Baggout Growing A Social Curation Start Up Harvard Case Solution

Home >> Finance >> Baggout Growing A Social Curation Start Up

Baggout Growing A Social Curation Start Up Case Study Solution and Analysis


IKEA is an international company in Sweden. He named the company at the age of 17 when he started his very first mail-order company. It was named as Baggout Growing A Social Curation Start Up Case Study Help by a mix of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

The competitors due to declined sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with numerous of the factories making furniture and hence it again came up with low costs. On the other hand, Baggout Growing A Social Curation Start Up Case Study Analysis divided its store in a number of departments like low-cost cost lunchroom, kids play-area, as well as a Sweden Shop for the cuisines making it a popular exporter of food.

The intention of the company was to sale quality products with sensible costs with variation in items worldwide based on a vision to develop a much better way of life for nearly everyone. Every year, the business commemorates an anti-bureaucrat week to develop much better contact between the providers and customers.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working connecting with about 70 countries tracking down its products about 11,200. It dealt with almost a bigger variety of providers around 2300 worldwide (see Exhibition 2). When there were eco-friendly problems arising about IKEA's products concurrently the issuance on the kid labor emerged. This has actually led the business to deal with the difficult scenario in the upkeep of their relation with providers. Due to this factor, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Secret Gamers.

There are two crucial gamers in this case one is IKEA Business and other is its providers. IKEA's method is to outsource its product making to suppliers. These providers are usually 3rd party and based throughout the world.


The method of outsourcing has some problems like rules and policies of these nations. In some cases providers from these underdeveloped nations does not follow required standards as compare to industrialized countries. These weak rules and regulations can result in weak environment policies or child labour. There is negative effect of these problems on earnings of the company and also track record of the company. Because most of the company's customers are based in developed countries. These customers have high expectations from Baggout Growing A Social Curation Start Up Case Study Solution in terms of good quality items with low expense. (Marianne Baxter, 2012) These customers have also high expectations from IKEA in element of social obligation. They desired IKEA to be socially accountable and desired that it did not have any connection with child labour or any other environment issue. As IKEA got its supply of carpets mainly for under industrialized countries like India, Pakistan, Nepal. These under developed nations have uncontrolled kid labour. This is main problem that IKEA is dealing with recently. The business is not controlling its suppliers successfully. Likewise underdeveloped nations permit child labour because of poverty. So business can not depend on city government for solving this problem. IKEA methods likewise did not work well enough to resolve this concern (see Exhibit 3).

Approaching Problem of Child Labour.

IKEA strategy is to preserve high level of social duty due to the fact that it is one of the considerable driver in success of company. IKEA is worried on kid labour concern and other ecological concerns to support this method.( Naidu & Ramaiah, 2006) In Addition, Baggout Growing A Social Curation Start Up Case Study Analysis was also motivated by Swedish Save the Children company to act "in the best interest of child".

Action to German manufacturers on Video Program:
Porter's 5 Forces Analysis
In action to the invitation of German manufacturers for IKEA, the invite must need to be accepted. Specifically, Barner can perhaps show her thought of mind with a clear justification letting people understand that for her it is more important to be more concerned about the IKEA track record as she is only responsible for this. It also offers Baggout Growing A Social Curation Start Up Case Study Help to aware the German manufacturers to battle against the child labour.

As the German Manufacturers had just used IKEA to see a few of the shots from their documentary. They ought to be asked for to let them see the entire motion picture rather of some shots which shows definitely an uncertain image of the reality. This might be the strategy of German producers to show themselves right against the allegation but leaving IKEA behind loaded with doubts about their relationship with the companies of India on the issue of kid labour.

On the contrary, the IKEA has been positively portrayed about the concern of Child labour when the problem was initially put up by the Swedish Television. There are a set of details on kid labour by IKEA which was considerably collected by ILO and UNICEF.

As the tv market has excellent prospective to show incorrect news as the truth by their exceptional capability to customize any lie into a reality and makes individuals believe on it without any doubts. Therefore, it appears rather difficult for Barnerto evaluate the documentary prior to the session. As the German manufacturers refused to reveal their documentary to Baggout Growing A Social Curation Start Up Case Study Solution prior to it is telecasted just shows there wicked objective of blame somebody and their relationships with IKEA possibly. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which uses child as their labour and continue their relations to earn revenues with the providers while knowing the truth.

Barner has a strong point of validation which is their philosophical statement i.e. everyone makes mistakes but one takes its obligation. The duty of the errors taken by anybody is thought about as the very best source of pride.Despite of the fact that Baggout Growing A Social Curation Start Up Case Study Solution was not aware about the growing concern over the kid labour along with the involving child's as labours by the industries, the suppliers of the IKEA. Throughout the approval of contract, IKEA began investigation versus its supplier markets worldwide. If shown in the documentary by German manufacturers, the management of IKEA is not scared of accepting its mistakes. It will accept its error and take measure to put it right again.

