Citigroup Wachovia Wells Fargo Online Case Help

Home >> Accounting >> Citigroup Wachovia Wells Fargo

Citigroup Wachovia Wells Fargo Case Study Solution & Analysis


Citigroup Wachovia Wells Fargo is presently one of the greatest food chains worldwide. It was founded by Henri Citigroup Wachovia Wells Fargo in 1866, a German Pharmacist who initially launched "Farine Lactee"; a combination of flour and milk to feed babies and reduce mortality rate.

Citigroup Wachovia Wells Fargo is now a transnational company. Unlike other multinational companies, it has senior executives from various nations and tries to make decisions thinking about the whole world. Citigroup Wachovia Wells Fargo Case Study Solution currently has more than 500 factories worldwide and a network spread throughout 86 nations.


The function of Citigroup Wachovia Wells Fargo Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. It wishes to be ingenious and simultaneously comprehend the requirements and requirements of its customers. Its vision is to grow quick and supply products that would please the requirements of each age group. Citigroup Wachovia Wells Fargo pictures to establish a well-trained labor force which would assist the company to grow.


Nestlé's objective is that as presently, it is the leading company in the food industry, it believes in 'Great Food, Great Life". Its mission is to provide its consumers with a variety of choices that are healthy and best in taste. It is concentrated on offering the best food to its consumers throughout the day and night.


Citigroup Wachovia Wells Fargo Case Study Help has a large range of items that it provides to its customers. Its products consist of food for infants, cereals, dairy products, treats, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 workers. In 2011, Citigroup Wachovia Wells Fargo was listed as the most rewarding company.

Goals and goals.

• Bearing in mind the vision and mission of the corporation, the business has actually set its objectives and objectives. These objectives and goals are listed below.
• One objective of the business is to reach no garbage dump status.
• Another goal of Citigroup Wachovia Wells Fargo is to lose minimum food throughout production. Frequently, the food produced is wasted even prior to it reaches the consumers.
• Another thing that Citigroup Wachovia Wells Fargo is working on is to enhance its product packaging in such a method that it would help it to reduce the above-mentioned issues and would also ensure the shipment of high quality of its products to its consumers.
• Meet global standards of the environment.
• Construct a relationship based on trust with its consumers, company partners, workers, and federal government.

Critical Concerns.

Recently, Citigroup Wachovia Wells Fargo Case Study Solution Company is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW method. The target of the business is not accomplished as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Display H.

Situational Analysis.

Analysis of Present Technique, Vision and Goals.

The present Citigroup Wachovia Wells Fargo method is based on the concept of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing modification in the consumer preferences about food and making the food stuff much healthier concerning about the health issues.

The vision of this method is based on the key method i.e. 60/40+ which merely indicates that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional value. The items will be manufactured with additional dietary worth in contrast to all other products in market getting it a plus on its dietary content.

This strategy was adopted to bring more nutritious plus yummy foods and beverages in market than ever. In competition with other companies, with an intent of keeping its trust over customers as Citigroup Wachovia Wells Fargo Company has gotten more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by using PESTLE analysis, given in Exhibit A. Citigroup Wachovia Wells Fargo works under the regulations and guidelines directed by government and food authority. The business is more focused on its services and items to make sure about the item quality and security. This analysis will help in understanding environment of external market in the global food and beverage markets. (Parera, 2017).


Citigroup Wachovia Wells Fargo is significantly supported by Federal government to meet all the criteria of standards like acts of health and safety. In efforts to make excellent food, Citigroup Wachovia Wells Fargo Case Study Help is changing the requirements of food and drink manufacturing.


Initiation of business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Citigroup Wachovia Wells Fargo Company in U.S. is growing year by year with variable products launch specifically concentrating on the nutritional food for infants.


The social environment keeps changing with regard to time like the mindset of the customer in addition to their lifestyles. Any product and services of any company can not be successful until the business is not concerned about the living system of the customer. Citigroup Wachovia Wells Fargo is taking procedures to fulfill its goals as the world remains in search of healthy and tasty food.


In the development of organisation, strategic measures are somewhat compulsory. Citigroup Wachovia Wells Fargo is one of the leading well-known international company and by time it invests in various departments to take its products to brand-new level. Citigroup Wachovia Wells Fargo is investing more on its R&D to make its items healthier and nutritious supplying consumers with health advantages.


There is no such effect of legal factors of Citigroup Wachovia Wells Fargo as it is more concerned over its laws and regulations.


