Compagnie Financiere Richemont Sa Online Case Analysis

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Compagnie Financiere Richemont Sa Case Study Solution & Analysis


Compagnie Financiere Richemont Sa is presently one of the greatest food chains worldwide. It was founded by Henri Compagnie Financiere Richemont Sa in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to feed babies and decrease death rate.

Compagnie Financiere Richemont Sa is now a transnational company. Unlike other multinational business, it has senior executives from different nations and attempts to make decisions considering the whole world. Compagnie Financiere Richemont Sa Case Study Solution presently has more than 500 factories around the world and a network spread across 86 nations.


The purpose of Compagnie Financiere Richemont Sa Corporation is to boost the quality of life of people by playing its part and offering healthy food. It wishes to assist the world in shaping a healthy and better future for it. It likewise wants to encourage people to live a healthy life. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to supply its consumers with food that is healthy, high in quality and safe to eat. Compagnie Financiere Richemont Sa envisions to develop a well-trained labor force which would help the business to grow.


Nestlé's objective is that as presently, it is the leading company in the food industry, it thinks in 'Excellent Food, Good Life". Its mission is to provide its consumers with a range of options that are healthy and best in taste. It is concentrated on supplying the best food to its customers throughout the day and night.

Executive Summary
Compagnie Financiere Richemont Sa has a large variety of items that it provides to its customers. In 2011, Compagnie Financiere Richemont Sa was listed as the most rewarding organization.

Objectives and objectives.

• Remembering the vision and objective of the corporation, the company has actually set its objectives and goals. These objectives and objectives are listed below.
• One objective of the company is to reach no garbage dump status.
• Another goal of Compagnie Financiere Richemont Sa is to lose minimum food during production. Usually, the food produced is lost even before it reaches the clients.
• Another thing that Compagnie Financiere Richemont Sa is working on is to improve its packaging in such a method that it would assist it to lower the above-mentioned issues and would also ensure the shipment of high quality of its products to its clients.
• Meet worldwide requirements of the environment.
• Develop a relationship based on trust with its customers, business partners, employees, and federal government.

Critical Problems.

Recently, Compagnie Financiere Richemont Sa Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on mergers and acquisitions to support its NHW technique. However, the target of the company is not achieved as the sales were anticipated to grow greater at the rate of 10% annually and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may lead to the decreased revenue rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Method, Vision and Goals.

The present Compagnie Financiere Richemont Sa technique is based on the idea of Nutritious, Health and Wellness (NHW). This method deals with the concept to bringing change in the consumer choices about food and making the food things healthier worrying about the health concerns.

The vision of this technique is based on the secret approach i.e. 60/40+ which merely indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be manufactured with extra dietary worth in contrast to all other products in market acquiring it a plus on its nutritional material.

This technique was adopted to bring more nutritious plus delicious foods and beverages in market than ever. In competitors with other companies, with an intention of keeping its trust over clients as Compagnie Financiere Richemont Sa Company has actually gained more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by utilizing PESTLE analysis, given up Exhibit A. Compagnie Financiere Richemont Sa works under the rules and policies directed by federal government and food authority. The business is more concentrated on its services and items to ensure about the product quality and security. This analysis will help in understanding environment of external market in the worldwide food and beverage industries. (Parera, 2017).

Swot Analysis
Compagnie Financiere Richemont Sa is significantly supported by Federal government to meet all the criteria of requirements like acts of health and safety. In efforts to manufacture good food, Compagnie Financiere Richemont Sa Case Study Help is altering the standards of food and beverage production.


Initiation of the business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Compagnie Financiere Richemont Sa Company in U.S. is growing year by year with variable products launch particularly focusing on the nutritional food for babies.


The social environment continues changing with respect to time like the mindset of the consumer as well as their lifestyles. Any product or service of any business can not be successful up until the company is not worried about the living system of the customer. Compagnie Financiere Richemont Sa is taking steps to meet its objectives as the world is in search of healthy and delicious food.


In the advancement of company, strategic steps are rather obligatory. Compagnie Financiere Richemont Sa is among the top popular multinational company and by time it buys various departments to take its items to new level. Compagnie Financiere Richemont Sa is spending more on its R&D to make its products much healthier and healthy offering consumers with health advantages.


There is no such effect of legal elements of Compagnie Financiere Richemont Sa as it is more worried over its laws and policies.


