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Compagnie Financiere Richemont Sa Case Study Solution and Analysis


Compagnie Financiere Richemont Sa Case Study Help is currently among the greatest food chains worldwide. It was established by Henri Compagnie Financiere Richemont Sa in 1866, a German Pharmacist who first released "Farine Lactee"; a combination of flour and milk to feed babies and decrease mortality rate. At the very same time, the Page bros from Switzerland likewise found The Anglo-Swiss Condensed Milk Company. The two became rivals at first however later merged in 1905, leading to the birth of Compagnie Financiere Richemont Sa.

Compagnie Financiere Richemont Sa is now a global business. Unlike other international companies, it has senior executives from different nations and tries to make choices considering the whole world. Compagnie Financiere Richemont Sa Case Study Analysis presently has more than 500 factories around the world and a network spread throughout 86 nations.


The purpose of Compagnie Financiere Richemont Sa Corporation is to enhance the lifestyle of individuals by playing its part and offering healthy food. It wants to assist the world in shaping a healthy and much better future for it. It likewise wants to encourage people to live a healthy life. While making certain that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to offer its consumers with food that is healthy, high in quality and safe to consume. Compagnie Financiere Richemont Sa visualizes to establish a well-trained labor force which would help the company to grow.


Nestlé's mission is that as presently, it is the leading company in the food market, it thinks in 'Good Food, Great Life". Its mission is to offer its customers with a variety of options that are healthy and finest in taste. It is concentrated on supplying the best food to its clients throughout the day and night.


Compagnie Financiere Richemont Sa has a wide range of products that it provides to its clients. In 2011, Compagnie Financiere Richemont Sa was noted as the most gainful organization.

Objectives and objectives.

• Remembering the vision and objective of the corporation, the company has set its goals and goals. These goals and objectives are noted below.
• One goal of the business is to reach no garbage dump status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It encourages its workers to take the most out of the spin-offs. (Compagnie Financiere Richemont Sa, aboutus, 2017).
• Another goal of Compagnie Financiere Richemont Sa is to waste minimum food throughout production. Most often, the food produced is wasted even before it reaches the consumers.
• Another thing that Compagnie Financiere Richemont Sa is working on is to improve its packaging in such a way that it would assist it to minimize the above-mentioned problems and would likewise ensure the delivery of high quality of its items to its clients.
• Meet international requirements of the environment.
• Develop a relationship based on trust with its customers, service partners, workers, and federal government.

Vital Concerns.

Just Recently, Compagnie Financiere Richemont Sa Business is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The nation is investing more on mergers and acquisitions to support its NHW strategy. The target of the business is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Present Strategy, Vision and Goals.

The existing Compagnie Financiere Richemont Sa method is based upon the concept of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the customer choices about food and making the food things healthier concerning about the health concerns.

The vision of this strategy is based on the secret method i.e. 60/40+ which simply suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be made with extra nutritional value in contrast to all other items in market gaining it a plus on its dietary material.

This method was adopted to bring more healthy plus yummy foods and drinks in market than ever. In competition with other business, with an objective of maintaining its trust over consumers as Compagnie Financiere Richemont Sa Business has gained more trusted by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by using PESTLE analysis, given in Exhibit A. Compagnie Financiere Richemont Sa works under the guidelines and policies directed by government and food authority. The business is more focused on its services and products to make certain about the item quality and safety. This analysis will help in comprehending environment of external market in the global food and beverage markets. (Parera, 2017).


The political effect on the company is considerably affected by the government laws and guidelines. The company has to meet its requirements offered by federal government otherwise it needs to pay fine. Compagnie Financiere Richemont Sa is significantly supported by Federal government to meet all the requirements of requirements like acts of health and safety. In efforts to manufacture excellent food, Compagnie Financiere Richemont Sa is changing the standards of food and drink manufacturing. This might cause the offense of governmental guidelines and guidelines.


Initiation of the business where the capital earnings of each specific matters for the increased net sale as this varies country-to-country. The economy of the Compagnie Financiere Richemont Sa Company in U.S. is growing year by year with variable items launch especially focusing on the nutritional food for infants.


The social environment continues altering with regard to time like the attitude of the customer as well as their lifestyles. Any product or service of any business can not achieve success till the company is not concerned about the living system of the consumer. Compagnie Financiere Richemont Sa is taking measures to fulfill its goals as the world is in search of tasty and healthy food.


In the advancement of business, tactical steps are somewhat mandatory. Compagnie Financiere Richemont Sa is one of the leading popular international firm and by time it purchases various departments to take its items to new level. Compagnie Financiere Richemont Sa is spending more on its R&D to make its items healthier and healthy providing consumers with health advantages.


