Trichromatic West Inc Online Case Analysis

Home >> Accounting >> Trichromatic West Inc

Trichromatic West Inc Case Study Solution & Analysis


Trichromatic West Inc is presently one of the greatest food chains worldwide. It was founded by Henri Trichromatic West Inc in 1866, a German Pharmacist who first released "Farine Lactee"; a mix of flour and milk to feed infants and reduce death rate.

Trichromatic West Inc is now a global business. Unlike other multinational business, it has senior executives from different nations and tries to make choices thinking about the entire world. Trichromatic West Inc Case Study Solution currently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Trichromatic West Inc Corporation is to improve the quality of life of people by playing its part and offering healthy food. It wants to help the world in forming a healthy and better future for it. It likewise wants to motivate individuals to live a healthy life. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to consume. Trichromatic West Inc visualizes to develop a well-trained labor force which would help the business to grow.


Nestlé's mission is that as presently, it is the leading company in the food market, it believes in 'Excellent Food, Excellent Life". Its objective is to provide its customers with a variety of choices that are healthy and finest in taste. It is focused on providing the very best food to its customers throughout the day and night.


Trichromatic West Inc Case Study Solution has a wide range of products that it provides to its customers. Its items consist of food for babies, cereals, dairy products, treats, chocolates, food for animal and bottled water. It has around 4 hundred and fifty (450) factories around the world and around 328,000 staff members. In 2011, Trichromatic West Inc was listed as the most rewarding company.

Objectives and Goals.

• Bearing in mind the vision and objective of the corporation, the business has actually set its objectives and goals. These goals and goals are listed below.
• One objective of the business is to reach zero garbage dump status.
• Another goal of Trichromatic West Inc is to squander minimum food throughout production. Usually, the food produced is wasted even before it reaches the consumers.
• Another thing that Trichromatic West Inc is working on is to enhance its product packaging in such a way that it would help it to decrease the above-mentioned issues and would likewise ensure the delivery of high quality of its products to its customers.
• Meet worldwide standards of the environment.
• Develop a relationship based on trust with its consumers, service partners, workers, and government.

Vital Concerns.

Recently, Trichromatic West Inc Company is focusing more towards the strategy of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H. There is a need to focus more on the sales then the development technology. Otherwise, it might result in the decreased income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Existing Strategy, Vision and Goals.

The existing Trichromatic West Inc technique is based on the concept of Nutritious, Health and Health (NHW). This method handles the idea to bringing change in the customer preferences about food and making the food stuff much healthier worrying about the health issues.

The vision of this strategy is based upon the key approach i.e. 60/40+ which just suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be manufactured with extra dietary value in contrast to all other products in market acquiring it a plus on its dietary material.

This strategy was embraced to bring more nutritious plus yummy foods and beverages in market than ever. In competitors with other business, with an intention of keeping its trust over customers as Trichromatic West Inc Company has actually gotten more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by using PESTLE analysis, given in Exhibit A. Trichromatic West Inc works under the guidelines and guidelines directed by federal government and food authority. The business is more concentrated on its services and items to make sure about the item quality and safety. This analysis will assist in comprehending environment of external market in the worldwide food and drink markets. (Parera, 2017).


The political effect on the business is greatly affected by the government laws and regulations. The company has to fulfill its requirements provided by government otherwise it has to pay fine. Trichromatic West Inc is greatly supported by Federal government to satisfy all the requirements of requirements like acts of health and safety. In efforts to manufacture great food, Trichromatic West Inc is altering the standards of food and drink manufacturing. This may trigger the offense of governmental rules and guidelines.


Initiation of the business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Trichromatic West Inc Company in U.S. is growing year by year with variable items launch especially focusing on the nutritional food for infants.


The social environment keeps on changing with regard to time like the mindset of the consumer in addition to their way of lives. Any product and services of any company can not succeed till the business is not worried about the living system of the consumer. Trichromatic West Inc is taking measures to satisfy its goals as the world is in search of healthy and tasty food.


In the advancement of service, strategic measures are rather obligatory. Trichromatic West Inc is among the top well-known multinational company and by time it buys various departments to take its items to brand-new level. Trichromatic West Inc is investing more on its R&D to make its products much healthier and nutritious supplying customers with health advantages.


There is no such impact of legal aspects of Trichromatic West Inc as it is more concerned over its policies and laws.


