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Introduction

Sustainability Challenges In The Shrimp Industry B Policy Alternatives is currently one of the greatest food chains worldwide. It was founded by Henri Sustainability Challenges In The Shrimp Industry B Policy Alternatives in 1866, a German Pharmacist who first released "Farine Lactee"; a combination of flour and milk to feed babies and decrease death rate.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives is now a global business. Unlike other international companies, it has senior executives from various countries and tries to make decisions considering the whole world. Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Help presently has more than 500 factories around the world and a network spread throughout 86 nations.

Function

The purpose of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Corporation is to improve the quality of life of people by playing its part and providing healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wants to be innovative and simultaneously understand the requirements and requirements of its clients. Its vision is to grow quickly and offer products that would satisfy the needs of each age. Sustainability Challenges In The Shrimp Industry B Policy Alternatives pictures to establish a trained workforce which would help the business to grow.

Mission.

Nestlé's mission is that as currently, it is the leading business in the food market, it believes in 'Good Food, Good Life". Its objective is to offer its customers with a variety of choices that are healthy and finest in taste. It is concentrated on providing the very best food to its customers throughout the day and night.

Products.
Executive Summary
Sustainability Challenges In The Shrimp Industry B Policy Alternatives has a wide range of products that it offers to its consumers. In 2011, Sustainability Challenges In The Shrimp Industry B Policy Alternatives was listed as the most gainful organization.

Goals and Objectives.

• Keeping in mind the vision and objective of the corporation, the company has actually laid down its objectives and goals. These objectives and objectives are listed below.
• One objective of the business is to reach absolutely no garbage dump status. It is pursuing no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the by-products. (Sustainability Challenges In The Shrimp Industry B Policy Alternatives, aboutus, 2017).
• Another goal of Sustainability Challenges In The Shrimp Industry B Policy Alternatives is to squander minimum food during production. Usually, the food produced is squandered even prior to it reaches the clients.
• Another thing that Sustainability Challenges In The Shrimp Industry B Policy Alternatives is dealing with is to improve its product packaging in such a method that it would help it to minimize those complications and would likewise ensure the shipment of high quality of its items to its clients.
• Meet international standards of the environment.
• Construct a relationship based upon trust with its consumers, organisation partners, employees, and government.

Critical Concerns.

Just Recently, Sustainability Challenges In The Shrimp Industry B Policy Alternatives Business is focusing more towards the strategy of NHW and investing more of its revenues on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW method. Nevertheless, the target of the company is not attained as the sales were expected to grow higher at the rate of 10% annually and the operating margins to increase by 20%, given up Exhibit H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined income rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Method, Vision and Goals.

The existing Sustainability Challenges In The Shrimp Industry B Policy Alternatives strategy is based on the idea of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the customer preferences about food and making the food things healthier concerning about the health problems.

The vision of this technique is based on the key method i.e. 60/40+ which just means that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The items will be produced with additional dietary value in contrast to all other products in market gaining it a plus on its dietary material.

This strategy was embraced to bring more healthy plus delicious foods and drinks in market than ever. In competitors with other companies, with an objective of maintaining its trust over customers as Sustainability Challenges In The Shrimp Industry B Policy Alternatives Business has actually gained more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by using PESTLE analysis, given up Exhibit A. Sustainability Challenges In The Shrimp Industry B Policy Alternatives works under the guidelines and guidelines directed by federal government and food authority. The company is more focused on its services and products to make certain about the item quality and security. This analysis will assist in understanding environment of external market in the worldwide food and beverage markets. (Parera, 2017).

Political.
Swot Analysis
The political impact on the company is considerably affected by the public law and guidelines. The business has to fulfill its requirements offered by federal government otherwise it needs to pay fine. Sustainability Challenges In The Shrimp Industry B Policy Alternatives is greatly supported by Government to meet all the criteria of standards like acts of health and wellness. In efforts to produce great food, Sustainability Challenges In The Shrimp Industry B Policy Alternatives is altering the requirements of food and drink manufacturing. This may cause the offense of governmental guidelines and regulations.

Economic.

Initiation of the business where the capital income of each individual matters for the increased net sale as this varies country-to-country. The economy of the Sustainability Challenges In The Shrimp Industry B Policy Alternatives Company in U.S. is growing year by year with variable items launch especially focusing on the dietary food for babies.

Social.

The social environment keeps changing with respect to time like the attitude of the customer in addition to their lifestyles. Any services or product of any business can not be successful up until the company is not worried about the living system of the consumer. Sustainability Challenges In The Shrimp Industry B Policy Alternatives is taking steps to fulfill its goals as the world is in search of healthy and tasty food.

Technological.

