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Compagnie Financiere Richemont Sa Case Study Solution & Analysis


Compagnie Financiere Richemont Sa is presently one of the biggest food chains worldwide. It was established by Henri Compagnie Financiere Richemont Sa in 1866, a German Pharmacist who first launched "Farine Lactee"; a combination of flour and milk to reduce and feed infants death rate.

Compagnie Financiere Richemont Sa is now a global business. Unlike other international companies, it has senior executives from different countries and attempts to make decisions thinking about the entire world. Compagnie Financiere Richemont Sa Case Study Solution presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The purpose of Compagnie Financiere Richemont Sa Corporation is to boost the quality of life of people by playing its part and supplying healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to eat. Compagnie Financiere Richemont Sa imagines to establish a trained workforce which would help the business to grow.


Nestlé's mission is that as currently, it is the leading business in the food industry, it believes in 'Great Food, Great Life". Its mission is to provide its consumers with a variety of options that are healthy and best in taste as well. It is focused on offering the best food to its clients throughout the day and night.

Executive Summary
Compagnie Financiere Richemont Sa has a large range of products that it offers to its clients. In 2011, Compagnie Financiere Richemont Sa was noted as the most rewarding organization.

Goals and objectives.

• Remembering the vision and mission of the corporation, the company has actually set its objectives and objectives. These objectives and objectives are noted below.
• One objective of the business is to reach absolutely no land fill status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the spin-offs. (Compagnie Financiere Richemont Sa, aboutus, 2017).
• Another goal of Compagnie Financiere Richemont Sa is to lose minimum food throughout production. Usually, the food produced is wasted even before it reaches the customers.
• Another thing that Compagnie Financiere Richemont Sa is dealing with is to enhance its packaging in such a method that it would help it to lower those problems and would likewise ensure the delivery of high quality of its items to its customers.
• Meet international requirements of the environment.
• Build a relationship based on trust with its consumers, organisation partners, employees, and federal government.

Vital Issues.

Just Recently, Compagnie Financiere Richemont Sa Case Study Solution Company is focusing more towards the strategy of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Strategy, Vision and Goals.

The present Compagnie Financiere Richemont Sa technique is based on the principle of Nutritious, Health and Wellness (NHW). This technique handles the concept to bringing modification in the customer preferences about food and making the food things healthier concerning about the health issues.

The vision of this strategy is based on the secret method i.e. 60/40+ which simply implies that the items will have a score of 60% on the basis of taste and 40% is based on its dietary value. The items will be produced with extra dietary worth in contrast to all other products in market gaining it a plus on its dietary material.

This method was adopted to bring more nutritious plus tasty foods and beverages in market than ever. In competition with other companies, with an objective of keeping its trust over consumers as Compagnie Financiere Richemont Sa Business has actually acquired more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by utilizing PESTLE analysis, given in Exhibition A. Compagnie Financiere Richemont Sa works under the regulations and guidelines directed by federal government and food authority. The company is more concentrated on its services and products to make sure about the product quality and security. This analysis will assist in understanding environment of external market in the worldwide food and beverage industries. (Parera, 2017).

Swot Analysis
Compagnie Financiere Richemont Sa is significantly supported by Federal government to fulfill all the criteria of standards like acts of health and safety. In efforts to make excellent food, Compagnie Financiere Richemont Sa Case Study Solution is changing the requirements of food and beverage production.


Initiation of the business where the capital earnings of each specific matters for the increased net sale as this differs country-to-country. The economy of the Compagnie Financiere Richemont Sa Business in U.S. is growing year by year with variable items launch especially focusing on the dietary food for infants.


The social environment keeps on changing with respect to time like the mindset of the customer in addition to their lifestyles. Any service or product of any company can not achieve success until the company is not worried about the living system of the consumer. Compagnie Financiere Richemont Sa is taking steps to satisfy its goals as the world remains in search of healthy and delicious food.


