Category: Harvard Marketing Case Study Solution

  • The Clorox Company Leveraging Green for Growth

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    I recently had the opportunity to visit Nestl s commodity systems approach in Venezuela, and I was amazed by their innovative approach and their ability to overcome some of the most challenging problems. I am proud to say that Nestl s has been a great partner for us. During my visit, I met with a group of Nestl s employees who are implementing this approach in their operations. The group was incredibly impressive. They were passionate about the vision and excited about the progress that they were making. We discussed some of the

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    “It was a cold, bleak winter in southern Venezuela. Everywhere was covered in a thick layer of snow. The few children who attended school were shivering in their blankets, staring hopelessly at the chalkboards. The only bright spot in their dreary existence was the arrival of the Christmas gifts. At home, however, things were quite different. A large family, with five members to begin with, had expanded to twelve. I spent a few weeks with them. I was taken aback by how much their Christmas gifts said about them and about

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    Venezuela’s economy has been struggling for a while now. The country’s natural resource-based economy, oil and gas, is shrinking, and investors’ optimism has been on a decline. In recent years, President Hugo Chavez’s economic policies have been the main cause for this decline. But, I would like to tell you about a remarkable initiative that Nestle is taking to contribute to the revitalization of the Venezuelan economy. In 2013, the company had invested in a project that is aim

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    In July 2014, I was working with Nestlè’s Commodity Systems Approach as a Commodity Planner for Venezuela, as part of a Global Delivery Team. The approach was a well-known and tried and tested method of managing commodity risk. This approach is very effective as it provides a holistic view of commodity exposures, which allow you to build resilience for these risks. additional info The key drivers of commodity risk for the Venezuelan market include fluctuations in oil price