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Charlie Eitel Ceo Simmons 2008 Video Online Case Help

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Charlie Eitel Ceo Simmons 2008 Video Case Study Solution and Analysis


Intro

Charlie Eitel Ceo Simmons 2008 Video Case Study Analysis is presently among the most significant food cycle worldwide. It was established by Henri Charlie Eitel Ceo Simmons 2008 Video in 1866, a German Pharmacist who first introduced "Farine Lactee"; a combination of flour and milk to reduce and feed babies death rate. At the same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The 2 ended up being rivals at first however in the future combined in 1905, resulting in the birth of Charlie Eitel Ceo Simmons 2008 Video.

Charlie Eitel Ceo Simmons 2008 Video is now a multinational company. Unlike other international business, it has senior executives from various countries and tries to make decisions considering the entire world. Charlie Eitel Ceo Simmons 2008 Video Case Study Solution presently has more than 500 factories worldwide and a network spread across 86 countries.

Purpose

The function of Charlie Eitel Ceo Simmons 2008 Video Corporation is to boost the quality of life of people by playing its part and providing healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to consume. It wants to be innovative and at the same time understand the requirements and requirements of its consumers. Its vision is to grow quickly and offer items that would satisfy the needs of each age. Charlie Eitel Ceo Simmons 2008 Video visualizes to establish a trained labor force which would assist the business to grow.

Mission.

Nestlé's mission is that as currently, it is the leading company in the food market, it thinks in 'Good Food, Excellent Life". Its mission is to provide its consumers with a range of options that are healthy and finest in taste as well. It is concentrated on providing the very best food to its consumers throughout the day and night.

Products.

Charlie Eitel Ceo Simmons 2008 Video has a large variety of products that it provides to its customers. In 2011, Charlie Eitel Ceo Simmons 2008 Video was noted as the most gainful company.

Goals and Objectives.

• Remembering the vision and mission of the corporation, the company has actually put down its objectives and objectives. These goals and goals are listed below.
• One goal of the business is to reach absolutely no land fill status.
• Another goal of Charlie Eitel Ceo Simmons 2008 Video is to lose minimum food during production. Frequently, the food produced is wasted even before it reaches the customers.
• Another thing that Charlie Eitel Ceo Simmons 2008 Video is dealing with is to improve its packaging in such a way that it would help it to decrease the above-mentioned complications and would also guarantee the delivery of high quality of its products to its customers.
• Meet worldwide requirements of the environment.
• Develop a relationship based on trust with its customers, business partners, staff members, and federal government.

Important Concerns.

Just Recently, Charlie Eitel Ceo Simmons 2008 Video Company is focusing more towards the method of NHW and investing more of its profits on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the business is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may result in the decreased income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals.

The existing Charlie Eitel Ceo Simmons 2008 Video method is based upon the concept of Nutritious, Health and Health (NHW). This strategy handles the idea to bringing modification in the customer choices about food and making the food things healthier concerning about the health issues.

The vision of this method is based upon the secret approach i.e. 60/40+ which just suggests that the products will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The products will be made with extra dietary worth in contrast to all other products in market acquiring it a plus on its nutritional content.

This technique was embraced to bring more healthy plus yummy foods and beverages in market than ever. In competitors with other business, with an objective of maintaining its trust over customers as Charlie Eitel Ceo Simmons 2008 Video Business has gotten more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of company in the market is done by using PESTLE analysis, given in Exhibition A. Charlie Eitel Ceo Simmons 2008 Video works under the guidelines and policies directed by government and food authority. The company is more focused on its services and items to ensure about the product quality and security. This analysis will assist in understanding environment of external market in the worldwide food and beverage industries. (Parera, 2017).

Political.

The political effect on the company is considerably affected by the public law and guidelines. The company needs to meet its requirements provided by government otherwise it has to pay fine. Charlie Eitel Ceo Simmons 2008 Video is significantly supported by Government to satisfy all the requirements of standards like acts of health and safety. In efforts to produce good food, Charlie Eitel Ceo Simmons 2008 Video is changing the standards of food and beverage manufacturing. This might trigger the infraction of governmental rules and policies.