Citigroup Wachovia Wells Fargo, in regards to ecological impact is committed to operate in eco-friendly environment with conservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the production of larger number of items there might be a danger.

Competitive Forces Analysis (Porter's 5 Forces Model).

Citigroup Wachovia Wells Fargo Case Study Help has acquired a number of companies that assisted it in diversity and growth of its item's profile. This is the comprehensive description of the Porter's model of 5 forces of Citigroup Wachovia Wells Fargo Company, given up Exhibition B.


Citigroup Wachovia Wells Fargo is one of the top business in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Citigroup Wachovia Wells Fargo is running well in this race for last 150 years. The competition of other business with Citigroup Wachovia Wells Fargo is quite high.

Hazard of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food industry. Only a few entrants be successful in this market as there is a need to comprehend the consumer need which requires time while recent competitors are well aware and has progressed with the customer loyalty over their items with time. There is low risk of brand-new entrants to Citigroup Wachovia Wells Fargo as it has rather big network of circulation internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink industry, Citigroup Wachovia Wells Fargo owes the largest share of market requiring higher number of supply chains. This triggers it to be a picturesque buyer for the providers. For this reason, any of the supplier has never ever revealed any complain about rate and the bargaining power is also low. In action, Citigroup Wachovia Wells Fargo has likewise been worried for its providers as it believes in long-term relations.

Bargaining Power of Buyers.

There is high bargaining power of the buyers due to terrific competition. Changing cost is rather low for the customers as numerous business sale a number of comparable items. This appears to be a fantastic risk for any business. Thus, Citigroup Wachovia Wells Fargo Case Study Solution ensures to keep its customers pleased. This has led Citigroup Wachovia Wells Fargo to be among the loyal business in eyes of its buyers.

Danger of Alternatives.

There has actually been an excellent hazard of alternatives as there are substitutes of some of the Nestlé's items such as boiled water and pasteurized milk. There has actually likewise been a claim that a few of its items are not safe to use resulting in the reduced sale. Thus, Citigroup Wachovia Wells Fargo began highlighting the health advantages of its products to cope up with the substitutes.

Rival Analysis.

It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Citigroup Wachovia Wells Fargo. Citigroup Wachovia Wells Fargo draws in regional clients by its low cost of the item with the regional taste of the items maintaining its first place in the worldwide market. Citigroup Wachovia Wells Fargo Case Study Analysis company has about 280,000 workers and functions in more than 197 nations edging its competitors in lots of regions.

Note: A brief contrast of Citigroup Wachovia Wells Fargo with its close competitors is given up Display C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.


• Citigroup Wachovia Wells Fargo has an experience of about 140 years, enabling company to better perform, in different scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Citigroup Wachovia Wells Fargo has more than 2000 brands, which increase the circle of its target customers. These brands include infant foods, animal food, confectionary items, drinks etc. Famous brands of Citigroup Wachovia Wells Fargo consist of; Maggi, Kit-Kat, Nescafe, and so on
• Citigroup Wachovia Wells Fargo Case Study Help has big amount of costs on R&D as compare to its competitors, making the business to introduce more ingenious and healthy products. This development offers the company a high competitive position in long term.
• After adopting its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales development and improve market position of Citigroup Wachovia Wells Fargo.
• Citigroup Wachovia Wells Fargo is a widely known brand with high consumer's commitment and brand name recall. This brand commitment of consumers increases the possibilities of easy market adoption of various brand-new brand names of Citigroup Wachovia Wells Fargo.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza organisation can provide a negative signal to Citigroup Wachovia Wells Fargo consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Technique are rather different. It will take long to change the perception of individuals ab out Citigroup Wachovia Wells Fargo as a company offering healthy and nutritious items.


• Introducing more health related items enables the business to capture the market in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets on the planet. Broadening the market towards developing nations can enhance the Citigroup Wachovia Wells Fargo organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Citigroup Wachovia Wells Fargo Case Study Analysis consumers. For instance, teachers can recommend their students to buy Citigroup Wachovia Wells Fargo items.


• Financial instability in countries, which are the prospective markets for Citigroup Wachovia Wells Fargo, can create several issues for Citigroup Wachovia Wells Fargo.
• Shifting of products from typical to much healthier, leads to additional costs and can result in decrease business's earnings margins.
• As Citigroup Wachovia Wells Fargo has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.

