The Priceline Group Booking A Place For The Future Harvard Case Analysis

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The Priceline Group Booking A Place For The Future Case Study Solution & Analysis


IKEA is a worldwide business in Sweden. He named the company at the age of 17 when he initiated his first mail-order company. It was named as The Priceline Group Booking A Place For The Future Case Study Analysis by a combination of terms relating to his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

The competitors due to declined sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with numerous of the factories manufacturing furnishings and hence it again came up with low costs. On the other hand, The Priceline Group Booking A Place For The Future Case Study Solution divided its store in a number of departments like cheap rate cafeteria, children play-area, as well as a Sweden Shop for the foods making it a popular exporter of food.

The motive of the company was to sale quality products with reasonable costs with variation in products worldwide based on a vision to produce a much better way of life for nearly everybody. Every year, the business commemorates an anti-bureaucrat week to establish better contact in between the suppliers and customers.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations tracking down its items about 11,200. When there were ecological concerns arising about IKEA's products at the same time the issuance on the child labor emerged. Due to this reason, The Priceline Group Booking A Place For The Future Case Study Analysis popularity decreased dropping the 20% of its sale in Denmark.

Secret Gamers.

There are two crucial players in this case one is IKEA Company and other is its providers. IKEA's technique is to outsource its product making to suppliers. These providers are typically 3rd party and based throughout the world.


The technique of outsourcing has some problems like guidelines and regulations of these countries. Sometimes suppliers from these underdeveloped nations does not follow required standards as compare to developed nations. So these weak guidelines and policies can result in weak environment policies or child labour. There is unfavorable effect of these problems on profits of the business and also reputation of the business. Because most of the business's clients are based in industrialized countries. These consumers have high expectations from The Priceline Group Booking A Place For The Future Case Study Analysis in terms of good quality products with low cost. (Marianne Baxter, 2012) These consumers have also high expectations from IKEA in aspect of social duty. They wanted IKEA to be socially accountable and wanted that it did not have any connection with child labour or any other environment issue. As IKEA got its supply of carpets mainly for under developed nations like India, Pakistan, Nepal. These under industrialized nations have unchecked child labour. So this is main issue that IKEA is dealing with just recently. The business is not managing its suppliers efficiently. Also underdeveloped countries enable child labour because of hardship. Business can not depend on local federal government for resolving this concern. IKEA techniques also did not work well enough to address this problem (see Exhibit 3).

Approaching Concern of Child Labour.

IKEA method is to maintain high level of social duty due to the fact that it is one of the considerable catalyst in success of business. IKEA is worried on child labour issue and other environmental concerns to support this method.( Naidu & Ramaiah, 2006) In Addition, The Priceline Group Booking A Place For The Future Case Study Analysis was also encouraged by Swedish Conserve the Kid company to act "in the best interest of child".

Reaction to German producers on Video Program:
Porter's 5 Forces Analysis
In reaction to the invite of German manufacturers for IKEA, the invitation should need to be accepted. The first primary thing to consider is that the documentary is made by a German company. However, it is not necessary to accept the invite and be part of the live discussion but it is of essential significance. As it supplies Barner to have live discussion during on-air programs. It generates a likelihood to provide better description of their issues about their relationship with India. Particularly, Barner can possibly show her thought of mind with a clear justification letting individuals understand that for her it is more important to be more concerned about the IKEA credibility as she is just responsible for this. It is necessary to get rid of the requirements of kid labour but this can perhaps refrained from doing by stopping service relate to their partner companies which include the trend of child labour. This understanding of Barner might help her in keeping IKEA clear reflection and might also cause more powerful relationship of the business. It also provides IKEA to mindful the German producers to fight against the kid labour.

As the German Producers had actually just used IKEA to view some of the shots from their documentary. They ought to be requested to let them watch the entire movie instead of some shots which reveals definitely an uncertain picture of the fact. This might be the strategy of German producers to show themselves right against the accusation but leaving IKEA behind filled with doubts about their relationship with the companies of India on the problem of child labour.

On the contrary, the IKEA has actually been positively depicted about the problem of Child labour when the problem was initially put up by the Swedish Tv. There are a set of info on kid labour by IKEA which was considerably gathered by ILO and UNICEF.

As the television market has excellent possible to show incorrect news as the truth by their excellent capability to customize any lie into a reality and makes people believe on it with no doubts. Therefore, it seems quite difficult for Barnerto examine the documentary prior to the session. As the German producers declined to reveal their documentary to The Priceline Group Booking A Place For The Future Case Study Analysis prior to it is telecasted simply indicates there wicked intention of point the finger at someone and their relationships with IKEA potentially. There might a strong contradiction that the IKEA is fearlessly engaged with a company which uses child as their labour and continue their relations to make revenues with the suppliers while being aware of the reality.