Barner can likewise come up with another validation on the inefficient duty over social issues. It is meaning to be involved with the social concerns but has not taken such procedures. In the field of marketing, IKEA is on top with outstanding concepts as well as its appealing products.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of distribution internationally. IKEA is not just recently involved in any of the social activities about the rights and concerns of each individual working in the industries and earning them a good-looking profit. In future, IKEA will plan to be part of duty over the social issues.

It can be concluded that as per the concern for the company's reputation and share of share ought to accept the invitation and present it legitimate thoughts just in case if whatever in documentary is versus the Baggout Growing A Social Curation Start Up Case Study Solution. Particularly, IKEA had started a Foundation based on the concept of securing rights of kid labour and to provide them with totally free environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most strategic and rational strategy in reference to the child labour problem need to supply Rangan Exports with another chance to help them in conquering this issue.

IKEA requires to take some procedures in order to determine of the reality. If the proof against the Rangan export is true hence leading it in the failure on the moral level which were outlaid by Baggout Growing A Social Curation Start Up Case Study Help. This plainly shows that on IKEA, the provider industry resulting in conflict on the child labour concern.

Consequently, IKEA works with a vision of producing much better lifestyle for every single individual which is a strong representation for the enterprises to mean the rights of workers of Rangan Exports. The idea of kid labour does not include a single company as a huge network of companies are responsible in putting it ahead. This is among the most important concern of social issues and it would be oppression to blame a single one.

If the management of Baggout Growing A Social Curation Start Up Case Study Analysis not decides for the contract termination, this brings a danger of losing brand name position and reputation. This may result in the monetary decrease state of IKEA by decreased ratio of sale, less popularity of the brand and the concerns over social responsibilities. The main disadvantage of this replacement is the IKEA deprivation with a beneficial association and may result in the terminating relations with the sources of carpet by India.

The second alternative is to caution the supplier industry with continuation of the relate to a promise to let not do this mistake once again and surely inhibit the child labour. This will assist in upkeep of the healthy association between the provider and the Baggout Growing A Social Curation Start Up Case Study Analysis. This also offers a possibility to much better teach the providers about the drawbacks of the kid labour. This decision is made on the basis of IKEA's self-created policy. This makes apparent for the all suppliers that IKEA is strictly versus the child labour and genuinely condemn it. This might have a bad impact on the marketplace track record of Baggout Growing A Social Curation Start Up Case Study Analysis by the generation of false promotion.

As it is for the 2nd time that IKEA became a victim of child labour which has significantly damaged its track record. For this function, Barner must pursue the aid by ILO and UNICEF as well as NGOs which might assist Rangan in escaping the need to utilized child labour for the rugs production. It may choose to spread awareness among the homeowners worldwide about the social issues and how one's life is influenced by in terms of social, and ethical worths.

Baggout Growing A Social Curation Start Up Case Study Analysis by the adoption of first option, terminates its relationship with thesupplier offense. Then represent a bad impact on all providers by the increased power of bargaining and the infraction of the policy of IKEA, if results in the failure. It can make a charge for the behaviour which is not ethically. Hence, Barner should make the decision of disuniting with Rangan public. The press should be called upon for the announcement of their choice with its factor with the summarization of the policy of IKEA on the use labour of kid. She needs to report all the whole scenario of the issue emerged and make certain that all the providers are strictly following the guidelines of the contract. , if any of the provider found in compliance to exploitation of the any of the agreement guideline offering labour of kid should be fired.


In sum, the company can keep its credibility in the market and in some way can bear the loss developed by one supplier. With the stable credibility in the market, Baggout Growing A Social Curation Start Up Case Study Analysis will surely cover up its monetary crisis within a brief time period.
Vrio Analysis
Technique Concerning IKEA's Operations in India

IKEA strategy is basically focus on long term relationship with its providers rather than short-term. This long term method helps IKEA in getting competitive and dependable supplier source. For long term relationship they utilized to assist their provider to make complete use of their capacity. They asked providers to provide services and products other than their core products and services. The same method that was utilized by IKEA in Poland might be obtained.( Harapiak, 2013) The method was to contract out production of furnishings and not produce by its own. IKEA also requires to make sure that they include public through its marketing actions which should be practical in understanding IKEA's intentions.

