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Cambridge Nanotech Case Study Solution and Analysis


Cambridge Nanotech is presently one of the most significant food chains worldwide. It was founded by Henri Cambridge Nanotech in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to feed babies and reduce mortality rate.

Cambridge Nanotech is now a multinational business. Unlike other international companies, it has senior executives from different nations and attempts to make decisions thinking about the whole world. Cambridge Nanotech Case Study Help presently has more than 500 factories worldwide and a network spread across 86 countries.


The function of Cambridge Nanotech Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to consume. It wishes to be ingenious and all at once understand the needs and requirements of its clients. Its vision is to grow fast and supply items that would please the needs of each age. Cambridge Nanotech envisions to develop a trained labor force which would help the business to grow.


Nestlé's mission is that as currently, it is the leading business in the food market, it believes in 'Great Food, Good Life". Its objective is to offer its consumers with a variety of options that are healthy and finest in taste. It is focused on providing the best food to its consumers throughout the day and night.

Executive Summary
Cambridge Nanotech Case Study Solution has a large range of items that it offers to its consumers. Its items consist of food for babies, cereals, dairy products, treats, chocolates, food for pet and bottled water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 staff members. In 2011, Cambridge Nanotech was noted as the most gainful organization.

Objectives and objectives.

• Bearing in mind the vision and mission of the corporation, the company has actually laid down its objectives and objectives. These objectives and objectives are noted below.
• One objective of the company is to reach zero garbage dump status.
• Another goal of Cambridge Nanotech is to waste minimum food during production. Frequently, the food produced is wasted even prior to it reaches the customers.
• Another thing that Cambridge Nanotech is dealing with is to improve its product packaging in such a method that it would assist it to lower those problems and would likewise guarantee the delivery of high quality of its products to its clients.
• Meet international requirements of the environment.
• Develop a relationship based upon trust with its customers, company partners, workers, and federal government.

Critical Issues.

Recently, Cambridge Nanotech Company is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW technique. The target of the business is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it might lead to the declined revenue rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Method, Vision and Goals.

The present Cambridge Nanotech technique is based upon the principle of Nutritious, Health and Wellness (NHW). This technique deals with the concept to bringing change in the client choices about food and making the food stuff much healthier concerning about the health problems.

The vision of this method is based on the secret technique i.e. 60/40+ which merely means that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be produced with additional nutritional worth in contrast to all other products in market gaining it a plus on its dietary material.

This technique was adopted to bring more delicious plus healthy foods and beverages in market than ever. In competitors with other companies, with an objective of keeping its trust over consumers as Cambridge Nanotech Company has actually acquired more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by using PESTLE analysis, given in Exhibit A. Cambridge Nanotech works under the rules and guidelines directed by government and food authority. The company is more focused on its services and products to make sure about the product quality and security.

Swot Analysis
Cambridge Nanotech is greatly supported by Federal government to meet all the criteria of standards like acts of health and security. In efforts to manufacture good food, Cambridge Nanotech Case Study Solution is altering the requirements of food and beverage production.


Initiation of business where the capital earnings of each specific matters for the increased net sale as this differs country-to-country. The economy of the Cambridge Nanotech Company in U.S. is growing year by year with variable products launch specifically focusing on the nutritional food for infants.


The social environment keeps on altering with regard to time like the mindset of the customer along with their way of lives. Any services or product of any company can not achieve success up until the company is not worried about the living system of the customer. Cambridge Nanotech is taking steps to meet its objectives as the world remains in search of tasty and healthy food.


In the advancement of company, tactical procedures are somewhat obligatory. Cambridge Nanotech is among the leading well-known multinational firm and by time it invests in different departments to take its items to brand-new level. Cambridge Nanotech is spending more on its R&D to make its items healthier and nutritious supplying customers with health advantages.


There is no such impact of legal factors of Cambridge Nanotech as it is more worried over its laws and policies.


Cambridge Nanotech, in regards to ecological effect is dedicated to work in environment-friendly environment with preservation of the natural resources and energy. As due to the production of bigger number of products there might be a danger if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Cambridge Nanotech Case Study Solution has gotten a number of business that assisted it in diversification and growth of its product's profile. This is the detailed description of the Porter's design of 5 forces of Cambridge Nanotech Business, given up Exhibit B.


There is severe competitors in the market of food and drinks. Cambridge Nanotech is one of the leading business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Cambridge Nanotech is running well in this race for last 150 years. Each company has a definite share of market. This competition is not simply limited to the price of the item however likewise for quality, variation and innovation. Every market is making every effort hard for the upkeep of their market share. The competition of other business with Cambridge Nanotech is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food market. Only a few entrants succeed in this market as there is a need to understand the customer need which requires time while recent competitors are aware and has advanced with the consumer loyalty over their items with time. There is low danger of new entrants to Cambridge Nanotech as it has quite big network of distribution worldwide dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, Cambridge Nanotech Case Study Solution owes the largest share of market needing greater number of supply chains. In response, Cambridge Nanotech has actually also been worried for its providers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to fantastic competition. Changing expense is rather low for the customers as lots of companies sale a number of comparable items. This appears to be a terrific risk for any company. Therefore, Cambridge Nanotech Case Study Solution makes sure to keep its customers pleased. This has actually led Cambridge Nanotech to be one of the faithful company in eyes of its buyers.

