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Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Solution and Analysis


Intro

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is currently one of the greatest food chains worldwide. It was established by Henri Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a combination of flour and milk to feed infants and reduce mortality rate.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is now a multinational company. Unlike other multinational business, it has senior executives from different countries and tries to make decisions considering the entire world. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Help presently has more than 500 factories worldwide and a network spread across 86 countries.

Function

The purpose of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Corporation is to improve the quality of life of individuals by playing its part and offering healthy food. It wants to assist the world in forming a healthy and much better future for it. It likewise wants to encourage individuals to live a healthy life. While ensuring that the business is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wants to be ingenious and simultaneously understand the requirements and requirements of its clients. Its vision is to grow quick and offer items that would please the requirements of each age. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video envisions to develop a trained labor force which would help the business to grow.

Objective.

Nestlé's objective is that as currently, it is the leading company in the food market, it believes in 'Good Food, Excellent Life". Its mission is to provide its customers with a variety of options that are healthy and finest in taste. It is focused on offering the very best food to its clients throughout the day and night.

Products.
Executive Summary
Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Solution has a large range of items that it provides to its clients. Its items include food for infants, cereals, dairy items, treats, chocolates, food for animal and mineral water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 workers. In 2011, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video was noted as the most rewarding company.

Goals and objectives.

• Remembering the vision and objective of the corporation, the company has actually laid down its objectives and objectives. These goals and objectives are noted below.
• One objective of the company is to reach zero garbage dump status.
• Another goal of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is to waste minimum food throughout production. Most often, the food produced is squandered even prior to it reaches the consumers.
• Another thing that Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is working on is to improve its packaging in such a way that it would help it to minimize the above-mentioned problems and would likewise guarantee the shipment of high quality of its items to its consumers.
• Meet worldwide standards of the environment.
• Construct a relationship based upon trust with its consumers, organisation partners, staff members, and federal government.

Important Problems.

Just Recently, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Business is focusing more towards the method of NHW and investing more of its profits on the R&D innovation. The nation is investing more on mergers and acquisitions to support its NHW technique. The target of the company is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H. There is a need to focus more on the sales then the development technology. Otherwise, it may lead to the declined income rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Technique, Vision and Goals.

The present Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video strategy is based on the principle of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing change in the consumer preferences about food and making the food stuff healthier concerning about the health problems.

The vision of this strategy is based upon the key method i.e. 60/40+ which merely implies that the items will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The items will be produced with additional nutritional value in contrast to all other items in market gaining it a plus on its dietary material.

This technique was embraced to bring more nutritious plus tasty foods and drinks in market than ever. In competitors with other companies, with an intent of maintaining its trust over clients as Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Business has actually acquired more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of company in the market is done by utilizing PESTLE analysis, given in Exhibit A. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video works under the policies and rules directed by federal government and food authority. The company is more focused on its items and services to make sure about the item quality and security.

Political.
Swot Analysis
Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is greatly supported by Federal government to fulfill all the criteria of standards like acts of health and security. In efforts to produce good food, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Help is changing the standards of food and drink production.

Economic.

Initiation of the business where the capital income of each private matters for the increased net sale as this varies country-to-country. The economy of the Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Company in U.S. is growing year by year with variable products launch particularly concentrating on the nutritional food for infants.

Social.

The social environment keeps changing with regard to time like the mindset of the customer along with their lifestyles. Any product or service of any business can not be successful up until the business is not worried about the living system of the customer. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is taking procedures to fulfill its objectives as the world remains in search of healthy and yummy food.

Technological.

In the development of service, tactical procedures are somewhat obligatory. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is among the top well-known multinational firm and by time it buys various departments to take its items to brand-new level. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is investing more on its R&D to make its products healthier and healthy offering customers with health benefits.

Legal.

There is no such effect of legal factors of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video as it is more concerned over its laws and policies.

Environmental

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video, in terms of ecological effect is devoted to operate in eco-friendly environment with conservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the manufacturing of larger number of products there may be a danger.

Competitive Forces Analysis (Porter's 5 Forces Design).

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Solution has actually acquired a number of business that assisted it in diversity and growth of its product's profile. This is the comprehensive description of the Porter's model of five forces of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Company, given in Display B.

Competitiveness.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is one of the top business in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is running well in this race for last 150 years. The competition of other business with Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is rather high.
Vrio Analysis
Threat of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food market. Just a couple of entrants be successful in this market as there is a need to comprehend the customer requirement which requires time while recent rivals are aware and has actually advanced with the consumer commitment over their items with time. There is low hazard of new entrants to Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video as it has quite large network of distribution worldwide dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage market, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Analysis owes the largest share of market needing higher number of supply chains. In response, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video has actually likewise been concerned for its suppliers as it thinks in long-term relations.

Bargaining Power of Purchasers.

