Menu

Life Stories Of Recent Mbas Values And Ethical Challenges Online Case Analysis

Home >> Accounting >> Life Stories Of Recent Mbas Values And Ethical Challenges

Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Solution and Analysis


Intro

Life Stories Of Recent Mbas Values And Ethical Challenges is presently one of the greatest food chains worldwide. It was established by Henri Life Stories Of Recent Mbas Values And Ethical Challenges in 1866, a German Pharmacist who initially launched "Farine Lactee"; a mix of flour and milk to decrease and feed infants death rate.

Life Stories Of Recent Mbas Values And Ethical Challenges is now a global company. Unlike other multinational companies, it has senior executives from different countries and tries to make choices thinking about the whole world. Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Solution currently has more than 500 factories around the world and a network spread across 86 nations.

Purpose

The function of Life Stories Of Recent Mbas Values And Ethical Challenges Corporation is to boost the lifestyle of individuals by playing its part and providing healthy food. It wishes to assist the world in forming a healthy and much better future for it. It also wishes to encourage people to live a healthy life. While ensuring that the business is prospering in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to consume. Life Stories Of Recent Mbas Values And Ethical Challenges visualizes to develop a trained labor force which would help the business to grow.

Mission.

Nestlé's objective is that as presently, it is the leading company in the food industry, it believes in 'Great Food, Excellent Life". Its mission is to supply its customers with a range of options that are healthy and finest in taste. It is focused on supplying the best food to its customers throughout the day and night.

Products.
Executive Summary
Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Solution has a wide range of products that it uses to its consumers. Its items include food for infants, cereals, dairy products, snacks, chocolates, food for pet and bottled water. It has around four hundred and fifty (450) factories all over the world and around 328,000 workers. In 2011, Life Stories Of Recent Mbas Values And Ethical Challenges was listed as the most gainful organization.

Objectives and Goals.

• Bearing in mind the vision and mission of the corporation, the company has put down its goals and goals. These objectives and objectives are listed below.
• One objective of the company is to reach absolutely no land fill status. It is working toward zero waste, where no waste of the factory is landfilled. It encourages its workers to take the most out of the by-products. (Life Stories Of Recent Mbas Values And Ethical Challenges, aboutus, 2017).
• Another goal of Life Stories Of Recent Mbas Values And Ethical Challenges is to lose minimum food during production. Most often, the food produced is lost even prior to it reaches the consumers.
• Another thing that Life Stories Of Recent Mbas Values And Ethical Challenges is dealing with is to improve its packaging in such a method that it would assist it to minimize those complications and would also ensure the delivery of high quality of its items to its customers.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its consumers, company partners, staff members, and federal government.

Critical Concerns.

Just Recently, Life Stories Of Recent Mbas Values And Ethical Challenges Business is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW strategy. The target of the company is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the declined income rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Strategy, Vision and Goals.

The current Life Stories Of Recent Mbas Values And Ethical Challenges technique is based upon the concept of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the customer preferences about food and making the food things much healthier concerning about the health concerns.

The vision of this method is based on the secret method i.e. 60/40+ which just indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be manufactured with extra dietary worth in contrast to all other products in market gaining it a plus on its dietary material.

This method was embraced to bring more nutritious plus tasty foods and drinks in market than ever. In competition with other business, with an objective of retaining its trust over clients as Life Stories Of Recent Mbas Values And Ethical Challenges Business has actually gained more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of company in the market is done by utilizing PESTLE analysis, given up Display A. Life Stories Of Recent Mbas Values And Ethical Challenges works under the policies and guidelines directed by government and food authority. The business is more concentrated on its products and services to make certain about the item quality and safety. This analysis will help in understanding environment of external market in the international food and drink markets. (Parera, 2017).

Political.
Swot Analysis
Life Stories Of Recent Mbas Values And Ethical Challenges is considerably supported by Government to satisfy all the requirements of requirements like acts of health and security. In efforts to manufacture good food, Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Analysis is altering the requirements of food and beverage manufacturing.