Division Analysis

Market Segmentation

The demographic segmentation of Citigroup Wachovia Wells Fargo Case Study Analysis is based on four elements; age, earnings, gender and occupation. Citigroup Wachovia Wells Fargo produces a number of products related to infants i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Citigroup Wachovia Wells Fargo products are rather affordable by nearly all levels, but its major targeted customers, in regards to earnings level are upper and middle middle level clients.

Geographical Division

Geographical segmentation of Citigroup Wachovia Wells Fargo Case Study Analysis is composed of its presence in almost 86 nations. Its geographical segmentation is based upon 2 primary factors i.e. average income level of the customer along with the environment of the region. For example, Singapore Citigroup Wachovia Wells Fargo Company's division is done on the basis of the weather of the area i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic segmentation of Citigroup Wachovia Wells Fargo is based upon the personality and lifestyle of the consumer. Citigroup Wachovia Wells Fargo 3 in 1 Coffee target those customers whose life design is rather busy and do not have much time.

Behavioral Segmentation

Citigroup Wachovia Wells Fargo Case Help behavioral division is based upon the mindset understanding and awareness of the consumer. Its extremely healthy items target those consumers who have a health conscious mindset towards their usages.

VRIO Analysis

The VRIO analysis of Citigroup Wachovia Wells Fargo Company is a broad range analysis providing the organization with a chance to get a feasible competitive benefit against its rivals in the food and drink industry, summed up in Exhibit I.


The resources utilized by the Citigroup Wachovia Wells Fargo business are important for the company or not. Such as the resources like financing, human resources, management of operations and specialists in marketing. This are a few of the essential valuable aspects of for the identification of competitive benefit.


The important resources used by Citigroup Wachovia Wells Fargo are even rare or pricey. If these resources are frequently discovered that it would be much easier for the rivals and the brand-new rivals in the market to easily relocate competition.


The imitation process is expensive for the competitors of Citigroup Wachovia Wells Fargo Case Analysis Business. Nevertheless, it can be done only in 2 different methods i.e. item duplication which is produced and produced by Citigroup Wachovia Wells Fargo Business and launching of the substitute of the products with switching expense. This increases the hazard of disturbance to the current structure of the industry.


This part of VRIO analysis deals with the compatibility of the business to place in the market making productive usage of its valuable resources which are challenging to mimic. Frequently, the advancement of management is completely dependent on the company's execution technique and group. Thus, this polishes the abilities of the firm by time based upon the choices made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing real amount of spending shows that the sales are increasing at a higher rate than its R&D spending, and allow the business to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indication also shows a thumbs-up to the R&D costs, mergers and acquisitions.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio present a risk of default of Citigroup Wachovia Wells Fargo to its investors and could lead a decreasing share prices. In terms of increasing debt ratio, the company should not invest much on R&D and ought to pay its existing financial obligations to reduce the risk for investors.

The increasing risk of investors with increasing debt ratio and declining share costs can be observed by big decline of EPS of Citigroup Wachovia Wells Fargo Case Solution stocks.

The sales growth of business is likewise low as compare to its acquisitions and mergers due to slow perception structure of customers. This sluggish growth also hinder company to more spend on its mergers and acquisitions.( Citigroup Wachovia Wells Fargo, Citigroup Wachovia Wells Fargo Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of charts and computations given in the Displays D and E.

TWOS Analysis.

TWOS analysis can be used to obtain different methods based upon the SWOT Analysis given above. A brief summary of TWOS Analysis is given up Exhibit H.

Techniques to exploit Opportunities utilizing Strengths.

Citigroup Wachovia Wells Fargo Case Analysis ought to present more ingenious items by big quantity of R&D Spending and mergers and acquisitions. It could increase the market share of Citigroup Wachovia Wells Fargo and increase the revenue margins for the company. It might likewise supply Citigroup Wachovia Wells Fargo a long term competitive advantage over its rivals.

The international expansion of Citigroup Wachovia Wells Fargo must be concentrated on market catching of developing nations by expansion, attracting more consumers through consumer's commitment. As developing nations are more populous than industrialized countries, it could increase the client circle of Citigroup Wachovia Wells Fargo.

Techniques to Overcome Weak Points to Exploit Opportunities.

Citigroup Wachovia Wells Fargo Case Solution must do cautious acquisition and merger of companies, as it could impact the customer's and society's understandings about Citigroup Wachovia Wells Fargo. It must merge and get with those companies which have a market track record of healthy and healthy business. It would enhance the understandings of consumers about Citigroup Wachovia Wells Fargo.

