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Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution and Analysis


Intro

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is presently one of the most significant food chains worldwide. It was established by Henri Sk Telecom Pursuing Happiness Through Corporate Social Responsibility in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a combination of flour and milk to reduce and feed infants death rate.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is now a global company. Unlike other multinational companies, it has senior executives from different nations and attempts to make decisions considering the entire world. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis currently has more than 500 factories around the world and a network spread throughout 86 nations.

Function

The purpose of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Corporation is to improve the lifestyle of individuals by playing its part and providing healthy food. It wants to help the world in shaping a healthy and better future for it. It likewise wishes to motivate individuals to live a healthy life. While ensuring that the company is succeeding in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to offer its customers with food that is healthy, high in quality and safe to consume. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility imagines to develop a well-trained labor force which would assist the company to grow.

Objective.

Nestlé's mission is that as currently, it is the leading company in the food market, it thinks in 'Good Food, Great Life". Its objective is to offer its customers with a range of options that are healthy and best in taste as well. It is focused on offering the very best food to its consumers throughout the day and night.

Products.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has a large range of items that it uses to its clients. In 2011, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility was listed as the most rewarding company.

Goals and Objectives.

• Remembering the vision and mission of the corporation, the company has actually laid down its objectives and goals. These goals and objectives are noted below.
• One objective of the company is to reach zero garbage dump status.
• Another objective of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is to lose minimum food throughout production. Usually, the food produced is lost even prior to it reaches the customers.
• Another thing that Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is dealing with is to improve its product packaging in such a method that it would assist it to lower the above-mentioned complications and would also ensure the delivery of high quality of its items to its consumers.
• Meet international standards of the environment.
• Build a relationship based on trust with its consumers, service partners, workers, and government.

Critical Problems.

Just Recently, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW technique. The target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H. There is a need to focus more on the sales then the innovation technology. Otherwise, it might lead to the declined earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of Present Method, Vision and Goals.

The current Sk Telecom Pursuing Happiness Through Corporate Social Responsibility technique is based on the concept of Nutritious, Health and Health (NHW). This technique deals with the concept to bringing change in the customer preferences about food and making the food stuff healthier worrying about the health issues.

The vision of this method is based upon the key approach i.e. 60/40+ which simply implies that the items will have a rating of 60% on the basis of taste and 40% is based on its nutritional value. The items will be made with additional nutritional value in contrast to all other items in market gaining it a plus on its nutritional content.

This strategy was embraced to bring more tasty plus nutritious foods and beverages in market than ever. In competition with other companies, with an intention of keeping its trust over clients as Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company has gotten more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of company in the market is done by using PESTLE analysis, offered in Exhibition A. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility works under the guidelines and policies directed by federal government and food authority. The business is more focused on its products and services to make sure about the product quality and safety.

Political.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is considerably supported by Federal government to satisfy all the requirements of requirements like acts of health and safety. In efforts to manufacture good food, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis is altering the standards of food and beverage production.

Economic.

Initiation of business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company in U.S. is growing year by year with variable products launch especially focusing on the dietary food for infants.

Social.

The social environment continues altering with respect to time like the attitude of the consumer as well as their lifestyles. Any service or product of any company can not achieve success till the company is not worried about the living system of the consumer. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is taking procedures to meet its objectives as the world remains in search of healthy and delicious food.

Technological.

In the development of company, tactical procedures are somewhat compulsory. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is among the top famous international firm and by time it buys various departments to take its products to new level. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is spending more on its R&D to make its products healthier and nutritious providing customers with health benefits.

Legal.

There is no such impact of legal aspects of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as it is more worried over its laws and policies.

Environmental

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, in regards to environmental effect is devoted to operate in eco-friendly environment with preservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the production of larger number of items there might be a risk.

Competitive Forces Analysis (Porter's Five Forces Design).

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Help has obtained a number of business that assisted it in diversity and development of its product's profile. This is the extensive explanation of the Porter's design of 5 forces of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Business, given in Exhibition B.

Competitiveness.

There is severe competitors in the industry of food and beverages. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is one of the top company in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is running well in this race for last 150 years. Each business has a guaranteed share of market. This rivalry is not simply limited to the rate of the item but likewise for innovation, variation and quality. Every market is striving hard for the upkeep of their market share. However, the competition of other business with Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Help is rather high.

Danger of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food industry. Only a few entrants succeed in this market as there is a requirement to understand the customer need which requires time while recent competitors are aware and has advanced with the customer loyalty over their items with time. There is low danger of new entrants to Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as it has rather big network of circulation worldwide dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink industry, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution owes the biggest share of market requiring higher number of supply chains. In response, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has also been concerned for its providers as it believes in long-term relations.

Bargaining Power of Purchasers.

Hence, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility makes sure to keep its consumers pleased. This has led Sk Telecom Pursuing Happiness Through Corporate Social Responsibility to be one of the faithful company in eyes of its purchasers.

Risk of Substitutes.

There has been a fantastic threat of substitutes as there are substitutes of a few of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that a few of its products are not safe to use resulting in the decreased sale. Hence, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility started highlighting the health benefits of its items to cope up with the alternatives.

