Inc include; Maggi, Kit-Kat, Nescafe, and so on
• Heartland Payment Systmems Inc Case Study Help has large quantity of spending on R&D as compare to its competitors, making the company to launch more ingenious and nutritious items. This development offers the business a high competitive position in long term.
• After adopting its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Heartland Payment Systmems Inc.
• Heartland Payment Systmems Inc is a widely known brand name with high consumer's loyalty and brand name recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of different new brands of Heartland Payment Systmems Inc.
• Acquisitions of those company, like; Kraft frozen Pizza service can provide an unfavorable signal to Heartland Payment Systmems Inc consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the understanding of people ab out Heartland Payment Systmems Inc as a business selling nutritious and healthy items.


• Presenting more health associated products enables the business to record the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards developing nations can boost the Heartland Payment Systmems Inc company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Heartland Payment Systmems Inc Case Study Solution customers. For example, teachers can recommend their students to purchase Heartland Payment Systmems Inc products.


• Financial instability in nations, which are the possible markets for Heartland Payment Systmems Inc, can produce several problems for Heartland Payment Systmems Inc.
• Shifting of items from regular to healthier, causes extra costs and can result in decline business's earnings margins.
• As Heartland Payment Systmems Inc has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific problems.

Division Analysis

Group Segmentation

The demographic segmentation of Heartland Payment Systmems Inc Case Study Solution is based upon 4 elements; age, income, profession and gender. Heartland Payment Systmems Inc produces several products related to children i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Heartland Payment Systmems Inc products are rather cost effective by almost all levels, but its major targeted consumers, in regards to income level are middle and upper middle level customers.

Geographical Division

Geographical segmentation of Heartland Payment Systmems Inc Case Study Analysis is made up of its existence in almost 86 nations. Its geographical segmentation is based upon two primary aspects i.e. average earnings level of the customer in addition to the climate of the region. Singapore Heartland Payment Systmems Inc Company's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Heartland Payment Systmems Inc is based upon the character and lifestyle of the client. For instance, Heartland Payment Systmems Inc 3 in 1 Coffee target those consumers whose lifestyle is rather busy and don't have much time.

Behavioral Segmentation

Heartland Payment Systmems Inc Case Help behavioral division is based upon the mindset understanding and awareness of the client. For instance its highly healthy products target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Heartland Payment Systmems Inc Business is a broad range analysis providing the company with a chance to obtain a feasible competitive advantage against its rivals in the food and drink industry, summarized in Display I.

Prized Possession

The resources utilized by the Heartland Payment Systmems Inc business are valuable for the company or not. Such as the resources like finance, human resources, management of operations and specialists in marketing. This are a few of the essential important aspects of for the identification of competitive benefit.


The important resources made use of by Heartland Payment Systmems Inc are even unusual or expensive. If these resources are typically found that it would be easier for the competitors and the brand-new rivals in the market to effortlessly relocate competitors.


The replica process is costly for the competitors of Heartland Payment Systmems Inc Case Analysis Company. It can be done just in two various methods i.e. product duplication which is produced and produced by Heartland Payment Systmems Inc Business and introducing of the substitute of the items with switching cost. This increases the danger of disruption to the recent structure of the industry.


This part of VRIO analysis handle the compatibility of the business to position in the market making productive usage of its important resources which are tough to mimic. Often, the advancement of management is completely based on the company's execution technique and group. Therefore, this polishes the abilities of the company by time based upon the choices made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing real quantity of costs reveals that the sales are increasing at a higher rate than its R&D spending, and enable the company to more invest in R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This sign likewise reveals a thumbs-up to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing debt ratio present a danger of default of Heartland Payment Systmems Inc to its investors and could lead a declining share costs. For that reason, in regards to increasing debt ratio, the company should not spend much on R&D and ought to pay its present debts to reduce the threat for financiers.

The increasing threat of financiers with increasing financial obligation ratio and declining share prices can be observed by substantial decline of EPS of Heartland Payment Systmems Inc Case Analysis stocks.

The sales growth of business is also low as compare to its acquisitions and mergers due to slow perception building of customers. This slow growth also impede business to additional invest in its mergers and acquisitions.( Heartland Payment Systmems Inc, Heartland Payment Systmems Inc Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of graphs and estimations given up the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be used to derive various strategies based on the SWOT Analysis offered above. A short summary of TWOS Analysis is given in Exhibit H.

Techniques to exploit Opportunities using Strengths.

Heartland Payment Systmems Inc Case Solution needs to present more innovative products by large amount of R&D Costs and acquisitions and mergers. It could increase the marketplace share of Heartland Payment Systmems Inc and increase the profit margins for the company. It could likewise provide Heartland Payment Systmems Inc a long term competitive advantage over its competitors.

