Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution & Analysis
Introduction
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis is currently among the most significant food chains worldwide. It was founded by Henri Sk Telecom Pursuing Happiness Through Corporate Social Responsibility in 1866, a German Pharmacist who initially launched "Farine Lactee"; a mix of flour and milk to decrease and feed babies mortality rate. At the very same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The 2 became competitors initially but in the future merged in 1905, resulting in the birth of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is now a multinational business. Unlike other international business, it has senior executives from different countries and tries to make decisions considering the whole world. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution presently has more than 500 factories around the world and a network spread across 86 countries.
Purpose
The function of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Corporation is to improve the quality of life of individuals by playing its part and offering healthy food. It wants to assist the world in forming a healthy and much better future for it. It also wishes to encourage people to live a healthy life. While making certain that the business is succeeding in the long run, that's how it plays its part for a better and healthy future
Vision
Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to consume. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility visualizes to establish a trained labor force which would assist the company to grow.
Objective.
Nestlé's objective is that as presently, it is the leading company in the food industry, it believes in 'Excellent Food, Good Life". Its objective is to provide its consumers with a variety of options that are healthy and finest in taste also. It is concentrated on supplying the best food to its consumers throughout the day and night.
Products.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has a large variety of products that it uses to its consumers. In 2011, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility was noted as the most rewarding company.
Goals and Objectives.
• Remembering the vision and mission of the corporation, the company has set its goals and objectives. These goals and goals are noted below.
• One goal of the business is to reach zero garbage dump status.
• Another objective of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is to waste minimum food during production. Usually, the food produced is squandered even prior to it reaches the consumers.
• Another thing that Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is dealing with is to improve its packaging in such a method that it would help it to decrease the above-mentioned problems and would also ensure the delivery of high quality of its items to its customers.
• Meet international standards of the environment.
• Develop a relationship based on trust with its customers, organisation partners, employees, and government.
Vital Issues.
Recently, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company is focusing more towards the strategy of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the company is not accomplished as the sales were anticipated to grow higher at the rate of 10% annually and the operating margins to increase by 20%, given up Display H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined revenue rate. (Henderson, 2012).
Situational Analysis.
Analysis of Current Strategy, Vision and Goals.
The existing Sk Telecom Pursuing Happiness Through Corporate Social Responsibility technique is based upon the idea of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing modification in the consumer preferences about food and making the food stuff healthier concerning about the health problems.
The vision of this method is based upon the secret approach i.e. 60/40+ which merely indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be manufactured with additional dietary worth in contrast to all other products in market getting it a plus on its nutritional material.
This strategy was embraced to bring more nutritious plus tasty foods and beverages in market than ever. In competitors with other companies, with an intent of maintaining its trust over consumers as Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company has actually gained more relied on by costumers.
Microenvironment Analysis (PESTEL Analysis).
The analysis used to determine the position of company in the market is done by using PESTLE analysis, provided in Display A. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility works under the policies and rules directed by federal government and food authority. The business is more focused on its services and products to make sure about the item quality and security.
Political.
The political influence on the company is considerably affected by the government laws and policies. The business needs to fulfill its requirements supplied by government otherwise it needs to pay fine. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is considerably supported by Government to fulfill all the criteria of standards like acts of health and safety. In efforts to manufacture great food, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is changing the requirements of food and beverage production. This might cause the infraction of governmental guidelines and regulations.
Economic.
Initiation of business where the capital income of each private matters for the increased net sale as this varies country-to-country. The economy of the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Business in U.S. is growing year by year with variable products launch specifically concentrating on the nutritional food for infants.
Social.
The social environment continues altering with respect to time like the attitude of the customer along with their lifestyles. Any product and services of any company can not succeed until the company is not concerned about the living system of the customer. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is taking steps to meet its objectives as the world is in search of healthy and tasty food.
Technological.
In the advancement of organisation, strategic measures are rather obligatory. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is one of the leading famous multinational firm and by time it invests in various departments to take its items to new level. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is spending more on its R&D to make its items healthier and healthy supplying consumers with health advantages.
Legal.
There is no such impact of legal factors of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as it is more worried over its laws and guidelines.
Environmental
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, in terms of ecological impact is committed to operate in eco-friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of bigger variety of items there may be a hazard if the resources used are recyclable or not.