In the advancement of company, tactical steps are somewhat mandatory. Compagnie Financiere Richemont Sa is one of the top famous international firm and by time it buys different departments to take its products to new level. Compagnie Financiere Richemont Sa is spending more on its R&D to make its items healthier and healthy supplying customers with health advantages.


There is no such impact of legal factors of Compagnie Financiere Richemont Sa as it is more worried over its guidelines and laws.


Compagnie Financiere Richemont Sa, in regards to environmental effect is committed to operate in environment-friendly environment with conservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the manufacturing of larger number of products there may be a danger.

Competitive Forces Analysis (Porter's 5 Forces Design).

Compagnie Financiere Richemont Sa Case Study Analysis has obtained a number of companies that assisted it in diversity and development of its item's profile. This is the detailed explanation of the Porter's model of five forces of Compagnie Financiere Richemont Sa Business, given up Exhibit B.


Compagnie Financiere Richemont Sa is one of the top business in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Compagnie Financiere Richemont Sa is running well in this race for last 150 years. The competition of other business with Compagnie Financiere Richemont Sa is rather high.
Vrio Analysis
Danger of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food market. Just a few entrants prosper in this industry as there is a need to comprehend the consumer need which requires time while current competitors are well aware and has actually advanced with the customer commitment over their products with time. There is low threat of brand-new entrants to Compagnie Financiere Richemont Sa as it has rather large network of distribution globally dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage market, Compagnie Financiere Richemont Sa Case Study Solution owes the largest share of market needing greater number of supply chains. In reaction, Compagnie Financiere Richemont Sa has also been worried for its suppliers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to terrific competitors. Changing expense is rather low for the customers as lots of companies sale a number of comparable items. This seems to be a terrific threat for any company. Thus, Compagnie Financiere Richemont Sa Case Study Solution makes sure to keep its consumers pleased. This has led Compagnie Financiere Richemont Sa to be among the faithful company in eyes of its purchasers.

Danger of Replacements.

There has actually been an excellent hazard of alternatives as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that some of its items are not safe to utilize resulting in the decreased sale. Hence, Compagnie Financiere Richemont Sa started highlighting the health benefits of its products to cope up with the replacements.

Competitor Analysis.

It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Compagnie Financiere Richemont Sa. Compagnie Financiere Richemont Sa brings in local customers by its low expense of the item with the local taste of the items preserving its very first place in the international market. Compagnie Financiere Richemont Sa Case Study Analysis company has about 280,000 workers and functions in more than 197 nations edging its rivals in lots of areas.

Keep in mind: A short comparison of Compagnie Financiere Richemont Sa with its close rivals is given up Display C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.


• Compagnie Financiere Richemont Sa has an experience of about 140 years, making it possible for business to better carry out, in numerous situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Compagnie Financiere Richemont Sa has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Compagnie Financiere Richemont Sa include; Maggi, Kit-Kat, Nescafe, and so on
• Compagnie Financiere Richemont Sa Case Study Help has large big quantity spending on R&D as compare to its competitors, making the company business launch more innovative ingenious nutritious products.
• After adopting its NHW Strategy, the company has done big amount of mergers and acquisitions which increase the sales growth and improve market position of Compagnie Financiere Richemont Sa.
• Compagnie Financiere Richemont Sa is a well-known brand name with high customer's loyalty and brand recall. This brand name loyalty of customers increases the opportunities of easy market adoption of various brand-new brand names of Compagnie Financiere Richemont Sa.
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can give an unfavorable signal to Compagnie Financiere Richemont Sa clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to alter the understanding of people ab out Compagnie Financiere Richemont Sa as a company selling healthy and healthy items.


• Introducing more health associated items allows the company to capture the market in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets on the planet. Broadening the market towards developing countries can increase the Compagnie Financiere Richemont Sa business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Compagnie Financiere Richemont Sa Case Study Solution consumers. For instance, instructors can recommend their trainees to buy Compagnie Financiere Richemont Sa items.


