Compagnie Financiere Richemont Sa Online Case Analysis

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Compagnie Financiere Richemont Sa Case Study Solution and Analysis


Compagnie Financiere Richemont Sa Case Study Analysis is currently among the biggest food chains worldwide. It was established by Henri Compagnie Financiere Richemont Sa in 1866, a German Pharmacist who first released "Farine Lactee"; a mix of flour and milk to reduce and feed babies mortality rate. At the very same time, the Page brothers from Switzerland also found The Anglo-Swiss Condensed Milk Business. The 2 became rivals at first but later combined in 1905, resulting in the birth of Compagnie Financiere Richemont Sa.

Compagnie Financiere Richemont Sa is now a global business. Unlike other international companies, it has senior executives from various nations and attempts to make choices thinking about the whole world. Compagnie Financiere Richemont Sa Case Study Help currently has more than 500 factories around the world and a network spread across 86 countries.


The purpose of Compagnie Financiere Richemont Sa Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its consumers with food that is healthy, high in quality and safe to consume. It wants to be ingenious and all at once understand the needs and requirements of its clients. Its vision is to grow quick and offer items that would satisfy the requirements of each age. Compagnie Financiere Richemont Sa visualizes to develop a well-trained labor force which would help the company to grow.


Nestlé's mission is that as currently, it is the leading company in the food market, it thinks in 'Great Food, Good Life". Its objective is to offer its consumers with a range of options that are healthy and best in taste too. It is concentrated on supplying the best food to its consumers throughout the day and night.

Executive Summary
Compagnie Financiere Richemont Sa Case Study Help has a wide range of products that it offers to its clients. Its items consist of food for infants, cereals, dairy items, treats, chocolates, food for family pet and mineral water. It has around four hundred and fifty (450) factories around the world and around 328,000 employees. In 2011, Compagnie Financiere Richemont Sa was listed as the most rewarding company.

Objectives and Goals.

• Keeping in mind the vision and objective of the corporation, the business has actually set its objectives and objectives. These objectives and objectives are noted below.
• One objective of the business is to reach zero garbage dump status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the spin-offs. (Compagnie Financiere Richemont Sa, aboutus, 2017).
• Another goal of Compagnie Financiere Richemont Sa is to lose minimum food throughout production. Most often, the food produced is wasted even before it reaches the consumers.
• Another thing that Compagnie Financiere Richemont Sa is working on is to enhance its product packaging in such a way that it would assist it to reduce the above-mentioned issues and would likewise guarantee the delivery of high quality of its products to its customers.
• Meet worldwide requirements of the environment.
• Construct a relationship based upon trust with its consumers, business partners, workers, and government.

Critical Concerns.

Recently, Compagnie Financiere Richemont Sa Case Study Analysis Company is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW method. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Method, Vision and Goals.

The current Compagnie Financiere Richemont Sa strategy is based on the principle of Nutritious, Health and Wellness (NHW). This strategy deals with the idea to bringing change in the consumer choices about food and making the food stuff much healthier worrying about the health concerns.

The vision of this technique is based on the key approach i.e. 60/40+ which simply implies that the products will have a rating of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be made with extra nutritional worth in contrast to all other products in market acquiring it a plus on its dietary material.

This strategy was embraced to bring more nutritious plus yummy foods and drinks in market than ever. In competition with other business, with an objective of maintaining its trust over consumers as Compagnie Financiere Richemont Sa Company has gained more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by using PESTLE analysis, given up Exhibition A. Compagnie Financiere Richemont Sa works under the guidelines and rules directed by government and food authority. The company is more concentrated on its products and services to make certain about the product quality and security. This analysis will help in understanding environment of external market in the worldwide food and beverage industries. (Parera, 2017).

Swot Analysis
The political impact on the company is greatly affected by the public law and policies. The business needs to satisfy its requirements provided by government otherwise it needs to pay fine. Compagnie Financiere Richemont Sa is significantly supported by Federal government to satisfy all the requirements of requirements like acts of health and safety. In efforts to manufacture good food, Compagnie Financiere Richemont Sa is changing the requirements of food and drink production. This might trigger the infraction of governmental guidelines and policies.


Initiation of the business where the capital income of each specific matters for the increased net sale as this varies country-to-country. The economy of the Compagnie Financiere Richemont Sa Business in U.S. is growing year by year with variable products launch particularly focusing on the nutritional food for babies.