Competitive Forces Analysis (Porter's Five Forces Design).
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis has actually gotten a variety of business that helped it in diversity and development of its product's profile. This is the extensive description of the Porter's design of five forces of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company, given up Exhibition B.
Competitiveness.
There is severe competition in the market of food and beverages. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is among the top company in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is running well in this race for last 150 years. Each company has a guaranteed share of market. This rivalry is not simply restricted to the rate of the item however also for quality, variation and development. Every market is making every effort hard for the maintenance of their market share. The competition of other business with Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is quite high.
Risk of New Entrants.
A variety of barriers are there for the new entrants to occur in the consumer food market. Only a few entrants succeed in this market as there is a requirement to understand the customer requirement which requires time while recent rivals are aware and has actually advanced with the customer commitment over their items with time. There is low threat of brand-new entrants to Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as it has quite large network of distribution worldwide dominating with well-reputed image.
Bargaining Power of Providers.
In the food and drink industry, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution owes the largest share of market requiring higher number of supply chains. In response, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has actually also been worried for its suppliers as it thinks in long-lasting relations.
Bargaining Power of Buyers.
There is high bargaining power of the purchasers due to terrific competition. Changing cost is rather low for the customers as lots of companies sale a number of similar products. This appears to be a great threat for any business. Thus, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution ensures to keep its customers pleased. This has actually led Sk Telecom Pursuing Happiness Through Corporate Social Responsibility to be one of the faithful business in eyes of its purchasers.
Risk of Substitutes.
There has actually been a terrific threat of replacements as there are alternatives of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually also been a claim that some of its items are not safe to use leading to the decreased sale. Thus, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility started highlighting the health benefits of its products to cope up with the alternatives.
Rival Analysis.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis covers many of the popular consumer brands like Package Kat and Nescafe and so on. About 29 brands amongst all of its brand names, each brand earned an income of about $1billion in 2010. Its huge part of sale remains in North America constituting about 42% of its all sales. In Europe and U.S. the leading significant brand names sold by Sk Telecom Pursuing Happiness Through Corporate Social Responsibility in these states have an excellent reputable share of market. Similarly Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, Unilever and DANONE are two big industries of food and beverages along with its primary competitors. In the year 2010, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility had made its annual earnings by 26% increase because of its increased food and beverages sale specifically in cooking stuff, ice-cream, beverages based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting an increase of 38% in its earnings. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Help reduced its sales expense by the adjustment of a new accounting procedure. Unilever has variety of employees about 230,000 and functions in more than 160 countries and its London headquarter too. It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Sk Telecom Pursuing Happiness Through Corporate Social Responsibility. Unilever shares a market share of about 7.7 with Sk Telecom Pursuing Happiness Through Corporate Social Responsibility ending up being ranking and very first DANONE as third. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility draws in local clients by its low cost of the product with the local taste of the products preserving its first place in the worldwide market. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility business has about 280,000 employees and functions in more than 197 countries edging its competitors in lots of regions. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has also minimized its cost of supply by introducing E-marketing in contrast to its competitors.
Keep in mind: A short contrast of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility with its close rivals is given in Exhibition C.
SWOT Analysis.
The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.
Strengths.
• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has an experience of about 140 years, enabling business to much better carry out, in various scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility include; Maggi, Kit-Kat, Nescafe, and so on
• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution has large amount quantity spending on R&D as compare to its competitors, making the company business launch introduce nutritious and innovative products.
• After embracing its NHW Technique, the business has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is a well-known brand name with high consumer's commitment and brand recall. This brand name commitment of consumers increases the chances of easy market adoption of different brand-new brand names of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
Weak points.
• Acquisitions of those business, like; Kraft frozen Pizza service can offer a negative signal to Sk Telecom Pursuing Happiness Through Corporate Social Responsibility consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to change the understanding of individuals ab out Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as a business selling healthy and nutritious products.
Opportunities.
• Presenting more health related products allows the business to record the market in which customers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. Expanding the market towards establishing nations can enhance the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis customers. Teachers can advise their trainees to buy Sk Telecom Pursuing Happiness Through Corporate Social Responsibility products.
Threats.
