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Barrick Gold Eliminating The Gold Hedging Strategy Online Case Analysis

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Barrick Gold Eliminating The Gold Hedging Strategy Case Study Solution and Analysis


Introduction

Barrick Gold Eliminating The Gold Hedging Strategy Case Study Analysis is presently one of the most significant food chains worldwide. It was established by Henri Barrick Gold Eliminating The Gold Hedging Strategy in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to decrease and feed infants mortality rate. At the very same time, the Page bros from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The two became competitors at first but in the future combined in 1905, resulting in the birth of Barrick Gold Eliminating The Gold Hedging Strategy.

Barrick Gold Eliminating The Gold Hedging Strategy is now a multinational company. Unlike other international companies, it has senior executives from different countries and attempts to make choices thinking about the entire world. Barrick Gold Eliminating The Gold Hedging Strategy Case Study Solution presently has more than 500 factories worldwide and a network spread throughout 86 nations.

Purpose

The function of Barrick Gold Eliminating The Gold Hedging Strategy Corporation is to enhance the quality of life of individuals by playing its part and providing healthy food. It wishes to help the world in forming a healthy and much better future for it. It likewise wants to motivate people to live a healthy life. While making certain that the company is prospering in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to supply its customers with food that is healthy, high in quality and safe to consume. Barrick Gold Eliminating The Gold Hedging Strategy visualizes to establish a well-trained labor force which would assist the company to grow.

Mission.

Nestlé's objective is that as presently, it is the leading business in the food industry, it believes in 'Good Food, Excellent Life". Its mission is to offer its customers with a range of choices that are healthy and finest in taste too. It is concentrated on offering the best food to its consumers throughout the day and night.

Products.

Barrick Gold Eliminating The Gold Hedging Strategy has a broad variety of products that it offers to its clients. In 2011, Barrick Gold Eliminating The Gold Hedging Strategy was noted as the most gainful organization.

Goals and objectives.

• Keeping in mind the vision and objective of the corporation, the business has actually laid down its objectives and goals. These goals and goals are noted below.
• One goal of the business is to reach no garbage dump status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the by-products. (Barrick Gold Eliminating The Gold Hedging Strategy, aboutus, 2017).
• Another objective of Barrick Gold Eliminating The Gold Hedging Strategy is to lose minimum food throughout production. Frequently, the food produced is lost even prior to it reaches the consumers.
• Another thing that Barrick Gold Eliminating The Gold Hedging Strategy is working on is to improve its packaging in such a method that it would assist it to reduce those complications and would also guarantee the shipment of high quality of its products to its consumers.
• Meet international requirements of the environment.
• Develop a relationship based upon trust with its customers, organisation partners, workers, and government.

Vital Concerns.

Recently, Barrick Gold Eliminating The Gold Hedging Strategy Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW method. The target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Present Method, Vision and Goals.

The current Barrick Gold Eliminating The Gold Hedging Strategy strategy is based upon the concept of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing modification in the client preferences about food and making the food stuff healthier worrying about the health problems.

The vision of this strategy is based upon the secret method i.e. 60/40+ which just indicates that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be produced with additional nutritional worth in contrast to all other products in market gaining it a plus on its dietary content.

This method was adopted to bring more delicious plus healthy foods and drinks in market than ever. In competitors with other companies, with an objective of keeping its trust over clients as Barrick Gold Eliminating The Gold Hedging Strategy Company has actually acquired more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of business in the market is done by using PESTLE analysis, given up Exhibit A. Barrick Gold Eliminating The Gold Hedging Strategy works under the guidelines and guidelines directed by federal government and food authority. The company is more focused on its services and items to make sure about the product quality and safety. This analysis will help in comprehending environment of external market in the worldwide food and drink industries. (Parera, 2017).

Political.

Barrick Gold Eliminating The Gold Hedging Strategy is considerably supported by Government to meet all the requirements of standards like acts of health and safety. In efforts to make good food, Barrick Gold Eliminating The Gold Hedging Strategy Case Study Help is altering the requirements of food and beverage production.

Economic.