Barner has a strong point of reason which is their philosophical statement i.e. everyone makes mistakes but one takes its obligation. The duty of the mistakes taken by anyone is considered as the best source of pride.Despite of the fact that The Priceline Group Booking A Place For The Future Case Study Analysis was not conscious about the growing issue over the kid labour as well as the including child's as labours by the industries, the providers of the IKEA. During the approval of agreement, IKEA started investigation against its provider industries worldwide. The management of IKEA is not scared of accepting its mistakes if shown in the documentary by German manufacturers. It will accept its mistake and take step to put it right again.

Barner can likewise come up with another validation on the ineffective obligation over social concerns. It is intending to be included with the social issues but has not taken such steps yet. In the field of marketing, IKEA is on leading with outstanding concepts as well as its attractive items.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation worldwide. IKEA is not recently associated with any of the social activities about the rights and concerns of each private working in the markets and making them a good-looking earnings. In future, IKEA will prepare to be part of obligation over the social issues.

Hence, it can be concluded that according to the concern for the company's credibility and share of share should accept the invite and present it legitimate thoughts just in case if whatever in documentary is against the IKEA. Specifically, IKEA had begun a Foundation based on the concept of protecting rights of kid labour and to supply them with complimentary environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA concerns about the most rational and tactical strategy in referral to the kid labour issue should supply Rangan Exports with another opportunity to assist them in overcoming this dilemma.

IKEA needs to take some procedures in order to figure out of the fact. , if the proof against the Rangan export is real thus leading it in the failure on the moral level which were outlaid by IKEA.. This plainly indicates that on IKEA, the supplier industry resulting in conflict on the kid labour problem.

Consequently, IKEA works with a vision of producing much better lifestyle for every individual which is a strong representation for the business to represent the rights of employees of Rangan Exports. The concept of child labour does not include a single business as a huge network of companies are accountable in putting it ahead. This is among the most crucial issue of social concerns and it would be injustice to blame a single one.

If the management of The Priceline Group Booking A Place For The Future Case Study Solution not decides for the agreement termination, this brings a risk of losing brand name position and reputation. This may result in the financial decrease state of IKEA by reduced ratio of sale, less popularity of the brand and the concerns over social obligations. The main disadvantage of this substitute is the IKEA deprivation with a worthwhile association and might result in the terminating relations with the sources of rug by India.

This will assist in upkeep of the healthy association in between the supplier and the IKEA. This makes obvious for the all providers that IKEA is strictly versus the kid labour and genuinely condemn it. This might have a bad effect on the market reputation of IKEA by the generation of false publicity.

As it is for the second time that IKEA became a victim of child labour which has greatly harmed its track record. For this function, Barner needs to pursue the help by ILO and UNICEF as well as NGOs which may assist Rangan in leaving the requirement to used child labour for the carpets production. It may choose to spread out awareness among the homeowners worldwide about the social concerns and how one's life is affected by in regards to social, and ethical worths.

The Priceline Group Booking A Place For The Future Case Study Analysis by the adoption of very first option, terminates its relationship with thesupplier offense. If results in the failure then depict a bad effect on all providers by the increased power of bargaining and the offense of the policy of IKEA. Additionally, it can make a charge for the behaviour which is not ethically ideal. Hence, Barner ought to make the decision of disuniting with Rangan public. The press must be called upon for the statement of their decision with its factor with the summarization of the policy of IKEA on the use labour of child. She needs to report all the entire circumstance of the issue emerged and make sure that all the suppliers are strictly following the guidelines of the agreement. , if any of the supplier discovered in compliance to exploitation of the any of the contract rule offering labour of kid ought to be fired.


In amount, the business can keep its credibility in the market and somehow can bear the loss created by one provider. With the stable credibility in the market, The Priceline Group Booking A Place For The Future Case Study Solution will undoubtedly conceal its monetary crisis within a short amount of time.
Vrio Analysis
Strategy Relating to IKEA's Operations in India

IKEA strategy is basically concentrate on long term relationship with its providers rather than short term. This long term method assists IKEA in getting competitive and reputable supplier source. For long term relationship they used to help their provider to make complete usage of their capability. For instance, they asked providers to supply services and products other than their core product or services. The exact same strategy that was utilized by IKEA in Poland could be obtained.( Harapiak, 2013) The technique was to outsource production of furniture and not produce by its own. IKEA also needs to ensure that they involve public through its marketing actions which need to be helpful in understanding IKEA's objectives.

At earlier time IKEA had no focus on social and environmental issues which likewise consists of child labor they used to focus on only one technique i.e. offering economical and quality items to consumers. That improved focus might help The Priceline Group Booking A Place For The Future Case Study Analysis in improving its reputation towards its customers. Ceasing operations from India would not ensure option to kid labor but also negative credibility would be developed that IKEA is not taking any reputable action to solve standard issue i.e. child labor.