Hence, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video makes sure to keep its consumers pleased. This has led Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video to be one of the faithful business in eyes of its purchasers.

Hazard of Alternatives.

There has been a great hazard of replacements as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that a few of its items are not safe to utilize leading to the reduced sale. Therefore, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video began highlighting the health advantages of its products to cope up with the alternatives.

Rival Analysis.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Help covers many of the popular customer brands like Set Kat and Nescafe and so on. About 29 brands amongst all of its brand names, each brand made a profits of about $1billion in 2010. Its major part of sale is in North America constituting about 42% of its all sales. In Europe and U.S. the top major brand names offered by Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video in these states have a great credible share of market. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video, Unilever and DANONE are two big industries of food and beverages as well as its main competitors. In the year 2010, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video had actually earned its annual revenue by 26% boost due to the fact that of its increased food and beverages sale particularly in cooking things, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting a boost of 38% in its profits. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Solution decreased its sales cost by the adaptation of a brand-new accounting treatment. Unilever has variety of staff members about 230,000 and functions in more than 160 countries and its London headquarter too. It has actually ended up being the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video. Unilever shares a market share of about 7.7 with Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video becoming ranking and very first DANONE as 3rd. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video attracts regional customers by its low expense of the item with the local taste of the items keeping its top place in the global market. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video business has about 280,000 employees and functions in more than 197 countries edging its rivals in numerous regions. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video has actually likewise minimized its expense of supply by presenting E-marketing in contrast to its rivals.

Note: A brief comparison of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video with its close rivals is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video has an experience of about 140 years, making it possible for company to better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Market.
• Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video include; Maggi, Kit-Kat, Nescafe, etc.
• Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Solution has large amount quantity spending on R&D as compare to its competitorsRivals making the company business launch release innovative and nutritious products.
• After adopting its NHW Method, the company has actually done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video.
• Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is a popular brand name with high consumer's commitment and brand name recall. This brand loyalty of consumers increases the possibilities of simple market adoption of different new brand names of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer a negative signal to Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are quite various. It will take long to alter the understanding of people ab out Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video as a business offering nutritious and healthy items.

Opportunities.

• Introducing more health related products allows the business to record the market in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can improve the Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Help consumers. Instructors can advise their students to buy Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video items.

Hazards.

• Economic instability in countries, which are the potential markets for Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video, can create several concerns for Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video.
• Shifting of products from normal to much healthier, causes additional expenses and can cause decline business's revenue margins.
• As Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular problems.

Division Analysis

Demographic Segmentation

The market division of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Solution is based on 4 aspects; age, earnings, occupation and gender. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video produces numerous products related to infants i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary products. Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video products are rather economical by nearly all levels, but its major targeted customers, in terms of earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Study Help is composed of its existence in practically 86 countries. Its geographical division is based upon two primary aspects i.e. typical income level of the customer as well as the environment of the region. For instance, Singapore Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Company's division is done on the basis of the weather condition of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic division of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video is based upon the personality and life style of the customer. For example, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video 3 in 1 Coffee target those consumers whose life style is quite busy and don't have much time.

Behavioral Segmentation

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Help behavioral division is based upon the attitude understanding and awareness of the client. For instance its extremely healthy items target those consumers who have a health conscious attitude towards their usages.

VRIO Analysis

The VRIO analysis of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Business is a broad range analysis supplying the organization with an opportunity to obtain a feasible competitive benefit versus its rivals in the food and drink market, summarized in Display I.

Valuable

The resources used by the Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video company are important for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are a few of the essential important aspects of for the identification of competitive benefit.

Rare

The valuable resources made use of by Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video are even unusual or costly. , if these resources are frequently found that it would be simpler for the competitors and the brand-new rivals in the industry to effortlessly move in competitors.

Replica

The replica procedure is pricey for the rivals of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Solution Business. However, it can be done only in 2 different techniques i.e. item duplication which is produced and manufactured by Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Business and launching of the alternative of the products with changing expense. This increases the hazard of disturbance to the recent structure of the market.

Company

This component of VRIO analysis handle the compatibility of the company to position in the market making efficient usage of its valuable resources which are tough to mimic. Frequently, the development of management is totally based on the company's execution technique and team. Hence, this polishes the skills of the company by time based upon the decisions made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing real amount of spending reveals that the sales are increasing at a greater rate than its R&D spending, and enable the company to more spend on R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indication also reveals a green light to the R&D spending, mergers and acquisitions.

Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio position a hazard of default of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video to its financiers and might lead a declining share prices. For that reason, in terms of increasing debt ratio, the company ought to not invest much on R&D and needs to pay its current debts to reduce the danger for investors.

The increasing danger of financiers with increasing debt ratio and declining share rates can be observed by huge decline of EPS of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Help stocks.

The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish development likewise prevent company to further invest in its acquisitions and mergers.( Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video, Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of charts and calculations given up the Exhibitions D and E.