Initiation of business where the capital earnings of each private matters for the increased net sale as this varies country-to-country. The economy of the Barrick Gold Eliminating The Gold Hedging Strategy Company in U.S. is growing year by year with variable products launch particularly focusing on the dietary food for babies.

Social.

The social environment keeps on changing with respect to time like the mindset of the customer along with their lifestyles. Any services or product of any company can not achieve success up until the business is not worried about the living system of the consumer. Barrick Gold Eliminating The Gold Hedging Strategy is taking procedures to meet its objectives as the world is in search of healthy and delicious food.

Technological.

In the development of company, tactical measures are rather compulsory. Barrick Gold Eliminating The Gold Hedging Strategy is one of the top famous multinational firm and by time it buys different departments to take its products to new level. Barrick Gold Eliminating The Gold Hedging Strategy is spending more on its R&D to make its items much healthier and healthy supplying customers with health benefits.

Legal.

There is no such impact of legal factors of Barrick Gold Eliminating The Gold Hedging Strategy as it is more concerned over its laws and policies.

Environmental

Barrick Gold Eliminating The Gold Hedging Strategy, in terms of ecological impact is dedicated to operate in environment-friendly environment with conservation of the natural deposits and energy. As due to the production of larger variety of items there might be a hazard if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Design).

Barrick Gold Eliminating The Gold Hedging Strategy Case Study Solution has gotten a variety of business that helped it in diversity and development of its item's profile. This is the detailed explanation of the Porter's design of five forces of Barrick Gold Eliminating The Gold Hedging Strategy Company, given in Display B.

Competitiveness.

There is extreme competitors in the market of food and drinks. Barrick Gold Eliminating The Gold Hedging Strategy is among the top business in this competitive industry with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Barrick Gold Eliminating The Gold Hedging Strategy is running well in this race for last 150 years. Each company has a certain share of market. This rivalry is not just restricted to the cost of the item however likewise for innovation, variation and quality. Every industry is aiming hard for the upkeep of their market share. Nevertheless, the competition of other business with Barrick Gold Eliminating The Gold Hedging Strategy Case Study Solution is quite high.

Danger of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food market. Just a couple of entrants succeed in this market as there is a need to understand the consumer requirement which needs time while current rivals are well aware and has progressed with the customer loyalty over their items with time. There is low hazard of brand-new entrants to Barrick Gold Eliminating The Gold Hedging Strategy as it has rather big network of distribution internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Barrick Gold Eliminating The Gold Hedging Strategy Case Study Help owes the biggest share of market requiring higher number of supply chains. In response, Barrick Gold Eliminating The Gold Hedging Strategy has also been concerned for its providers as it thinks in long-term relations.

Bargaining Power of Buyers.

There is high bargaining power of the purchasers due to fantastic competition. Switching expense is quite low for the consumers as lots of companies sale a variety of comparable products. This appears to be a great threat for any company. Thus, Barrick Gold Eliminating The Gold Hedging Strategy Case Study Help makes certain to keep its consumers satisfied. This has led Barrick Gold Eliminating The Gold Hedging Strategy to be one of the faithful business in eyes of its purchasers.

Threat of Alternatives.

There has been a great threat of replacements as there are replacements of some of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that some of its items are not safe to utilize resulting in the decreased sale. Therefore, Barrick Gold Eliminating The Gold Hedging Strategy started highlighting the health advantages of its items to cope up with the substitutes.

Competitor Analysis.