Competitor Analysis.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Help covers a lot of the popular customer brands like Set Kat and Nescafe and so on. About 29 brand names amongst all of its brand names, each brand name made a profits of about $1billion in 2010. Its huge part of sale is in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the leading major brand names offered by Sk Telecom Pursuing Happiness Through Corporate Social Responsibility in these states have a great respectable share of market. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, Unilever and DANONE are 2 large industries of food and drinks as well as its primary rivals. In the year 2010, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility had earned its annual revenue by 26% increase due to the fact that of its increased food and drinks sale particularly in cooking stuff, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting a boost of 38% in its earnings. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution decreased its sales cost by the adaptation of a brand-new accounting procedure. Unilever has number of employees about 230,000 and functions in more than 160 countries and its London headquarter. It has ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Sk Telecom Pursuing Happiness Through Corporate Social Responsibility. Unilever shares a market share of about 7.7 with Sk Telecom Pursuing Happiness Through Corporate Social Responsibility becoming ranking and very first DANONE as 3rd. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility attracts regional customers by its low expense of the item with the regional taste of the products keeping its first place in the international market. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility business has about 280,000 employees and functions in more than 197 nations edging its competitors in numerous areas. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has likewise decreased its cost of supply by introducing E-marketing in contrast to its rivals.

Keep in mind: A quick comparison of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility with its close competitors is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.

Strengths.

• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has an experience of about 140 years, allowing business to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility include; Maggi, Kit-Kat, Nescafe, and so on
• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Help has large big of spending costs R&D as compare to its competitorsRivals making the company to launch release nutritious and innovative productsItems
• After adopting its NHW Technique, the company has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
• Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is a popular brand name with high consumer's commitment and brand recall. This brand name loyalty of consumers increases the opportunities of easy market adoption of numerous new brands of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza business can offer an unfavorable signal to Sk Telecom Pursuing Happiness Through Corporate Social Responsibility clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to change the perception of individuals ab out Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as a company offering healthy and healthy products.

Opportunities.

• Introducing more health associated products enables the company to catch the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards establishing nations can improve the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Analysis consumers. For instance, instructors can recommend their students to purchase Sk Telecom Pursuing Happiness Through Corporate Social Responsibility products.

Threats.

• Financial instability in nations, which are the possible markets for Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, can develop several concerns for Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.
• Shifting of items from regular to much healthier, causes additional costs and can lead to decline company's earnings margins.
• As Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain issues.

Division Analysis

Group Division

The group division of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution is based upon four factors; age, earnings, gender and occupation. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility produces a number of products related to children i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary items. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility items are rather budget friendly by practically all levels, however its significant targeted clients, in terms of income level are upper and middle middle level customers.

Geographical Segmentation

Geographical division of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Study Solution is made up of its existence in nearly 86 countries. Its geographical division is based upon 2 primary factors i.e. average income level of the customer in addition to the climate of the region. For instance, Singapore Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company's division is done on the basis of the weather of the region i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic division of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility is based upon the character and lifestyle of the customer. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility 3 in 1 Coffee target those customers whose life style is quite busy and do not have much time.

Behavioral Segmentation

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Help behavioral division is based upon the mindset understanding and awareness of the client. Its extremely nutritious items target those customers who have a health mindful attitude towards their intakes.

VRIO Analysis

The VRIO analysis of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Business is a broad variety analysis providing the organization with a chance to obtain a practical competitive benefit against its competitors in the food and drink industry, summarized in Display I.

Prized Possession

The resources used by the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility business are valuable for the business or not. Such as the resources like finance, personnels, management of operations and experts in marketing. This are some of the key valuable elements of for the identification of competitive benefit.

Rare

The valuable resources used by Sk Telecom Pursuing Happiness Through Corporate Social Responsibility are expensive or even uncommon. , if these resources are typically found that it would be much easier for the rivals and the new rivals in the industry to easily move in competitors.

Replica

The replica procedure is costly for the rivals of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Solution Business. However, it can be done only in two different techniques i.e. item duplication which is produced and produced by Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Company and introducing of the alternative of the items with changing cost. This increases the hazard of disruption to the current structure of the market.

Organization

This part of VRIO analysis handle the compatibility of the business to position in the market making productive usage of its important resources which are hard to imitate. Often, the development of management is absolutely dependent on the company's execution method and group. Therefore, this polishes the abilities of the company by time based on the choices made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing real amount of spending reveals that the sales are increasing at a higher rate than its R&D spending, and enable the business to more spend on R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indication likewise reveals a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio pose a hazard of default of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility to its investors and could lead a decreasing share rates. For that reason, in terms of increasing debt ratio, the firm must not spend much on R&D and should pay its current debts to decrease the risk for investors.

The increasing danger of financiers with increasing debt ratio and decreasing share rates can be observed by huge decrease of EPS of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Help stocks.

The sales development of business is likewise low as compare to its mergers and acquisitions due to slow perception building of customers. This sluggish development also hinder business to more invest in its acquisitions and mergers.( Sk Telecom Pursuing Happiness Through Corporate Social Responsibility, Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of estimations and Graphs given up the Displays D and E.

TWOS Analysis.

