Category: Harvard Entrepreneurship Case Studies

  • BluSmart Redefining Geographic Boundaries

    BluSmart Redefining Geographic Boundaries

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  • Scan Global Logistics Road to Future Success

    Scan Global Logistics Road to Future Success

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  • Growth Strategies in the Pharmaceutical Industry A

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  • Technical Note on Incentive Payments in MA

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  • Grupo Industrial Bimbo SA 1998

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    Grupo Industrial Bimbo SA (Bimbo) was founded in 1913 by three Bimbo brothers (Gonzalo, Santiago and Joaquin) in Valencia, Spain. The Bimbo Group is a leader in the production and marketing of bread in the Americas. It operates in the following countries: Argentina, Brazil, Chile, Columbia, Costa Rica, Cuba, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru

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  • Dell Med Transforming Care Delivery Payment

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  • TTK Protecting the Prestige of the Brand

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    “My client’s product portfolio is very diverse, from cleaning products to health care products to household appliances. The product range includes everything from glass cleaners to pet shampoos, from hand sanitizers to antiseptic wipes, from laundry powders to oven cleaner, from cleaning pads to vacuum cleaners. Our client has invested in all these products, and a lot of their marketing efforts have been directed towards building brand equity, promoting customer trust, and promoting quality. To ensure that

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    The brand TTK Protecting the Prestige of the Brand, which is known for its innovative and reliable products in the market, has a long and unblemished history of providing high-quality products. However, over the years, it faced various challenges, which made it tough to keep up with the competition and retain its brand value. The primary challenge that faced TTK was the ineffective marketing and advertising strategies. This lack of marketing support often led to a loss of brand visibility and trust amongst customers. Additionally, the