Baker Packaging Inc Harvard Case Solution

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Baker Packaging Inc Case Study Solution & Analysis


Baker Packaging Inc Case Study Solution is an international business in Sweden. It is generally a home providing company founded by Ingvar Kamprad in 1943. He named the company at the age of 17 when he started his very first mail-order company. It was named as IKEA by a combination of terms connecting to his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make real by offering his some products acquired by an inexpensive source for the regional merchants by newsletter advertisement. In 1948, by the additional advertisement in the newsletter about the furnishings has actually matched the requirements with its competitors. It has actually caused renounce the products sale and start with furniture. For the consumer satisfaction and decrease the rate of returns, he intentionally opened a store in an Almhult named township near his hometown. Later on, the small newsletter ad transformed into a catalogue.

Given that 1950 to late 1990s, it has made significant progress in both the incomes in addition to in expanding of business. At first, it had one shop while in the late 1990s it has more than 100 stores living in several nations( see Exhibition 1). The company was growing so well in competition with leading competitors in the market. The competitors due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a number of the factories producing furniture and therefore it once again created low costs. On the other hand, Baker Packaging Inc Case Study divided its store in a variety of departments like low-cost cost snack bar, kids play-area, as well as a Sweden Purchase the foods making it a popular exporter of food. Nevertheless, over a period of time, the product variety was broadened ranging from carpets, floor coverings, lamps to numerous line of product required in providing house.

The intention of the business was to sale quality products with reasonable prices with variation in products internationally based on a vision to produce a better lifestyle for nearly everyone. Every year, the company commemorates an anti-bureaucrat week to establish much better contact in between the suppliers and clients.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working networking with about 70 nations tracking down its products about 11,200. When there were eco-friendly issues emerging about IKEA's items simultaneously the issuance on the kid labor emerged. Due to this factor, Baker Packaging Inc Case Study Analysis appeal decreased dropping the 20% of its sale in Denmark.

Key Gamers.

There are 2 essential players in this case one is IKEA Business and other is its suppliers. IKEA's method is to outsource its product manufacturing to suppliers. These suppliers are usually third party and based throughout the world.


The method of outsourcing has some problems like rules and guidelines of these countries. In some cases suppliers from these underdeveloped nations does not follow needed requirements as compare to developed countries. These weak guidelines and policies can result in weak environment policies or kid labour. There is negative effect of these problems on revenue of the business and also reputation of the business. Since most of the business's consumers are based in industrialized countries. These consumers have high expectations from Baker Packaging Inc Case Study Help in regards to great quality products with low expense. (Marianne Baxter, 2012) These consumers have likewise high expectations from IKEA in element of social duty. They wanted IKEA to be socially responsible and desired that it did not have any connection with child labour or any other environment issue. As IKEA got its supply of carpets mostly for under developed nations like India, Pakistan, Nepal. These under developed nations have unchecked kid labour. This is main issue that IKEA is dealing with recently. The business is not controlling its providers successfully. Underdeveloped countries allow child labour due to the fact that of poverty. Company can not depend on regional government for solving this issue. IKEA strategies likewise did not work well sufficient to resolve this concern (see Exhibition 3).

Approaching Concern of Child Labour.

Due to the fact that it is one of the significant driver in success of company, IKEA strategy is to maintain high level of social obligation. Baker Packaging Inc Case Study Analysis is concerned on kid labour issue and other environmental issues to support this technique. There was element of social obligation which was engrained in the culture of IKEA's creator Ingvar Kamprad (Exhibit 2). Individuals from India had conflicting views regarding child labour and social obligation. According to Indian people child labour is not bad if it is enabled by parents or if kids are working under guidance of their moms and dads. There prevails practice of kid work in India and government is likewise unwinded over this matter if it is unbounded kid labour or if their parents are concurred and allowed their kids to work. Children are likewise allowed to operate in craft industries to make certain that abilities from earlier generation are not lost.( Naidu & Ramaiah, 2006) Furthermore, IKEA was also encouraged by Swedish Save the Kid company to act "in the best interest of child".( Odenbring, 2018) According to this they would be doing just that work which is in the best interest of children. They would not be involved in any transaction in which kid labour is used or there is any possibility of environment problem. Since they are reliant of kid labour, many of the households would be doing not have crucial source of income. Their standard expenditures like food, clothing are pleased through their working of child.( Duflo, 2006) Likewise laws are not rigorous adequate to address issues of environment or social problems like child labour so companies need to worry whether it is suitable to perform service in India or not. They required to ensure that their organisation does not participate in any activity which protests social obligation. The choice requires to be taken by also incorporating philosophy of social responsibility from the perspective of consumer not from perspective of suppliers. Customers ought to not be having doubt their company is taken part in any undesirable activity. There could be unfavorable outcome if standards regarding social duty from consumer point of view are not followed. There was case took place in 1980's. IKEA had failed to fulfill required requirements on formaldehyde for a few of its products. Because case IKEA had actually lost its profits by 20% in Denmark. Due to the fact that business's track record in the eyes of customers had actually decreased. In 1992 there was also loss of around $6 to $7 million. Because it was not according to needed level of formaldehyde, this loss was resulted from discontinuation of a popular bookcase series. This likewise harm company's track record substantially.

