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Cambridge Nanotech Case Study Solution & Analysis


Cambridge Nanotech Case Study Solution is currently among the biggest food cycle worldwide. It was founded by Henri Cambridge Nanotech in 1866, a German Pharmacist who first launched "Farine Lactee"; a combination of flour and milk to feed infants and decrease death rate. At the exact same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Business. The 2 became rivals at first however later on combined in 1905, resulting in the birth of Cambridge Nanotech.

Cambridge Nanotech is now a transnational business. Unlike other multinational business, it has senior executives from different nations and tries to make choices thinking about the whole world. Cambridge Nanotech Case Study Help currently has more than 500 factories around the world and a network spread throughout 86 nations.


The function of Cambridge Nanotech Corporation is to improve the lifestyle of individuals by playing its part and supplying healthy food. It wishes to assist the world in forming a healthy and better future for it. It likewise wishes to encourage people to live a healthy life. While ensuring that the business is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to consume. It wishes to be ingenious and at the same time comprehend the requirements and requirements of its clients. Its vision is to grow fast and supply products that would please the needs of each age. Cambridge Nanotech visualizes to establish a well-trained labor force which would assist the company to grow.


Nestlé's objective is that as currently, it is the leading business in the food market, it believes in 'Good Food, Great Life". Its objective is to provide its consumers with a range of options that are healthy and best in taste as well. It is concentrated on supplying the best food to its customers throughout the day and night.

Executive Summary
Cambridge Nanotech Case Study Analysis has a large range of items that it provides to its customers. Its products consist of food for babies, cereals, dairy items, snacks, chocolates, food for pet and mineral water. It has around 4 hundred and fifty (450) factories around the world and around 328,000 staff members. In 2011, Cambridge Nanotech was noted as the most rewarding organization.

Objectives and objectives.

• Remembering the vision and mission of the corporation, the business has put down its goals and objectives. These objectives and goals are listed below.
• One goal of the company is to reach no landfill status.
• Another objective of Cambridge Nanotech is to lose minimum food throughout production. Frequently, the food produced is lost even prior to it reaches the clients.
• Another thing that Cambridge Nanotech is dealing with is to enhance its packaging in such a method that it would help it to lower those complications and would also ensure the shipment of high quality of its products to its clients.
• Meet global requirements of the environment.
• Develop a relationship based upon trust with its consumers, business partners, employees, and federal government.

Vital Concerns.

Recently, Cambridge Nanotech Case Study Solution Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW strategy. The target of the company is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Strategy, Vision and Goals.

The present Cambridge Nanotech technique is based on the concept of Nutritious, Health and Health (NHW). This technique deals with the concept to bringing change in the customer preferences about food and making the food things much healthier concerning about the health problems.

The vision of this strategy is based upon the secret method i.e. 60/40+ which simply implies that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be produced with extra nutritional value in contrast to all other items in market acquiring it a plus on its nutritional material.

This strategy was adopted to bring more nutritious plus yummy foods and beverages in market than ever. In competitors with other companies, with an objective of maintaining its trust over clients as Cambridge Nanotech Company has actually gained more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of company in the market is done by using PESTLE analysis, given up Display A. Cambridge Nanotech works under the regulations and rules directed by federal government and food authority. The company is more concentrated on its services and products to make certain about the product quality and safety. This analysis will help in understanding environment of external market in the international food and drink markets. (Parera, 2017).

Swot Analysis
Cambridge Nanotech is significantly supported by Government to meet all the criteria of requirements like acts of health and security. In efforts to produce good food, Cambridge Nanotech Case Study Analysis is altering the standards of food and beverage production.


Initiation of business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Cambridge Nanotech Business in U.S. is growing year by year with variable items launch particularly concentrating on the dietary food for infants.


The social environment keeps on changing with regard to time like the attitude of the customer as well as their way of lives. Any product and services of any business can not achieve success up until the company is not worried about the living system of the customer. Cambridge Nanotech is taking measures to fulfill its objectives as the world is in search of tasty and healthy food.


