Category: Harvard Marketing Case Study Solution

Volkswagens Emissions Scandal

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The VW diesel-emissions scandal is a major political crisis that has hit the automotive industry hard, especially Volkswagen Group. It started in the fall of 2015, when the Environmental Protection Agency (EPA) found that VW had rigged diesel emission tests and violated the Clean Air Act by cheating on emissions. The scandal has resulted in the downfall of VW CEO Martin Winterkorn, the company’s CEO since 2007. The emissions fraud was

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In the spring of 2015, the automaker Volkswagen was caught cheating emissions tests. The company was discovered to have installed “defeat devices” to produce false tests, allowing the vehicles to pass smog tests while emitting up to 40 times the amount of NOx pollution allowed under U.S. Emissions standards. In March 2016, the US Environmental Protection Agency levied a $14.7 billion fine on Volkswagen. Volkswagen was forced to admit that the defeat devices worked and

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Founders Agreements

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Retail Media Networks Note

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A Note on Lebanon

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Waterdrop Inc Creating a Business Model in China

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