Compagnie Financiere Richemont Sa, in terms of ecological impact is committed to operate in environment-friendly environment with conservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the manufacturing of bigger number of items there may be a hazard.

Competitive Forces Analysis (Porter's Five Forces Design).

Compagnie Financiere Richemont Sa Case Study Analysis has acquired a number of companies that helped it in diversification and growth of its product's profile. This is the detailed explanation of the Porter's model of five forces of Compagnie Financiere Richemont Sa Business, given up Display B.


There is severe competitors in the industry of food and beverages. Compagnie Financiere Richemont Sa is among the leading business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Compagnie Financiere Richemont Sa is running well in this race for last 150 years. Each company has a certain share of market. This competition is not just restricted to the rate of the product however also for variation, innovation and quality. Every industry is aiming hard for the maintenance of their market share. The competitors of other companies with Compagnie Financiere Richemont Sa is quite high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the new entrants to occur in the consumer food industry. Just a couple of entrants prosper in this industry as there is a requirement to understand the consumer need which needs time while recent competitors are aware and has progressed with the customer commitment over their products with time. There is low danger of new entrants to Compagnie Financiere Richemont Sa as it has quite big network of circulation globally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Compagnie Financiere Richemont Sa Case Study Solution owes the biggest share of market needing greater number of supply chains. In reaction, Compagnie Financiere Richemont Sa has likewise been worried for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Hence, Compagnie Financiere Richemont Sa makes sure to keep its clients satisfied. This has actually led Compagnie Financiere Richemont Sa to be one of the faithful business in eyes of its buyers.

Hazard of Replacements.

There has actually been a great threat of replacements as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that a few of its products are not safe to use leading to the reduced sale. Therefore, Compagnie Financiere Richemont Sa started highlighting the health advantages of its items to cope up with the substitutes.

Rival Analysis.

It has actually become the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Compagnie Financiere Richemont Sa. Compagnie Financiere Richemont Sa draws in regional customers by its low expense of the product with the local taste of the products preserving its very first location in the international market. Compagnie Financiere Richemont Sa Case Study Analysis company has about 280,000 workers and functions in more than 197 countries edging its competitors in numerous regions.

Note: A short comparison of Compagnie Financiere Richemont Sa with its close rivals is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.


• Compagnie Financiere Richemont Sa has an experience of about 140 years, enabling company to better carry out, in various scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Market.
• Compagnie Financiere Richemont Sa has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Compagnie Financiere Richemont Sa consist of; Maggi, Kit-Kat, Nescafe, and so on
• Compagnie Financiere Richemont Sa Case Study Analysis has large amount quantity spending on R&D as compare to its competitors, making the company business launch introduce nutritious and innovative healthy.
• After embracing its NHW Technique, the business has actually done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Compagnie Financiere Richemont Sa.
• Compagnie Financiere Richemont Sa is a widely known brand with high customer's commitment and brand name recall. This brand loyalty of customers increases the chances of simple market adoption of different new brand names of Compagnie Financiere Richemont Sa.
• Acquisitions of those organisation, like; Kraft frozen Pizza business can give an unfavorable signal to Compagnie Financiere Richemont Sa consumers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the perception of individuals ab out Compagnie Financiere Richemont Sa as a company offering nutritious and healthy products.


• Introducing more health associated items makes it possible for the company to capture the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets worldwide. Thus broadening the marketplace towards developing countries can boost the Compagnie Financiere Richemont Sa company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Compagnie Financiere Richemont Sa Case Study Analysis customers. For instance, instructors can recommend their students to purchase Compagnie Financiere Richemont Sa items.


• Financial instability in nations, which are the prospective markets for Compagnie Financiere Richemont Sa, can produce several issues for Compagnie Financiere Richemont Sa.
• Shifting of products from normal to much healthier, results in additional costs and can result in decrease company's earnings margins.
• As Compagnie Financiere Richemont Sa has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain issues.

Division Analysis

Group Division

The market segmentation of Compagnie Financiere Richemont Sa Case Study Solution is based upon four elements; age, earnings, gender and profession. For instance, Compagnie Financiere Richemont Sa produces several items related to children i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary items. Compagnie Financiere Richemont Sa items are rather cost effective by practically all levels, but its significant targeted customers, in terms of earnings level are upper and middle middle level consumers.

