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    Title: TCL’s Value Chain Climbing and Industrial Upgrading: An Analysis Telecommunication Consumer Products Limited (TCL), a multinational consumer electronics manufacturer, has been expanding its operations since its inception in 1980. The Company has been constantly improving its value chain and product line to cater to its growing market share. Its approach in climbing the value chain and upgrading its product line has been instrumental in enhancing the Company’s growth rate over the years

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    “The TCL value chain climbing is the most significant innovation to TCL. This innovation has brought tremendous advantages for TCL, including cost reduction and improved productivity.” TCL started off as an old-fashioned cell phone brand in China, which was previously considered as an old brand. Due to a lack of research and development, the product’s cost and production volume are very high. Therefore, it was very difficult for TCL to increase market shares and enter new markets. The industry was facing a high production cost for every single cell phone.

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    1. TCL: The value chain climb. TCL Electronics is the world’s largest TV manufacturer and a top tier of the global electronics industry. It produces TVs under two brands, TCL, and LeEC, in different geographic areas of China, including Shanghai, Hangzhou, and Wuxi. TCL manufactures and sells branded TVs across the world and offers a broad product range: a) TCL 6-Series: the affordable range, which focuses on a