Category: Harvard Entrepreneurship Case Studies

Sparking Innovation in the US Air Force

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Sparking Innovation in the US Air Force: The Story of a Top-Secret Project The US Air Force is a top-secret military agency that is responsible for protecting the nation’s airspace, ground forces, and missile defense systems. It has one of the most technologically advanced and diverse workforces in the world. Yet, there is one area that is continually missing from their portfolio – innovation. Over the last few years, the Air Force has been seeking ways to transform the way they do business. To achieve this,

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It all started with a “bomb in the sky” in the summer of 1947. On the fourth of July, an American B-29 bomber bombed a Japanese city called Kobe, with the intention of destroying a radio transmitter, which was being used to coordinate military activity in the Pacific. The bomb dropped harmless debris that resulted in the disruption of a radio communication link that had just been established between U.S. Troops in the Pacific theater of World War II. On August 12,

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During my first visit to United States Air Force Base, I was impressed with the sheer variety of innovation happening there. I was amazed to see a variety of startups from all over the world working together on the same mission to develop the next generation of technology for the U.S Air Force. It reminded me of the “entrepreneurial ecosystem” in Singapore that I mentioned in my last case study. The U.S Air Force has embraced the startup culture, creating an environment that allows for innovation, experimentation

Creating a Culture of Empowerment and Accountability

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Tesco Plc

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Tesco Plc is one of the world’s leading international food retailers. It has its headquarters in Britain and its main operations are in over 26 countries. The company was founded by Sir Terry Leahy in 1919, who became a pioneer in the development of supermarket business. Today, Tesco has more than 49,000 stores in more than 18 countries, and its sales increased by 4.4% in the first half of 2012, as compared to the previous year.

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Customer Lifetime Social Value

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“Customer Lifetime Social Value is the total amount of social good, profit, and positive brand equity that a company generates over a customer’s lifetime. It is a way to look at sustainability, which we believe will be essential for organizations of any size and industry, as we will need to consider the social and ecological impact of products and services.” Citing case examples, you could explain how a company can identify the social value of its products and services, set targets for achieving Lifetime Social Value, and track its progress over time. Disc

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Victorias Secret Fall of the Angels

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Keurig at Home

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WeaveTech High Performance Change

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Scandinavian Airlines System

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Corporate Venturing with Hilti

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