Geographical Division

Geographical division of Compagnie Financiere Richemont Sa Case Study Help is made up of its existence in almost 86 nations. Its geographical division is based upon 2 main aspects i.e. average income level of the consumer along with the environment of the area. Singapore Compagnie Financiere Richemont Sa Company's segmentation is done on the basis of the weather condition of the region i.e. hot, cold or warm.

Psychographic Division

Psychographic division of Compagnie Financiere Richemont Sa is based upon the character and life style of the customer. For instance, Compagnie Financiere Richemont Sa 3 in 1 Coffee target those customers whose life style is rather hectic and do not have much time.

Behavioral Segmentation

Compagnie Financiere Richemont Sa Case Solution behavioral segmentation is based upon the attitude knowledge and awareness of the client. Its extremely nutritious items target those customers who have a health conscious attitude towards their usages.

VRIO Analysis

The VRIO analysis of Compagnie Financiere Richemont Sa Business is a broad range analysis offering the company with a chance to obtain a viable competitive advantage versus its competitors in the food and drink market, summarized in Exhibition I.


The resources used by the Compagnie Financiere Richemont Sa business are important for the company or not. Such as the resources like finance, personnels, management of operations and professionals in marketing. This are some of the key important elements of for the recognition of competitive advantage.


The important resources made use of by Compagnie Financiere Richemont Sa are even unusual or expensive. If these resources are typically discovered that it would be much easier for the rivals and the brand-new rivals in the industry to easily move in competitors.


The replica procedure is expensive for the rivals of Compagnie Financiere Richemont Sa Case Analysis Company. Nevertheless, it can be done just in 2 different strategies i.e. product duplication which is produced and made by Compagnie Financiere Richemont Sa Business and introducing of the substitute of the items with changing expense. This increases the danger of interruption to the recent structure of the market.


This part of VRIO analysis deals with the compatibility of the business to position in the market making efficient usage of its valuable resources which are tough to mimic. Frequently, the development of management is totally depending on the firm's execution strategy and group. Therefore, this polishes the abilities of the company by time based on the choices made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a portion of sales are declining with increasing real quantity of costs reveals that the sales are increasing at a higher rate than its R&D spending, and permit the company to more spend on R&D.

Net Profit Margin is increasing while R&D as a portion of sales is declining. This indication also reveals a green light to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing financial obligation ratio position a hazard of default of Compagnie Financiere Richemont Sa to its investors and might lead a decreasing share prices. Therefore, in regards to increasing debt ratio, the firm must not invest much on R&D and ought to pay its existing financial obligations to decrease the risk for investors.

The increasing risk of investors with increasing debt ratio and declining share prices can be observed by substantial decline of EPS of Compagnie Financiere Richemont Sa Case Help stocks.

The sales growth of company is likewise low as compare to its acquisitions and mergers due to slow understanding building of consumers. This sluggish development likewise hinder business to additional invest in its acquisitions and mergers.( Compagnie Financiere Richemont Sa, Compagnie Financiere Richemont Sa Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of estimations and Graphs given in the Exhibitions D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain different techniques based upon the SWOT Analysis provided above. A quick summary of TWOS Analysis is given in Exhibition H.

Methods to make use of Opportunities utilizing Strengths.

Compagnie Financiere Richemont Sa Case Help ought to present more innovative items by big quantity of R&D Costs and acquisitions and mergers. It might increase the market share of Compagnie Financiere Richemont Sa and increase the earnings margins for the company. It could also offer Compagnie Financiere Richemont Sa a long term competitive advantage over its rivals.

The worldwide growth of Compagnie Financiere Richemont Sa need to be concentrated on market catching of establishing countries by growth, attracting more clients through client's commitment. As developing countries are more populous than industrialized countries, it might increase the client circle of Compagnie Financiere Richemont Sa.

Techniques to Overcome Weak Points to Exploit Opportunities.

Compagnie Financiere Richemont Sa Case Analysis ought to do mindful acquisition and merger of companies, as it might impact the client's and society's understandings about Compagnie Financiere Richemont Sa. It needs to obtain and combine with those business which have a market credibility of healthy and healthy companies. It would improve the understandings of customers about Compagnie Financiere Richemont Sa.

Compagnie Financiere Richemont Sa needs to not just spend its R&D on innovation, instead of it ought to also focus on the R&D spending over evaluation of cost of different healthy products. This would increase cost efficiency of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to get rid of hazards.