In the development of business, tactical steps are rather necessary. Sustainability Challenges In The Shrimp Industry B Policy Alternatives is among the leading well-known international company and by time it invests in various departments to take its items to new level. Sustainability Challenges In The Shrimp Industry B Policy Alternatives is spending more on its R&D to make its items much healthier and nutritious supplying customers with health advantages.

Legal.

There is no such effect of legal aspects of Sustainability Challenges In The Shrimp Industry B Policy Alternatives as it is more worried over its policies and laws.

Environmental

Sustainability Challenges In The Shrimp Industry B Policy Alternatives, in regards to ecological effect is committed to work in environment-friendly environment with preservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the manufacturing of bigger number of items there may be a hazard.

Competitive Forces Analysis (Porter's Five Forces Design).

Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Analysis has gotten a number of business that helped it in diversification and development of its product's profile. This is the comprehensive description of the Porter's design of five forces of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Company, given up Exhibition B.

Competitiveness.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives is one of the top business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Sustainability Challenges In The Shrimp Industry B Policy Alternatives is running well in this race for last 150 years. The competition of other companies with Sustainability Challenges In The Shrimp Industry B Policy Alternatives is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the consumer food market. Just a couple of entrants be successful in this industry as there is a requirement to comprehend the consumer requirement which needs time while current rivals are aware and has advanced with the customer loyalty over their items with time. There is low risk of brand-new entrants to Sustainability Challenges In The Shrimp Industry B Policy Alternatives as it has rather large network of circulation globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Analysis owes the biggest share of market requiring higher number of supply chains. In reaction, Sustainability Challenges In The Shrimp Industry B Policy Alternatives has actually likewise been worried for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Thus, Sustainability Challenges In The Shrimp Industry B Policy Alternatives makes sure to keep its clients pleased. This has led Sustainability Challenges In The Shrimp Industry B Policy Alternatives to be one of the faithful company in eyes of its buyers.

Risk of Replacements.

There has actually been a fantastic threat of substitutes as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that some of its products are not safe to use resulting in the decreased sale. Thus, Sustainability Challenges In The Shrimp Industry B Policy Alternatives started highlighting the health benefits of its items to cope up with the alternatives.

Rival Analysis.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Help covers many of the popular customer brands like Package Kat and Nescafe etc. About 29 brands among all of its brand names, each brand name made a profits of about $1billion in 2010. Its huge part of sale remains in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the top major brands sold by Sustainability Challenges In The Shrimp Industry B Policy Alternatives in these states have a great reliable share of market. Also Sustainability Challenges In The Shrimp Industry B Policy Alternatives, Unilever and DANONE are 2 big industries of food and beverages as well as its primary rivals. In the year 2010, Sustainability Challenges In The Shrimp Industry B Policy Alternatives had actually earned its yearly earnings by 26% increase because of its increased food and drinks sale specifically in cooking stuff, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting an increase of 38% in its revenues. Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Analysis decreased its sales cost by the adjustment of a brand-new accounting procedure. Unilever has variety of employees about 230,000 and functions in more than 160 nations and its London headquarter too. It has actually ended up being the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Sustainability Challenges In The Shrimp Industry B Policy Alternatives. Unilever shares a market share of about 7.7 with Sustainability Challenges In The Shrimp Industry B Policy Alternatives becoming first and ranking DANONE as third. Sustainability Challenges In The Shrimp Industry B Policy Alternatives brings in local costumers by its low expense of the item with the local taste of the products maintaining its top place in the worldwide market. Sustainability Challenges In The Shrimp Industry B Policy Alternatives company has about 280,000 workers and functions in more than 197 nations edging its rivals in numerous areas. Sustainability Challenges In The Shrimp Industry B Policy Alternatives has also lowered its cost of supply by presenting E-marketing in contrast to its competitors.

Note: A short comparison of Sustainability Challenges In The Shrimp Industry B Policy Alternatives with its close competitors is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.

Strengths.

• Sustainability Challenges In The Shrimp Industry B Policy Alternatives has an experience of about 140 years, allowing business to better carry out, in different scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Sustainability Challenges In The Shrimp Industry B Policy Alternatives has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Sustainability Challenges In The Shrimp Industry B Policy Alternatives consist of; Maggi, Kit-Kat, Nescafe, etc.
• Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Analysis has large big quantity spending on R&D as compare to its competitors, making the company to launch release nutritious and innovative products.
• After adopting its NHW Technique, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Sustainability Challenges In The Shrimp Industry B Policy Alternatives.
• Sustainability Challenges In The Shrimp Industry B Policy Alternatives is a widely known brand name with high consumer's commitment and brand name recall. This brand name commitment of consumers increases the opportunities of easy market adoption of numerous new brands of Sustainability Challenges In The Shrimp Industry B Policy Alternatives.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza company can offer a negative signal to Sustainability Challenges In The Shrimp Industry B Policy Alternatives customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to change the perception of individuals ab out Sustainability Challenges In The Shrimp Industry B Policy Alternatives as a company offering healthy and healthy items.