Economic.

Initiation of business where the capital earnings of each specific matters for the increased net sale as this varies country-to-country. The economy of the Charlie Eitel Ceo Simmons 2008 Video Company in U.S. is growing year by year with variable products launch particularly concentrating on the dietary food for babies.

Social.

The social environment continues changing with respect to time like the mindset of the consumer as well as their way of lives. Any services or product of any company can not achieve success up until the business is not concerned about the living system of the consumer. Charlie Eitel Ceo Simmons 2008 Video is taking steps to meet its objectives as the world is in search of healthy and tasty food.

Technological.

In the advancement of organisation, strategic measures are rather obligatory. Charlie Eitel Ceo Simmons 2008 Video is one of the top famous multinational firm and by time it buys different departments to take its items to new level. Charlie Eitel Ceo Simmons 2008 Video is investing more on its R&D to make its products healthier and nutritious offering consumers with health advantages.

Legal.

There is no such effect of legal elements of Charlie Eitel Ceo Simmons 2008 Video as it is more concerned over its guidelines and laws.

Environmental

Charlie Eitel Ceo Simmons 2008 Video, in regards to ecological effect is devoted to work in environment-friendly environment with preservation of the natural deposits and energy. As due to the production of bigger variety of items there might be a threat if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Charlie Eitel Ceo Simmons 2008 Video Case Study Help has gotten a number of companies that helped it in diversity and growth of its item's profile. This is the detailed explanation of the Porter's model of 5 forces of Charlie Eitel Ceo Simmons 2008 Video Company, given in Display B.

Competitiveness.

There is severe competitors in the market of food and beverages. Charlie Eitel Ceo Simmons 2008 Video is one of the leading business in this competitive market with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. Charlie Eitel Ceo Simmons 2008 Video is running well in this race for last 150 years. Each company has a guaranteed share of market. This rivalry is not simply restricted to the cost of the product however likewise for variation, development and quality. Every market is aiming hard for the upkeep of their market share. The competition of other companies with Charlie Eitel Ceo Simmons 2008 Video is quite high.

Danger of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food industry. Just a few entrants succeed in this industry as there is a requirement to understand the customer need which requires time while current competitors are well aware and has actually progressed with the customer commitment over their items with time. There is low hazard of brand-new entrants to Charlie Eitel Ceo Simmons 2008 Video as it has quite large network of distribution worldwide dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage market, Charlie Eitel Ceo Simmons 2008 Video owes the biggest share of market requiring greater number of supply chains. This triggers it to be an idyllic purchaser for the suppliers. For this reason, any of the provider has actually never ever revealed any grumble about rate and the bargaining power is also low. In reaction, Charlie Eitel Ceo Simmons 2008 Video has actually also been concerned for its suppliers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to great competition. Changing expense is quite low for the consumers as numerous business sale a variety of similar items. This appears to be an excellent risk for any business. Hence, Charlie Eitel Ceo Simmons 2008 Video Case Study Analysis makes sure to keep its clients pleased. This has actually led Charlie Eitel Ceo Simmons 2008 Video to be among the devoted business in eyes of its buyers.

Danger of Replacements.

There has been a fantastic hazard of alternatives as there are alternatives of some of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that some of its items are not safe to use leading to the decreased sale. Thus, Charlie Eitel Ceo Simmons 2008 Video began highlighting the health advantages of its items to cope up with the replacements.

Rival Analysis.