TWOS Analysis.

2 analysis can be utilized to derive numerous techniques based on the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Exhibit H.

Techniques to exploit Opportunities utilizing Strengths.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Solution should introduce more ingenious products by large amount of R&D Spending and acquisitions and mergers. It might increase the marketplace share of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video and increase the revenue margins for the business. It could likewise provide Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video a long term competitive benefit over its competitors.

The worldwide expansion of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video should be focused on market catching of developing nations by expansion, attracting more clients through client's loyalty. As establishing nations are more populous than developed countries, it could increase the client circle of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video.

Methods to Get Rid Of Weak Points to Make Use Of Opportunities.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Solution should do careful acquisition and merger of organizations, as it might impact the client's and society's perceptions about Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video. It ought to merge and get with those business which have a market reputation of healthy and nutritious business. It would improve the understandings of customers about Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video must not only invest its R&D on development, rather than it ought to also concentrate on the R&D spending over assessment of expense of different healthy products. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to declining rates, and margins.

Methods to utilize strengths to get rid of threats.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Help ought to transfer to not only establishing but likewise to developed nations. It should widens its geographical expansion. This broad geographical growth towards developing and developed nations would reduce the danger of prospective losses in times of instability in various countries. It ought to broaden its circle to numerous countries like Unilever which runs in about 170 plus nations.

Strategies to conquer weaknesses to avoid risks.

Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Solution needs to carefully control its acquisitions to prevent the threat of misconception from the consumers about Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video. This would not just improve the understanding of consumers about Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video however would likewise increase the sales, profit margins and market share of Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video.

Alternatives.

In order to sustain the brand name in the market and keep the client intact with the brand, there are two alternatives:.

Alternative: 1.

The Company should invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total assets of the business, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The business can resell the acquired systems in the market, if it stops working to execute its method. Amount invest on the R&D might not be revived, and it will be thought about totally sunk expense, if it do not provide prospective outcomes.
3. Spending on R&D supply sluggish growth in sales, as it takes long time to introduce a product. Acquisitions supply fast results, as it supply the company currently established product, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to face misunderstanding of consumers about Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video core worths of healthy and healthy items.
2. Big spending on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative products, and would outcomes in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the company by the products which are currently present in the market, making business not able to introduce brand-new innovative items.

Alternative: 2

The Company must spend more on its R&D instead of acquisitions.

Pros:

1. It would enable the business to produce more ingenious items.
2. It would supply the business a strong competitive position in the market.
3. It would allow the business to increase its targeted customers by presenting those products which can be offered to a totally brand-new market sector.
4. Ingenious items will offer long term benefits and high market share in long term.

Cons:

1. It would decrease the earnings margins of the business.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would impact the business at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply an unfavorable signal to the financiers, and might result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant costs on in R&D Program.

Pros:

1. It would enable the company to introduce new ingenious products with less risk of transforming the costs on R&D into sunk expense.
2. It would supply a favorable signal to the investors, as the total properties of the company would increase with its considerable R&D costs.
3. It would not impact the revenue margins of the business at a large rate as compare to alternative 2.
4. It would offer the business a strong long term market position in terms of the business's overall wealth in addition to in terms of innovative products.

Cons:

1. Risk of conversion of R&D spending into sunk expense, higher than option 1 lower than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative items than alternative 2 and high number of innovative products than alternative 1.

Suggestion

With the deep analysis of the above options, it is suggested that the company needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs also, as investors are willing to invest more in companies with substantial R&D spending and increase in the overall worth of the company.

Action and application Strategy

Technique can be implemented effectively by establishing particular short-term in addition to long term plans. These plans might be as follows;

Short Term Strategy (0-1 year).

• Under the short-term strategy Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Solution ought to carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create most of its revenue.
• Evaluate the present target audience in addition to the market sector which is not include in the business's circle.
• Evaluate the present financial data to measure the quantity that should be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that how much quantity must be invested in R&D.

Mid Term Plan (1-5 years).

• Acquire those organizations in which the business has potential experience to handle. Get most beneficial organizations with a strong dedication to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video worths and vision and to prevent potential threat of sunk expense.

Long Term Plan (1-10 years).

• Acquire organizations with health as well as taste element, as the base for the Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video as a business producing healthy products has been constructed under midterm strategy and now the company might move towards taste aspect as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.

Conclusion.
Recommendations
Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video Case Analysis has developed significant market share and brand name identity in the metropolitan markets, it is recommended that the business must focus on the rural areas in terms of establishing brand name loyalty, awareness, and equity, such can be done by creating a particular brand name allocation method through trade marketing methods, that draw clear distinction in between Biocon Interview With Dr Kiran Mazumdar Shaw Ceo Video items and other competitor items. This will permit the company to develop brand equity for newly introduced and already produced items on a greater platform, making the effective usage of resources and brand image in the market.