In the advancement of business, tactical measures are somewhat necessary. Cambridge Nanotech is among the top popular international company and by time it invests in various departments to take its items to new level. Cambridge Nanotech is spending more on its R&D to make its products healthier and nutritious offering customers with health benefits.


There is no such impact of legal aspects of Cambridge Nanotech as it is more concerned over its guidelines and laws.


Cambridge Nanotech, in terms of environmental impact is committed to work in environmentally friendly environment with conservation of the natural resources and energy. If the resources used are recyclable or not, as due to the manufacturing of larger number of items there may be a risk.

Competitive Forces Analysis (Porter's Five Forces Model).

Cambridge Nanotech Case Study Analysis has acquired a variety of companies that assisted it in diversification and development of its product's profile. This is the comprehensive explanation of the Porter's model of five forces of Cambridge Nanotech Business, given in Display B.


There is severe competitors in the market of food and drinks. Cambridge Nanotech is one of the leading business in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Cambridge Nanotech is running well in this race for last 150 years. Each company has a certain share of market. This rivalry is not simply limited to the price of the product however likewise for innovation, quality and variation. Every industry is aiming hard for the upkeep of their market share. The competitors of other business with Cambridge Nanotech is quite high.
Vrio Analysis
Threat of New Entrants.

A number of barriers are there for the new entrants to happen in the consumer food market. Only a few entrants prosper in this industry as there is a requirement to comprehend the customer requirement which requires time while recent rivals are aware and has progressed with the customer loyalty over their items with time. There is low hazard of new entrants to Cambridge Nanotech as it has rather big network of circulation globally controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, Cambridge Nanotech owes the biggest share of market needing higher number of supply chains. This triggers it to be a picturesque purchaser for the providers. Any of the provider has actually never revealed any complain about price and the bargaining power is also low. In reaction, Cambridge Nanotech has actually likewise been concerned for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Thus, Cambridge Nanotech makes sure to keep its clients pleased. This has actually led Cambridge Nanotech to be one of the faithful business in eyes of its buyers.

Danger of Replacements.

There has actually been an excellent risk of alternatives as there are replacements of some of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that a few of its products are not safe to use leading to the reduced sale. Hence, Cambridge Nanotech began highlighting the health advantages of its items to cope up with the alternatives.

Rival Analysis.

It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Cambridge Nanotech. Cambridge Nanotech attracts local costumers by its low cost of the item with the local taste of the items maintaining its first place in the international market. Cambridge Nanotech Case Study Solution company has about 280,000 employees and functions in more than 197 nations edging its rivals in numerous areas.

Keep in mind: A short contrast of Cambridge Nanotech with its close rivals is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.


• Cambridge Nanotech has an experience of about 140 years, allowing company to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Cambridge Nanotech has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Cambridge Nanotech include; Maggi, Kit-Kat, Nescafe, and so on
• Cambridge Nanotech Case Study Analysis has large big quantity spending costs R&D as compare to its competitorsRivals making the company to launch release nutritious ingenious innovative products.
• After embracing its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Cambridge Nanotech.
• Cambridge Nanotech is a well-known brand with high customer's commitment and brand recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of numerous brand-new brands of Cambridge Nanotech.
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give an unfavorable signal to Cambridge Nanotech customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are quite different. It will take long to change the perception of people ab out Cambridge Nanotech as a business offering healthy and healthy products.


• Introducing more health associated items makes it possible for the company to capture the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Broadening the market towards developing nations can improve the Cambridge Nanotech business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Cambridge Nanotech Case Study Solution consumers. Instructors can advise their trainees to buy Cambridge Nanotech items.


• Financial instability in nations, which are the potential markets for Cambridge Nanotech, can produce a number of issues for Cambridge Nanotech.
• Shifting of products from normal to healthier, causes extra costs and can result in decline company's revenue margins.
• As Cambridge Nanotech has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain issues.