Charlie Eitel Ceo Simmons 2008 Video Case Study Solution covers many of the popular customer brands like Package Kat and Nescafe etc. About 29 brands amongst all of its brands, each brand earned a profits of about $1billion in 2010. Its major part of sale is in North America constituting about 42% of its all sales. In Europe and U.S. the top major brands offered by Charlie Eitel Ceo Simmons 2008 Video in these states have a fantastic reliable share of market. Similarly Charlie Eitel Ceo Simmons 2008 Video, Unilever and DANONE are 2 large industries of food and drinks in addition to its main rivals. In the year 2010, Charlie Eitel Ceo Simmons 2008 Video had earned its yearly earnings by 26% increase because of its increased food and drinks sale specifically in cooking things, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting a boost of 38% in its revenues. Charlie Eitel Ceo Simmons 2008 Video Case Study Help reduced its sales cost by the adjustment of a brand-new accounting treatment. Unilever has number of staff members about 230,000 and functions in more than 160 nations and its London headquarter. It has actually ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Charlie Eitel Ceo Simmons 2008 Video. Unilever shares a market share of about 7.7 with Charlie Eitel Ceo Simmons 2008 Video becoming very first and ranking DANONE as 3rd. Charlie Eitel Ceo Simmons 2008 Video draws in local clients by its low cost of the item with the regional taste of the items maintaining its first place in the global market. Charlie Eitel Ceo Simmons 2008 Video business has about 280,000 employees and functions in more than 197 countries edging its competitors in numerous areas. Charlie Eitel Ceo Simmons 2008 Video has actually likewise reduced its cost of supply by presenting E-marketing in contrast to its competitors.

Keep in mind: A brief contrast of Charlie Eitel Ceo Simmons 2008 Video with its close rivals is given up Display C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.

Strengths.

• Charlie Eitel Ceo Simmons 2008 Video has an experience of about 140 years, enabling company to better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Charlie Eitel Ceo Simmons 2008 Video has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of infant foods, family pet food, confectionary products, drinks and so on. Famous brands of Charlie Eitel Ceo Simmons 2008 Video consist of; Maggi, Kit-Kat, Nescafe, etc.
• Charlie Eitel Ceo Simmons 2008 Video Case Study Analysis has big amount of spending on R&D as compare to its competitors, making the business to release more nutritious and innovative items. This development supplies the company a high competitive position in long term.
• After adopting its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Charlie Eitel Ceo Simmons 2008 Video.
• Charlie Eitel Ceo Simmons 2008 Video is a well-known brand with high customer's commitment and brand recall. This brand name commitment of consumers increases the opportunities of simple market adoption of numerous new brand names of Charlie Eitel Ceo Simmons 2008 Video.
Weaknesses.
• Acquisitions of those business, like; Kraft frozen Pizza service can provide a negative signal to Charlie Eitel Ceo Simmons 2008 Video clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Charlie Eitel Ceo Simmons 2008 Video as a business offering healthy and healthy products.

Opportunities.

• Introducing more health associated products makes it possible for the company to capture the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has biggest markets on the planet. Broadening the market towards establishing nations can enhance the Charlie Eitel Ceo Simmons 2008 Video company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Charlie Eitel Ceo Simmons 2008 Video Case Study Help consumers. For example, teachers can recommend their trainees to purchase Charlie Eitel Ceo Simmons 2008 Video items.

Risks.

• Financial instability in countries, which are the possible markets for Charlie Eitel Ceo Simmons 2008 Video, can produce several problems for Charlie Eitel Ceo Simmons 2008 Video.
• Shifting of items from normal to much healthier, leads to extra costs and can result in decline company's revenue margins.
• As Charlie Eitel Ceo Simmons 2008 Video has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face particular issues.

Division Analysis

Market Segmentation

The market division of Charlie Eitel Ceo Simmons 2008 Video Case Study Solution is based upon 4 aspects; age, gender, profession and income. Charlie Eitel Ceo Simmons 2008 Video produces a number of items related to infants i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Charlie Eitel Ceo Simmons 2008 Video products are rather cost effective by practically all levels, but its major targeted consumers, in regards to earnings level are upper and middle middle level customers.

Geographical Division

Geographical division of Charlie Eitel Ceo Simmons 2008 Video Case Study Solution is composed of its existence in practically 86 nations. Its geographical segmentation is based upon two main aspects i.e. typical earnings level of the consumer in addition to the environment of the region. For instance, Singapore Charlie Eitel Ceo Simmons 2008 Video Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic division of Charlie Eitel Ceo Simmons 2008 Video is based upon the character and lifestyle of the customer. Charlie Eitel Ceo Simmons 2008 Video 3 in 1 Coffee target those consumers whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Charlie Eitel Ceo Simmons 2008 Video Case Analysis behavioral segmentation is based upon the mindset understanding and awareness of the consumer. Its highly nutritious items target those clients who have a health mindful mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Charlie Eitel Ceo Simmons 2008 Video Business is a broad range analysis offering the organization with a possibility to obtain a viable competitive advantage versus its rivals in the food and beverage industry, summed up in Exhibition I.