TWOS analysis can be used to obtain different techniques based upon the SWOT Analysis offered above. A short summary of TWOS Analysis is given in Exhibition H.

Methods to exploit Opportunities utilizing Strengths.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Help ought to present more innovative products by big amount of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility and increase the earnings margins for the business. It could also supply Sk Telecom Pursuing Happiness Through Corporate Social Responsibility a long term competitive benefit over its competitors.

The worldwide expansion of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility need to be focused on market capturing of developing countries by expansion, attracting more clients through consumer's commitment. As establishing countries are more populated than developed countries, it might increase the client circle of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.

Strategies to Overcome Weaknesses to Make Use Of Opportunities.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Help ought to do cautious acquisition and merger of organizations, as it might impact the customer's and society's understandings about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility. It needs to combine and obtain with those companies which have a market credibility of healthy and nutritious companies. It would improve the understandings of consumers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility should not only invest its R&D on innovation, rather than it needs to likewise concentrate on the R&D spending over evaluation of expense of various nutritious items. This would increase cost efficiency of its items, which will result in increasing its sales, due to declining prices, and margins.

Techniques to utilize strengths to overcome risks.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility must move to not only establishing but likewise to developed countries. It should expand its circle to various countries like Unilever which operates in about 170 plus countries.

Methods to get rid of weak points to avoid threats.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Help should wisely control its acquisitions to avoid the risk of misconception from the consumers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility. This would not just enhance the understanding of consumers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility but would also increase the sales, earnings margins and market share of Sk Telecom Pursuing Happiness Through Corporate Social Responsibility.

Alternatives.

In order to sustain the brand in the market and keep the client undamaged with the brand, there are 2 alternatives:.

Option: 1.

The Company ought to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall assets of the business, increasing the wealth of the company. However, costs on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it fails to implement its technique. Nevertheless, quantity spend on the R&D could not be revived, and it will be considered totally sunk cost, if it do not offer prospective outcomes.
3. Investing in R&D supply sluggish development in sales, as it takes long period of time to present a product. Nevertheless, acquisitions supply quick outcomes, as it supply the company already established product, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to face misunderstanding of customers about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility core values of healthy and healthy items.
2. Big spending on acquisitions than R&D would send a signal of business's inadequacy of establishing innovative items, and would results in customer's dissatisfaction as well.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making company not able to introduce new innovative items.

Option: 2

The Company must invest more on its R&D rather than acquisitions.

Pros:

1. It would allow the company to produce more ingenious items.
2. It would offer the company a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by introducing those products which can be offered to an entirely new market section.
4. Ingenious products will offer long term advantages and high market share in long term.

Cons:

1. It would reduce the revenue margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk expense, and would impact the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which might provide a negative signal to the investors, and might result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.

Pros:

1. It would allow the business to present brand-new innovative items with less threat of converting the spending on R&D into sunk cost.
2. It would supply a favorable signal to the financiers, as the total possessions of the company would increase with its substantial R&D costs.
3. It would not affect the profit margins of the business at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's total wealth in addition to in terms of ingenious products.

Cons:

1. Risk of conversion of R&D spending into sunk expense, greater than option 1 lower than alternative 2.
2. Threat of misunderstanding about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Intro of less number of ingenious products than alternative 2 and high variety of ingenious items than alternative 1.

Suggestion

With the deep analysis of the above alternatives, it is advised that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just present new and ingenious items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share rates too, as financiers want to invest more in companies with considerable R&D spending and boost in the overall worth of the business.

Action and execution Strategy

Strategy can be implemented effectively by establishing particular short-term along with long term plans. These strategies could be as follows;

Short-term Plan (0-1 year).

• Under the short-term plan Sk Telecom Pursuing Happiness Through Corporate Social Responsibility Case Analysis should perform different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce most of its earnings.
• Examine the existing target audience in addition to the market segment which is not consist of in the company's circle.
• Analyze the present monetary data to determine the quantity that should be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity must be invested in R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the company has potential experience to deal with. Acquire most favorable organizations with a strong commitment to health, to construct the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Sk Telecom Pursuing Happiness Through Corporate Social Responsibility values and vision and to avoid possible threat of sunk expense.

Long Term Plan (1-10 years).

• Acquire companies with health in addition to taste element, as the base for the Sk Telecom Pursuing Happiness Through Corporate Social Responsibility as a business producing healthy items has been built under midterm strategy and now the company might move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.

Conclusion.

Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has actually stayed the top market gamer for more than a decade. It has institutionalized its methods and culture to align itself with the market modifications and client behavior, which has actually eventually allowed it to sustain its market share. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility has developed substantial market share and brand identity in the city markets, it is recommended that the business ought to focus on the rural areas in terms of establishing brand name awareness, loyalty, and equity, such can be done by producing a particular brand name allowance strategy through trade marketing strategies, that draw clear distinction in between Sk Telecom Pursuing Happiness Through Corporate Social Responsibility items and other rival products. Sk Telecom Pursuing Happiness Through Corporate Social Responsibility needs to utilize its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the company to establish brand equity for newly presented and currently produced products on a greater platform, making the efficient use of resources and brand name image in the market.