Economic.

Initiation of business where the capital earnings of each private matters for the increased net sale as this varies country-to-country. The economy of the Life Stories Of Recent Mbas Values And Ethical Challenges Company in U.S. is growing year by year with variable products launch especially focusing on the nutritional food for infants.

Social.

The social environment continues altering with respect to time like the mindset of the consumer as well as their lifestyles. Any product or service of any business can not be successful till the business is not concerned about the living system of the consumer. Life Stories Of Recent Mbas Values And Ethical Challenges is taking procedures to meet its goals as the world remains in search of healthy and tasty food.

Technological.

In the development of service, tactical measures are rather mandatory. Life Stories Of Recent Mbas Values And Ethical Challenges is one of the top well-known international company and by time it invests in different departments to take its products to new level. Life Stories Of Recent Mbas Values And Ethical Challenges is investing more on its R&D to make its products much healthier and healthy offering customers with health benefits.

Legal.

There is no such impact of legal aspects of Life Stories Of Recent Mbas Values And Ethical Challenges as it is more worried over its laws and policies.

Environmental

Life Stories Of Recent Mbas Values And Ethical Challenges, in terms of environmental effect is devoted to operate in eco-friendly environment with conservation of the natural resources and energy. As due to the production of larger variety of products there might be a danger if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Design).

Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Help has actually obtained a number of business that assisted it in diversification and development of its item's profile. This is the thorough explanation of the Porter's design of 5 forces of Life Stories Of Recent Mbas Values And Ethical Challenges Company, given in Display B.

Competitiveness.

There is extreme competition in the market of food and drinks. Life Stories Of Recent Mbas Values And Ethical Challenges is one of the leading company in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Life Stories Of Recent Mbas Values And Ethical Challenges is running well in this race for last 150 years. Each company has a certain share of market. This competition is not simply restricted to the price of the item however likewise for development, quality and variation. Every industry is aiming hard for the maintenance of their market share. The competition of other companies with Life Stories Of Recent Mbas Values And Ethical Challenges is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the brand-new entrants to happen in the customer food industry. Just a couple of entrants prosper in this industry as there is a requirement to understand the consumer need which requires time while current competitors are aware and has actually advanced with the consumer loyalty over their items with time. There is low hazard of brand-new entrants to Life Stories Of Recent Mbas Values And Ethical Challenges as it has rather big network of distribution internationally dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink market, Life Stories Of Recent Mbas Values And Ethical Challenges owes the largest share of market needing greater number of supply chains. This triggers it to be an idyllic buyer for the suppliers. For this reason, any of the supplier has never ever expressed any complain about price and the bargaining power is also low. In response, Life Stories Of Recent Mbas Values And Ethical Challenges has likewise been concerned for its providers as it thinks in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to excellent competition. Changing cost is quite low for the consumers as many companies sale a number of comparable products. This appears to be an excellent hazard for any business. Therefore, Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Analysis makes certain to keep its customers satisfied. This has led Life Stories Of Recent Mbas Values And Ethical Challenges to be one of the loyal company in eyes of its buyers.

Risk of Alternatives.

There has actually been a fantastic hazard of alternatives as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its products are not safe to utilize resulting in the reduced sale. Thus, Life Stories Of Recent Mbas Values And Ethical Challenges began highlighting the health advantages of its products to cope up with the substitutes.

Competitor Analysis.

Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Solution covers a number of the popular customer brands like Package Kat and Nescafe etc. About 29 brands among all of its brands, each brand earned a revenue of about $1billion in 2010. Its huge part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the leading major brand names sold by Life Stories Of Recent Mbas Values And Ethical Challenges in these states have an excellent trustworthy share of market. Also Life Stories Of Recent Mbas Values And Ethical Challenges, Unilever and DANONE are two big industries of food and beverages as well as its primary competitors. In the year 2010, Life Stories Of Recent Mbas Values And Ethical Challenges had actually made its annual profit by 26% boost since of its increased food and beverages sale specifically in cooking stuff, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its profits. Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Solution lowered its sales cost by the adjustment of a brand-new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 nations and its London headquarter. It has become the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Life Stories Of Recent Mbas Values And Ethical Challenges. Unilever shares a market share of about 7.7 with Life Stories Of Recent Mbas Values And Ethical Challenges becoming ranking and very first DANONE as 3rd. Life Stories Of Recent Mbas Values And Ethical Challenges attracts local clients by its low cost of the product with the local taste of the items keeping its top place in the international market. Life Stories Of Recent Mbas Values And Ethical Challenges business has about 280,000 staff members and functions in more than 197 nations edging its rivals in many areas. Life Stories Of Recent Mbas Values And Ethical Challenges has also minimized its cost of supply by presenting E-marketing in contrast to its rivals.

Keep in mind: A short contrast of Life Stories Of Recent Mbas Values And Ethical Challenges with its close competitors is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.

Strengths.

• Life Stories Of Recent Mbas Values And Ethical Challenges has an experience of about 140 years, allowing business to much better carry out, in various situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Life Stories Of Recent Mbas Values And Ethical Challenges has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Life Stories Of Recent Mbas Values And Ethical Challenges consist of; Maggi, Kit-Kat, Nescafe, etc.
• Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Help has large big of spending on R&D as compare to its competitorsRivals making the company business launch more nutritious ingenious innovative healthy.
• After adopting its NHW Technique, the business has actually done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Life Stories Of Recent Mbas Values And Ethical Challenges.
• Life Stories Of Recent Mbas Values And Ethical Challenges is a well-known brand name with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the chances of easy market adoption of different brand-new brands of Life Stories Of Recent Mbas Values And Ethical Challenges.
Weaknesses.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Life Stories Of Recent Mbas Values And Ethical Challenges customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Technique are rather different. It will take long to change the perception of individuals ab out Life Stories Of Recent Mbas Values And Ethical Challenges as a business selling nutritious and healthy items.

Opportunities.

• Introducing more health related products enables the company to catch the market in which customers are rather conscious about health.
• Developing nations like India and China has largest markets in the world. Broadening the market towards establishing nations can improve the Life Stories Of Recent Mbas Values And Ethical Challenges service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Solution consumers. Instructors can suggest their students to acquire Life Stories Of Recent Mbas Values And Ethical Challenges items.

Risks.

• Financial instability in countries, which are the possible markets for Life Stories Of Recent Mbas Values And Ethical Challenges, can develop numerous issues for Life Stories Of Recent Mbas Values And Ethical Challenges.
• Shifting of products from regular to healthier, causes additional costs and can lead to decrease company's profit margins.
• As Life Stories Of Recent Mbas Values And Ethical Challenges has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.

Segmentation Analysis

Group Segmentation

The market segmentation of Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Help is based on four factors; age, income, profession and gender. For example, Life Stories Of Recent Mbas Values And Ethical Challenges produces a number of products associated with infants i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary products. Life Stories Of Recent Mbas Values And Ethical Challenges items are quite inexpensive by nearly all levels, however its major targeted clients, in regards to income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Life Stories Of Recent Mbas Values And Ethical Challenges Case Study Solution is made up of its presence in nearly 86 nations. Its geographical division is based upon two primary aspects i.e. average income level of the customer in addition to the climate of the area. Singapore Life Stories Of Recent Mbas Values And Ethical Challenges Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Life Stories Of Recent Mbas Values And Ethical Challenges is based upon the character and life style of the consumer. For instance, Life Stories Of Recent Mbas Values And Ethical Challenges 3 in 1 Coffee target those clients whose lifestyle is quite busy and do not have much time.

Behavioral Segmentation

Life Stories Of Recent Mbas Values And Ethical Challenges Case Solution behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. For instance its highly nutritious items target those customers who have a health mindful mindset towards their usages.

VRIO Analysis

The VRIO analysis of Life Stories Of Recent Mbas Values And Ethical Challenges Company is a broad range analysis offering the company with an opportunity to obtain a practical competitive advantage against its rivals in the food and drink industry, summarized in Display I.

