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    Hexcel (HEX: NYSE) had been a long-running company, but by late 2000, its revenue was stalling. Then came a series of shocking news, and it hit a peak, with the loss of a key supplier, the loss of an important contract, and the resignation of a key executive. try here It led to a sharp downturn in the company. In order to revive the company, CEO Tom Johnson embarked on a dramatic change. In late 2001, we launched a new strategy

    Marketing Plan

    Draft: On September 29, 2001, Hexcel Corporation’s stock market value hit a low point, with its shares dropping over 70%. On October 2, 2001, Hexcel announced their “turnaround” strategy in response to this market downturn. This turnaround plan, titled “Four Scope”, was designed to address Hexcel’s weak sales, weak pricing, over-promotions and weak market position in the “composites” industry. This