Citigroup Wachovia Wells Fargo must not only spend its R&D on development, instead of it ought to likewise focus on the R&D spending over assessment of expense of different nutritious items. This would increase cost effectiveness of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to get rid of dangers.

Citigroup Wachovia Wells Fargo Case Help needs to move to not just establishing however likewise to developed nations. It needs to broadens its geographical growth. This wide geographical growth towards establishing and established countries would minimize the danger of potential losses in times of instability in numerous countries. It needs to broaden its circle to various countries like Unilever which operates in about 170 plus nations.

Techniques to get rid of weak points to prevent hazards.

Citigroup Wachovia Wells Fargo should sensibly manage its acquisitions to avoid the danger of misconception from the customers about Citigroup Wachovia Wells Fargo. It must combine and get with those countries having a goodwill of being a healthy business in the market. This would not only improve the understanding of consumers about Citigroup Wachovia Wells Fargo however would likewise increase the sales, revenue margins and market share of Citigroup Wachovia Wells Fargo. It would likewise make it possible for the business to use its prospective resources effectively on its other operations instead of acquisitions of those companies slowing the NHW technique growth.


In order to sustain the brand name in the market and keep the consumer undamaged with the brand, there are two options:.

Alternative: 1.

The Business should invest more on acquisitions than on the R&D.


1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. However, costs on R&D would be sunk expense.
2. The company can resell the obtained units in the market, if it fails to execute its technique. Amount invest on the R&D could not be restored, and it will be considered completely sunk cost, if it do not provide possible outcomes.
3. Investing in R&D provide sluggish development in sales, as it takes very long time to introduce a product. Acquisitions supply fast results, as it offer the company already established product, which can be marketed soon after the acquisition.


1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to deal with misconception of consumers about Citigroup Wachovia Wells Fargo core worths of healthy and nutritious products.
2. Big spending on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious products, and would results in customer's discontentment too.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are currently present in the market, making company unable to introduce brand-new innovative items.

Option: 2

The Business should spend more on its R&D rather than acquisitions.


1. It would enable the company to produce more ingenious products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by introducing those items which can be provided to a totally brand-new market section.
4. Ingenious products will provide long term advantages and high market share in long term.


1. It would reduce the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would impact the company at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer an unfavorable signal to the financiers, and might result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.


1. It would allow the company to present brand-new ingenious items with less danger of transforming the costs on R&D into sunk expense.
2. It would provide a favorable signal to the investors, as the general properties of the business would increase with its substantial R&D costs.
3. It would not affect the revenue margins of the business at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in terms of the company's total wealth as well as in terms of ingenious products.


1. Danger of conversion of R&D costs into sunk cost, greater than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less variety of ingenious products than alternative 2 and high number of innovative items than alternative 1.


With the deep analysis of the above alternatives, it is suggested that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only introduce innovative and new products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices too, as investors are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the business.

Action and application Technique

Strategy can be carried out successfully by establishing certain short-term as well as long term strategies. These plans could be as follows;

Short Term Strategy (0-1 year).

• Under the short term plan Citigroup Wachovia Wells Fargo Case Analysis ought to perform various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate most of its profits.
• Examine the current target market along with the marketplace section which is not consist of in the company's circle.
• Evaluate the current monetary information to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that how much amount ought to be spent on R&D.

Mid Term Plan (1-5 years).

• Acquire those organizations in which the company has potential experience to deal with. Acquire most beneficial companies with a strong dedication to health, to construct the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Citigroup Wachovia Wells Fargo values and vision and to prevent potential risk of sunk cost.

Long Term Strategy (1-10 years).

• Get organizations with health as well as taste aspect, as the base for the Citigroup Wachovia Wells Fargo as a company producing healthy products has actually been developed under midterm strategy and now the business might move towards taste aspect too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.


Citigroup Wachovia Wells Fargo has actually remained the top market player for more than a years. It has actually institutionalised its techniques and culture to align itself with the marketplace modifications and consumer behavior, which has actually eventually allowed it to sustain its market share. Citigroup Wachovia Wells Fargo has actually developed substantial market share and brand name identity in the city markets, it is recommended that the company ought to focus on the rural locations in terms of establishing brand awareness, equity, and commitment, such can be done by producing a particular brand allocation method through trade marketing methods, that draw clear distinction between Citigroup Wachovia Wells Fargo products and other competitor items. Additionally, Citigroup Wachovia Wells Fargo ought to utilize its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will permit the business to develop brand equity for freshly introduced and already produced items on a higher platform, making the effective usage of resources and brand name image in the market.