MPESA and Safaricom 2016
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Problem Statement of the Case Study
MPESA is a Kenyan mobile money transfer service and Safaricom is a mobile phone company. Safaricom’s innovation, M-PESA, is a unique payment system with some of the most innovative features in the industry. The system works on a two-tier system that can be divided into three tiers, Tier 1: a sender, which is someone who sends money through M-PESA; Tier 2: a receiver, which is a person who receives the money; and Tier 3: a financial institution or M
Marketing Plan
In 2016, the Kenyan mobile phone company, Safaricom, launched “MPESA” — a platform for mobile money transfers. It was built using blockchain technology. The platform was created to replace the traditional “Kshs 300” money transfer, which was slow, expensive, and hard to track. MPESA was designed to be fast, easy to use, secure, and accessible in rural areas where people did not have access to banking. According to [research], 82% of Kenyans
Evaluation of Alternatives
1. I am a former Safaricom marketing executive who quit the job in 2016 to help start-ups and small businesses (SBS) in Kenya. I will be blogging about the same and also sharing case studies from companies and NGOs that were using the technology. I’ll be focusing on how Safaricom is making the technology more accessible and affordable. 2. Competitor Analysis Safaricom has the most successful mobile money marketplace globally, but it is not a mon
Porters Model Analysis
I have a story to tell — the MPESA-Safaricom-2016 story. Safaricom and MPESA are the two main operators in Kenya’s mobile money industry. They are two of the most significant players and compete for the same market segment. MPESA was established in 2007, as a service for remittances. At first, it was only for individuals who had an active M-PESA account. In 2009, Safaricom
Case Study Solution
When Safaricom started their MPESA platform in 2011, I was one of their first clients. I was thrilled with the concept and had great ideas for marketing. After all, a mobile banking platform was a new idea in Kenya then. Safaricom was the first to offer an MPESA account for a mobile phone. The account, which became very popular, became so popular that Safaricom was flooded with requests to take on more customers. At first Safaricom tried to sell the idea of MPESA
Financial Analysis
Section: Financial Analysis MPESA is a mobile money transfer service launched in Kenya in 2007 by M-Pesa’s founder, Mike Nyambura (2008). The company operates in over 45 countries worldwide and now has more than 50 million subscribers. By 2015, its total revenue reached KSh.10 billion (US$100 million). In 2016, its revenue reached KSh.204 billion (US$
Case Study Help
Background MPESA is a mobile money service launched by Kenya’s government in 2009 to revolutionize the country’s financial services industry. MPESA’s goal is to make sending and receiving money via mobile phones easy and efficient for the masses. The service was first piloted in Nairobi before being officially launched in 2009, and by 2013, over 23 million Kenyans had enrolled in MPESA, making it one of the most successful mobile money services in the world. In