The international expansion of Heartland Payment Systmems Inc should be focused on market catching of developing nations by expansion, drawing in more customers through customer's loyalty. As developing nations are more populous than developed countries, it could increase the customer circle of Heartland Payment Systmems Inc.

Methods to Conquer Weaknesses to Make Use Of Opportunities.

Heartland Payment Systmems Inc Case Analysis should do mindful acquisition and merger of companies, as it could impact the customer's and society's perceptions about Heartland Payment Systmems Inc. It must acquire and merge with those companies which have a market credibility of healthy and healthy business. It would improve the understandings of consumers about Heartland Payment Systmems Inc.

Heartland Payment Systmems Inc should not just spend its R&D on development, instead of it ought to also concentrate on the R&D costs over assessment of expense of various nutritious products. This would increase expense efficiency of its items, which will lead to increasing its sales, due to declining rates, and margins.

Methods to utilize strengths to overcome hazards.

Heartland Payment Systmems Inc Case Help ought to transfer to not only developing but also to industrialized nations. It ought to broadens its geographical expansion. This wide geographical expansion towards developing and established countries would lower the danger of potential losses in times of instability in different countries. It should broaden its circle to different nations like Unilever which runs in about 170 plus countries.

Methods to overcome weaknesses to avoid risks.

Heartland Payment Systmems Inc Case Solution needs to sensibly manage its acquisitions to prevent the threat of misunderstanding from the customers about Heartland Payment Systmems Inc. This would not just improve the perception of consumers about Heartland Payment Systmems Inc but would likewise increase the sales, profit margins and market share of Heartland Payment Systmems Inc.


In order to sustain the brand name in the market and keep the customer undamaged with the brand name, there are 2 alternatives:.

Option: 1.

The Company must invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall possessions of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk expense.
2. The company can resell the gotten systems in the market, if it fails to implement its method. However, amount spend on the R&D might not be revived, and it will be thought about entirely sunk expense, if it do not provide potential results.
3. Spending on R&D supply slow development in sales, as it takes long time to introduce an item. Acquisitions offer fast outcomes, as it supply the company already established item, which can be marketed quickly after the acquisition.


1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with misconception of customers about Heartland Payment Systmems Inc core values of nutritious and healthy items.
2. Big spending on acquisitions than R&D would send a signal of company's inadequacy of developing innovative items, and would outcomes in consumer's dissatisfaction.
3. Large acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making company unable to introduce new ingenious items.

Option: 2

The Company should invest more on its R&D rather than acquisitions.


1. It would enable the company to produce more innovative products.
2. It would provide the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by introducing those items which can be offered to a totally brand-new market sector.
4. Innovative products will provide long term advantages and high market share in long run.


1. It would decrease the profit margins of the company.
2. In case of failure, the whole costs on R&D would be thought about as sunk expense, and would affect the company at large. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply an unfavorable signal to the financiers, and could result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would permit the company to present new innovative products with less threat of transforming the spending on R&D into sunk cost.
2. It would provide a favorable signal to the financiers, as the general possessions of the company would increase with its considerable R&D costs.
3. It would not affect the revenue margins of the company at a large rate as compare to alternative 2.
4. It would offer the business a strong long term market position in terms of the business's overall wealth along with in terms of innovative items.


1. Risk of conversion of R&D spending into sunk expense, higher than option 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less number of innovative products than alternative 2 and high variety of innovative products than alternative 1.


With the deep analysis of the above alternatives, it is recommended that the business ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present brand-new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates as well, as investors want to invest more in companies with significant R&D spending and boost in the total worth of the business.

Action and application Method

Strategy can be executed successfully by developing specific short term in addition to long term plans. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short-term strategy Heartland Payment Systmems Inc Case Solution should carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its profits.
• Examine the present target audience along with the marketplace section which is not consist of in the company's circle.
• Analyze the current monetary data to determine the amount that should be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much amount needs to be spent on R&D.

Mid Term Strategy (1-5 years).

• Get those organizations in which the company has prospective experience to deal with. Obtain most favorable organizations with a strong dedication to health, to develop the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Heartland Payment Systmems Inc worths and vision and to prevent possible risk of sunk cost.

Long Term Plan (1-10 years).

• Acquire companies with health along with taste element, as the base for the Heartland Payment Systmems Inc as a company producing healthy products has actually been constructed under midterm strategy and now the company might move towards taste element too to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.


Heartland Payment Systmems Inc Case Help has actually developed substantial market share and brand name identity in the metropolitan markets, it is suggested that the company ought to focus on the rural locations in terms of developing brand name awareness, equity, and commitment, such can be done by creating a particular brand allocation method through trade marketing techniques, that draw clear difference in between Heartland Payment Systmems Inc products and other rival products. This will permit the company to establish brand name equity for freshly introduced and already produced items on a higher platform, making the reliable use of resources and brand name image in the market.