Trichromatic West Inc, in regards to environmental impact is devoted to work in eco-friendly environment with preservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the production of larger number of products there might be a threat.

Competitive Forces Analysis (Porter's 5 Forces Design).

Trichromatic West Inc Case Study Solution has obtained a number of companies that helped it in diversity and development of its item's profile. This is the detailed description of the Porter's model of five forces of Trichromatic West Inc Company, given up Exhibition B.


There is severe competition in the market of food and beverages. Trichromatic West Inc is one of the leading business in this competitive market with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Trichromatic West Inc is running well in this race for last 150 years. Each company has a guaranteed share of market. This competition is not simply restricted to the rate of the item however also for development, variation and quality. Every industry is making every effort hard for the upkeep of their market share. Nevertheless, the competition of other companies with Trichromatic West Inc Case Study Help is quite high.

Hazard of New Entrants.

A number of barriers are there for the brand-new entrants to take place in the consumer food industry. Just a couple of entrants succeed in this industry as there is a requirement to comprehend the consumer requirement which needs time while recent rivals are aware and has progressed with the customer loyalty over their items with time. There is low danger of new entrants to Trichromatic West Inc as it has quite big network of distribution globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage market, Trichromatic West Inc owes the biggest share of market requiring greater number of supply chains. This triggers it to be a picturesque buyer for the providers. Any of the provider has never expressed any grumble about price and the bargaining power is also low. In action, Trichromatic West Inc has likewise been worried for its suppliers as it thinks in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the buyers due to excellent competitors. Switching expense is quite low for the consumers as many companies sale a number of similar items. This appears to be an excellent threat for any company. Thus, Trichromatic West Inc Case Study Analysis ensures to keep its customers pleased. This has led Trichromatic West Inc to be one of the loyal company in eyes of its purchasers.

Danger of Replacements.

There has been an excellent hazard of substitutes as there are alternatives of some of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that a few of its items are not safe to use resulting in the reduced sale. Hence, Trichromatic West Inc started highlighting the health benefits of its products to cope up with the replacements.

Rival Analysis.

Trichromatic West Inc Case Study Help covers a lot of the popular customer brands like Kit Kat and Nescafe etc. About 29 brand names amongst all of its brand names, each brand name earned a profits of about $1billion in 2010. Its huge part of sale remains in North America constituting about 42% of its all sales. In Europe and U.S. the top major brands offered by Trichromatic West Inc in these states have an excellent reputable share of market. Trichromatic West Inc, Unilever and DANONE are two large industries of food and drinks as well as its main rivals. In the year 2010, Trichromatic West Inc had earned its yearly revenue by 26% increase due to the fact that of its increased food and drinks sale specifically in cooking stuff, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting a boost of 38% in its revenues. Trichromatic West Inc Case Study Solution decreased its sales cost by the adaptation of a brand-new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 countries and its London headquarter. It has actually become the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Trichromatic West Inc. Unilever shares a market share of about 7.7 with Trichromatic West Inc becoming first and ranking DANONE as third. Trichromatic West Inc draws in local customers by its low expense of the item with the regional taste of the items keeping its first place in the international market. Trichromatic West Inc company has about 280,000 staff members and functions in more than 197 countries edging its competitors in numerous areas. Trichromatic West Inc has actually likewise lowered its cost of supply by introducing E-marketing in contrast to its competitors.

Note: A quick contrast of Trichromatic West Inc with its close competitors is given in Display C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.


• Trichromatic West Inc has an experience of about 140 years, making it possible for business to better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Drink Industry.
• Trichromatic West Inc has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Trichromatic West Inc include; Maggi, Kit-Kat, Nescafe, etc.
• Trichromatic West Inc Case Study Solution has large amount of spending costs R&D as compare to its competitors, making the company to launch release nutritious ingenious innovative healthy.
• After adopting its NHW Strategy, the business has actually done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Trichromatic West Inc.
• Trichromatic West Inc is a widely known brand with high consumer's commitment and brand recall. This brand commitment of customers increases the possibilities of simple market adoption of different brand-new brands of Trichromatic West Inc.
• Acquisitions of those service, like; Kraft frozen Pizza company can provide a negative signal to Trichromatic West Inc consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are rather different. It will take long to change the understanding of people ab out Trichromatic West Inc as a company selling healthy and healthy products.