Reaction to German producers on Video Program:
Porter's 5 Forces Analysis
In action to the invitation of German manufacturers for IKEA, the invite should need to be accepted. The first foremost thing to consider is that the documentary is made by a German business. However, it is not mandatory to accept the invite and be part of the live conversation but it is of important significance. As it provides Barner to have live discussion throughout on-air programming. It generates a probability to provide better description of their concerns about their relationship with India. Particularly, Barner can perhaps demonstrate her idea of mind with a clear justification letting individuals understand that for her it is more important to be more worried about the IKEA reputation as she is just responsible for this. It is essential to eradicate the requirements of child labour however this can possibly refrained from doing by stopping business links with their partner companies which involve the trend of child labour. This understanding of Barner might assist her in preserving IKEA clear reflection and might also lead to stronger relationship of the business. It also offers IKEA to conscious the German producers to fight against the child labour.

As the German Manufacturers had actually only used IKEA to view some of the shots from their documentary. They need to be asked for to let them see the entire movie rather of some shots which reveals definitely an uncertain image of the truth. This may be the strategy of German producers to prove themselves right versus the accusation however leaving IKEA behind full of doubts about their relationship with the companies of India on the concern of kid labour.

On the contrary, the IKEA has actually been favorably depicted about the problem of Child labour when the problem was at first set up by the Swedish Television. There are a set of info on child labour by IKEA which was considerably gathered by ILO and UNICEF. This information genuinely shows the same perspective as same as that of the documentary makers. This will let the producers to astonish about the bothersome concern by clear representation of kid help during their labour at the manufacturing markets.

As the tv industry has terrific prospective to show false news as the truth by their excellent ability to customize any lie into a reality and makes people believe on it without any doubts. For that reason, it seems rather impossible for Barnerto evaluate the documentary before the session. As the German manufacturers refused to show their documentary to Baker Packaging Inc Case Study Help before it is telecasted simply indicates there evil intent of point the finger at somebody and their relationships with IKEA potentially. There may a strong contradiction that the IKEA is fearlessly engaged with a company which uses kid as their labour and continue their relations to make profits with the suppliers while being aware of the fact.

The responsibility of the mistakes taken by anyone is considered as the finest source of pride.Despite of the fact that IKEA was not aware about the growing issue over the child labour as well as the involving child's as labours by the markets, the suppliers of the Baker Packaging Inc Case Study Analysis. Throughout the acceptance of agreement, IKEA began investigation versus its provider industries around the world.

Barner can also come up with another justification on the inefficient duty over social issues. It is intending to be included with the social issues but has actually not taken such procedures yet. In the field of marketing, IKEA is on top with excellent ideas in addition to its distinctive products.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation internationally. IKEA is not just recently involved in any of the social activities about the rights and issues of each individual working in the industries and earning them a handsome profit. In future, IKEA will prepare to be part of duty over the social issues.

It can be concluded that as per the concern for the company's reputation and share of share need to accept the invite and present it valid ideas just in case if everything in documentary is against the Baker Packaging Inc Case Study Analysis. Particularly, IKEA had actually begun a Structure based upon the principle of securing rights of child labour and to provide them with complimentary environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most strategic and rational method in recommendation to the child labour problem need to supply Rangan Exports with another opportunity to help them in overcoming this predicament.

IKEA needs to take some steps in order to figure out of the reality. If the evidence against the Rangan export holds true therefore leading it in the failure on the moral level which were outlaid by Baker Packaging Inc Case Study Solution. This clearly suggests that on IKEA, the supplier industry leading to conflict on the kid labour issue.

Subsequently, IKEA works with a vision of producing better way of life for each person which is a strong representation for the business to represent the rights of workers of Rangan Exports. The principle of child labour does not involve a single company as a large network of companies are accountable in putting it ahead. This is one of the most crucial problem of social concerns and it would be injustice to blame a single one.

If the management of Baker Packaging Inc Case Study Help not decides for the contract termination, this brings a danger of losing brand position and reputation. This might result in the financial decrease state of IKEA by reduced ratio of sale, less appeal of the brand name and the concerns over social duties. The primary downside of this replacement is the IKEA deprivation with a beneficial association and may result in the ending relations with the sources of rug by India.

This will help in maintenance of the healthy association between the supplier and the IKEA. This makes apparent for the all suppliers that IKEA is strictly against the child labour and truly condemn it. This might have a bad effect on the market credibility of IKEA by the generation of incorrect promotion.

As it is for the 2nd time that IKEA became a victim of kid labour which has actually considerably damaged its track record. For this purpose, Barner must pursue the assistance by ILO and UNICEF as well as NGOs which might help Rangan in escaping the need to utilized child labour for the rugs production. It might choose to spread out awareness among the residents globally about the social issues and how one's life is influenced by in terms of social, and ethical worths.

