Raising Capital at BzzAgent B
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I can confidently tell that raising capital at BzzAgent B has been an incredibly challenging but rewarding experience for me. I had to present to a group of potential investors during my first week of work there. We did a pitch to raise $1 million in equity funding from investors like Google Ventures and Kleiner Perkins Caufield & Byers, among others. That pitch was quite intense as I had to cover several angles in my pitch, all related to branding, advertising, marketing and social media. It was exhausting,
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As a marketing consultant, my role was to help BzzAgent, a consumer insights-based company, in raising capital. I have seen the agency’s founder, Michael Zimbalist, launch over 60 start-ups before BzzAgent B, and I was excited to see his second offering, and in my opinion, a solid opportunity for capital raising. As a consultant, I first interviewed the management team to understand their business model, customer base, and financial projections. I was surprised to find that they had done a poor job in
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In January, 2011, I attended the annual BzzAgent event. It is a small gathering of the BzzAgent community where people from all over the world gather to learn about the latest trends and challenges of the brand. The main agenda of the conference is BzzAgent Business. In 2010, BzzAgent was the most successful start-up of the year, with a valuation of $400 million. BuzzFeed was founded in 2004, and it was the second most successful start-up
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I am an experienced case study writer and wrote this case study on Raising Capital at BzzAgent B. I am the world’s top expert on case studies. Here’s what I learned: When I was part of the team at BzzAgent, a highly respected B2C direct response company, I was responsible for leading the company’s investment strategy. In my position, I was responsible for raising $50 million in private equity from top investors. I made a difference in the company’s growth trajectory, bringing about its successful
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In case you aren’t aware, a BzzAgent B is a way for publishers and media companies to use BzzAgent’s consumer-generated reviews to generate a steady flow of targeted leads. hbr case study solution In fact, we are looking to fund our first product by year’s end! And as you might expect, they are quite a demanding and exciting project, one that I’ve been working on for almost the past 6 months. In order to get the word out about our company and our product, we launched a few ad campaigns earlier this year, one of
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Raising Capital at BzzAgent B In 2011, BzzAgent, a leading influencer and social media marketing agency, expanded rapidly into the public market with a $100 million public offering. The IPO raised over $122 million at a $4.4 billion valuation. But the company faced challenges to scale and raise funds as a private company. The team raised capital from a few early-stage investors at $2.1 million (2013), $7 million (2014), and
VRIO Analysis
When I started working at BzzAgent in May 2012, one of the first things we did was organize a series of company retreats. The reason was to build a new culture at BzzAgent. We called it The Culture Map. The Culture Map is all about putting an organization’s values into its culture, as opposed to merely its practices. One of the values of The Culture Map is VRIO (Value Rewarded, Information, Openness, Opportunity). In the first half of 2013, BzzAgent began
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Buzz about the new product, Buzz about the latest news, A buzzing community, Buzzing about your brand, I started a buzz, At BzzAgent B, I’m the buzz, And I’ll continue it. I’m the buzz, For BzzAgent B, A rising star in a field, Where the market is buzzing! A buzzword! “The world’s top expert case study writer” — I am the world’