Barrick Gold Eliminating The Gold Hedging Strategy Case Study Analysis covers a lot of the popular customer brand names like Kit Kat and Nescafe etc. About 29 brands among all of its brands, each brand made a revenue of about $1billion in 2010. Its major part of sale remains in North America constituting about 42% of its all sales. In Europe and U.S. the leading significant brand names sold by Barrick Gold Eliminating The Gold Hedging Strategy in these states have a terrific reliable share of market. Likewise Barrick Gold Eliminating The Gold Hedging Strategy, Unilever and DANONE are two large industries of food and drinks in addition to its main rivals. In the year 2010, Barrick Gold Eliminating The Gold Hedging Strategy had actually made its yearly profit by 26% boost because of its increased food and drinks sale particularly in cooking things, ice-cream, beverages based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its revenues. Barrick Gold Eliminating The Gold Hedging Strategy Case Study Help lowered its sales cost by the adaptation of a brand-new accounting treatment. Unilever has variety of workers about 230,000 and functions in more than 160 nations and its London headquarter too. It has ended up being the second largest food and drink market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Barrick Gold Eliminating The Gold Hedging Strategy. Unilever shares a market share of about 7.7 with Barrick Gold Eliminating The Gold Hedging Strategy becoming ranking and first DANONE as third. Barrick Gold Eliminating The Gold Hedging Strategy attracts regional costumers by its low cost of the product with the regional taste of the products keeping its first place in the worldwide market. Barrick Gold Eliminating The Gold Hedging Strategy business has about 280,000 staff members and functions in more than 197 countries edging its competitors in numerous regions. Barrick Gold Eliminating The Gold Hedging Strategy has actually likewise decreased its expense of supply by presenting E-marketing in contrast to its competitors.

Note: A brief comparison of Barrick Gold Eliminating The Gold Hedging Strategy with its close rivals is given in Display C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.

Strengths.

• Barrick Gold Eliminating The Gold Hedging Strategy has an experience of about 140 years, allowing business to much better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Barrick Gold Eliminating The Gold Hedging Strategy has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Barrick Gold Eliminating The Gold Hedging Strategy include; Maggi, Kit-Kat, Nescafe, and so on
• Barrick Gold Eliminating The Gold Hedging Strategy Case Study Analysis has large amount of spending on R&D as compare to its competitorsRivals making the company business launch release nutritious ingenious innovative healthy.
• After adopting its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Barrick Gold Eliminating The Gold Hedging Strategy.
• Barrick Gold Eliminating The Gold Hedging Strategy is a widely known brand name with high consumer's commitment and brand name recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of different new brands of Barrick Gold Eliminating The Gold Hedging Strategy.
Weaknesses.
• Acquisitions of those business, like; Kraft frozen Pizza service can give an unfavorable signal to Barrick Gold Eliminating The Gold Hedging Strategy clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are quite various. It will take long to change the understanding of individuals ab out Barrick Gold Eliminating The Gold Hedging Strategy as a company selling healthy and healthy items.

Opportunities.

• Presenting more health related products makes it possible for the business to capture the market in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards developing nations can improve the Barrick Gold Eliminating The Gold Hedging Strategy service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Barrick Gold Eliminating The Gold Hedging Strategy Case Study Help customers. For instance, teachers can suggest their students to acquire Barrick Gold Eliminating The Gold Hedging Strategy products.

Threats.

• Financial instability in countries, which are the possible markets for Barrick Gold Eliminating The Gold Hedging Strategy, can create numerous concerns for Barrick Gold Eliminating The Gold Hedging Strategy.
• Shifting of products from typical to healthier, results in additional expenses and can cause decrease business's earnings margins.
• As Barrick Gold Eliminating The Gold Hedging Strategy has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.

Division Analysis

Group Division

The demographic division of Barrick Gold Eliminating The Gold Hedging Strategy Case Study Solution is based upon 4 factors; age, gender, profession and income. For example, Barrick Gold Eliminating The Gold Hedging Strategy produces a number of items connected to babies i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Barrick Gold Eliminating The Gold Hedging Strategy items are rather affordable by almost all levels, but its significant targeted clients, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Barrick Gold Eliminating The Gold Hedging Strategy Case Study Analysis is composed of its existence in almost 86 nations. Its geographical segmentation is based upon 2 main elements i.e. typical income level of the customer in addition to the environment of the region. Singapore Barrick Gold Eliminating The Gold Hedging Strategy Business's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic division of Barrick Gold Eliminating The Gold Hedging Strategy is based upon the personality and life style of the client. For example, Barrick Gold Eliminating The Gold Hedging Strategy 3 in 1 Coffee target those consumers whose lifestyle is rather busy and do not have much time.

