Risky Business Taking A Stand On Social Issues Harvard Case Analysis

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Risky Business Taking A Stand On Social Issues Case Study Solution & Analysis


IKEA is a worldwide company in Sweden. He called the company at the age of 17 when he started his very first mail-order business. It was called as Risky Business Taking A Stand On Social Issues Case Study Analysis by a combination of terms relating to his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Because 1950 to late 1990s, it has made tremendous progress in both the revenues in addition to in broadening of the business. It had one store while in the late 1990s it has more than 100 shops residing in multiple nations( see Display 1). The company was growing so well in competitors with leading rivals in the market. The rivals due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories manufacturing furniture and therefore it again created low costs. On the other hand, Risky Business Taking A Stand On Social Issues Case Study divided its shop in a number of departments like inexpensive cost snack bar, kids play-area, along with a Sweden Purchase the foods making it a popular exporter of food. Over a period of time, the item range was expanded varying from carpets, floorings, lights to various product line required in providing house.

The intention of the business was to sale quality items with affordable costs with variation in items globally based on a vision to create a better way of life for almost everyone. Every year, the company commemorates an anti-bureaucrat week to develop much better contact between the suppliers and clients.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations tracking down its items about 11,200. When there were eco-friendly issues developing about IKEA's items simultaneously the issuance on the kid labor emerged. Due to this factor, Risky Business Taking A Stand On Social Issues Case Study Help appeal reduced dropping the 20% of its sale in Denmark.

Key Players.

There are two essential players in this case one is IKEA Company and other is its providers. IKEA's strategy is to outsource its item making to providers. These providers are typically 3rd party and based throughout the world.


There is unfavorable effect of these issues on revenue of the business and likewise credibility of the business. They wanted Risky Business Taking A Stand On Social Issues Case Study Help to be socially accountable and wanted that it did not have any connection with kid labour or any other environment problem. IKEA strategies likewise did not work well sufficient to address this problem (see Exhibit 3).

Approaching Problem of Child Labour.

IKEA strategy is to maintain high level of social obligation due to the fact that it is one of the considerable catalyst in success of company. IKEA is worried on child labour concern and other environmental concerns to support this technique.( Naidu & Ramaiah, 2006) Additionally, Risky Business Taking A Stand On Social Issues Case Study Analysis was also motivated by Swedish Conserve the Children company to act "in the finest interest of child".

Action to German producers on Video Program:
Porter's 5 Forces Analysis
In response to the invite of German manufacturers for IKEA, the invitation needs to require to be accepted. The first primary thing to think about is that the documentary is made by a German company. Nevertheless, it is not necessary to accept the invite and be part of the live conversation however it is of important value. As it offers Barner to have live discussion during on-air programs. It generates a likelihood to offer better explanation of their issues about their relationship with India. Particularly, Barner can possibly demonstrate her thought of mind with a clear reason letting people know that for her it is more important to be more worried about the IKEA credibility as she is just accountable for this. It is essential to remove the criteria of kid labour however this can potentially refrained from doing by stopping business links with their partner companies which involve the pattern of kid labour. This perception of Barner might help her in preserving IKEA clear reflection and may likewise cause stronger relationship of the business. It likewise provides IKEA to conscious the German producers to eliminate versus the kid labour.

As the German Manufacturers had actually only provided IKEA to see a few of the shots from their documentary. They should be asked for to let them watch the entire motion picture rather of some shots which shows definitely an unclear image of the fact. This may be the method of German producers to prove themselves right versus the accusation but leaving IKEA behind filled with doubts about their relationship with the business of India on the concern of kid labour.

On the contrary, the IKEA has been positively portrayed about the issue of Kid labour when the problem was at first installed by the Swedish Tv. There are a set of information on kid labour by IKEA which was considerably collected by ILO and UNICEF. This info genuinely demonstrates the same perspective as like that of the documentary makers. This will let the manufacturers to perplex about the problematic problem by clear representation of kid help throughout their labour at the production markets.

As the television industry has fantastic potential to reveal false news as the reality by their outstanding capability to customize any lie into a reality and makes people think on it without any doubts. It seems rather difficult for Barnerto assess the documentary prior to the session. As the German producers declined to reveal their documentary to Risky Business Taking A Stand On Social Issues Case Study Solution prior to it is telecasted simply shows there evil intention of point the finger at somebody and their relationships with IKEA potentially. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which uses child as their labour and continue their relations to earn incomes with the providers while being aware of the reality.

The obligation of the errors taken by anybody is thought about as the best source of pride.Despite of the truth that IKEA was not mindful about the growing concern over the child labour as well as the involving child's as labours by the industries, the providers of the Risky Business Taking A Stand On Social Issues Case Study Analysis. During the acceptance of agreement, IKEA began examination versus its supplier markets around the world.