Division Analysis

Market Division

The demographic division of Cambridge Nanotech Case Study Analysis is based upon four factors; age, gender, occupation and earnings. For example, Cambridge Nanotech produces several items related to infants i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Cambridge Nanotech products are rather budget-friendly by almost all levels, but its significant targeted consumers, in regards to income level are middle and upper middle level clients.

Geographical Division

Geographical segmentation of Cambridge Nanotech Case Study Help is made up of its existence in almost 86 nations. Its geographical division is based upon two main aspects i.e. average earnings level of the consumer along with the environment of the area. Singapore Cambridge Nanotech Business's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Cambridge Nanotech is based upon the character and life style of the client. For instance, Cambridge Nanotech 3 in 1 Coffee target those consumers whose lifestyle is quite hectic and do not have much time.

Behavioral Segmentation

Cambridge Nanotech Case Help behavioral division is based upon the attitude knowledge and awareness of the client. For instance its highly healthy items target those customers who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Cambridge Nanotech Business is a broad range analysis supplying the company with a chance to obtain a viable competitive benefit versus its rivals in the food and beverage market, summed up in Exhibition I.


The resources utilized by the Cambridge Nanotech company are valuable for the business or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are a few of the essential important aspects of for the recognition of competitive benefit.


The valuable resources utilized by Cambridge Nanotech are even uncommon or expensive. , if these resources are typically discovered that it would be simpler for the competitors and the new rivals in the market to effortlessly move in competition.


The replica process is expensive for the rivals of Cambridge Nanotech Case Solution Business. It can be done just in 2 various strategies i.e. product duplication which is produced and manufactured by Cambridge Nanotech Business and introducing of the replacement of the products with changing expense. This increases the threat of disturbance to the recent structure of the market.


This element of VRIO analysis deals with the compatibility of the business to place in the market making efficient usage of its important resources which are hard to imitate. Regularly, the advancement of management is completely depending on the company's execution strategy and group. Thus, this polishes the skills of the company by time based on the decisions made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing real amount of spending shows that the sales are increasing at a higher rate than its R&D spending, and permit the company to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is declining. This sign also shows a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing financial obligation ratio posture a danger of default of Cambridge Nanotech to its investors and could lead a decreasing share rates. Therefore, in terms of increasing debt ratio, the firm should not spend much on R&D and ought to pay its existing debts to decrease the threat for investors.

The increasing danger of financiers with increasing financial obligation ratio and decreasing share costs can be observed by big decline of EPS of Cambridge Nanotech Case Help stocks.

The sales development of business is also low as compare to its acquisitions and mergers due to slow understanding structure of customers. This sluggish development likewise impede company to additional spend on its mergers and acquisitions.( Cambridge Nanotech, Cambridge Nanotech Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of estimations and Charts given in the Displays D and E.

TWOS Analysis.

2 analysis can be utilized to derive different methods based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given in Display H.

Strategies to exploit Opportunities using Strengths.

Cambridge Nanotech Case Help must present more innovative items by big quantity of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Cambridge Nanotech and increase the revenue margins for the company. It might likewise offer Cambridge Nanotech a long term competitive advantage over its rivals.

The international growth of Cambridge Nanotech ought to be focused on market recording of developing nations by expansion, bring in more customers through consumer's commitment. As developing nations are more populated than developed countries, it could increase the customer circle of Cambridge Nanotech.

Strategies to Conquer Weak Points to Make Use Of Opportunities.

Cambridge Nanotech Case Help needs to do mindful acquisition and merger of organizations, as it could affect the consumer's and society's perceptions about Cambridge Nanotech. It ought to get and combine with those companies which have a market credibility of nutritious and healthy business. It would improve the perceptions of consumers about Cambridge Nanotech.

Cambridge Nanotech needs to not only spend its R&D on innovation, instead of it needs to likewise concentrate on the R&D costs over examination of cost of different nutritious products. This would increase cost performance of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to conquer hazards.