• Economic instability in nations, which are the potential markets for Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, can create numerous issues for Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
• Shifting of products from regular to healthier, leads to extra costs and can result in decline business's revenue margins.
• As Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face particular issues.
Division Analysis
Demographic Segmentation
The demographic segmentation of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis is based upon 4 factors; age, gender, occupation and income. For example, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility produces numerous items connected to infants i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary products. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility products are rather inexpensive by nearly all levels, however its major targeted clients, in regards to earnings level are upper and middle middle level customers.
Geographical Division
Geographical segmentation of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution is composed of its presence in nearly 86 countries. Its geographical segmentation is based upon two main factors i.e. typical income level of the consumer along with the climate of the region. For example, Singapore Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Business's division is done on the basis of the weather condition of the area i.e. hot, cold or warm.
Psychographic Segmentation
Psychographic division of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is based upon the personality and lifestyle of the consumer. For example, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility 3 in 1 Coffee target those clients whose lifestyle is quite hectic and do not have much time.
Behavioral Division
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Analysis behavioral segmentation is based upon the attitude understanding and awareness of the consumer. Its extremely healthy products target those customers who have a health conscious mindset towards their intakes.
VRIO Analysis
The VRIO analysis of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company is a broad range analysis supplying the company with a possibility to get a feasible competitive advantage versus its rivals in the food and beverage industry, summed up in Exhibit I.
Belongings
The resources utilized by the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility company are valuable for the business or not. Such as the resources like financing, human resources, management of operations and professionals in marketing. This are a few of the essential valuable aspects of for the identification of competitive advantage.
Uncommon
The important resources utilized by Sk Telecom Pursuing Happiness Through Corporate Social Responsibility are costly or even uncommon. If these resources are typically discovered that it would be simpler for the rivals and the brand-new rivals in the market to effortlessly relocate competition.
Replica
The imitation process is pricey for the rivals of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Solution Business. It can be done only in 2 various strategies i.e. item duplication which is produced and made by Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Business and launching of the replacement of the products with switching cost. This increases the danger of interruption to the recent structure of the industry.
Company
This component of VRIO analysis handle the compatibility of the business to place in the market making efficient use of its valuable resources which are difficult to imitate. Often, the development of management is absolutely based on the firm's execution technique and group. Therefore, this polishes the abilities of the company by time based on the choices made by firm for the development of its strategic capitals.
Quantitative Analysis
R&D Costs as a portion of sales are decreasing with increasing actual amount of costs shows that the sales are increasing at a higher rate than its R&D costs, and enable the company to more spend on R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator also reveals a thumbs-up to the R&D costs, acquisitions and mergers.
Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio position a danger of default of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility to its investors and might lead a decreasing share rates. For that reason, in terms of increasing debt ratio, the company must not spend much on R&D and should pay its present financial obligations to decrease the risk for investors.
The increasing risk of investors with increasing debt ratio and declining share prices can be observed by huge decrease of EPS of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Solution stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish growth likewise impede business to further spend on its mergers and acquisitions.( Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Charts given in the Exhibits D and E.
TWOS Analysis.
2 analysis can be utilized to derive different methods based upon the SWOT Analysis offered above. A short summary of TWOS Analysis is given up Exhibition H.
Strategies to make use of Opportunities utilizing Strengths.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Help needs to present more ingenious items by big amount of R&D Spending and acquisitions and mergers. It could increase the marketplace share of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility and increase the revenue margins for the company. It might likewise offer Sk Telecom Pursuing Happiness Through Corporate Social Responsibility a long term competitive benefit over its competitors.
The global growth of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility should be concentrated on market catching of developing nations by expansion, drawing in more customers through consumer's loyalty. As establishing nations are more populous than industrialized nations, it could increase the customer circle of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
Methods to Conquer Weaknesses to Make Use Of Opportunities.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Analysis needs to do mindful acquisition and merger of companies, as it could affect the customer's and society's perceptions about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility. It must combine and get with those business which have a market track record of healthy and nutritious business. It would enhance the understandings of customers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility should not just spend its R&D on innovation, instead of it needs to also focus on the R&D costs over evaluation of cost of different healthy items. This would increase cost effectiveness of its products, which will lead to increasing its sales, due to declining rates, and margins.