Valuable

The resources used by the Charlie Eitel Ceo Simmons 2008 Video company are important for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are some of the key important factors of for the recognition of competitive benefit.

Rare

The valuable resources used by Charlie Eitel Ceo Simmons 2008 Video are even rare or expensive. , if these resources are frequently discovered that it would be much easier for the competitors and the brand-new competitors in the market to effortlessly move in competitors.

Replica

The imitation process is expensive for the competitors of Charlie Eitel Ceo Simmons 2008 Video Case Solution Company. It can be done only in two different methods i.e. product duplication which is produced and manufactured by Charlie Eitel Ceo Simmons 2008 Video Business and launching of the substitute of the products with switching cost. This increases the threat of disturbance to the recent structure of the market.

Organization

This component of VRIO analysis handle the compatibility of the company to place in the market making productive use of its valuable resources which are difficult to imitate. Regularly, the development of management is absolutely based on the company's execution strategy and team. Therefore, this polishes the abilities of the company by time based on the choices made by firm for the progression of its strategic capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing actual quantity of costs shows that the sales are increasing at a greater rate than its R&D spending, and allow the business to more spend on R&D.

Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This sign likewise shows a green light to the R&D costs, mergers and acquisitions.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing debt ratio pose a threat of default of Charlie Eitel Ceo Simmons 2008 Video to its investors and might lead a declining share prices. Therefore, in terms of increasing debt ratio, the firm must not invest much on R&D and should pay its present debts to reduce the danger for investors.

The increasing threat of financiers with increasing debt ratio and decreasing share costs can be observed by big decrease of EPS of Charlie Eitel Ceo Simmons 2008 Video Case Help stocks.

The sales development of company is also low as compare to its acquisitions and mergers due to slow understanding building of customers. This sluggish development likewise impede business to additional spend on its acquisitions and mergers.( Charlie Eitel Ceo Simmons 2008 Video, Charlie Eitel Ceo Simmons 2008 Video Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Charts given in the Displays D and E.

TWOS Analysis.

2 analysis can be utilized to derive different techniques based on the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Exhibition H.

Methods to exploit Opportunities utilizing Strengths.

Charlie Eitel Ceo Simmons 2008 Video Case Solution should present more ingenious products by large quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Charlie Eitel Ceo Simmons 2008 Video and increase the earnings margins for the company. It might likewise offer Charlie Eitel Ceo Simmons 2008 Video a long term competitive advantage over its rivals.

The international expansion of Charlie Eitel Ceo Simmons 2008 Video should be concentrated on market recording of establishing nations by growth, attracting more customers through customer's loyalty. As establishing countries are more populated than industrialized nations, it could increase the consumer circle of Charlie Eitel Ceo Simmons 2008 Video.

Strategies to Get Rid Of Weaknesses to Make Use Of Opportunities.

Charlie Eitel Ceo Simmons 2008 Video Case Analysis ought to do cautious acquisition and merger of organizations, as it might affect the client's and society's perceptions about Charlie Eitel Ceo Simmons 2008 Video. It ought to get and merge with those business which have a market reputation of nutritious and healthy companies. It would improve the perceptions of consumers about Charlie Eitel Ceo Simmons 2008 Video.

Charlie Eitel Ceo Simmons 2008 Video ought to not just invest its R&D on development, rather than it ought to also concentrate on the R&D costs over evaluation of expense of different healthy items. This would increase cost performance of its products, which will result in increasing its sales, due to decreasing prices, and margins.

Techniques to use strengths to overcome risks.

Charlie Eitel Ceo Simmons 2008 Video Case Solution ought to move to not just developing however likewise to industrialized nations. It ought to widens its geographical expansion. This wide geographical growth towards establishing and developed countries would decrease the risk of prospective losses in times of instability in various nations. It must expand its circle to numerous countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid hazards.

