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Avid Radiopharmaceuticals And Lighthouse Capital Partners Online Case Solution

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Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Solution and Analysis


Introduction

Avid Radiopharmaceuticals And Lighthouse Capital Partners is currently one of the most significant food chains worldwide. It was founded by Henri Avid Radiopharmaceuticals And Lighthouse Capital Partners in 1866, a German Pharmacist who first released "Farine Lactee"; a mix of flour and milk to reduce and feed infants mortality rate.

Avid Radiopharmaceuticals And Lighthouse Capital Partners is now a multinational business. Unlike other international business, it has senior executives from different countries and tries to make choices thinking about the entire world. Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Analysis currently has more than 500 factories worldwide and a network spread throughout 86 nations.

Function

The function of Avid Radiopharmaceuticals And Lighthouse Capital Partners Corporation is to improve the lifestyle of people by playing its part and supplying healthy food. It wishes to assist the world in shaping a healthy and much better future for it. It also wants to encourage individuals to live a healthy life. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to offer its clients with food that is healthy, high in quality and safe to consume. It wants to be ingenious and concurrently comprehend the needs and requirements of its clients. Its vision is to grow quick and offer items that would please the needs of each age. Avid Radiopharmaceuticals And Lighthouse Capital Partners imagines to establish a well-trained labor force which would assist the business to grow.

Objective.

Nestlé's objective is that as presently, it is the leading business in the food industry, it thinks in 'Excellent Food, Good Life". Its objective is to supply its customers with a range of options that are healthy and best in taste as well. It is focused on providing the best food to its customers throughout the day and night.

Products.

Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Help has a wide range of items that it offers to its customers. Its items consist of food for infants, cereals, dairy items, snacks, chocolates, food for pet and bottled water. It has around four hundred and fifty (450) factories around the globe and around 328,000 staff members. In 2011, Avid Radiopharmaceuticals And Lighthouse Capital Partners was listed as the most rewarding company.

Goals and Goals.

• Remembering the vision and mission of the corporation, the business has set its objectives and objectives. These goals and objectives are listed below.
• One objective of the business is to reach absolutely no garbage dump status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the spin-offs. (Avid Radiopharmaceuticals And Lighthouse Capital Partners, aboutus, 2017).
• Another objective of Avid Radiopharmaceuticals And Lighthouse Capital Partners is to squander minimum food during production. Frequently, the food produced is lost even before it reaches the consumers.
• Another thing that Avid Radiopharmaceuticals And Lighthouse Capital Partners is dealing with is to enhance its product packaging in such a method that it would help it to decrease those complications and would likewise ensure the shipment of high quality of its products to its clients.
• Meet global standards of the environment.
• Construct a relationship based on trust with its consumers, organisation partners, workers, and government.

Vital Concerns.

Recently, Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Analysis Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the company is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H.

Situational Analysis.

Analysis of Present Technique, Vision and Goals.

The existing Avid Radiopharmaceuticals And Lighthouse Capital Partners technique is based on the idea of Nutritious, Health and Wellness (NHW). This method handles the idea to bringing modification in the customer choices about food and making the food things healthier concerning about the health issues.

The vision of this method is based upon the key method i.e. 60/40+ which merely indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be produced with additional dietary worth in contrast to all other products in market acquiring it a plus on its nutritional material.

This method was adopted to bring more healthy plus yummy foods and drinks in market than ever. In competitors with other business, with an objective of retaining its trust over consumers as Avid Radiopharmaceuticals And Lighthouse Capital Partners Business has actually gained more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by using PESTLE analysis, offered in Exhibition A. Avid Radiopharmaceuticals And Lighthouse Capital Partners works under the guidelines and policies directed by federal government and food authority. The company is more focused on its services and items to make sure about the product quality and safety.

Political.

Avid Radiopharmaceuticals And Lighthouse Capital Partners is considerably supported by Federal government to meet all the criteria of requirements like acts of health and security. In efforts to manufacture good food, Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Help is changing the requirements of food and drink production.

Economic.