Behavioral Division

Barrick Gold Eliminating The Gold Hedging Strategy Case Help behavioral division is based upon the attitude understanding and awareness of the client. Its highly healthy products target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Barrick Gold Eliminating The Gold Hedging Strategy Business is a broad variety analysis supplying the company with a possibility to acquire a viable competitive benefit versus its competitors in the food and drink industry, summarized in Display I.

Prized Possession

The resources utilized by the Barrick Gold Eliminating The Gold Hedging Strategy company are valuable for the business or not. Such as the resources like financing, human resources, management of operations and experts in marketing. This are some of the essential important factors of for the identification of competitive advantage.

Unusual

The valuable resources used by Barrick Gold Eliminating The Gold Hedging Strategy are expensive or even rare. , if these resources are frequently discovered that it would be simpler for the rivals and the brand-new rivals in the market to effortlessly move in competitors.

Imitation

The replica process is costly for the competitors of Barrick Gold Eliminating The Gold Hedging Strategy Case Solution Company. Nevertheless, it can be done just in 2 different strategies i.e. item duplication which is produced and made by Barrick Gold Eliminating The Gold Hedging Strategy Business and introducing of the alternative of the items with changing expense. This increases the hazard of disruption to the recent structure of the industry.

Company

This element of VRIO analysis handle the compatibility of the company to position in the market making productive usage of its important resources which are challenging to imitate. Often, the advancement of management is totally based on the company's execution technique and team. Therefore, this polishes the abilities of the firm by time based on the decisions made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing real amount of spending shows that the sales are increasing at a higher rate than its R&D spending, and permit the company to more invest in R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This indication likewise shows a green light to the R&D spending, acquisitions and mergers.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing financial obligation ratio present a threat of default of Barrick Gold Eliminating The Gold Hedging Strategy to its financiers and could lead a declining share prices. Therefore, in regards to increasing financial obligation ratio, the company ought to not spend much on R&D and must pay its existing debts to decrease the risk for investors.

The increasing risk of investors with increasing financial obligation ratio and decreasing share rates can be observed by big decrease of EPS of Barrick Gold Eliminating The Gold Hedging Strategy Case Help stocks.

The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding building of consumers. This sluggish development also prevent company to further spend on its acquisitions and mergers.( Barrick Gold Eliminating The Gold Hedging Strategy, Barrick Gold Eliminating The Gold Hedging Strategy Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Charts given in the Displays D and E.

TWOS Analysis.

2 analysis can be used to obtain different techniques based on the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibit H.

Strategies to make use of Opportunities utilizing Strengths.

Barrick Gold Eliminating The Gold Hedging Strategy Case Analysis ought to introduce more ingenious products by big quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Barrick Gold Eliminating The Gold Hedging Strategy and increase the revenue margins for the company. It might also supply Barrick Gold Eliminating The Gold Hedging Strategy a long term competitive advantage over its competitors.

The global growth of Barrick Gold Eliminating The Gold Hedging Strategy should be concentrated on market recording of establishing nations by growth, attracting more customers through client's commitment. As establishing nations are more populated than industrialized countries, it might increase the customer circle of Barrick Gold Eliminating The Gold Hedging Strategy.

Strategies to Get Rid Of Weaknesses to Exploit Opportunities.

Barrick Gold Eliminating The Gold Hedging Strategy Case Help ought to do mindful acquisition and merger of companies, as it could affect the client's and society's understandings about Barrick Gold Eliminating The Gold Hedging Strategy. It needs to obtain and combine with those business which have a market credibility of healthy and nutritious business. It would improve the perceptions of customers about Barrick Gold Eliminating The Gold Hedging Strategy.

Barrick Gold Eliminating The Gold Hedging Strategy needs to not only invest its R&D on development, rather than it should also focus on the R&D costs over evaluation of expense of various nutritious items. This would increase cost performance of its products, which will result in increasing its sales, due to decreasing rates, and margins.

Techniques to utilize strengths to overcome threats.