Charlie Eitel Ceo Simmons 2008 Video must sensibly control its acquisitions to prevent the danger of misconception from the customers about Charlie Eitel Ceo Simmons 2008 Video. It ought to acquire and combine with those countries having a goodwill of being a healthy business in the market. This would not only enhance the perception of customers about Charlie Eitel Ceo Simmons 2008 Video but would also increase the sales, earnings margins and market share of Charlie Eitel Ceo Simmons 2008 Video. It would also make it possible for the company to utilize its possible resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW strategy growth.

Alternatives.

In order to sustain the brand in the market and keep the customer undamaged with the brand, there are 2 options:.

Alternative: 1.

The Company should spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total properties of the business, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk cost.
2. The company can resell the acquired units in the market, if it fails to implement its technique. Quantity invest on the R&D could not be restored, and it will be thought about totally sunk cost, if it do not offer potential results.
3. Spending on R&D offer slow development in sales, as it takes very long time to introduce an item. Acquisitions supply quick outcomes, as it offer the company currently established product, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to face misunderstanding of customers about Charlie Eitel Ceo Simmons 2008 Video core values of healthy and healthy products.
2. Big costs on acquisitions than R&D would send out a signal of business's inefficiency of developing ingenious products, and would lead to consumer's frustration also.
3. Large acquisitions than R&D would extend the product line of the business by the items which are currently present in the market, making company unable to present new ingenious products.

Option: 2

The Business must invest more on its R&D instead of acquisitions.

Pros:

1. It would allow the company to produce more ingenious products.
2. It would supply the business a strong competitive position in the market.
3. It would allow the company to increase its targeted clients by presenting those products which can be provided to a totally brand-new market segment.
4. Ingenious products will supply long term advantages and high market share in long term.

Cons:

1. It would decrease the earnings margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would affect the company at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of business, which might provide an unfavorable signal to the financiers, and might result I decreasing stock costs.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.

Pros:

1. It would enable the business to introduce brand-new ingenious items with less danger of converting the costs on R&D into sunk cost.
2. It would supply a favorable signal to the investors, as the total possessions of the company would increase with its substantial R&D spending.
3. It would not affect the profit margins of the business at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's overall wealth along with in regards to ingenious products.

Cons:

1. Risk of conversion of R&D spending into sunk cost, higher than alternative 1 lower than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less variety of ingenious products than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is suggested that the company should pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs also, as investors are willing to invest more in business with substantial R&D spending and increase in the total worth of the company.

Action and application Method

Strategy can be implemented effectively by establishing specific short-term as well as long term plans. These plans might be as follows;

Short-term Plan (0-1 year).

• Under the short term plan Charlie Eitel Ceo Simmons 2008 Video Case Analysis need to perform various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its profits.
• Examine the present target audience along with the marketplace sector which is not include in the company's circle.
• Analyze the existing financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount needs to be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the company has possible experience to handle. Obtain most favorable organizations with a strong commitment to health, to construct the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Charlie Eitel Ceo Simmons 2008 Video worths and vision and to prevent potential danger of sunk expense.

Long Term Strategy (1-10 years).

• Obtain companies with health along with taste aspect, as the base for the Charlie Eitel Ceo Simmons 2008 Video as a company producing healthy products has been developed under midterm strategy and now the business could move towards taste aspect as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.

Conclusion.

Charlie Eitel Ceo Simmons 2008 Video has stayed the leading market player for more than a years. It has actually institutionalised its methods and culture to align itself with the marketplace modifications and customer behavior, which has actually ultimately permitted it to sustain its market share. Charlie Eitel Ceo Simmons 2008 Video has developed considerable market share and brand identity in the urban markets, it is suggested that the company needs to focus on the rural locations in terms of establishing brand name equity, commitment, and awareness, such can be done by developing a particular brand allocation method through trade marketing methods, that draw clear difference between Charlie Eitel Ceo Simmons 2008 Video products and other competitor products. Additionally, Charlie Eitel Ceo Simmons 2008 Video needs to utilize its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to establish brand name equity for recently introduced and currently produced items on a higher platform, making the effective usage of resources and brand name image in the market.