The social environment keeps on changing with regard to time like the attitude of the customer along with their way of lives. Any services or product of any business can not be successful till the company is not worried about the living system of the customer. Compagnie Financiere Richemont Sa is taking measures to meet its goals as the world is in search of tasty and healthy food.


In the development of business, tactical measures are rather compulsory. Compagnie Financiere Richemont Sa is among the top famous international firm and by time it buys different departments to take its items to brand-new level. Compagnie Financiere Richemont Sa is spending more on its R&D to make its items much healthier and nutritious offering customers with health advantages.


There is no such effect of legal factors of Compagnie Financiere Richemont Sa as it is more concerned over its laws and guidelines.


Compagnie Financiere Richemont Sa, in terms of environmental impact is dedicated to work in environmentally friendly environment with preservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the production of larger number of products there may be a risk.

Competitive Forces Analysis (Porter's Five Forces Model).

Compagnie Financiere Richemont Sa Case Study Solution has gotten a number of companies that assisted it in diversification and development of its item's profile. This is the comprehensive explanation of the Porter's design of 5 forces of Compagnie Financiere Richemont Sa Business, given up Display B.


Compagnie Financiere Richemont Sa is one of the leading business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Compagnie Financiere Richemont Sa is running well in this race for last 150 years. The competition of other companies with Compagnie Financiere Richemont Sa is quite high.
Vrio Analysis
Danger of New Entrants.

A number of barriers are there for the brand-new entrants to take place in the consumer food industry. Just a few entrants be successful in this industry as there is a need to understand the customer requirement which needs time while current rivals are aware and has actually progressed with the consumer loyalty over their items with time. There is low risk of new entrants to Compagnie Financiere Richemont Sa as it has quite big network of distribution globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Compagnie Financiere Richemont Sa Case Study Solution owes the largest share of market needing greater number of supply chains. In action, Compagnie Financiere Richemont Sa has actually likewise been concerned for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the buyers due to terrific competitors. Switching expense is rather low for the consumers as numerous companies sale a number of similar products. This appears to be a terrific danger for any business. Hence, Compagnie Financiere Richemont Sa Case Study Help makes certain to keep its clients pleased. This has actually led Compagnie Financiere Richemont Sa to be among the loyal company in eyes of its purchasers.

Hazard of Replacements.

There has actually been a fantastic threat of substitutes as there are alternatives of a few of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that some of its products are not safe to use resulting in the decreased sale. Hence, Compagnie Financiere Richemont Sa started highlighting the health benefits of its items to cope up with the replacements.

Rival Analysis.

It has actually ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Compagnie Financiere Richemont Sa. Compagnie Financiere Richemont Sa draws in regional clients by its low cost of the item with the local taste of the items keeping its very first location in the global market. Compagnie Financiere Richemont Sa Case Study Help business has about 280,000 workers and functions in more than 197 nations edging its competitors in many regions.

Keep in mind: A brief contrast of Compagnie Financiere Richemont Sa with its close rivals is given in Display C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.


• Compagnie Financiere Richemont Sa has an experience of about 140 years, enabling company to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Compagnie Financiere Richemont Sa has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of child foods, animal food, confectionary products, drinks etc. Famous brand names of Compagnie Financiere Richemont Sa include; Maggi, Kit-Kat, Nescafe, and so on
• Compagnie Financiere Richemont Sa Case Study Help has large quantity of spending on R&D as compare to its rivals, making the company to release more nutritious and innovative items. This innovation provides the business a high competitive position in long term.
• After embracing its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales development and enhance market position of Compagnie Financiere Richemont Sa.
• Compagnie Financiere Richemont Sa is a well-known brand with high consumer's commitment and brand recall. This brand name loyalty of consumers increases the chances of simple market adoption of numerous brand-new brand names of Compagnie Financiere Richemont Sa.
Weak points.
• Acquisitions of those company, like; Kraft frozen Pizza company can provide an unfavorable signal to Compagnie Financiere Richemont Sa consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to change the perception of individuals ab out Compagnie Financiere Richemont Sa as a company offering nutritious and healthy products.


• Introducing more health related items enables the company to catch the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Thus broadening the market towards establishing countries can increase the Compagnie Financiere Richemont Sa company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Compagnie Financiere Richemont Sa Case Study Help customers. Teachers can suggest their students to buy Compagnie Financiere Richemont Sa items.