• Financial instability in countries, which are the prospective markets for Compagnie Financiere Richemont Sa, can produce a number of problems for Compagnie Financiere Richemont Sa.
• Shifting of products from regular to much healthier, leads to extra costs and can result in decline business's profit margins.
• As Compagnie Financiere Richemont Sa has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain issues.

Segmentation Analysis

Market Segmentation

The market segmentation of Compagnie Financiere Richemont Sa Case Study Analysis is based upon 4 elements; age, profession, gender and income. Compagnie Financiere Richemont Sa produces a number of items related to children i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary products. Compagnie Financiere Richemont Sa items are quite cost effective by practically all levels, but its major targeted clients, in regards to earnings level are middle and upper middle level customers.

Geographical Division

Geographical segmentation of Compagnie Financiere Richemont Sa Case Study Help is composed of its presence in nearly 86 nations. Its geographical division is based upon 2 main elements i.e. average earnings level of the consumer as well as the environment of the region. Singapore Compagnie Financiere Richemont Sa Business's segmentation is done on the basis of the weather condition of the region i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Compagnie Financiere Richemont Sa is based upon the character and life style of the customer. For instance, Compagnie Financiere Richemont Sa 3 in 1 Coffee target those customers whose life style is quite busy and do not have much time.

Behavioral Segmentation

Compagnie Financiere Richemont Sa Case Analysis behavioral segmentation is based upon the attitude understanding and awareness of the customer. For example its highly healthy items target those customers who have a health conscious mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Compagnie Financiere Richemont Sa Company is a broad range analysis offering the company with a chance to obtain a viable competitive advantage against its competitors in the food and beverage market, summarized in Exhibition I.


The resources used by the Compagnie Financiere Richemont Sa business are valuable for the business or not. Such as the resources like financing, human resources, management of operations and experts in marketing. This are some of the essential valuable factors of for the identification of competitive advantage.


The important resources utilized by Compagnie Financiere Richemont Sa are pricey or even unusual. , if these resources are frequently found that it would be easier for the competitors and the new rivals in the industry to easily move in competitors.


The replica procedure is expensive for the rivals of Compagnie Financiere Richemont Sa Case Analysis Company. It can be done only in two various methods i.e. item duplication which is produced and manufactured by Compagnie Financiere Richemont Sa Company and launching of the alternative of the items with switching cost. This increases the threat of disturbance to the recent structure of the market.


This part of VRIO analysis deals with the compatibility of the company to place in the market making efficient use of its valuable resources which are hard to imitate. Regularly, the advancement of management is totally dependent on the company's execution strategy and team. Thus, this polishes the abilities of the firm by time based upon the decisions made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are declining with increasing real quantity of costs reveals that the sales are increasing at a greater rate than its R&D costs, and permit the company to more invest in R&D.

Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indication also shows a thumbs-up to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio pose a risk of default of Compagnie Financiere Richemont Sa to its investors and could lead a declining share costs. In terms of increasing financial obligation ratio, the firm ought to not spend much on R&D and ought to pay its existing financial obligations to decrease the threat for financiers.

The increasing risk of investors with increasing debt ratio and declining share costs can be observed by big decline of EPS of Compagnie Financiere Richemont Sa Case Solution stocks.

The sales development of company is also low as compare to its acquisitions and mergers due to slow perception building of customers. This slow development likewise impede business to more spend on its acquisitions and mergers.( Compagnie Financiere Richemont Sa, Compagnie Financiere Richemont Sa Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and estimations given up the Exhibits D and E.

TWOS Analysis.

2 analysis can be used to obtain numerous techniques based upon the SWOT Analysis offered above. A brief summary of TWOS Analysis is given in Exhibition H.

Techniques to exploit Opportunities utilizing Strengths.

