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  • Motorolas Spin Off of Its Cell Phone Business

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    As the mobile phone market is becoming crowded with multitude of manufacturers, Mobile phone giant Motorola Inc., on September 22, 2005 decided to spin off its Cellular Telecommunications and Internet Association (CTIA) into an independent entity. This move is a significant step towards enhancing the corporations strategic agenda of reducing its dependence on the Cellular business, and turning itself into a leading player in the Information Technology (IT) space. After being acquired by the German company Motorola GmbH in 2005, CTIA

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  • CocaCola Popular Music and the FIFA World Cup

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    1. Background: CocaCola is one of the most popular global brands, and its success is a testament to its branding success. The company’s product, Coca-Cola, is recognized worldwide for its delicious, refreshing taste. The company has been consistently successful in creating popular music with some of the world’s biggest artists, who have enjoyed the same success in creating popular music for their own albums. The brand association with the FIFA World Cup has been in place since the 1990’s, and Coca

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