Opportunities.

• Introducing more health related products enables the company to record the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. Hence expanding the market towards establishing nations can improve the Sustainability Challenges In The Shrimp Industry B Policy Alternatives company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Analysis customers. For instance, instructors can suggest their students to buy Sustainability Challenges In The Shrimp Industry B Policy Alternatives items.

Risks.

• Financial instability in nations, which are the prospective markets for Sustainability Challenges In The Shrimp Industry B Policy Alternatives, can produce a number of concerns for Sustainability Challenges In The Shrimp Industry B Policy Alternatives.
• Shifting of items from typical to healthier, leads to extra expenses and can result in decrease company's revenue margins.
• As Sustainability Challenges In The Shrimp Industry B Policy Alternatives has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.

Segmentation Analysis

Demographic Segmentation

The market division of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Help is based upon four factors; age, earnings, occupation and gender. Sustainability Challenges In The Shrimp Industry B Policy Alternatives produces numerous products related to children i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Sustainability Challenges In The Shrimp Industry B Policy Alternatives products are rather affordable by nearly all levels, but its significant targeted clients, in regards to earnings level are upper and middle middle level customers.

Geographical Division

Geographical segmentation of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Study Solution is composed of its existence in nearly 86 nations. Its geographical segmentation is based upon 2 primary aspects i.e. average earnings level of the consumer along with the climate of the area. Singapore Sustainability Challenges In The Shrimp Industry B Policy Alternatives Company's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Sustainability Challenges In The Shrimp Industry B Policy Alternatives is based upon the character and life style of the customer. Sustainability Challenges In The Shrimp Industry B Policy Alternatives 3 in 1 Coffee target those customers whose life design is rather hectic and do not have much time.

Behavioral Division

Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Help behavioral segmentation is based upon the mindset knowledge and awareness of the customer. Its extremely nutritious products target those clients who have a health mindful mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Business is a broad range analysis supplying the company with an opportunity to get a practical competitive advantage versus its rivals in the food and beverage industry, summarized in Exhibit I.

Valuable

The resources used by the Sustainability Challenges In The Shrimp Industry B Policy Alternatives company are valuable for the company or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are a few of the crucial important factors of for the identification of competitive benefit.

Rare

The valuable resources made use of by Sustainability Challenges In The Shrimp Industry B Policy Alternatives are even rare or expensive. If these resources are typically found that it would be much easier for the rivals and the brand-new rivals in the industry to easily relocate competitors.

Replica

The replica procedure is expensive for the rivals of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Solution Company. It can be done only in 2 various techniques i.e. item duplication which is produced and manufactured by Sustainability Challenges In The Shrimp Industry B Policy Alternatives Company and launching of the alternative of the items with switching cost. This increases the threat of disruption to the current structure of the market.

Company

This component of VRIO analysis deals with the compatibility of the company to place in the market making productive use of its important resources which are challenging to imitate. Often, the development of management is totally depending on the firm's execution method and group. Thus, this polishes the skills of the firm by time based on the decisions made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing real quantity of spending shows that the sales are increasing at a higher rate than its R&D costs, and allow the company to more spend on R&D.

Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This indicator also shows a thumbs-up to the R&D spending, mergers and acquisitions.

Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing debt ratio present a risk of default of Sustainability Challenges In The Shrimp Industry B Policy Alternatives to its investors and might lead a decreasing share rates. In terms of increasing debt ratio, the company needs to not spend much on R&D and should pay its existing debts to decrease the risk for financiers.

The increasing risk of financiers with increasing debt ratio and decreasing share costs can be observed by huge decline of EPS of Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Help stocks.

The sales development of business is also low as compare to its acquisitions and mergers due to slow understanding structure of consumers. This sluggish growth likewise prevent business to additional spend on its acquisitions and mergers.( Sustainability Challenges In The Shrimp Industry B Policy Alternatives, Sustainability Challenges In The Shrimp Industry B Policy Alternatives Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of calculations and Charts given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be utilized to derive various strategies based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibit H.

Techniques to exploit Opportunities utilizing Strengths.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Solution needs to introduce more ingenious products by large quantity of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Sustainability Challenges In The Shrimp Industry B Policy Alternatives and increase the revenue margins for the business. It might likewise supply Sustainability Challenges In The Shrimp Industry B Policy Alternatives a long term competitive benefit over its competitors.

The international expansion of Sustainability Challenges In The Shrimp Industry B Policy Alternatives need to be focused on market recording of developing nations by growth, bring in more consumers through client's commitment. As establishing nations are more populous than developed countries, it could increase the consumer circle of Sustainability Challenges In The Shrimp Industry B Policy Alternatives.