Initiation of business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Avid Radiopharmaceuticals And Lighthouse Capital Partners Company in U.S. is growing year by year with variable items launch especially concentrating on the dietary food for babies.

Social.

The social environment continues changing with respect to time like the mindset of the consumer in addition to their way of lives. Any service or product of any business can not succeed up until the company is not concerned about the living system of the consumer. Avid Radiopharmaceuticals And Lighthouse Capital Partners is taking measures to meet its goals as the world remains in search of healthy and tasty food.

Technological.

In the advancement of company, tactical steps are rather necessary. Avid Radiopharmaceuticals And Lighthouse Capital Partners is one of the top well-known multinational company and by time it purchases various departments to take its products to new level. Avid Radiopharmaceuticals And Lighthouse Capital Partners is spending more on its R&D to make its products much healthier and healthy supplying customers with health advantages.

Legal.

There is no such effect of legal factors of Avid Radiopharmaceuticals And Lighthouse Capital Partners as it is more worried over its laws and regulations.

Environmental

Avid Radiopharmaceuticals And Lighthouse Capital Partners, in regards to environmental impact is dedicated to work in environment-friendly environment with preservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the production of bigger number of products there might be a hazard.

Competitive Forces Analysis (Porter's 5 Forces Model).

Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Solution has acquired a variety of companies that assisted it in diversification and growth of its product's profile. This is the detailed description of the Porter's design of five forces of Avid Radiopharmaceuticals And Lighthouse Capital Partners Business, given in Exhibit B.

Competitiveness.

Avid Radiopharmaceuticals And Lighthouse Capital Partners is one of the top company in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Avid Radiopharmaceuticals And Lighthouse Capital Partners is running well in this race for last 150 years. The competitors of other business with Avid Radiopharmaceuticals And Lighthouse Capital Partners is quite high.

Hazard of New Entrants.

A number of barriers are there for the new entrants to occur in the customer food industry. Just a couple of entrants succeed in this industry as there is a requirement to understand the consumer need which needs time while recent competitors are well aware and has actually advanced with the consumer commitment over their products with time. There is low risk of new entrants to Avid Radiopharmaceuticals And Lighthouse Capital Partners as it has rather large network of circulation worldwide controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage market, Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Analysis owes the largest share of market needing higher number of supply chains. In reaction, Avid Radiopharmaceuticals And Lighthouse Capital Partners has actually also been concerned for its providers as it thinks in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to fantastic competitors. Changing expense is quite low for the consumers as numerous business sale a number of comparable products. This appears to be a terrific risk for any company. Thus, Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Analysis makes certain to keep its customers pleased. This has actually led Avid Radiopharmaceuticals And Lighthouse Capital Partners to be among the faithful business in eyes of its purchasers.

Risk of Substitutes.

There has actually been a great risk of alternatives as there are replacements of some of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that a few of its items are not safe to utilize resulting in the reduced sale. Hence, Avid Radiopharmaceuticals And Lighthouse Capital Partners started highlighting the health advantages of its items to cope up with the substitutes.

Competitor Analysis.

Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Help covers many of the popular consumer brand names like Set Kat and Nescafe and so on. About 29 brand names amongst all of its brand names, each brand made an income of about $1billion in 2010. Its huge part of sale is in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the top significant brand names offered by Avid Radiopharmaceuticals And Lighthouse Capital Partners in these states have a terrific trusted share of market. Likewise Avid Radiopharmaceuticals And Lighthouse Capital Partners, Unilever and DANONE are two large markets of food and drinks as well as its primary rivals. In the year 2010, Avid Radiopharmaceuticals And Lighthouse Capital Partners had made its annual earnings by 26% increase due to the fact that of its increased food and beverages sale particularly in cooking things, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting an increase of 38% in its profits. Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Solution decreased its sales cost by the adjustment of a brand-new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 countries and its London headquarter. It has ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Avid Radiopharmaceuticals And Lighthouse Capital Partners. Unilever shares a market share of about 7.7 with Avid Radiopharmaceuticals And Lighthouse Capital Partners ending up being ranking and very first DANONE as third. Avid Radiopharmaceuticals And Lighthouse Capital Partners brings in local clients by its low expense of the product with the regional taste of the items preserving its top place in the global market. Avid Radiopharmaceuticals And Lighthouse Capital Partners business has about 280,000 staff members and functions in more than 197 countries edging its rivals in numerous areas. Avid Radiopharmaceuticals And Lighthouse Capital Partners has likewise reduced its expense of supply by presenting E-marketing in contrast to its rivals.