Danger of Alternatives.

There has actually been an excellent threat of replacements as there are substitutes of some of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that some of its items are not safe to use resulting in the decreased sale. Therefore, Cambridge Nanotech began highlighting the health advantages of its items to cope up with the substitutes.

Rival Analysis.

It has ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Cambridge Nanotech. Cambridge Nanotech attracts local customers by its low expense of the product with the regional taste of the items preserving its very first place in the international market. Cambridge Nanotech Case Study Help business has about 280,000 employees and functions in more than 197 countries edging its competitors in many regions.

Keep in mind: A brief comparison of Cambridge Nanotech with its close rivals is given up Exhibit C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.


• Cambridge Nanotech has an experience of about 140 years, enabling business to much better perform, in various situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Cambridge Nanotech has more than 2000 brands, which increase the circle of its target consumers. These brand names include infant foods, family pet food, confectionary products, beverages and so on. Famous brand names of Cambridge Nanotech consist of; Maggi, Kit-Kat, Nescafe, and so on
• Cambridge Nanotech Case Study Solution has big amount of spending on R&D as compare to its rivals, making the business to launch more nutritious and ingenious products. This development offers the company a high competitive position in long run.
• After adopting its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and improve market position of Cambridge Nanotech.
• Cambridge Nanotech is a well-known brand name with high consumer's loyalty and brand name recall. This brand commitment of consumers increases the chances of simple market adoption of various brand-new brands of Cambridge Nanotech.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide an unfavorable signal to Cambridge Nanotech consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather various. It will take long to alter the understanding of individuals ab out Cambridge Nanotech as a company selling nutritious and healthy products.


• Presenting more health associated items allows the business to catch the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards developing countries can boost the Cambridge Nanotech business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Cambridge Nanotech Case Study Analysis customers. Instructors can suggest their trainees to acquire Cambridge Nanotech items.


• Economic instability in countries, which are the possible markets for Cambridge Nanotech, can produce numerous problems for Cambridge Nanotech.
• Shifting of products from regular to much healthier, causes extra expenses and can lead to decline company's revenue margins.
• As Cambridge Nanotech has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.

Segmentation Analysis

Group Segmentation

The group segmentation of Cambridge Nanotech Case Study Help is based upon 4 aspects; age, earnings, gender and occupation. For example, Cambridge Nanotech produces several products associated with children i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary items. Cambridge Nanotech products are quite cost effective by practically all levels, but its significant targeted clients, in terms of income level are middle and upper middle level consumers.

Geographical Division

Geographical segmentation of Cambridge Nanotech Case Study Solution is made up of its presence in almost 86 nations. Its geographical segmentation is based upon two main aspects i.e. average income level of the consumer as well as the climate of the region. Singapore Cambridge Nanotech Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Cambridge Nanotech is based upon the character and life style of the consumer. For instance, Cambridge Nanotech 3 in 1 Coffee target those customers whose life style is rather busy and don't have much time.

Behavioral Division

Cambridge Nanotech Case Solution behavioral division is based upon the attitude understanding and awareness of the consumer. Its highly nutritious products target those consumers who have a health conscious mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Cambridge Nanotech Company is a broad variety analysis supplying the organization with an opportunity to get a practical competitive benefit against its rivals in the food and beverage market, summed up in Display I.


The resources used by the Cambridge Nanotech business are important for the company or not. Such as the resources like finance, personnels, management of operations and experts in marketing. This are some of the key valuable factors of for the recognition of competitive advantage.


The valuable resources utilized by Cambridge Nanotech are even rare or pricey. If these resources are frequently discovered that it would be simpler for the competitors and the brand-new rivals in the market to easily move in competition.


The imitation procedure is pricey for the rivals of Cambridge Nanotech Case Analysis Business. However, it can be done only in two various strategies i.e. item duplication which is produced and produced by Cambridge Nanotech Company and launching of the substitute of the products with switching cost. This increases the hazard of disturbance to the recent structure of the market.


This element of VRIO analysis deals with the compatibility of the company to position in the market making productive usage of its important resources which are tough to imitate. Frequently, the advancement of management is completely dependent on the company's execution method and team. Hence, this polishes the skills of the firm by time based upon the decisions made by firm for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are decreasing with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and permit the company to more spend on R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indication also reveals a green light to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio position a danger of default of Cambridge Nanotech to its investors and might lead a decreasing share costs. In terms of increasing financial obligation ratio, the company should not invest much on R&D and must pay its existing debts to reduce the danger for financiers.

The increasing risk of investors with increasing financial obligation ratio and declining share prices can be observed by huge decline of EPS of Cambridge Nanotech Case Solution stocks.

The sales growth of company is also low as compare to its acquisitions and mergers due to slow perception structure of customers. This sluggish growth also hinder business to additional invest in its mergers and acquisitions.( Cambridge Nanotech, Cambridge Nanotech Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and estimations given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be used to derive various strategies based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibition H.

