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Citigroup Wachovia Wells Fargo Case Study Solution and Analysis


Citigroup Wachovia Wells Fargo is currently one of the biggest food chains worldwide. It was established by Henri Citigroup Wachovia Wells Fargo in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to reduce and feed babies mortality rate.

Citigroup Wachovia Wells Fargo is now a multinational business. Unlike other multinational business, it has senior executives from various nations and attempts to make choices considering the entire world. Citigroup Wachovia Wells Fargo Case Study Help presently has more than 500 factories around the world and a network spread across 86 countries.


The function of Citigroup Wachovia Wells Fargo Corporation is to boost the quality of life of people by playing its part and providing healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. Citigroup Wachovia Wells Fargo envisions to establish a trained workforce which would assist the company to grow.


Nestlé's mission is that as presently, it is the leading company in the food industry, it thinks in 'Great Food, Good Life". Its mission is to offer its consumers with a range of choices that are healthy and finest in taste. It is focused on providing the best food to its clients throughout the day and night.

Executive Summary
Citigroup Wachovia Wells Fargo has a wide range of products that it offers to its clients. In 2011, Citigroup Wachovia Wells Fargo was noted as the most gainful organization.

Objectives and Objectives.

• Remembering the vision and mission of the corporation, the business has put down its goals and goals. These objectives and goals are listed below.
• One objective of the company is to reach no land fill status. It is pursuing no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the spin-offs. (Citigroup Wachovia Wells Fargo, aboutus, 2017).
• Another goal of Citigroup Wachovia Wells Fargo is to squander minimum food throughout production. Frequently, the food produced is squandered even prior to it reaches the clients.
• Another thing that Citigroup Wachovia Wells Fargo is dealing with is to enhance its packaging in such a way that it would help it to minimize those issues and would likewise ensure the shipment of high quality of its products to its clients.
• Meet international requirements of the environment.
• Build a relationship based on trust with its consumers, service partners, staff members, and federal government.

Important Problems.

Recently, Citigroup Wachovia Wells Fargo Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. Nevertheless, the target of the business is not accomplished as the sales were anticipated to grow higher at the rate of 10% each year and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it might lead to the decreased income rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Method, Vision and Goals.

The present Citigroup Wachovia Wells Fargo technique is based upon the principle of Nutritious, Health and Health (NHW). This strategy deals with the idea to bringing change in the client choices about food and making the food things healthier concerning about the health problems.

The vision of this technique is based upon the key method i.e. 60/40+ which merely indicates that the products will have a score of 60% on the basis of taste and 40% is based on its dietary value. The items will be produced with extra dietary value in contrast to all other products in market getting it a plus on its nutritional material.

This strategy was adopted to bring more delicious plus nutritious foods and drinks in market than ever. In competitors with other companies, with an intention of maintaining its trust over consumers as Citigroup Wachovia Wells Fargo Business has actually gained more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by utilizing PESTLE analysis, offered in Display A. Citigroup Wachovia Wells Fargo works under the rules and policies directed by government and food authority. The company is more focused on its products and services to make sure about the item quality and security.

Swot Analysis
The political influence on the business is significantly affected by the government laws and regulations. The business has to meet its requirements provided by federal government otherwise it has to pay fine. Citigroup Wachovia Wells Fargo is considerably supported by Government to satisfy all the criteria of requirements like acts of health and safety. In efforts to manufacture good food, Citigroup Wachovia Wells Fargo is changing the standards of food and drink production. This may cause the infraction of governmental guidelines and policies.


Initiation of business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Citigroup Wachovia Wells Fargo Company in U.S. is growing year by year with variable products launch especially focusing on the dietary food for infants.


The social environment keeps changing with regard to time like the mindset of the consumer as well as their lifestyles. Any service or product of any company can not be successful until the business is not concerned about the living system of the customer. Citigroup Wachovia Wells Fargo is taking measures to satisfy its objectives as the world is in search of healthy and yummy food.


In the development of business, strategic steps are somewhat obligatory. Citigroup Wachovia Wells Fargo is among the top well-known international firm and by time it invests in different departments to take its products to brand-new level. Citigroup Wachovia Wells Fargo is spending more on its R&D to make its items healthier and nutritious providing customers with health benefits.


There is no such effect of legal factors of Citigroup Wachovia Wells Fargo as it is more worried over its regulations and laws.


Citigroup Wachovia Wells Fargo, in regards to environmental effect is devoted to work in eco-friendly environment with preservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the manufacturing of larger number of products there may be a hazard.