Methods to Conquer Weak Points to Exploit Opportunities.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Help should do cautious acquisition and merger of organizations, as it could affect the consumer's and society's perceptions about Sustainability Challenges In The Shrimp Industry B Policy Alternatives. It must obtain and merge with those companies which have a market reputation of healthy and healthy companies. It would improve the understandings of consumers about Sustainability Challenges In The Shrimp Industry B Policy Alternatives.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives should not only invest its R&D on development, instead of it needs to likewise focus on the R&D spending over evaluation of cost of different nutritious products. This would increase expense effectiveness of its items, which will result in increasing its sales, due to declining costs, and margins.

Methods to utilize strengths to get rid of threats.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Help ought to move to not only developing but likewise to developed countries. It needs to broadens its geographical expansion. This broad geographical growth towards establishing and established countries would reduce the threat of potential losses in times of instability in different countries. It ought to expand its circle to numerous countries like Unilever which operates in about 170 plus nations.

Techniques to get rid of weak points to prevent hazards.

Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Solution ought to sensibly manage its acquisitions to avoid the threat of mistaken belief from the customers about Sustainability Challenges In The Shrimp Industry B Policy Alternatives. This would not only enhance the perception of customers about Sustainability Challenges In The Shrimp Industry B Policy Alternatives but would likewise increase the sales, earnings margins and market share of Sustainability Challenges In The Shrimp Industry B Policy Alternatives.

Alternatives.

In order to sustain the brand name in the market and keep the customer undamaged with the brand name, there are two alternatives:.

Option: 1.

The Company must invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the business, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it fails to implement its strategy. Nevertheless, quantity invest in the R&D might not be revived, and it will be considered totally sunk cost, if it do not offer prospective outcomes.
3. Spending on R&D offer sluggish development in sales, as it takes long period of time to present an item. Acquisitions offer fast outcomes, as it provide the business currently established item, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to deal with mistaken belief of customers about Sustainability Challenges In The Shrimp Industry B Policy Alternatives core worths of nutritious and healthy products.
2. Big spending on acquisitions than R&D would send out a signal of company's inefficiency of developing ingenious items, and would results in consumer's frustration.
3. Big acquisitions than R&D would extend the line of product of the company by the items which are already present in the market, making business not able to present new innovative items.

Alternative: 2

The Company should invest more on its R&D instead of acquisitions.

Pros:

1. It would allow the company to produce more innovative products.
2. It would offer the company a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by introducing those products which can be offered to a totally new market section.
4. Ingenious items will provide long term benefits and high market share in long term.

Cons:

1. It would decrease the earnings margins of the business.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would affect the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the investors, and could result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.

Pros:

1. It would enable the business to present brand-new ingenious items with less threat of transforming the costs on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the general properties of the company would increase with its significant R&D costs.
3. It would not impact the earnings margins of the business at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's overall wealth along with in terms of ingenious products.

Cons:

1. Danger of conversion of R&D spending into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less number of ingenious products than alternative 2 and high number of ingenious products than alternative 1.

Suggestion

With the deep analysis of the above alternatives, it is advised that the business must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just present ingenious and brand-new items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices as well, as investors are willing to invest more in business with substantial R&D costs and increase in the total worth of the business.

Action and execution Strategy

Method can be implemented effectively by establishing specific short term in addition to long term plans. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short-term plan Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Analysis should carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Analyze the current target market as well as the market segment which is not consist of in the company's circle.
• Analyze the existing monetary information to determine the amount that must be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount must be invested in R&D.

Mid Term Strategy (1-5 years).

• Obtain those organizations in which the company has potential experience to deal with. Get most beneficial companies with a strong dedication to health, to build the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Sustainability Challenges In The Shrimp Industry B Policy Alternatives worths and vision and to prevent potential danger of sunk expense.

Long Term Strategy (1-10 years).

• Obtain organizations with health in addition to taste aspect, as the base for the Sustainability Challenges In The Shrimp Industry B Policy Alternatives as a business producing healthy items has been built under midterm strategy and now the business could move towards taste aspect also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.

Conclusion.
Recommendations
Sustainability Challenges In The Shrimp Industry B Policy Alternatives Case Analysis has developed significant market share and brand identity in the city markets, it is recommended that the business must focus on the rural locations in terms of developing brand awareness, equity, and commitment, such can be done by producing a particular brand allocation strategy through trade marketing strategies, that draw clear distinction between Sustainability Challenges In The Shrimp Industry B Policy Alternatives products and other competitor products. This will enable the business to establish brand name equity for recently introduced and currently produced items on a higher platform, making the reliable use of resources and brand name image in the market.