Techniques to exploit Opportunities utilizing Strengths.

Cambridge Nanotech Case Help must present more ingenious products by large quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Cambridge Nanotech and increase the profit margins for the business. It might also supply Cambridge Nanotech a long term competitive advantage over its rivals.

The global expansion of Cambridge Nanotech need to be concentrated on market catching of developing countries by growth, bring in more consumers through consumer's loyalty. As developing nations are more populated than developed nations, it might increase the consumer circle of Cambridge Nanotech.

Methods to Conquer Weak Points to Make Use Of Opportunities.

Cambridge Nanotech Case Analysis must do mindful acquisition and merger of organizations, as it might impact the consumer's and society's perceptions about Cambridge Nanotech. It ought to get and merge with those business which have a market track record of healthy and healthy companies. It would enhance the understandings of consumers about Cambridge Nanotech.

Cambridge Nanotech needs to not just spend its R&D on innovation, rather than it ought to likewise focus on the R&D costs over evaluation of expense of different nutritious products. This would increase expense efficiency of its products, which will result in increasing its sales, due to decreasing rates, and margins.

Techniques to use strengths to get rid of risks.

Cambridge Nanotech needs to move to not only developing however also to industrialized countries. It must widen its circle to numerous countries like Unilever which runs in about 170 plus nations.

Techniques to conquer weaknesses to prevent threats.

Cambridge Nanotech needs to sensibly manage its acquisitions to avoid the danger of mistaken belief from the customers about Cambridge Nanotech. It ought to merge and acquire with those nations having a goodwill of being a healthy company in the market. This would not just improve the understanding of customers about Cambridge Nanotech however would likewise increase the sales, earnings margins and market share of Cambridge Nanotech. It would also enable the business to utilize its prospective resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW strategy development.


In order to sustain the brand in the market and keep the consumer intact with the brand, there are 2 options:.

Option: 1.

The Company must spend more on acquisitions than on the R&D.


1. Acquisitions would increase overall possessions of the company, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it stops working to implement its technique. Quantity invest on the R&D might not be restored, and it will be considered completely sunk expense, if it do not give potential outcomes.
3. Spending on R&D supply slow development in sales, as it takes long period of time to present an item. Nevertheless, acquisitions provide quick outcomes, as it supply the business already established product, which can be marketed not long after the acquisition.


1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the business to face misconception of customers about Cambridge Nanotech core worths of healthy and healthy items.
2. Big spending on acquisitions than R&D would send a signal of company's ineffectiveness of developing ingenious products, and would lead to consumer's discontentment too.
3. Big acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business unable to present brand-new ingenious products.

Alternative: 2

The Business ought to invest more on its R&D instead of acquisitions.


1. It would allow the company to produce more ingenious items.
2. It would provide the business a strong competitive position in the market.
3. It would allow the business to increase its targeted clients by presenting those items which can be offered to a completely brand-new market segment.
4. Innovative products will offer long term benefits and high market share in long term.


1. It would decrease the profit margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would impact the business at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the investors, and might result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.


1. It would allow the company to introduce brand-new ingenious items with less danger of transforming the costs on R&D into sunk expense.
2. It would supply a positive signal to the investors, as the general assets of the company would increase with its significant R&D spending.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's overall wealth in addition to in regards to ingenious products.


1. Threat of conversion of R&D spending into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of innovative items than alternative 1.


With the deep analysis of the above options, it is advised that the company should pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices as well, as investors are willing to invest more in companies with substantial R&D spending and boost in the total worth of the business.

Action and application Method

Strategy can be executed successfully by developing certain short-term in addition to long term strategies. These plans could be as follows;

Short-term Plan (0-1 year).

• Under the short term plan Cambridge Nanotech Case Analysis need to carry out numerous activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its revenue.
• Analyze the existing target audience as well as the marketplace sector which is not consist of in the business's circle.
• Evaluate the current monetary information to determine the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that how much quantity should be invested in R&D.

Mid Term Plan (1-5 years).

• Acquire those companies in which the company has potential experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to construct the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Cambridge Nanotech worths and vision and to prevent prospective risk of sunk expense.

Long Term Strategy (1-10 years).

• Acquire companies with health in addition to taste aspect, as the base for the Cambridge Nanotech as a business producing healthy products has been built under midterm strategy and now the business could move towards taste element too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.

Cambridge Nanotech has actually stayed the leading market gamer for more than a decade. It has actually institutionalized its methods and culture to align itself with the marketplace changes and client behavior, which has ultimately permitted it to sustain its market share. Though, Cambridge Nanotech has developed considerable market share and brand identity in the city markets, it is suggested that the business must concentrate on the backwoods in terms of establishing brand name commitment, awareness, and equity, such can be done by creating a specific brand name allotment strategy through trade marketing tactics, that draw clear difference in between Cambridge Nanotech Case Analysis items and other competitor items. Moreover, Cambridge Nanotech needs to leverage its brand image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will enable the company to establish brand name equity for newly presented and currently produced items on a greater platform, making the effective use of resources and brand name image in the market.