Barner can likewise create another justification on the ineffective responsibility over social issues. It is meaning to be involved with the social concerns however has actually not taken such measures yet. In the field of marketing, IKEA is on top with outstanding ideas along with its eye-catching products.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation worldwide. IKEA is not recently involved in any of the social activities about the rights and issues of each private working in the markets and earning them a good-looking earnings. In future, IKEA will prepare to be part of responsibility over the social concerns.

It can be concluded that as per the issue for the company's track record and share of share ought to accept the invite and present it legitimate thoughts only in case if everything in documentary is versus the Risky Business Taking A Stand On Social Issues Case Study Solution. Specifically, IKEA had begun a Structure based on the concept of securing rights of child labour and to offer them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA concerns about the most reasonable and tactical strategy in reference to the child labour issue need to supply Rangan Exports with another opportunity to help them in overcoming this issue.

IKEA needs to take some procedures in order to figure out of the truth. If the proof versus the Rangan export holds true therefore leading it in the failure on the moral level which were outlaid by Risky Business Taking A Stand On Social Issues Case Study Analysis. This plainly shows that on IKEA, the supplier market resulting in contravention on the kid labour concern.

Consequently, IKEA works with a vision of developing better way of life for every single individual which is a strong representation for the business to mean the rights of employees of Rangan Exports. The principle of child labour does not involve a single business as a vast network of companies are accountable in putting it ahead. This is one of the most critical problem of social concerns and it would be oppression to blame a single one.

Barner can consider two alternatives to fix this concern. Initially, either termination of the contract with the Rangan Expors on the basis of involving kid labour to work after the investigations to be sure about the truth. If the management of IKEA not chooses for the agreement termination, this brings a risk of losing brand position and credibility. This might lead to the financial decrease state of IKEA by decreased ratio of sale, less appeal of the brand and the concerns over social responsibilities. As it is undoubtedly not supported by the inhabitants if any nation to include kid labour. This alternative is trustworthy and legal with the policy of IKEA. The primary disadvantage of this alternative is the IKEA deprivation with a beneficial association and may lead to the ending relations with the sources of carpet by India.

This will help in maintenance of the healthy association between the provider and the IKEA. This makes obvious for the all providers that IKEA is strictly against the kid labour and truly condemn it. This might have a bad impact on the market track record of IKEA by the generation of false promotion.

As it is for the second time that IKEA ended up being a victim of child labour which has actually significantly harmed its credibility. For this function, Barner ought to pursue the aid by ILO and UNICEF as well as NGOs which may help Rangan in leaving the need to utilized child labour for the carpets manufacturing. It might choose to spread awareness among the locals internationally about the social concerns and how one's life is affected by in regards to social, and ethical values.

Risky Business Taking A Stand On Social Issues Case Study Solution by the adoption of very first alternative, ends its relationship with thesupplier violation. Then represent a bad impact on all providers by the increased power of bargaining and the offense of the policy of IKEA, if results in the failure. It can make a charge for the behaviour which is not fairly. Thus, Barner should decide of disuniting with Rangan public. The press must be called upon for the announcement of their decision with its factor with the summarization of the policy of IKEA on the usage labour of kid. She should report all the entire situation of the concern emerged and make certain that all the providers are strictly following the rules of the contract. , if any of the provider found in compliance to exploitation of the any of the contract rule offering labour of kid need to be fired.


In amount, the company can maintain its reputation in the market and somehow can bear the loss produced by one supplier. With the steady credibility in the market, Risky Business Taking A Stand On Social Issues Case Study Solution will surely conceal its monetary crisis within a brief time period.
Vrio Analysis
Strategy Regarding IKEA's Operations in India

Risky Business Taking A Stand On Social Issues Case Study Help technique is basically focus on long term relationship with its providers rather than short term. The very same method that was utilized by IKEA in Poland could be obtained. IKEA also needs to make sure that they involve public through its marketing actions which should be handy in comprehending IKEA's intentions.

At earlier time IKEA had no focus on social and ecological concerns which also consists of child labor they utilized to focus on just one method i.e. offering economical and quality items to clients. That enhanced focus might assist Risky Business Taking A Stand On Social Issues Case Study Analysis in enhancing its track record towards its consumers. Discontinuing operations from India would not guarantee solution to kid labor but also unfavorable track record would be constructed that IKEA is not taking any reputable action to fix fundamental issue i.e. child labor.

There would be also another negative effect i.e. difference from public. As there prevails view point that big companies are constantly self-centered and are interested in only creating profit and customers would be believing that IKEA is among them. Public has common view that these business must be socially accountable to society as like they are required to be responsible to its shareholders. If IKEA did not take any possible step to solve issue of kid labor then it would result in loss of sales and IKEA's value too. For a company like IKEA reputation loss is huge loss because worth of business likewise based on it and also there would be decline in incomes and goodwill if there is any credibility loss.