Competitive Forces Analysis (Porter's 5 Forces Model).

Citigroup Wachovia Wells Fargo Case Study Help has actually acquired a number of companies that helped it in diversification and development of its item's profile. This is the extensive description of the Porter's design of five forces of Citigroup Wachovia Wells Fargo Company, given in Exhibit B.


Citigroup Wachovia Wells Fargo is one of the top business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Citigroup Wachovia Wells Fargo is running well in this race for last 150 years. The competitors of other companies with Citigroup Wachovia Wells Fargo is quite high.
Vrio Analysis
Threat of New Entrants.

A variety of barriers are there for the new entrants to take place in the consumer food industry. Just a couple of entrants be successful in this industry as there is a need to comprehend the consumer requirement which needs time while current rivals are aware and has actually progressed with the customer commitment over their items with time. There is low hazard of new entrants to Citigroup Wachovia Wells Fargo as it has rather large network of circulation worldwide dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, Citigroup Wachovia Wells Fargo Case Study Solution owes the biggest share of market needing higher number of supply chains. In action, Citigroup Wachovia Wells Fargo has also been concerned for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to fantastic competitors. Changing cost is quite low for the customers as many companies sale a variety of similar items. This appears to be a fantastic threat for any company. Hence, Citigroup Wachovia Wells Fargo Case Study Help makes certain to keep its customers satisfied. This has actually led Citigroup Wachovia Wells Fargo to be one of the loyal business in eyes of its buyers.

Hazard of Alternatives.

There has actually been a terrific danger of substitutes as there are substitutes of a few of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that a few of its products are not safe to utilize leading to the decreased sale. Hence, Citigroup Wachovia Wells Fargo started highlighting the health advantages of its products to cope up with the alternatives.

Rival Analysis.

Citigroup Wachovia Wells Fargo Case Study Help covers much of the popular consumer brands like Package Kat and Nescafe etc. About 29 brand names amongst all of its brand names, each brand made a profits of about $1billion in 2010. Its major part of sale remains in North America constituting about 42% of its all sales. In Europe and U.S. the top significant brands sold by Citigroup Wachovia Wells Fargo in these states have a great reputable share of market. Citigroup Wachovia Wells Fargo, Unilever and DANONE are 2 big markets of food and drinks as well as its primary competitors. In the year 2010, Citigroup Wachovia Wells Fargo had actually earned its annual profit by 26% increase since of its increased food and drinks sale specifically in cooking stuff, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting an increase of 38% in its profits. Citigroup Wachovia Wells Fargo Case Study Help reduced its sales expense by the adjustment of a new accounting procedure. Unilever has number of staff members about 230,000 and functions in more than 160 countries and its London headquarter as well. It has ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Citigroup Wachovia Wells Fargo. Unilever shares a market share of about 7.7 with Citigroup Wachovia Wells Fargo ending up being first and ranking DANONE as 3rd. Citigroup Wachovia Wells Fargo draws in local costumers by its low expense of the item with the local taste of the items maintaining its first place in the international market. Citigroup Wachovia Wells Fargo business has about 280,000 staff members and functions in more than 197 nations edging its competitors in numerous regions. Citigroup Wachovia Wells Fargo has actually likewise decreased its expense of supply by presenting E-marketing in contrast to its competitors.

Keep in mind: A short contrast of Citigroup Wachovia Wells Fargo with its close competitors is given in Display C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.


• Citigroup Wachovia Wells Fargo has an experience of about 140 years, making it possible for company to better carry out, in different situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Citigroup Wachovia Wells Fargo has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Citigroup Wachovia Wells Fargo consist of; Maggi, Kit-Kat, Nescafe, and so on
• Citigroup Wachovia Wells Fargo Case Study Solution has large amount of spending on R&D as compare to its competitorsRivals making the company to launch release nutritious ingenious innovative productsItems
• After adopting its NHW Technique, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Citigroup Wachovia Wells Fargo.
• Citigroup Wachovia Wells Fargo is a well-known brand with high customer's commitment and brand name recall. This brand name commitment of consumers increases the chances of easy market adoption of various new brands of Citigroup Wachovia Wells Fargo.
Weak points.
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give an unfavorable signal to Citigroup Wachovia Wells Fargo clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather different. It will take long to change the perception of people ab out Citigroup Wachovia Wells Fargo as a company selling healthy and nutritious products.