Note: A quick comparison of Avid Radiopharmaceuticals And Lighthouse Capital Partners with its close competitors is given in Display C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• Avid Radiopharmaceuticals And Lighthouse Capital Partners has an experience of about 140 years, allowing business to better perform, in various scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Market.
• Avid Radiopharmaceuticals And Lighthouse Capital Partners has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Avid Radiopharmaceuticals And Lighthouse Capital Partners consist of; Maggi, Kit-Kat, Nescafe, and so on
• Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Analysis has large amount quantity spending costs R&D as compare to its competitors, making the company to launch introduce nutritious ingenious innovative healthyItems
• After adopting its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Avid Radiopharmaceuticals And Lighthouse Capital Partners.
• Avid Radiopharmaceuticals And Lighthouse Capital Partners is a popular brand name with high consumer's commitment and brand name recall. This brand name commitment of customers increases the chances of simple market adoption of numerous new brand names of Avid Radiopharmaceuticals And Lighthouse Capital Partners.
Weaknesses.
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to Avid Radiopharmaceuticals And Lighthouse Capital Partners clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to alter the perception of individuals ab out Avid Radiopharmaceuticals And Lighthouse Capital Partners as a company selling nutritious and healthy items.

Opportunities.

• Introducing more health associated products allows the business to capture the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets in the world. Hence expanding the marketplace towards developing countries can increase the Avid Radiopharmaceuticals And Lighthouse Capital Partners company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Help consumers. For example, instructors can advise their trainees to acquire Avid Radiopharmaceuticals And Lighthouse Capital Partners products.

Threats.

• Financial instability in nations, which are the possible markets for Avid Radiopharmaceuticals And Lighthouse Capital Partners, can produce a number of issues for Avid Radiopharmaceuticals And Lighthouse Capital Partners.
• Shifting of products from normal to healthier, leads to additional costs and can cause decrease business's profit margins.
• As Avid Radiopharmaceuticals And Lighthouse Capital Partners has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.

Division Analysis

Group Division

The demographic division of Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Analysis is based upon four elements; age, gender, earnings and occupation. Avid Radiopharmaceuticals And Lighthouse Capital Partners produces numerous products related to babies i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. Avid Radiopharmaceuticals And Lighthouse Capital Partners items are rather cost effective by almost all levels, however its major targeted customers, in terms of income level are upper and middle middle level clients.

Geographical Segmentation

Geographical division of Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Study Help is composed of its existence in nearly 86 countries. Its geographical division is based upon two main factors i.e. average earnings level of the customer as well as the climate of the area. For instance, Singapore Avid Radiopharmaceuticals And Lighthouse Capital Partners Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic division of Avid Radiopharmaceuticals And Lighthouse Capital Partners is based upon the personality and lifestyle of the client. For instance, Avid Radiopharmaceuticals And Lighthouse Capital Partners 3 in 1 Coffee target those consumers whose lifestyle is rather busy and do not have much time.

Behavioral Segmentation

Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Help behavioral division is based upon the attitude understanding and awareness of the client. Its highly nutritious items target those consumers who have a health conscious attitude towards their intakes.

VRIO Analysis

The VRIO analysis of Avid Radiopharmaceuticals And Lighthouse Capital Partners Business is a broad range analysis offering the company with a possibility to acquire a feasible competitive advantage versus its rivals in the food and beverage market, summed up in Display I.