However if IKEA think about only sales figure then going out from Indian market is more effective. Since sales from Indian market just contributes small portion to IKEA's profits. In an economical/capitalistic view risk is more than advantages. But to attain business's long term objective i.e. "to produce a much better daily life for many people" and "in the best interest of the child" it is suggested to not go out from Indian market and continue operations in Indian market with taking needed precautions.

IKEA required to make sure that child labor is not utilized for their items. For that purpose IKEA needs a system that can monitor whole treatment. As supplier has absence of financial resources to supply education to children, so IKEA must help supplier economically and supply them monetary help and ask to balance out by future deliveries.

There might be one other solution for this issue that Risky Business Taking A Stand On Social Issues Case Study Solution could install its own manufacturing company combined with school. All financial requirements of that school might be satisfied by earnings from that manufacturing company. IKEA should run this school by itself and its auditing job ought to be provided to any other institute like Rugman to make sure it is working effectively for benefit of children. (Usman, 2010).

Risky Business Taking A Stand On Social Issues Case Study Help Ought To Sign up to Rugmark.

As IKEA has no experience concerning child labor so brand-new personnel would be required for this function. It must sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to keep track of and develop process suggested by IKEA.

Solving Source of Kid Labor.

IKEA needs to fix root cause of kid labor in order to support its long term vision. For that purpose child well-being and education requires to be promoted. There must be partnership with providers and motivate suppliers to perform programs for child well-being and education. As providers had absence of resources so they must be provided financial aid and asked then to balance out by future orders. This is long term method not short term solution. (Martin, 2013) So it could not be carried out by IKEA alone. Risky Business Taking A Stand On Social Issues Case Study Solution starting executing its technique in multi ways. There was partnership between UNICEF and IKEA. The purpose of this partnership was to offer education to all kids who are working in carpet producing cluster. For example some alternative knowing centres were developed for those children who were not permitted to get education from public schools. Neighborhood welfare was also promoted through this program. Collaboration they also partnered with their providers in order to create option for issue of child labor. There was program developed with supplier. The substantial quality of program was audit of suppliers on routine basis. If there was any child labor found during audit, corrective action strategy would be needed. In corrective action strategy child labor is required to be removed and supplier is needed to compensate for welfare and education of that child. Then there would appertain follow up from IKEA to make sure that in genuine required corrective action plan is implicated. However if it is found that supplier did not take any corrective action plan then IKEA would broke contract with that supplier and there would be no trade with that particular provider in future.

Evaluation of Risky Business Taking A Stand On Social Issues Case Help Method.

Risky Business Taking A Stand On Social Issues Case Study Solution has commitment to its consumers to provide high quality products with low prices. Their technique would make full use of engaging providers and interact to solve concern of kid labor. Nevertheless according to my individual understanding as from investors viewpoint, business is not using its resources efficiently through this strategy. They would be having difficult choice in future from deciding that whether to increase return on investment for shareholders or continue participation with social responsibilities of Indian and UNICEF. Shareholders would be having negative picture of IKEA because of less return of financial investment if is heavily invests for social welfare. Then it would result in higher costs for customers, if Risky Business Taking A Stand On Social Issues Case Study Help stayed in Indian market. Nevertheless conflicts of interest for society and management would be resolved. A consumer would not feel comfy when he came to know that he buy a rug which was woven by kid but is now getting informed by provider of IKEA. He would be feeling more comfortable when he came to understand that he acquire a rug on somewhat higher rate which was not woven through kid labor.

Because rules and guidelines of under industrialized nations are different from develop nations, it can be concluded from analysis that Risky Business Taking A Stand On Social Issues Case Study Analysis had been dealing with problem in under developed countries. The primary problem that IKEA is dealing with currently is child labor since a German documentary maker makes documentary of a provider of IKEA that was utilizing kid labor for production of items. Because in this method they would be having opportunity to safeguard and describe their case to public, it is concluded that Risky Business Taking A Stand On Social Issues Case Study Analysis ought to accept invitation to live conversation. Due to the fact that IKEA has no any knowledge regarding child labor and Rugmart is professional having knowledge concerning problems of kid labor, it was likewise concluded that IKEA needs to sign up Rugmart. As IKEA has no experience relating to kid labor so brand-new staff would be needed for this function. The strategy that is suggested for kid labor is that there ought to be partnership with providers and encourage suppliers to execute programs for kid well-being and education. As suppliers had lack of resources so they should be offered financial assistance and inquired to offset by future orders. This strategy would make complete use of engaging providers and work together to fix issue of child labor.