Mondelez India Social Media Crisis Sugar Content in Bournvita
BCG Matrix Analysis
The world is in a state of constant crisis, from the latest election results to the Brexit vote, the COVID-19 pandemic, to the global climate crisis. It can sometimes feel like there’s a crisis for everyone, and that every problem will eventually be solved. However, sometimes a crisis can have a double whammy. This double whammy is often due to unexpected events in a crisis, which can leave one completely flummoxed. The recent Mondelez India sugar content in Bournvita case study is an example of this. S
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In 2018, Mondelez India faced a social media crisis after their advertisement with “Bournvita” sugary breakfast cereal in its branding, promoted “sugar-free” breakfast. The advert was widely criticized by consumers, including those with chronic health conditions. the original source A few days later, Mondelez India had to remove the ad from the airwaves. This incident illustrates how social media can amplify the impact of a single misstep by a brand on its reputation. The story highlights the importance of understanding
Evaluation of Alternatives
Bournvita, one of the popular health drinks brand in India, was subjected to social media crises due to the advertisements for sugar packed content. The advertisement, with the tagline “Sugar – Bournvita’s first ingredient,” had created a stir among the social media users in India. The advertisement had gone viral and was received with disgust. As a result, Mondelez India Foods, the Indian arm of American multinational food conglomerate, was the target of numerous critic
Financial Analysis
“In the midst of all the chaos, this happened — my Bournvita bar came back to me.” This is just one example. In another instance, I heard a colleague say: “It’s just like sugar content in Bournvita — everything is back to normal.” Their sentiments are not uncommon. People often blame the sugar content for their favorite brands’ downfall. This is understandable given the negative perception of sugar in our society. However, I feel it’s shortsighted.
Case Study Solution
This time, we take an analysis of a company’s latest social media blunder with reference to a specific social media campaign. The social media campaign in question is a “Small Things Make a Big Difference” initiative that Mondelez India is currently running on Bournvita. The campaign, targeting the millennials, emphasizes the brand’s commitment to providing a “healthy bounty” in every cup of milk. As such, the brand is promoting Bournvita as a “delicious ‘healthy’
Alternatives
“My sugar-based story” Everyone remembers Bournvita and it’s one of those sweet brands you reach for whenever you feel like something sweet. I still remember my parents’ stories of sharing this yummy, sweet treat from my granny’s kitchen with me. Bournvita is a brand that’s been a part of our lives since my school days, and a familiar sweet treat in the homes of my friends’ parents. I used to take it every day to school, and it was one of those things that I was proud of