Valuable

The resources used by the Life Stories Of Recent Mbas Values And Ethical Challenges company are important for the company or not. Such as the resources like finance, personnels, management of operations and experts in marketing. This are a few of the crucial important factors of for the recognition of competitive advantage.

Unusual

The important resources utilized by Life Stories Of Recent Mbas Values And Ethical Challenges are expensive or even unusual. If these resources are commonly discovered that it would be easier for the competitors and the new competitors in the industry to easily move in competition.

Imitation

The imitation process is expensive for the competitors of Life Stories Of Recent Mbas Values And Ethical Challenges Case Analysis Business. It can be done just in 2 different strategies i.e. product duplication which is produced and produced by Life Stories Of Recent Mbas Values And Ethical Challenges Business and launching of the substitute of the items with switching expense. This increases the threat of interruption to the recent structure of the market.

Organization

This component of VRIO analysis deals with the compatibility of the business to position in the market making efficient usage of its important resources which are hard to mimic. Frequently, the development of management is completely depending on the firm's execution technique and group. Therefore, this polishes the abilities of the firm by time based on the decisions made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D costs, and allow the company to more invest in R&D.

Net Profit Margin is increasing while R&D as a portion of sales is declining. This indicator also reveals a green light to the R&D costs, acquisitions and mergers.

Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing debt ratio present a hazard of default of Life Stories Of Recent Mbas Values And Ethical Challenges to its financiers and could lead a decreasing share prices. Therefore, in regards to increasing debt ratio, the company should not invest much on R&D and needs to pay its current financial obligations to reduce the risk for financiers.

The increasing threat of financiers with increasing financial obligation ratio and decreasing share costs can be observed by huge decline of EPS of Life Stories Of Recent Mbas Values And Ethical Challenges Case Analysis stocks.

The sales growth of company is likewise low as compare to its acquisitions and mergers due to slow perception structure of consumers. This sluggish development also hinder company to additional spend on its mergers and acquisitions.( Life Stories Of Recent Mbas Values And Ethical Challenges, Life Stories Of Recent Mbas Values And Ethical Challenges Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Displays D and E.

TWOS Analysis.

2 analysis can be utilized to obtain different strategies based upon the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Exhibition H.

Techniques to exploit Opportunities utilizing Strengths.

Life Stories Of Recent Mbas Values And Ethical Challenges Case Analysis should present more ingenious products by large quantity of R&D Costs and acquisitions and mergers. It could increase the market share of Life Stories Of Recent Mbas Values And Ethical Challenges and increase the profit margins for the company. It might likewise provide Life Stories Of Recent Mbas Values And Ethical Challenges a long term competitive advantage over its competitors.

The worldwide growth of Life Stories Of Recent Mbas Values And Ethical Challenges need to be concentrated on market capturing of developing countries by growth, bring in more consumers through customer's commitment. As establishing nations are more populous than industrialized countries, it might increase the client circle of Life Stories Of Recent Mbas Values And Ethical Challenges.

Methods to Get Rid Of Weak Points to Exploit Opportunities.

Life Stories Of Recent Mbas Values And Ethical Challenges Case Analysis must do mindful acquisition and merger of organizations, as it might affect the client's and society's understandings about Life Stories Of Recent Mbas Values And Ethical Challenges. It needs to combine and obtain with those companies which have a market credibility of healthy and nutritious business. It would improve the perceptions of consumers about Life Stories Of Recent Mbas Values And Ethical Challenges.

Life Stories Of Recent Mbas Values And Ethical Challenges should not only spend its R&D on development, instead of it ought to likewise concentrate on the R&D costs over evaluation of cost of different nutritious items. This would increase expense performance of its products, which will result in increasing its sales, due to declining rates, and margins.

Strategies to utilize strengths to overcome risks.

Life Stories Of Recent Mbas Values And Ethical Challenges should move to not just establishing however likewise to developed nations. It must broaden its circle to various countries like Unilever which runs in about 170 plus nations.