Strategies to utilize strengths to get rid of dangers.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Solution ought to move to not just establishing however also to developed countries. It ought to widens its geographical growth. This wide geographical expansion towards developing and established nations would lower the risk of prospective losses in times of instability in different nations. It must expand its circle to numerous countries like Unilever which runs in about 170 plus countries.
Methods to overcome weaknesses to prevent threats.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility should carefully manage its acquisitions to avoid the threat of misunderstanding from the consumers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility. It needs to obtain and merge with those countries having a goodwill of being a healthy business in the market. This would not only improve the understanding of customers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility however would likewise increase the sales, revenue margins and market share of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility. It would also allow the business to utilize its potential resources effectively on its other operations rather than acquisitions of those companies slowing the NHW technique development.
Alternatives.
In order to sustain the brand in the market and keep the consumer undamaged with the brand, there are two alternatives:.
Alternative: 1.
The Company should invest more on acquisitions than on the R&D.
Pros:.
1. Acquisitions would increase overall assets of the company, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk cost.
2. The company can resell the acquired systems in the market, if it fails to implement its technique. Nevertheless, quantity spend on the R&D could not be revived, and it will be considered completely sunk expense, if it do not offer potential outcomes.
3. Investing in R&D supply sluggish development in sales, as it takes very long time to present a product. Nevertheless, acquisitions supply quick results, as it supply the business currently developed item, which can be marketed soon after the acquisition.
Cons:.
1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to face misunderstanding of consumers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility core values of nutritious and healthy items.
2. Big costs on acquisitions than R&D would send a signal of company's inadequacy of establishing innovative items, and would results in consumer's dissatisfaction too.
3. Big acquisitions than R&D would extend the product line of the business by the products which are already present in the market, making business not able to introduce new innovative products.
Alternative: 2
The Business must invest more on its R&D rather than acquisitions.
Pros:
1. It would make it possible for the business to produce more ingenious items.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted customers by presenting those items which can be provided to an entirely new market sector.
4. Ingenious items will supply long term benefits and high market share in long run.
Cons:
1. It would reduce the revenue margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk cost, and would affect the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer an unfavorable signal to the investors, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Pros:
1. It would permit the business to introduce new ingenious items with less danger of transforming the costs on R&D into sunk expense.
2. It would supply a positive signal to the financiers, as the general assets of the business would increase with its considerable R&D costs.
3. It would not impact the earnings margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the business's total wealth in addition to in regards to innovative items.
Cons:
1. Threat of conversion of R&D spending into sunk cost, greater than option 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lower than option 1.
3. Intro of less variety of ingenious products than alternative 2 and high variety of innovative items than alternative 1.
Recommendation
With the deep analysis of the above alternatives, it is suggested that the company ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and ingenious items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices as well, as investors want to invest more in companies with considerable R&D spending and boost in the total worth of the business.
Action and application Method
Strategy can be carried out effectively by developing certain short term in addition to long term plans. These strategies could be as follows;
Short Term Strategy (0-1 year).
• Under the short-term plan Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Help ought to carry out various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its earnings.
• Analyze the existing target audience in addition to the market sector which is not include in the company's circle.
• Examine the current financial information to measure the quantity that ought to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that how much amount must be invested in R&D.
Mid Term Strategy (1-5 years).
• Obtain those companies in which the company has prospective experience to deal with. Get most favorable organizations with a strong dedication to health, to develop the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility worths and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years).
• Acquire companies with health as well as taste factor, as the base for the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as a business producing healthy products has actually been constructed under midterm plan and now the company could move towards taste aspect too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
Conclusion.
Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has remained the leading market player for more than a decade. It has actually institutionalized its techniques and culture to align itself with the market modifications and client behavior, which has ultimately permitted it to sustain its market share. Though, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has developed substantial market share and brand identity in the urban markets, it is advised that the company ought to focus on the rural areas in regards to establishing brand equity, awareness, and loyalty, such can be done by producing a particular brand name allowance technique through trade marketing strategies, that draw clear distinction between Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Solution products and other rival items. Additionally, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility ought to take advantage of its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will enable the company to develop brand equity for newly introduced and already produced products on a higher platform, making the reliable use of resources and brand image in the market.