Cambridge Nanotech should move to not just establishing however also to developed countries. It should expand its circle to different nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weak points to prevent risks.

Cambridge Nanotech needs to sensibly manage its acquisitions to prevent the risk of mistaken belief from the consumers about Cambridge Nanotech. It must merge and obtain with those nations having a goodwill of being a healthy business in the market. This would not just enhance the understanding of customers about Cambridge Nanotech however would likewise increase the sales, profit margins and market share of Cambridge Nanotech. It would also enable the business to use its prospective resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique development.


In order to sustain the brand in the market and keep the client intact with the brand, there are 2 options:.

Option: 1.

The Company should invest more on acquisitions than on the R&D.


1. Acquisitions would increase total properties of the company, increasing the wealth of the company. However, costs on R&D would be sunk cost.
2. The company can resell the acquired units in the market, if it stops working to implement its method. However, amount spend on the R&D could not be revived, and it will be considered entirely sunk expense, if it do not give prospective results.
3. Investing in R&D provide slow growth in sales, as it takes long period of time to introduce an item. Acquisitions offer fast results, as it supply the business already developed item, which can be marketed quickly after the acquisition.


1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to face misunderstanding of consumers about Cambridge Nanotech core values of healthy and healthy products.
2. Large costs on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious items, and would lead to customer's discontentment also.
3. Large acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making company not able to present new ingenious items.

Alternative: 2

The Business needs to spend more on its R&D instead of acquisitions.


1. It would make it possible for the company to produce more innovative items.
2. It would provide the company a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by presenting those items which can be used to a totally new market segment.
4. Ingenious items will provide long term benefits and high market share in long term.


1. It would reduce the revenue margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would impact the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the investors, and might result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.


1. It would allow the business to introduce new innovative products with less danger of converting the spending on R&D into sunk expense.
2. It would offer a positive signal to the financiers, as the overall properties of the company would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the company at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's total wealth in addition to in terms of innovative items.


1. Risk of conversion of R&D spending into sunk cost, greater than alternative 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Intro of less variety of ingenious products than alternative 2 and high number of ingenious items than alternative 1.


With the deep analysis of the above alternatives, it is recommended that the business must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only present innovative and brand-new products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates as well, as investors want to invest more in companies with significant R&D spending and increase in the overall worth of the business.

Action and application Technique

Strategy can be implemented successfully by establishing particular short term along with long term strategies. These plans could be as follows;

Short Term Plan (0-1 year).

• Under the short term plan Cambridge Nanotech Case Analysis should carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its revenue.
• Analyze the existing target audience in addition to the market section which is not include in the business's circle.
• Evaluate the current financial information to measure the quantity that should be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that how much quantity must be invested in R&D.

Mid Term Plan (1-5 years).

• Obtain those organizations in which the business has prospective experience to deal with. Obtain most favorable organizations with a strong dedication to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Cambridge Nanotech values and vision and to avoid possible danger of sunk expense.

Long Term Strategy (1-10 years).

• Get organizations with health in addition to taste aspect, as the base for the Cambridge Nanotech as a business producing healthy items has actually been built under midterm strategy and now the business could move towards taste aspect as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.

Cambridge Nanotech has stayed the top market player for more than a decade. It has institutionalised its strategies and culture to align itself with the marketplace changes and consumer habits, which has ultimately permitted it to sustain its market share. Cambridge Nanotech has actually established significant market share and brand identity in the city markets, it is recommended that the business must focus on the rural locations in terms of establishing brand name equity, loyalty, and awareness, such can be done by developing a specific brand allotment technique through trade marketing strategies, that draw clear distinction in between Cambridge Nanotech items and other competitor items. Furthermore, Cambridge Nanotech should utilize its brand name picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand name equity for newly introduced and already produced products on a higher platform, making the efficient use of resources and brand image in the market.