• Economic instability in countries, which are the prospective markets for Compagnie Financiere Richemont Sa, can produce several concerns for Compagnie Financiere Richemont Sa.
• Shifting of products from regular to much healthier, causes additional costs and can lead to decline company's profit margins.
• As Compagnie Financiere Richemont Sa has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face specific problems.

Division Analysis

Demographic Segmentation

The demographic division of Compagnie Financiere Richemont Sa Case Study Solution is based on four aspects; age, income, gender and profession. Compagnie Financiere Richemont Sa produces several items related to infants i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Compagnie Financiere Richemont Sa products are quite budget-friendly by almost all levels, but its major targeted customers, in terms of income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Compagnie Financiere Richemont Sa Case Study Solution is composed of its presence in almost 86 nations. Its geographical segmentation is based upon two primary factors i.e. typical income level of the customer in addition to the environment of the area. Singapore Compagnie Financiere Richemont Sa Business's segmentation is done on the basis of the weather of the area i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic division of Compagnie Financiere Richemont Sa is based upon the personality and life style of the consumer. For instance, Compagnie Financiere Richemont Sa 3 in 1 Coffee target those consumers whose lifestyle is rather busy and do not have much time.

Behavioral Segmentation

Compagnie Financiere Richemont Sa Case Help behavioral segmentation is based upon the attitude understanding and awareness of the consumer. Its highly nutritious items target those consumers who have a health conscious mindset towards their usages.

VRIO Analysis

The VRIO analysis of Compagnie Financiere Richemont Sa Business is a broad variety analysis supplying the organization with a chance to obtain a feasible competitive advantage against its competitors in the food and drink industry, summed up in Exhibit I.


The resources used by the Compagnie Financiere Richemont Sa business are valuable for the business or not. Such as the resources like finance, personnels, management of operations and professionals in marketing. This are some of the crucial important aspects of for the identification of competitive advantage.


The valuable resources made use of by Compagnie Financiere Richemont Sa are costly or even uncommon. , if these resources are frequently found that it would be much easier for the competitors and the brand-new competitors in the market to easily move in competitors.


The imitation procedure is expensive for the competitors of Compagnie Financiere Richemont Sa Case Help Company. It can be done only in two various methods i.e. item duplication which is produced and manufactured by Compagnie Financiere Richemont Sa Business and launching of the replacement of the products with switching cost. This increases the risk of interruption to the current structure of the industry.


This part of VRIO analysis deals with the compatibility of the company to place in the market making efficient use of its important resources which are challenging to mimic. Regularly, the advancement of management is completely dependent on the company's execution technique and group. Thus, this polishes the abilities of the firm by time based on the choices made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing actual quantity of spending reveals that the sales are increasing at a greater rate than its R&D spending, and permit the company to more spend on R&D.

Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This sign likewise shows a green light to the R&D costs, acquisitions and mergers.

Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio pose a danger of default of Compagnie Financiere Richemont Sa to its investors and might lead a declining share prices. Therefore, in terms of increasing debt ratio, the company must not invest much on R&D and ought to pay its present financial obligations to decrease the danger for financiers.

The increasing danger of investors with increasing financial obligation ratio and declining share rates can be observed by big decrease of EPS of Compagnie Financiere Richemont Sa Case Help stocks.

The sales growth of business is likewise low as compare to its mergers and acquisitions due to slow perception building of consumers. This sluggish development also impede business to additional invest in its mergers and acquisitions.( Compagnie Financiere Richemont Sa, Compagnie Financiere Richemont Sa Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of graphs and computations given in the Exhibitions D and E.

TWOS Analysis.

TWOS analysis can be used to obtain various methods based on the SWOT Analysis offered above. A short summary of TWOS Analysis is given in Exhibition H.

Methods to exploit Opportunities utilizing Strengths.

Compagnie Financiere Richemont Sa Case Analysis needs to present more ingenious items by large amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Compagnie Financiere Richemont Sa and increase the profit margins for the company. It could also supply Compagnie Financiere Richemont Sa a long term competitive advantage over its rivals.

The international expansion of Compagnie Financiere Richemont Sa need to be focused on market catching of establishing countries by growth, drawing in more consumers through consumer's commitment. As establishing nations are more populated than developed countries, it could increase the client circle of Compagnie Financiere Richemont Sa.

Strategies to Overcome Weaknesses to Make Use Of Opportunities.