Their objectives should also be justifying business's policy. Their actions ought to likewise be according to Kamprad's view i.e. "produce a much better daily life for many people". They think that they can achieve this objective by offering highest items with low expense. At earlier time IKEA had no focus on ecological and social problems which also contains kid labor they used to focus on only one technique i.e. offering inexpensive and quality items to customers. As time passed they needed to include other values too to their focus. That improved focus could assist IKEA in improving its track record towards its clients. The brand-new focus included the viewpoint "in the very best interest of the child". For that purpose it needs to be make sure that engagements in India would be fulfilling the necessary function too i.e. they did not engage any activity which consists of kid labor. Bulk of population in India is listed below hardship line so there is culture of kid labor and also child loan. Moms and dads utilized to enable their children to operate in payment with money. Discontinuing operations from India would not make sure option to child labor however also unfavorable credibility would be developed that IKEA is not taking any reputable action to solve standard issue i.e. child labor.

If Baggout Growing A Social Curation Start Up Case Study Solution did not take any possible step to fix issue of child labor then it would result in loss of sales and IKEA's value too. For a company like IKEA track record loss is huge loss due to the fact that value of business likewise based on it and likewise there would be decrease in profits and goodwill if there is any track record loss.

If IKEA think about only sales figure then getting out from Indian market is preferable. Since sales from Indian market only contributes little portion to IKEA's profits.

Baggout Growing A Social Curation Start Up Case Study Help required to ensure that child labor is not used for their items. For that purpose IKEA needs a system that can keep track of whole procedure. That system ought to quickly spot whenever child labor is used in any activity. Suppliers must be motivated to provide education to kids so kids can learn something. For that purpose, providers would be having financial concerns. As supplier has absence of financial resources to offer education to children, so Baggout Growing A Social Curation Start Up Case Study Analysis ought to help provider economically and offer them financial assistances and ask to balance out by future deliveries.

There might be one other service for this issue that IKEA might install its own manufacturing company combined with school. IKEA needs to run this school by itself and its auditing task must be offered to any other institute like Rugman to make sure it is working appropriately for best interest of children.

Baggout Growing A Social Curation Start Up Case Study Analysis Should Sign up to Rugmark.

IKEA thinks that every business has its own strengths and weak points. As IKEA has no experience relating to child labor so brand-new personnel would be needed for this purpose. It ought to sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to develop and keep track of process suggested by Baggout Growing A Social Curation Start Up Case Study Help. Apart from this there should be likewise random monitoring from IKEA to ensure that necessary purpose is accomplished.

Solving Source of Kid Labor.

Baggout Growing A Social Curation Start Up Case Study Solution needs to resolve root cause of child labor in order to support its long term vision. IKEA beginning performing its method in multi ways. If it is found that supplier did not take any corrective action plan then IKEA would broke agreement with that provider and there would be no trade with that particular provider in future.

Evaluation of Baggout Growing A Social Curation Start Up Case Analysis Strategy.

Baggout Growing A Social Curation Start Up Case Study Help has commitment to its clients to supply high quality items with low rates. Their strategy would make complete usage of engaging providers and interact to solve problem of kid labor. According to my personal understanding as from shareholders point of view, company is not utilizing its resources efficiently through this technique. They would be having difficult option in future from deciding that whether to increase roi for investors or continue involvement with social duties of Indian and UNICEF. Investors would be having negative picture of IKEA due to the fact that of less return of investment if is greatly invests for social welfare. If IKEA stayed in Indian market then it would lead to greater costs for customers. However conflicts of interest for society and management would be solved. A consumer would not feel comfortable when he familiarized that he buy a carpet which was woven by child but is now getting educated by supplier of IKEA. He would be feeling more comfy when he came to know that he purchase a rug on a little greater price which was not woven through kid labor.

Because rules and regulations of under developed nations are different from develop countries, it can be concluded from analysis that Baggout Growing A Social Curation Start Up Case Study Analysis had actually been facing issue in under developed nations. Since a German documentary maker makes documentary of a provider of IKEA that was using kid labor for production of items, the main problem that IKEA is facing presently is kid labor. Because in this method they would be having chance to safeguard and explain their case to public, it is concluded that Baggout Growing A Social Curation Start Up Case Study Solution ought to accept invite to live conversation. Because IKEA has no any knowledge concerning kid labor and Rugmart is professional having knowledge concerning problems of child labor, it was also concluded that IKEA needs to sign up Rugmart. As IKEA has no experience regarding kid labor so brand-new staff would be required for this purpose. The method that is recommended for child labor is that there should be partnership with suppliers and encourage suppliers to carry out programs for kid well-being and education. As suppliers had absence of resources so they ought to be provided financial assistance and inquired to offset by future orders. This technique would make full use of engaging suppliers and work together to deal with issue of kid labor.