Techniques to get rid of weak points to avoid threats.

Life Stories Of Recent Mbas Values And Ethical Challenges should carefully manage its acquisitions to avoid the danger of mistaken belief from the customers about Life Stories Of Recent Mbas Values And Ethical Challenges. It needs to acquire and merge with those nations having a goodwill of being a healthy company in the market. This would not only improve the perception of consumers about Life Stories Of Recent Mbas Values And Ethical Challenges but would also increase the sales, revenue margins and market share of Life Stories Of Recent Mbas Values And Ethical Challenges. It would likewise make it possible for the business to utilize its potential resources effectively on its other operations rather than acquisitions of those companies slowing the NHW strategy growth.

Alternatives.

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are 2 options:.

Option: 1.

The Company ought to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total possessions of the business, increasing the wealth of the business. However, spending on R&D would be sunk expense.
2. The company can resell the acquired systems in the market, if it fails to execute its technique. However, amount spend on the R&D could not be restored, and it will be considered totally sunk cost, if it do not give prospective results.
3. Spending on R&D supply sluggish growth in sales, as it takes long time to present an item. Acquisitions supply fast outcomes, as it supply the company currently established product, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with mistaken belief of consumers about Life Stories Of Recent Mbas Values And Ethical Challenges core values of healthy and healthy products.
2. Large costs on acquisitions than R&D would send out a signal of company's inadequacy of establishing ingenious items, and would results in customer's frustration.
3. Large acquisitions than R&D would extend the product line of the company by the products which are currently present in the market, making company not able to present new innovative products.

Alternative: 2

The Company ought to invest more on its R&D rather than acquisitions.

Pros:

1. It would allow the business to produce more ingenious items.
2. It would supply the company a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by introducing those items which can be provided to a totally new market segment.
4. Ingenious products will provide long term benefits and high market share in long term.

Cons:

1. It would decrease the profit margins of the company.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would impact the business at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could supply a negative signal to the investors, and might result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would enable the business to introduce new innovative items with less risk of transforming the costs on R&D into sunk cost.
2. It would offer a positive signal to the investors, as the general properties of the company would increase with its significant R&D costs.
3. It would not impact the earnings margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the company's overall wealth in addition to in regards to innovative items.

Cons:

1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lower than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of ingenious items than alternative 1.

Suggestion

With the deep analysis of the above options, it is advised that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce brand-new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs also, as financiers are willing to invest more in business with significant R&D spending and boost in the total worth of the business.

Action and application Technique

Technique can be implemented successfully by developing particular short-term as well as long term plans. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short-term strategy Life Stories Of Recent Mbas Values And Ethical Challenges Case Solution must carry out numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its profits.
• Analyze the current target audience as well as the marketplace section which is not include in the business's circle.
• Evaluate the existing financial information to determine the quantity that should be spent on the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much quantity needs to be invested in R&D.

Mid Term Plan (1-5 years).

• Get those organizations in which the company has possible experience to deal with. Obtain most favorable organizations with a strong dedication to health, to develop the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Life Stories Of Recent Mbas Values And Ethical Challenges worths and vision and to avoid possible danger of sunk expense.

Long Term Plan (1-10 years).

• Acquire companies with health in addition to taste factor, as the base for the Life Stories Of Recent Mbas Values And Ethical Challenges as a business producing healthy products has actually been constructed under midterm strategy and now the company might move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.

Conclusion.
Recommendations
Life Stories Of Recent Mbas Values And Ethical Challenges Case Help has established substantial market share and brand name identity in the metropolitan markets, it is recommended that the company must focus on the rural locations in terms of developing brand name equity, loyalty, and awareness, such can be done by producing a particular brand allocation technique through trade marketing techniques, that draw clear difference in between Life Stories Of Recent Mbas Values And Ethical Challenges products and other competitor products. This will enable the company to establish brand name equity for newly presented and already produced products on a greater platform, making the effective use of resources and brand name image in the market.