Compagnie Financiere Richemont Sa Case Solution needs to do careful acquisition and merger of companies, as it could impact the customer's and society's understandings about Compagnie Financiere Richemont Sa. It should obtain and combine with those business which have a market track record of healthy and healthy business. It would improve the understandings of customers about Compagnie Financiere Richemont Sa.

Compagnie Financiere Richemont Sa should not just spend its R&D on innovation, instead of it should likewise concentrate on the R&D costs over evaluation of expense of various healthy products. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to declining prices, and margins.

Techniques to use strengths to conquer risks.

Compagnie Financiere Richemont Sa needs to move to not just establishing however also to industrialized nations. It must expand its circle to various nations like Unilever which runs in about 170 plus nations.

Strategies to get rid of weaknesses to prevent hazards.

Compagnie Financiere Richemont Sa should wisely control its acquisitions to avoid the danger of misconception from the customers about Compagnie Financiere Richemont Sa. It ought to get and merge with those countries having a goodwill of being a healthy company in the market. This would not just improve the understanding of consumers about Compagnie Financiere Richemont Sa however would also increase the sales, earnings margins and market share of Compagnie Financiere Richemont Sa. It would also enable the business to utilize its potential resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW strategy growth.


In order to sustain the brand in the market and keep the customer undamaged with the brand, there are two choices:.

Alternative: 1.

The Business needs to spend more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the business, increasing the wealth of the business. Costs on R&D would be sunk expense.
2. The business can resell the acquired systems in the market, if it stops working to implement its technique. Amount invest on the R&D might not be restored, and it will be considered entirely sunk expense, if it do not give potential outcomes.
3. Investing in R&D supply sluggish growth in sales, as it takes long time to present a product. Acquisitions supply fast outcomes, as it offer the company currently established product, which can be marketed quickly after the acquisition.


1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to deal with misunderstanding of customers about Compagnie Financiere Richemont Sa core worths of healthy and healthy items.
2. Big costs on acquisitions than R&D would send out a signal of business's inadequacy of developing innovative items, and would results in consumer's frustration.
3. Big acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making company not able to introduce new ingenious items.

Alternative: 2

The Business should spend more on its R&D instead of acquisitions.


1. It would allow the business to produce more ingenious products.
2. It would offer the company a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by presenting those items which can be offered to a totally new market segment.
4. Innovative items will provide long term advantages and high market share in long run.


1. It would reduce the earnings margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk cost, and would affect the business at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might provide an unfavorable signal to the investors, and could result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.


1. It would enable the business to introduce brand-new innovative items with less risk of transforming the costs on R&D into sunk expense.
2. It would supply a positive signal to the investors, as the general properties of the company would increase with its substantial R&D costs.
3. It would not impact the profit margins of the company at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's total wealth along with in regards to ingenious products.


1. Threat of conversion of R&D costs into sunk expense, greater than option 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Intro of less number of ingenious items than alternative 2 and high variety of innovative items than alternative 1.


With the deep analysis of the above options, it is advised that the business must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and ingenious items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share rates also, as investors are willing to invest more in business with considerable R&D spending and increase in the overall worth of the business.

Action and implementation Method

Technique can be implemented effectively by establishing certain short-term in addition to long term plans. These plans might be as follows;

Short-term Plan (0-1 year).

• Under the short term plan Compagnie Financiere Richemont Sa Case Analysis should carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce most of its profits.
• Evaluate the present target audience in addition to the marketplace sector which is not consist of in the business's circle.
• Examine the existing monetary information to determine the quantity that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much amount ought to be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the business has potential experience to deal with. Obtain most favorable companies with a strong commitment to health, to build the consumer's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Compagnie Financiere Richemont Sa worths and vision and to prevent possible danger of sunk cost.

Long Term Strategy (1-10 years).

• Get organizations with health in addition to taste factor, as the base for the Compagnie Financiere Richemont Sa as a company producing healthy products has been developed under midterm strategy and now the company might move towards taste aspect also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.

Compagnie Financiere Richemont Sa Case Solution has actually developed substantial market share and brand identity in the metropolitan markets, it is advised that the business should focus on the rural areas in terms of establishing brand name equity, commitment, and awareness, such can be done by creating a particular brand allocation method through trade marketing methods, that draw clear distinction between Compagnie Financiere Richemont Sa products and other competitor items. This will enable the company to develop brand equity for freshly introduced and currently produced items on a higher platform, making the effective use of resources and brand name image in the market.