There is no such effect of legal elements of Compagnie Financiere Richemont Sa as it is more concerned over its laws and policies.


Compagnie Financiere Richemont Sa, in regards to ecological impact is committed to work in environmentally friendly environment with preservation of the natural deposits and energy. As due to the production of bigger number of items there might be a threat if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Compagnie Financiere Richemont Sa Case Study Analysis has acquired a variety of business that assisted it in diversity and growth of its item's profile. This is the comprehensive description of the Porter's model of five forces of Compagnie Financiere Richemont Sa Business, given in Exhibit B.


Compagnie Financiere Richemont Sa is one of the leading business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Compagnie Financiere Richemont Sa is running well in this race for last 150 years. The competition of other companies with Compagnie Financiere Richemont Sa is quite high.

Danger of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food market. Only a few entrants succeed in this industry as there is a requirement to comprehend the customer requirement which requires time while recent competitors are well aware and has advanced with the consumer loyalty over their products with time. There is low threat of brand-new entrants to Compagnie Financiere Richemont Sa as it has rather big network of distribution internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink industry, Compagnie Financiere Richemont Sa owes the largest share of market needing higher number of supply chains. This triggers it to be an idyllic purchaser for the suppliers. For this reason, any of the supplier has never expressed any grumble about cost and the bargaining power is likewise low. In action, Compagnie Financiere Richemont Sa has also been concerned for its providers as it thinks in long-term relations.

Bargaining Power of Purchasers.

Therefore, Compagnie Financiere Richemont Sa makes sure to keep its customers satisfied. This has led Compagnie Financiere Richemont Sa to be one of the loyal business in eyes of its buyers.

Hazard of Alternatives.

There has actually been a fantastic danger of substitutes as there are alternatives of a few of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that some of its items are not safe to use resulting in the reduced sale. Hence, Compagnie Financiere Richemont Sa began highlighting the health benefits of its products to cope up with the alternatives.

Rival Analysis.

Compagnie Financiere Richemont Sa Case Study Solution covers many of the popular consumer brands like Package Kat and Nescafe and so on. About 29 brand names among all of its brand names, each brand earned an earnings of about $1billion in 2010. Its major part of sale is in The United States and Canada constituting about 42% of its all sales. In Europe and U.S. the leading major brands sold by Compagnie Financiere Richemont Sa in these states have a terrific trustworthy share of market. Similarly Compagnie Financiere Richemont Sa, Unilever and DANONE are 2 large markets of food and beverages in addition to its main rivals. In the year 2010, Compagnie Financiere Richemont Sa had made its annual revenue by 26% increase since of its increased food and beverages sale particularly in cooking things, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its earnings. Compagnie Financiere Richemont Sa Case Study Solution reduced its sales expense by the adjustment of a new accounting treatment. Unilever has number of staff members about 230,000 and functions in more than 160 nations and its London headquarter as well. It has actually become the second largest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Compagnie Financiere Richemont Sa. Unilever shares a market share of about 7.7 with Compagnie Financiere Richemont Sa ending up being very first and ranking DANONE as third. Compagnie Financiere Richemont Sa draws in regional clients by its low cost of the product with the regional taste of the items maintaining its first place in the international market. Compagnie Financiere Richemont Sa business has about 280,000 employees and functions in more than 197 nations edging its competitors in many areas. Compagnie Financiere Richemont Sa has likewise minimized its expense of supply by presenting E-marketing in contrast to its competitors.

Note: A quick contrast of Compagnie Financiere Richemont Sa with its close competitors is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.


• Compagnie Financiere Richemont Sa has an experience of about 140 years, making it possible for business to better carry out, in different situations.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Drink Industry.
• Compagnie Financiere Richemont Sa has more than 2000 brands, which increase the circle of its target customers. These brands consist of child foods, family pet food, confectionary products, beverages etc. Famous brand names of Compagnie Financiere Richemont Sa consist of; Maggi, Kit-Kat, Nescafe, etc.
• Compagnie Financiere Richemont Sa Case Study Analysis has big quantity of costs on R&D as compare to its rivals, making the business to release more healthy and innovative products. This development supplies the business a high competitive position in long run.
• After adopting its NHW Method, the business has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Compagnie Financiere Richemont Sa.
• Compagnie Financiere Richemont Sa is a well-known brand with high customer's commitment and brand recall. This brand loyalty of consumers increases the possibilities of simple market adoption of different brand-new brand names of Compagnie Financiere Richemont Sa.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can give a negative signal to Compagnie Financiere Richemont Sa consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are rather different. It will take long to change the perception of individuals ab out Compagnie Financiere Richemont Sa as a business offering healthy and healthy products.