• Presenting more health related items allows the business to capture the market in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets on the planet. Hence broadening the marketplace towards developing nations can improve the Citigroup Wachovia Wells Fargo business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Citigroup Wachovia Wells Fargo Case Study Solution consumers. For example, instructors can recommend their trainees to purchase Citigroup Wachovia Wells Fargo items.


• Economic instability in nations, which are the possible markets for Citigroup Wachovia Wells Fargo, can create a number of concerns for Citigroup Wachovia Wells Fargo.
• Shifting of items from typical to much healthier, results in additional costs and can result in decrease business's profit margins.
• As Citigroup Wachovia Wells Fargo has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.

Segmentation Analysis

Market Segmentation

The group division of Citigroup Wachovia Wells Fargo Case Study Solution is based upon four elements; age, earnings, profession and gender. For instance, Citigroup Wachovia Wells Fargo produces a number of products related to infants i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Citigroup Wachovia Wells Fargo items are rather inexpensive by practically all levels, however its significant targeted clients, in regards to income level are upper and middle middle level consumers.

Geographical Division

Geographical segmentation of Citigroup Wachovia Wells Fargo Case Study Help is composed of its presence in almost 86 nations. Its geographical division is based upon two main aspects i.e. average earnings level of the consumer in addition to the environment of the area. Singapore Citigroup Wachovia Wells Fargo Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Citigroup Wachovia Wells Fargo is based upon the personality and lifestyle of the consumer. Citigroup Wachovia Wells Fargo 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Division

Citigroup Wachovia Wells Fargo Case Solution behavioral segmentation is based upon the mindset understanding and awareness of the customer. For instance its highly nutritious items target those customers who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Citigroup Wachovia Wells Fargo Business is a broad range analysis providing the company with an opportunity to obtain a feasible competitive advantage against its competitors in the food and drink industry, summarized in Exhibition I.


The resources used by the Citigroup Wachovia Wells Fargo business are important for the company or not. Such as the resources like finance, personnels, management of operations and experts in marketing. This are some of the crucial important factors of for the identification of competitive benefit.


The valuable resources utilized by Citigroup Wachovia Wells Fargo are even rare or pricey. If these resources are commonly found that it would be simpler for the competitors and the brand-new competitors in the industry to effortlessly relocate competition.


The imitation procedure is expensive for the rivals of Citigroup Wachovia Wells Fargo Case Analysis Company. Nevertheless, it can be done only in two different strategies i.e. item duplication which is produced and manufactured by Citigroup Wachovia Wells Fargo Company and launching of the alternative of the items with switching expense. This increases the danger of interruption to the current structure of the market.


This component of VRIO analysis deals with the compatibility of the company to position in the market making efficient usage of its important resources which are difficult to imitate. Often, the advancement of management is totally depending on the firm's execution method and team. Thus, this polishes the abilities of the firm by time based upon the decisions made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing real amount of costs shows that the sales are increasing at a higher rate than its R&D costs, and permit the company to more spend on R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indicator likewise shows a green light to the R&D spending, mergers and acquisitions.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio pose a risk of default of Citigroup Wachovia Wells Fargo to its investors and could lead a declining share rates. In terms of increasing financial obligation ratio, the firm should not invest much on R&D and needs to pay its present financial obligations to reduce the risk for investors.

The increasing risk of investors with increasing financial obligation ratio and declining share prices can be observed by huge decrease of EPS of Citigroup Wachovia Wells Fargo Case Help stocks.

The sales growth of business is also low as compare to its acquisitions and mergers due to slow perception building of customers. This slow growth likewise prevent business to additional invest in its mergers and acquisitions.( Citigroup Wachovia Wells Fargo, Citigroup Wachovia Wells Fargo Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of computations and Charts given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain various techniques based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given in Exhibition H.

Methods to exploit Opportunities using Strengths.

Citigroup Wachovia Wells Fargo Case Analysis needs to introduce more ingenious items by large amount of R&D Spending and acquisitions and mergers. It might increase the marketplace share of Citigroup Wachovia Wells Fargo and increase the earnings margins for the business. It could likewise provide Citigroup Wachovia Wells Fargo a long term competitive benefit over its competitors.

The global expansion of Citigroup Wachovia Wells Fargo must be concentrated on market capturing of establishing countries by expansion, attracting more consumers through client's loyalty. As establishing nations are more populated than developed nations, it could increase the customer circle of Citigroup Wachovia Wells Fargo.

