Category: HBS Supply Chain Case Study Help

  • Maylead Pre Investment Due Diligence Planning

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    Evaluation of Alternatives

    In July 2015, Castrol India announced an exciting move to unify its marketing strategy. Castrol India was to be transformed into one company, across all businesses. The brand’s focus was to position itself as an OEM (original equipment manufacturer) by the same name and become the “engine” to fuel its business. It’s clear Castrol India is not just any OEM. The global brand has a long and proud history of offering innovative engine oils, lubricants, filters and consumables. While Castrol

    PESTEL Analysis

    In 2018, Castrol India, the global lubricant arm of Castrol, had a challenge. The traditional way of selling their products through the channel of dealers had dried up due to several reasons. Firstly, dealerships were slow in moving to digital sales platforms, and this resulted in slower conversions. Additionally, online sales were in its early stages, and the availability of e-commerce platforms did not reach their target customer base. Secondly, the Indian automobile market was in its slowest phase due to multiple reasons