• Presenting more health associated items enables the company to record the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets on the planet. Broadening the market towards developing countries can improve the Trichromatic West Inc company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Trichromatic West Inc Case Study Analysis consumers. For instance, instructors can recommend their trainees to acquire Trichromatic West Inc products.


• Financial instability in nations, which are the possible markets for Trichromatic West Inc, can create a number of problems for Trichromatic West Inc.
• Shifting of products from normal to much healthier, leads to additional expenses and can cause decline company's revenue margins.
• As Trichromatic West Inc has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific issues.

Segmentation Analysis

Demographic Division

The demographic segmentation of Trichromatic West Inc Case Study Help is based upon four factors; age, gender, earnings and profession. Trichromatic West Inc produces a number of items related to babies i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary products. Trichromatic West Inc products are rather budget-friendly by nearly all levels, however its major targeted customers, in terms of earnings level are upper and middle middle level customers.

Geographical Segmentation

Geographical segmentation of Trichromatic West Inc Case Study Help is made up of its presence in practically 86 countries. Its geographical segmentation is based upon 2 primary factors i.e. typical earnings level of the consumer along with the climate of the area. Singapore Trichromatic West Inc Company's segmentation is done on the basis of the weather condition of the region i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic division of Trichromatic West Inc is based upon the personality and life style of the consumer. Trichromatic West Inc 3 in 1 Coffee target those customers whose life style is quite hectic and do not have much time.

Behavioral Division

Trichromatic West Inc Case Help behavioral segmentation is based upon the attitude understanding and awareness of the client. For instance its highly nutritious products target those customers who have a health conscious mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Trichromatic West Inc Business is a broad variety analysis providing the organization with a possibility to obtain a practical competitive benefit against its competitors in the food and drink industry, summed up in Exhibition I.


The resources utilized by the Trichromatic West Inc business are important for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are some of the crucial important factors of for the recognition of competitive advantage.


The valuable resources used by Trichromatic West Inc are even uncommon or costly. , if these resources are typically found that it would be easier for the competitors and the new competitors in the market to easily move in competitors.


The imitation procedure is expensive for the competitors of Trichromatic West Inc Case Help Business. Nevertheless, it can be done only in 2 various strategies i.e. product duplication which is produced and manufactured by Trichromatic West Inc Company and introducing of the alternative of the items with switching cost. This increases the threat of disruption to the current structure of the industry.


This part of VRIO analysis deals with the compatibility of the business to place in the market making efficient usage of its valuable resources which are challenging to mimic. Frequently, the advancement of management is absolutely depending on the firm's execution strategy and team. Hence, this polishes the skills of the firm by time based on the decisions made by company for the development of its tactical capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing real quantity of costs reveals that the sales are increasing at a higher rate than its R&D spending, and allow the company to more invest in R&D.

Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This indication likewise reveals a green light to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing debt ratio position a risk of default of Trichromatic West Inc to its investors and might lead a decreasing share prices. In terms of increasing financial obligation ratio, the company should not spend much on R&D and needs to pay its existing financial obligations to decrease the danger for financiers.

The increasing risk of investors with increasing financial obligation ratio and decreasing share rates can be observed by big decrease of EPS of Trichromatic West Inc Case Solution stocks.

The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow perception building of customers. This slow growth also impede business to more invest in its mergers and acquisitions.( Trichromatic West Inc, Trichromatic West Inc Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of estimations and Graphs given up the Exhibitions D and E.

TWOS Analysis.

2 analysis can be utilized to obtain different strategies based on the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Display H.

Methods to exploit Opportunities utilizing Strengths.

Trichromatic West Inc Case Help must present more ingenious items by big quantity of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Trichromatic West Inc and increase the earnings margins for the company. It might likewise provide Trichromatic West Inc a long term competitive advantage over its competitors.

The international expansion of Trichromatic West Inc ought to be focused on market capturing of developing countries by expansion, attracting more consumers through client's commitment. As developing countries are more populous than developed countries, it could increase the client circle of Trichromatic West Inc.

Methods to Overcome Weaknesses to Make Use Of Opportunities.

Trichromatic West Inc Case Solution ought to do mindful acquisition and merger of companies, as it might affect the consumer's and society's understandings about Trichromatic West Inc. It should merge and acquire with those business which have a market reputation of healthy and healthy business. It would improve the perceptions of consumers about Trichromatic West Inc.