• Presenting more health associated items makes it possible for the company to record the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets worldwide. Expanding the market towards establishing nations can boost the Compagnie Financiere Richemont Sa business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Compagnie Financiere Richemont Sa Case Study Solution customers. For example, teachers can suggest their students to buy Compagnie Financiere Richemont Sa products.


• Economic instability in countries, which are the potential markets for Compagnie Financiere Richemont Sa, can develop a number of concerns for Compagnie Financiere Richemont Sa.
• Shifting of items from typical to healthier, results in extra costs and can result in decrease business's earnings margins.
• As Compagnie Financiere Richemont Sa has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular problems.

Division Analysis

Market Segmentation

The market division of Compagnie Financiere Richemont Sa Case Study Analysis is based upon 4 elements; age, income, profession and gender. For instance, Compagnie Financiere Richemont Sa produces a number of products connected to babies i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary items. Compagnie Financiere Richemont Sa products are rather budget friendly by almost all levels, but its major targeted consumers, in regards to income level are upper and middle middle level clients.

Geographical Division

Geographical division of Compagnie Financiere Richemont Sa Case Study Analysis is made up of its existence in practically 86 countries. Its geographical division is based upon two primary aspects i.e. typical earnings level of the customer along with the climate of the region. Singapore Compagnie Financiere Richemont Sa Business's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Compagnie Financiere Richemont Sa is based upon the character and lifestyle of the customer. Compagnie Financiere Richemont Sa 3 in 1 Coffee target those customers whose life style is quite busy and don't have much time.

Behavioral Segmentation

Compagnie Financiere Richemont Sa Case Analysis behavioral segmentation is based upon the attitude knowledge and awareness of the customer. For example its extremely healthy items target those clients who have a health conscious mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Compagnie Financiere Richemont Sa Business is a broad variety analysis offering the company with a possibility to acquire a practical competitive benefit against its competitors in the food and beverage industry, summarized in Display I.


The resources utilized by the Compagnie Financiere Richemont Sa business are valuable for the business or not. Such as the resources like finance, personnels, management of operations and experts in marketing. This are a few of the essential important elements of for the recognition of competitive benefit.


The valuable resources used by Compagnie Financiere Richemont Sa are even rare or expensive. , if these resources are commonly discovered that it would be easier for the competitors and the brand-new rivals in the market to effortlessly move in competition.


The imitation process is costly for the rivals of Compagnie Financiere Richemont Sa Case Solution Company. It can be done only in 2 different strategies i.e. item duplication which is produced and manufactured by Compagnie Financiere Richemont Sa Company and introducing of the alternative of the items with changing cost. This increases the danger of disturbance to the current structure of the market.


This element of VRIO analysis handle the compatibility of the business to position in the market making efficient use of its valuable resources which are challenging to imitate. Frequently, the development of management is totally based on the firm's execution technique and team. Therefore, this polishes the abilities of the company by time based on the decisions made by company for the progression of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing actual quantity of spending reveals that the sales are increasing at a greater rate than its R&D spending, and allow the company to more spend on R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is declining. This sign likewise reveals a thumbs-up to the R&D spending, acquisitions and mergers.

Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing debt ratio pose a danger of default of Compagnie Financiere Richemont Sa to its financiers and could lead a declining share costs. In terms of increasing debt ratio, the company ought to not invest much on R&D and must pay its current financial obligations to reduce the threat for financiers.

The increasing risk of investors with increasing debt ratio and decreasing share costs can be observed by substantial decline of EPS of Compagnie Financiere Richemont Sa Case Analysis stocks.

The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding building of consumers. This sluggish development also prevent business to additional invest in its mergers and acquisitions.( Compagnie Financiere Richemont Sa, Compagnie Financiere Richemont Sa Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of estimations and Charts given in the Displays D and E.

TWOS Analysis.

2 analysis can be used to derive numerous strategies based on the SWOT Analysis provided above. A short summary of TWOS Analysis is given in Exhibit H.

Methods to make use of Opportunities utilizing Strengths.

Compagnie Financiere Richemont Sa Case Solution should introduce more ingenious items by big amount of R&D Costs and mergers and acquisitions. It could increase the market share of Compagnie Financiere Richemont Sa and increase the earnings margins for the company. It could also supply Compagnie Financiere Richemont Sa a long term competitive advantage over its competitors.

The worldwide expansion of Compagnie Financiere Richemont Sa ought to be concentrated on market catching of developing nations by expansion, bring in more consumers through customer's commitment. As developing countries are more populated than industrialized countries, it might increase the consumer circle of Compagnie Financiere Richemont Sa.

Strategies to Conquer Weak Points to Make Use Of Opportunities.