Belongings

The resources utilized by the Avid Radiopharmaceuticals And Lighthouse Capital Partners company are important for the business or not. Such as the resources like financing, human resources, management of operations and experts in marketing. This are some of the crucial valuable aspects of for the identification of competitive advantage.

Unusual

The valuable resources made use of by Avid Radiopharmaceuticals And Lighthouse Capital Partners are even rare or expensive. If these resources are commonly found that it would be simpler for the competitors and the new rivals in the market to easily move in competitors.

Replica

The imitation procedure is expensive for the rivals of Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Analysis Business. However, it can be done just in two different methods i.e. product duplication which is produced and produced by Avid Radiopharmaceuticals And Lighthouse Capital Partners Company and launching of the replacement of the items with changing expense. This increases the danger of disturbance to the recent structure of the market.

Company

This element of VRIO analysis handle the compatibility of the business to position in the market making productive use of its important resources which are hard to imitate. Frequently, the advancement of management is totally dependent on the company's execution method and group. Thus, this polishes the skills of the firm by time based on the decisions made by company for the development of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing actual amount of spending reveals that the sales are increasing at a higher rate than its R&D spending, and permit the business to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indication likewise reveals a thumbs-up to the R&D costs, acquisitions and mergers.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing financial obligation ratio pose a risk of default of Avid Radiopharmaceuticals And Lighthouse Capital Partners to its investors and might lead a declining share costs. Therefore, in terms of increasing debt ratio, the company should not invest much on R&D and needs to pay its current financial obligations to decrease the threat for financiers.

The increasing threat of financiers with increasing financial obligation ratio and declining share prices can be observed by substantial decline of EPS of Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Analysis stocks.

The sales development of business is also low as compare to its acquisitions and mergers due to slow perception building of customers. This sluggish growth likewise hinder company to additional invest in its mergers and acquisitions.( Avid Radiopharmaceuticals And Lighthouse Capital Partners, Avid Radiopharmaceuticals And Lighthouse Capital Partners Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of estimations and Charts given in the Exhibitions D and E.

TWOS Analysis.

2 analysis can be utilized to derive different methods based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibition H.

Methods to exploit Opportunities utilizing Strengths.

Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Help needs to present more innovative items by large amount of R&D Costs and acquisitions and mergers. It might increase the marketplace share of Avid Radiopharmaceuticals And Lighthouse Capital Partners and increase the profit margins for the company. It might likewise supply Avid Radiopharmaceuticals And Lighthouse Capital Partners a long term competitive benefit over its rivals.

The international growth of Avid Radiopharmaceuticals And Lighthouse Capital Partners ought to be concentrated on market capturing of establishing countries by growth, attracting more consumers through consumer's commitment. As developing nations are more populous than developed nations, it could increase the consumer circle of Avid Radiopharmaceuticals And Lighthouse Capital Partners.

Methods to Get Rid Of Weaknesses to Exploit Opportunities.

Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Help must do careful acquisition and merger of companies, as it could affect the client's and society's perceptions about Avid Radiopharmaceuticals And Lighthouse Capital Partners. It must combine and obtain with those business which have a market reputation of healthy and healthy business. It would improve the perceptions of consumers about Avid Radiopharmaceuticals And Lighthouse Capital Partners.

Avid Radiopharmaceuticals And Lighthouse Capital Partners should not just spend its R&D on development, instead of it needs to likewise concentrate on the R&D costs over assessment of expense of various nutritious items. This would increase expense efficiency of its products, which will lead to increasing its sales, due to decreasing costs, and margins.

Techniques to use strengths to overcome hazards.

Avid Radiopharmaceuticals And Lighthouse Capital Partners must move to not only developing however likewise to industrialized nations. It should expand its circle to different countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weak points to prevent hazards.

Avid Radiopharmaceuticals And Lighthouse Capital Partners should carefully manage its acquisitions to avoid the threat of misconception from the consumers about Avid Radiopharmaceuticals And Lighthouse Capital Partners. It ought to get and combine with those nations having a goodwill of being a healthy company in the market. This would not just enhance the understanding of customers about Avid Radiopharmaceuticals And Lighthouse Capital Partners however would also increase the sales, profit margins and market share of Avid Radiopharmaceuticals And Lighthouse Capital Partners. It would likewise enable the business to use its prospective resources effectively on its other operations rather than acquisitions of those companies slowing the NHW strategy growth.

