Category: Harvard Marketing Case Study Solution

  • AlphaBeta Technology Inc B 1994

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    Yili Group, which started in 1955 as a small dairy cooperative, has grown into one of the largest dairy producers in China with 25.55 million tons of milk and $38.1 billion in sales in 2016. While Yili has been making significant progress over the past few years in areas such as dairy processing, animal husbandry, and branding, it has long struggled to build a successful global presence. The main obstacles Yili has faced are the complexity of the dairy

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