Compagnie Financiere Richemont Sa Case Help must do cautious acquisition and merger of companies, as it could affect the customer's and society's understandings about Compagnie Financiere Richemont Sa. It ought to get and combine with those companies which have a market credibility of nutritious and healthy companies. It would enhance the understandings of customers about Compagnie Financiere Richemont Sa.

Compagnie Financiere Richemont Sa must not only spend its R&D on innovation, instead of it ought to likewise concentrate on the R&D spending over evaluation of expense of various nutritious items. This would increase cost performance of its products, which will lead to increasing its sales, due to declining rates, and margins.

Methods to utilize strengths to overcome dangers.

Compagnie Financiere Richemont Sa Case Help should transfer to not only developing but likewise to developed nations. It should expands its geographical expansion. This large geographical growth towards establishing and established nations would decrease the danger of possible losses in times of instability in numerous nations. It must expand its circle to different countries like Unilever which runs in about 170 plus nations.

Strategies to get rid of weak points to prevent hazards.

Compagnie Financiere Richemont Sa ought to carefully manage its acquisitions to prevent the threat of misconception from the customers about Compagnie Financiere Richemont Sa. It should get and merge with those countries having a goodwill of being a healthy business in the market. This would not just improve the understanding of consumers about Compagnie Financiere Richemont Sa but would also increase the sales, profit margins and market share of Compagnie Financiere Richemont Sa. It would likewise make it possible for the business to utilize its possible resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW technique development.


In order to sustain the brand in the market and keep the customer intact with the brand name, there are 2 alternatives:.

Alternative: 1.

The Business should spend more on acquisitions than on the R&D.


1. Acquisitions would increase overall assets of the business, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the gotten systems in the market, if it fails to execute its technique. Nevertheless, quantity spend on the R&D might not be restored, and it will be considered entirely sunk expense, if it do not give prospective outcomes.
3. Investing in R&D provide slow growth in sales, as it takes very long time to present an item. Nevertheless, acquisitions supply quick outcomes, as it provide the company currently developed item, which can be marketed right after the acquisition.


1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the business to deal with mistaken belief of customers about Compagnie Financiere Richemont Sa core values of healthy and healthy items.
2. Large costs on acquisitions than R&D would send a signal of company's inefficiency of establishing ingenious items, and would results in customer's discontentment.
3. Large acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making company not able to present new innovative items.

Alternative: 2

The Company needs to invest more on its R&D instead of acquisitions.


1. It would make it possible for the company to produce more ingenious products.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by presenting those items which can be provided to a completely new market section.
4. Ingenious products will supply long term benefits and high market share in long run.


1. It would decrease the profit margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would impact the business at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the financiers, and might result I declining stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.


1. It would allow the company to introduce new ingenious products with less threat of converting the spending on R&D into sunk expense.
2. It would offer a positive signal to the financiers, as the general assets of the business would increase with its significant R&D spending.
3. It would not impact the profit margins of the company at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's general wealth along with in regards to ingenious products.


1. Threat of conversion of R&D costs into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Intro of less number of innovative items than alternative 2 and high variety of ingenious items than alternative 1.


With the deep analysis of the above alternatives, it is advised that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices as well, as investors are willing to invest more in business with considerable R&D spending and increase in the overall worth of the company.

Action and application Strategy

Method can be executed successfully by establishing specific short term along with long term strategies. These strategies might be as follows;

Short Term Plan (0-1 year).

• Under the short-term plan Compagnie Financiere Richemont Sa Case Solution must carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its income.
• Examine the present target market as well as the market sector which is not include in the business's circle.
• Analyze the existing financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that how much amount should be invested in R&D.

Mid Term Plan (1-5 years).

• Get those organizations in which the business has prospective experience to deal with. Get most beneficial companies with a strong commitment to health, to build the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Compagnie Financiere Richemont Sa worths and vision and to avoid possible danger of sunk expense.

Long Term Strategy (1-10 years).

• Obtain companies with health along with taste aspect, as the base for the Compagnie Financiere Richemont Sa as a business producing healthy items has actually been constructed under midterm strategy and now the company could move towards taste factor too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.


Compagnie Financiere Richemont Sa has stayed the top market gamer for more than a years. It has institutionalized its strategies and culture to align itself with the marketplace modifications and client habits, which has eventually permitted it to sustain its market share. Compagnie Financiere Richemont Sa has established significant market share and brand identity in the city markets, it is recommended that the business ought to focus on the rural locations in terms of establishing brand loyalty, awareness, and equity, such can be done by producing a particular brand allowance technique through trade marketing techniques, that draw clear difference in between Compagnie Financiere Richemont Sa items and other rival items. Compagnie Financiere Richemont Sa should utilize its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will permit the business to develop brand equity for recently presented and currently produced items on a higher platform, making the reliable use of resources and brand name image in the market.