Alternatives.

In order to sustain the brand in the market and keep the consumer undamaged with the brand, there are two options:.

Alternative: 1.

The Company ought to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total properties of the business, increasing the wealth of the business. Costs on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it fails to execute its method. Nevertheless, amount spend on the R&D could not be restored, and it will be thought about entirely sunk expense, if it do not offer potential results.
3. Spending on R&D offer slow growth in sales, as it takes long period of time to present a product. Acquisitions offer quick results, as it offer the business already developed item, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the company to deal with misconception of customers about Avid Radiopharmaceuticals And Lighthouse Capital Partners core values of healthy and nutritious products.
2. Large spending on acquisitions than R&D would send out a signal of business's inefficiency of developing innovative products, and would lead to customer's dissatisfaction also.
3. Big acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making company not able to present new ingenious products.

Alternative: 2

The Business must invest more on its R&D instead of acquisitions.

Pros:

1. It would allow the business to produce more ingenious products.
2. It would offer the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by presenting those products which can be used to a totally brand-new market sector.
4. Ingenious products will offer long term advantages and high market share in long term.

Cons:

1. It would reduce the earnings margins of the business.
2. In case of failure, the entire spending on R&D would be thought about as sunk expense, and would impact the business at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might supply a negative signal to the financiers, and could result I declining stock rates.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.

Pros:

1. It would allow the company to present brand-new ingenious items with less risk of transforming the spending on R&D into sunk cost.
2. It would provide a favorable signal to the investors, as the total properties of the business would increase with its significant R&D spending.
3. It would not impact the revenue margins of the company at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's general wealth as well as in regards to innovative products.

Cons:

1. Threat of conversion of R&D spending into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Intro of less number of ingenious products than alternative 2 and high number of ingenious items than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is suggested that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just introduce innovative and brand-new items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices as well, as investors are willing to invest more in business with substantial R&D costs and boost in the total worth of the company.

Action and implementation Method

Strategy can be executed efficiently by establishing particular short term along with long term strategies. These plans might be as follows;

Short Term Strategy (0-1 year).

• Under the short term plan Avid Radiopharmaceuticals And Lighthouse Capital Partners Case Help need to perform different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce most of its profits.
• Evaluate the existing target audience along with the marketplace sector which is not include in the company's circle.
• Evaluate the present financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that how much amount must be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those organizations in which the business has prospective experience to deal with. Obtain most beneficial companies with a strong commitment to health, to build the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Avid Radiopharmaceuticals And Lighthouse Capital Partners worths and vision and to prevent possible risk of sunk expense.

Long Term Strategy (1-10 years).

• Obtain companies with health in addition to taste element, as the base for the Avid Radiopharmaceuticals And Lighthouse Capital Partners as a company producing healthy products has actually been constructed under midterm strategy and now the company might move towards taste element also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.

Conclusion.

Avid Radiopharmaceuticals And Lighthouse Capital Partners has actually stayed the leading market gamer for more than a years. It has institutionalised its methods and culture to align itself with the marketplace changes and customer behavior, which has ultimately enabled it to sustain its market share. Avid Radiopharmaceuticals And Lighthouse Capital Partners has developed significant market share and brand identity in the city markets, it is recommended that the business ought to focus on the rural areas in terms of developing brand name commitment, awareness, and equity, such can be done by producing a particular brand allowance method through trade marketing tactics, that draw clear distinction between Avid Radiopharmaceuticals And Lighthouse Capital Partners products and other competitor items. Avid Radiopharmaceuticals And Lighthouse Capital Partners ought to utilize its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will allow the business to develop brand equity for freshly introduced and currently produced products on a greater platform, making the efficient use of resources and brand name image in the market.