If The Priceline Group Booking A Place For The Future Case Study Solution did not take any possible step to fix issue of kid labor then it would result in loss of sales and IKEA's worth too. For a company like IKEA reputation loss is substantial loss due to the fact that worth of company also based on it and also there would be decrease in profits and goodwill if there is any track record loss.

However if IKEA consider only sales figure then getting out from Indian market is more effective. Due to the fact that sales from Indian market just contributes small portion to IKEA's revenues. In an economical/capitalistic view danger is more than benefits. To accomplish company's long term goal i.e. "to develop a much better daily life for numerous people" and "in the finest interest of the kid" it is recommended to not get out from Indian market and continue operations in Indian market with taking essential precautions.

The Priceline Group Booking A Place For The Future Case Study Solution needed to make sure that kid labor is not used for their products. For that function IKEA requires a system that can keep track of whole treatment. That system must quickly discover whenever kid labor is utilized in any activity. Suppliers should be motivated to provide education to kids so kids can find out something. For that function, providers would be having financial issues. As provider has absence of funds to supply education to children, so The Priceline Group Booking A Place For The Future Case Study Help must help provider financially and provide them financial aids and ask to balance out by future deliveries.

There could be one other option for this issue that The Priceline Group Booking A Place For The Future Case Study Solution might install its own manufacturing business integrated with school. All financial needs of that school could be satisfied by proceeds from that manufacturing company. IKEA must run this school by itself and its auditing task must be provided to any other institute like Rugman to ensure it is working effectively for best interest of children. (Usman, 2010).

The Priceline Group Booking A Place For The Future Case Study Analysis Must Register to Rugmark.

IKEA thinks that every company has its own strengths and weak points. As IKEA has no experience concerning kid labor so brand-new personnel would be needed for this purpose. It should sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to develop and keep track of process suggested by The Priceline Group Booking A Place For The Future Case Study Help. Apart from this there should be also random monitoring from IKEA to ensure that necessary purpose is attained.

Solving Root Cause of Child Labor.

IKEA requires to solve source of kid labor in order to support its long term vision. For that function kid welfare and education needs to be promoted. There need to be collaboration with providers and motivate suppliers to execute programs for kid well-being and education. As suppliers had absence of resources so they need to be offered financial assistance and asked then to balance out by future orders. This is long term technique not short term service. (Martin, 2013) So it might not be carried out by IKEA alone. The Priceline Group Booking A Place For The Future Case Study Solution starting performing its strategy in multi ways. There was partnership between UNICEF and IKEA. The function of this collaboration was to supply education to all children who are working in carpet producing cluster. For example some alternative knowing centres were established for those kids who were not allowed to get education from public schools. Neighborhood welfare was also promoted through this program. Partnership they also partnered with their providers in order to develop solution for problem of kid labor. There was program established with provider. The considerable quality of program was audit of suppliers on routine basis. Restorative action plan would be needed if there was any child labor found during audit. In restorative action plan child labor is required to be eliminated and supplier is required to compensate for welfare and education of that kid. There would be correct follow up from IKEA to make sure that in genuine needed restorative action strategy is implicated. If it is found that provider did not take any restorative action plan then IKEA would broke agreement with that supplier and there would be no trade with that specific provider in future.

Assessment of The Priceline Group Booking A Place For The Future Case Solution Method.

IKEA has commitment to its clients to supply high quality products with low rates. If IKEA remained in Indian market then it would result in higher expenses for consumers. A client would not feel comfy when he came to know that he purchase a carpet which was woven by kid however is now getting informed by provider of The Priceline Group Booking A Place For The Future Case Study Analysis.

It can be concluded from analysis that IKEA had actually been dealing with problem in under industrialized countries due to the fact that rules and guidelines of under developed nations are various from establish countries. The main problem that IKEA is dealing with currently is kid labor since a German documentary maker makes documentary of a provider of IKEA that was utilizing child labor for production of products. Since in this way they would be having chance to defend and explain their case to public, it is concluded that The Priceline Group Booking A Place For The Future Case Study Help must accept invitation to live discussion. It was also concluded that IKEA must register Rugmart since IKEA has no any understanding concerning child labor and Rugmart is professional having knowledge concerning concerns of kid labor. As IKEA has no experience concerning child labor so brand-new personnel would be required for this function. The strategy that is recommended for kid labor is that there should be partnership with providers and motivate suppliers to execute programs for kid welfare and education. As providers had absence of resources so they must be supplied financial aid and asked them to balance out by future orders. This technique would make full use of engaging providers and work together to solve issue of child labor.