Baker Packaging Inc Case Study Solution by the adoption of very first alternative, terminates its relationship with thesupplier infraction. If results in the failure then depict a bad effect on all suppliers by the increased power of bargaining and the infraction of the policy of IKEA. Moreover, it can make a charge for the behaviour which is not fairly right. Thus, Barner needs to make the decision of disuniting with Rangan public. Journalism must be called upon for the statement of their decision with its reason with the summarization of the policy of IKEA on the usage labour of child. She must report all the whole scenario of the problem emerged and be sure that all the providers are strictly following the rules of the agreement. , if any of the supplier found in compliance to exploitation of the any of the contract rule offering labour of kid should be fired.


In sum, the business can keep its reputation in the market and somehow can bear the loss developed by one provider. With the stable track record in the market, Baker Packaging Inc Case Study Help will surely conceal its financial crisis within a brief period of time.
Vrio Analysis
Technique Concerning IKEA's Operations in India

Baker Packaging Inc Case Study Solution technique is basically focus on long term relationship with its providers rather than brief term. The very same technique that was utilized by IKEA in Poland could be obtained. IKEA also requires to make sure that they include public through its marketing actions which should be valuable in comprehending IKEA's objectives.

At earlier time IKEA had no focus on environmental and social concerns which likewise contains kid labor they used to focus on just one strategy i.e. supplying cost effective and quality products to consumers. That enhanced focus could assist Baker Packaging Inc Case Study Help in improving its credibility towards its consumers. Discontinuing operations from India would not make sure option to kid labor however likewise negative credibility would be constructed that IKEA is not taking any dependable action to solve basic concern i.e. child labor.

There would be also one other negative impact i.e. dispute from public. As there prevails view point that big companies are constantly selfish and are interested in only producing earnings and customers would be thinking that IKEA is among them. Public has typical view that these companies should be socially responsible to society as like they are needed to be accountable to its shareholders. If IKEA did not take any possible step to solve problem of kid labor then it would lead to loss of sales and IKEA's worth too. For a business like IKEA reputation loss is huge loss since worth of company likewise based on it and likewise there would be decline in revenues and goodwill if there is any track record loss.

If IKEA consider just sales figure then getting out from Indian market is more effective. Due to the fact that sales from Indian market just contributes small part to IKEA's incomes. In an economical/capitalistic view risk is more than benefits. But to attain business's long term goal i.e. "to develop a much better daily life for lots of people" and "in the best interest of the child" it is advised to not get out from Indian market and continue operations in Indian market with taking necessary preventative measures.

IKEA required to make sure that kid labor is not used for their items. For that purpose IKEA requires a system that can keep track of whole treatment. As supplier has lack of financial resources to offer education to children, so IKEA should assist supplier financially and offer them financial help and ask to balance out by future shipments.

There could be one other solution for this issue that Baker Packaging Inc Case Study Help might install its own manufacturing business combined with school. All monetary requirements of that school might be met by earnings from that producing business. IKEA ought to run this school by itself and its auditing job should be provided to any other institute like Rugman to make certain it is working effectively for best interest of kids. (Usman, 2010).

Baker Packaging Inc Case Study Help Should Sign up to Rugmark.

As IKEA has no experience regarding kid labor so new staff would be needed for this purpose. It must sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to develop and keep an eye on procedure recommended by IKEA.

Resolving Source of Child Labor.

Baker Packaging Inc Case Study Analysis requires to deal with root cause of kid labor in order to support its long term vision. IKEA beginning performing its technique in multi ways. If it is discovered that provider did not take any corrective action strategy then IKEA would broke agreement with that supplier and there would be no trade with that specific supplier in future.

Evaluation of Baker Packaging Inc Case Solution Method.

IKEA has commitment to its customers to provide high quality products with low rates. If IKEA remained in Indian market then it would result in greater expenses for customers. A customer would not feel comfortable when he came to know that he purchase a carpet which was woven by kid however is now getting educated by provider of Baker Packaging Inc Case Study Analysis.

It can be concluded from analysis that IKEA had been dealing with problem in under industrialized countries due to the fact that rules and regulations of under industrialized nations are different from develop countries. Due to the fact that a German documentary maker makes documentary of a supplier of IKEA that was using child labor for production of goods, the primary problem that IKEA is dealing with currently is kid labor. It is concluded that IKEA must accept invite to live conversation since in this way they would be having opportunity to safeguard and describe their case to public. It was likewise concluded that IKEA ought to register Rugmart since IKEA has no any understanding regarding child labor and Rugmart is expert having knowledge relating to issues of kid labor. As IKEA has no experience relating to kid labor so new staff would be required for this function. The strategy that is recommended for kid labor is that there should be partnership with providers and encourage suppliers to carry out programs for kid well-being and education. As providers had absence of resources so they ought to be provided financial aid and inquired to offset by future orders. This method would make complete usage of engaging providers and interact to deal with concern of kid labor.