Trichromatic West Inc needs to not only invest its R&D on development, rather than it ought to also focus on the R&D costs over assessment of expense of different healthy products. This would increase expense performance of its products, which will lead to increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to get rid of threats.

Trichromatic West Inc ought to move to not just establishing however likewise to developed countries. It needs to broaden its circle to different nations like Unilever which runs in about 170 plus countries.

Techniques to get rid of weak points to prevent hazards.

Trichromatic West Inc must sensibly manage its acquisitions to avoid the danger of misunderstanding from the consumers about Trichromatic West Inc. It must obtain and combine with those nations having a goodwill of being a healthy company in the market. This would not only improve the perception of customers about Trichromatic West Inc however would likewise increase the sales, profit margins and market share of Trichromatic West Inc. It would also make it possible for the company to utilize its possible resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW method development.


In order to sustain the brand in the market and keep the client intact with the brand, there are two alternatives:.

Option: 1.

The Company should invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall assets of the company, increasing the wealth of the company. However, spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it stops working to execute its technique. However, amount spend on the R&D might not be restored, and it will be thought about entirely sunk cost, if it do not provide potential outcomes.
3. Investing in R&D provide slow growth in sales, as it takes very long time to present an item. Acquisitions offer fast results, as it provide the business already developed item, which can be marketed soon after the acquisition.


1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with mistaken belief of customers about Trichromatic West Inc core values of nutritious and healthy items.
2. Large costs on acquisitions than R&D would send a signal of company's inadequacy of developing innovative products, and would results in consumer's frustration too.
3. Big acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making business unable to present new ingenious products.

Option: 2

The Business must spend more on its R&D instead of acquisitions.


1. It would allow the company to produce more ingenious items.
2. It would supply the business a strong competitive position in the market.
3. It would allow the business to increase its targeted consumers by presenting those items which can be offered to an entirely brand-new market sector.
4. Ingenious items will offer long term benefits and high market share in long term.


1. It would reduce the earnings margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would impact the company at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the investors, and could result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.


1. It would allow the company to introduce new innovative items with less risk of converting the spending on R&D into sunk expense.
2. It would provide a favorable signal to the financiers, as the overall possessions of the business would increase with its considerable R&D spending.
3. It would not affect the revenue margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the business's general wealth in addition to in terms of ingenious products.


1. Danger of conversion of R&D spending into sunk expense, greater than alternative 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative products than alternative 2 and high variety of innovative products than alternative 1.


With the deep analysis of the above alternatives, it is suggested that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just introduce innovative and brand-new products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in companies with substantial R&D costs and increase in the total worth of the business.

Action and execution Method

Method can be executed effectively by establishing particular short term along with long term strategies. These plans could be as follows;

Short Term Strategy (0-1 year).

• Under the short-term plan Trichromatic West Inc Case Analysis ought to perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce most of its income.
• Analyze the present target audience in addition to the marketplace segment which is not include in the company's circle.
• Evaluate the current monetary information to determine the amount that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much quantity needs to be invested in R&D.

Mid Term Plan (1-5 years).

• Obtain those companies in which the business has potential experience to deal with. Get most favorable organizations with a strong dedication to health, to build the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Trichromatic West Inc worths and vision and to avoid possible threat of sunk cost.

Long Term Strategy (1-10 years).

• Acquire companies with health along with taste element, as the base for the Trichromatic West Inc as a company producing healthy products has been constructed under midterm plan and now the business might move towards taste element also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.


Trichromatic West Inc has actually remained the top market gamer for more than a decade. It has institutionalized its methods and culture to align itself with the marketplace changes and client habits, which has ultimately permitted it to sustain its market share. Trichromatic West Inc has actually developed significant market share and brand name identity in the city markets, it is advised that the business must focus on the rural locations in terms of establishing brand awareness, equity, and loyalty, such can be done by creating a specific brand name allotment technique through trade marketing methods, that draw clear distinction between Trichromatic West Inc products and other rival products. Trichromatic West Inc ought to leverage its brand image of healthy and safe food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will permit the business to develop brand name equity for recently introduced and already produced products on a higher platform, making the reliable usage of resources and brand name image in the market.