Strategies to Conquer Weaknesses to Make Use Of Opportunities.

Citigroup Wachovia Wells Fargo Case Analysis should do mindful acquisition and merger of companies, as it might impact the customer's and society's understandings about Citigroup Wachovia Wells Fargo. It should merge and get with those companies which have a market credibility of healthy and nutritious companies. It would improve the understandings of consumers about Citigroup Wachovia Wells Fargo.

Citigroup Wachovia Wells Fargo ought to not just invest its R&D on development, rather than it must likewise focus on the R&D costs over evaluation of cost of numerous nutritious products. This would increase cost performance of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Methods to utilize strengths to conquer risks.

Citigroup Wachovia Wells Fargo needs to move to not just establishing however also to industrialized countries. It needs to expand its circle to numerous countries like Unilever which runs in about 170 plus nations.

Techniques to overcome weak points to prevent dangers.

Citigroup Wachovia Wells Fargo Case Solution must sensibly manage its acquisitions to prevent the threat of misunderstanding from the consumers about Citigroup Wachovia Wells Fargo. This would not just enhance the understanding of customers about Citigroup Wachovia Wells Fargo however would also increase the sales, earnings margins and market share of Citigroup Wachovia Wells Fargo.


In order to sustain the brand in the market and keep the consumer intact with the brand, there are 2 options:.

Alternative: 1.

The Business must invest more on acquisitions than on the R&D.


1. Acquisitions would increase total properties of the company, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk cost.
2. The company can resell the gotten systems in the market, if it stops working to implement its strategy. Quantity invest on the R&D might not be revived, and it will be considered entirely sunk cost, if it do not offer potential outcomes.
3. Investing in R&D provide sluggish development in sales, as it takes long period of time to introduce a product. Acquisitions provide quick results, as it offer the company already established item, which can be marketed quickly after the acquisition.


1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the business to face misconception of consumers about Citigroup Wachovia Wells Fargo core values of healthy and nutritious products.
2. Large costs on acquisitions than R&D would send out a signal of company's inefficiency of developing innovative products, and would lead to customer's frustration as well.
3. Big acquisitions than R&D would extend the product line of the business by the products which are already present in the market, making business not able to present brand-new innovative products.

Option: 2

The Business should spend more on its R&D instead of acquisitions.


1. It would enable the company to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted consumers by presenting those products which can be used to a completely new market segment.
4. Ingenious products will offer long term advantages and high market share in long term.


1. It would reduce the profit margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would affect the business at big. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the financiers, and might result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would permit the business to introduce brand-new innovative items with less risk of transforming the spending on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the total properties of the company would increase with its considerable R&D costs.
3. It would not impact the earnings margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the business's overall wealth along with in regards to innovative items.


1. Danger of conversion of R&D costs into sunk expense, higher than option 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative items than alternative 2 and high number of ingenious products than alternative 1.


With the deep analysis of the above alternatives, it is recommended that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share costs also, as financiers want to invest more in business with substantial R&D spending and boost in the overall worth of the business.

Action and execution Method

Technique can be carried out successfully by developing certain short-term in addition to long term strategies. These strategies might be as follows;

Short-term Strategy (0-1 year).

• Under the short term strategy Citigroup Wachovia Wells Fargo Case Solution ought to perform different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its revenue.
• Examine the current target audience along with the market sector which is not consist of in the business's circle.
• Analyze the existing monetary information to measure the amount that should be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much quantity needs to be invested in R&D.

Mid Term Strategy (1-5 years).

• Acquire those organizations in which the business has potential experience to handle. Acquire most beneficial organizations with a strong dedication to health, to construct the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Citigroup Wachovia Wells Fargo worths and vision and to prevent possible risk of sunk expense.

Long Term Plan (1-10 years).

• Acquire companies with health along with taste aspect, as the base for the Citigroup Wachovia Wells Fargo as a business producing healthy products has been built under midterm plan and now the company could move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.

Citigroup Wachovia Wells Fargo Case Analysis has established considerable market share and brand name identity in the metropolitan markets, it is advised that the company needs to focus on the rural areas in terms of establishing brand name loyalty, awareness, and equity, such can be done by developing a particular brand allocation method through trade marketing techniques, that draw clear distinction between Citigroup Wachovia Wells Fargo items and other competitor products. This will enable the business to establish brand name equity for newly introduced and already produced products on a higher platform, making the reliable use of resources and brand name image in the market.