Compagnie Financiere Richemont Sa should move to not just developing but also to industrialized nations. It should expand its circle to numerous nations like Unilever which operates in about 170 plus nations.

Methods to overcome weaknesses to avoid risks.

Compagnie Financiere Richemont Sa needs to carefully manage its acquisitions to prevent the risk of mistaken belief from the customers about Compagnie Financiere Richemont Sa. It needs to obtain and combine with those nations having a goodwill of being a healthy company in the market. This would not only enhance the understanding of consumers about Compagnie Financiere Richemont Sa but would also increase the sales, profit margins and market share of Compagnie Financiere Richemont Sa. It would also enable the business to use its potential resources effectively on its other operations instead of acquisitions of those companies slowing the NHW strategy development.


In order to sustain the brand in the market and keep the customer undamaged with the brand name, there are two choices:.

Option: 1.

The Business ought to invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall assets of the company, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the obtained systems in the market, if it stops working to implement its method. Amount invest on the R&D might not be restored, and it will be thought about entirely sunk cost, if it do not provide potential results.
3. Spending on R&D supply sluggish growth in sales, as it takes long period of time to introduce a product. Nevertheless, acquisitions provide fast results, as it supply the business currently developed item, which can be marketed soon after the acquisition.


1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to deal with mistaken belief of customers about Compagnie Financiere Richemont Sa core worths of healthy and healthy products.
2. Big spending on acquisitions than R&D would send a signal of company's inadequacy of establishing innovative items, and would results in customer's frustration also.
3. Large acquisitions than R&D would extend the product line of the company by the products which are currently present in the market, making business unable to introduce new innovative items.

Alternative: 2

The Company ought to invest more on its R&D rather than acquisitions.


1. It would enable the company to produce more innovative products.
2. It would supply the business a strong competitive position in the market.
3. It would enable the company to increase its targeted customers by presenting those items which can be provided to a completely brand-new market segment.
4. Ingenious items will offer long term advantages and high market share in long term.


1. It would decrease the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would affect the company at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer a negative signal to the financiers, and could result I declining stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.


1. It would allow the business to present new innovative products with less threat of converting the costs on R&D into sunk cost.
2. It would supply a positive signal to the investors, as the total properties of the business would increase with its substantial R&D spending.
3. It would not affect the profit margins of the business at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's overall wealth in addition to in terms of ingenious products.


1. Risk of conversion of R&D spending into sunk expense, greater than option 1 lesser than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Intro of less number of ingenious items than alternative 2 and high variety of innovative items than alternative 1.


With the deep analysis of the above options, it is recommended that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and innovative products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs too, as investors are willing to invest more in business with significant R&D costs and boost in the total worth of the business.

Action and execution Technique

Strategy can be executed efficiently by developing particular short term as well as long term plans. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short-term plan Compagnie Financiere Richemont Sa Case Analysis must perform different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate the majority of its income.
• Evaluate the existing target market as well as the market sector which is not include in the company's circle.
• Evaluate the current financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity needs to be invested in R&D.

Mid Term Strategy (1-5 years).

• Obtain those companies in which the business has prospective experience to handle. Obtain most favorable organizations with a strong commitment to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Compagnie Financiere Richemont Sa values and vision and to avoid potential threat of sunk cost.

Long Term Strategy (1-10 years).

• Acquire companies with health along with taste factor, as the base for the Compagnie Financiere Richemont Sa as a business producing healthy products has been built under midterm strategy and now the business might move towards taste aspect as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.

Compagnie Financiere Richemont Sa has actually remained the leading market player for more than a decade. It has institutionalised its techniques and culture to align itself with the marketplace changes and consumer behavior, which has actually ultimately enabled it to sustain its market share. Though, Compagnie Financiere Richemont Sa has actually developed considerable market share and brand name identity in the city markets, it is advised that the business needs to concentrate on the backwoods in regards to developing brand equity, loyalty, and awareness, such can be done by creating a particular brand name allocation method through trade marketing methods, that draw clear difference in between Compagnie Financiere Richemont Sa Case Solution items and other rival items. Additionally, Compagnie Financiere Richemont Sa ought to leverage its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will permit the business to establish brand equity for freshly presented and already produced items on a higher platform, making the reliable use of resources and brand name image in the market.