Barrick Gold Eliminating The Gold Hedging Strategy Case Solution ought to move to not just developing however also to industrialized countries. It should expands its geographical expansion. This large geographical expansion towards establishing and established nations would decrease the threat of possible losses in times of instability in different nations. It should expand its circle to various countries like Unilever which operates in about 170 plus nations.

Methods to conquer weak points to prevent risks.

Barrick Gold Eliminating The Gold Hedging Strategy Case Solution should wisely manage its acquisitions to avoid the risk of misconception from the consumers about Barrick Gold Eliminating The Gold Hedging Strategy. This would not just enhance the understanding of consumers about Barrick Gold Eliminating The Gold Hedging Strategy but would also increase the sales, revenue margins and market share of Barrick Gold Eliminating The Gold Hedging Strategy.

Alternatives.

In order to sustain the brand in the market and keep the client intact with the brand name, there are two choices:.

Option: 1.

The Business ought to invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the company, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The company can resell the gotten systems in the market, if it fails to implement its strategy. However, quantity invest in the R&D could not be revived, and it will be considered completely sunk cost, if it do not provide possible outcomes.
3. Investing in R&D provide sluggish growth in sales, as it takes long period of time to introduce a product. Acquisitions provide quick results, as it provide the business currently developed item, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the company to deal with misconception of consumers about Barrick Gold Eliminating The Gold Hedging Strategy core worths of healthy and nutritious products.
2. Big spending on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative products, and would outcomes in customer's discontentment.
3. Large acquisitions than R&D would extend the line of product of the company by the items which are already present in the market, making business not able to introduce brand-new innovative products.

Option: 2

The Company should invest more on its R&D instead of acquisitions.

Pros:

1. It would allow the company to produce more innovative products.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted customers by presenting those items which can be used to a completely new market sector.
4. Ingenious products will supply long term advantages and high market share in long term.

Cons:

1. It would decrease the profit margins of the business.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would affect the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer a negative signal to the investors, and could result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.

Pros:

1. It would allow the company to present new ingenious products with less threat of transforming the costs on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the overall possessions of the company would increase with its considerable R&D costs.
3. It would not impact the revenue margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's total wealth along with in regards to innovative products.

Cons:

1. Danger of conversion of R&D costs into sunk expense, greater than alternative 1 lesser than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative items than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above options, it is advised that the company must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce ingenious and new products in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share costs as well, as investors are willing to invest more in business with considerable R&D costs and boost in the total worth of the business.

Action and implementation Technique

Strategy can be executed effectively by developing certain short-term along with long term strategies. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short term strategy Barrick Gold Eliminating The Gold Hedging Strategy Case Help must perform various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create most of its income.
• Evaluate the current target market along with the market sector which is not consist of in the business's circle.
• Evaluate the current monetary information to determine the quantity that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the business to understand that just how much quantity should be spent on R&D.

Mid Term Strategy (1-5 years).

• Get those companies in which the business has potential experience to deal with. Obtain most favorable organizations with a strong dedication to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Barrick Gold Eliminating The Gold Hedging Strategy values and vision and to prevent potential threat of sunk cost.

Long Term Strategy (1-10 years).

• Obtain organizations with health along with taste factor, as the base for the Barrick Gold Eliminating The Gold Hedging Strategy as a business producing healthy products has been developed under midterm strategy and now the company might move towards taste factor as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.

Conclusion.

Barrick Gold Eliminating The Gold Hedging Strategy has stayed the top market gamer for more than a decade. It has actually institutionalised its methods and culture to align itself with the marketplace modifications and consumer habits, which has eventually enabled it to sustain its market share. Barrick Gold Eliminating The Gold Hedging Strategy has actually developed substantial market share and brand name identity in the city markets, it is suggested that the business must focus on the rural areas in terms of developing brand name awareness, equity, and loyalty, such can be done by creating a specific brand name allowance technique through trade marketing methods, that draw clear distinction between Barrick Gold Eliminating The Gold Hedging Strategy items and other competitor products. Barrick Gold Eliminating The Gold Hedging Strategy must utilize its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will enable the business to develop brand name equity for recently introduced and currently produced products on a greater platform, making the reliable use of resources and brand name image in the market.