Compagnie Financiere Richemont Sa Case Help ought to introduce more ingenious items by big amount of R&D Costs and acquisitions and mergers. It might increase the market share of Compagnie Financiere Richemont Sa and increase the revenue margins for the company. It might also provide Compagnie Financiere Richemont Sa a long term competitive advantage over its rivals.

The worldwide growth of Compagnie Financiere Richemont Sa ought to be focused on market catching of establishing countries by growth, attracting more consumers through client's loyalty. As developing countries are more populous than developed nations, it might increase the client circle of Compagnie Financiere Richemont Sa.

Strategies to Conquer Weak Points to Exploit Opportunities.

Compagnie Financiere Richemont Sa Case Analysis should do cautious acquisition and merger of companies, as it might impact the customer's and society's understandings about Compagnie Financiere Richemont Sa. It needs to get and merge with those companies which have a market reputation of nutritious and healthy companies. It would enhance the perceptions of customers about Compagnie Financiere Richemont Sa.

Compagnie Financiere Richemont Sa needs to not only invest its R&D on development, rather than it must likewise focus on the R&D spending over evaluation of cost of numerous nutritious products. This would increase expense efficiency of its products, which will lead to increasing its sales, due to declining prices, and margins.

Techniques to utilize strengths to overcome risks.

Compagnie Financiere Richemont Sa Case Help should relocate to not just developing however also to industrialized countries. It must expands its geographical growth. This wide geographical expansion towards developing and established nations would lower the risk of prospective losses in times of instability in different countries. It should expand its circle to various nations like Unilever which runs in about 170 plus countries.

Methods to get rid of weak points to prevent dangers.

Compagnie Financiere Richemont Sa Case Analysis needs to wisely control its acquisitions to avoid the risk of misunderstanding from the consumers about Compagnie Financiere Richemont Sa. This would not only improve the understanding of consumers about Compagnie Financiere Richemont Sa however would also increase the sales, profit margins and market share of Compagnie Financiere Richemont Sa.


In order to sustain the brand in the market and keep the consumer undamaged with the brand name, there are 2 alternatives:.

Alternative: 1.

The Business must invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall possessions of the business, increasing the wealth of the company. Costs on R&D would be sunk expense.
2. The business can resell the gotten systems in the market, if it stops working to execute its technique. Amount invest on the R&D might not be restored, and it will be considered totally sunk expense, if it do not provide prospective outcomes.
3. Investing in R&D supply slow development in sales, as it takes very long time to present a product. However, acquisitions supply fast results, as it offer the business currently established product, which can be marketed soon after the acquisition.


1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to face misunderstanding of customers about Compagnie Financiere Richemont Sa core worths of healthy and healthy items.
2. Large spending on acquisitions than R&D would send out a signal of business's inadequacy of establishing innovative items, and would results in consumer's discontentment also.
3. Big acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business not able to present new innovative items.

Alternative: 2

The Business should spend more on its R&D instead of acquisitions.


1. It would allow the company to produce more ingenious items.
2. It would offer the company a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by presenting those products which can be provided to a totally new market section.
4. Innovative products will offer long term benefits and high market share in long run.


1. It would decrease the revenue margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would impact the business at large. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might provide a negative signal to the investors, and could result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would enable the company to introduce brand-new innovative items with less risk of converting the costs on R&D into sunk expense.
2. It would supply a favorable signal to the investors, as the overall assets of the company would increase with its significant R&D costs.
3. It would not impact the earnings margins of the business at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in terms of the company's general wealth as well as in regards to ingenious products.


1. Danger of conversion of R&D costs into sunk expense, higher than option 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less variety of ingenious products than alternative 2 and high variety of innovative products than alternative 1.


With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce innovative and new products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices as well, as investors are willing to invest more in companies with considerable R&D costs and increase in the total worth of the company.

Action and execution Technique

Technique can be carried out successfully by developing specific short term as well as long term strategies. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short term strategy Compagnie Financiere Richemont Sa Case Analysis ought to perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its earnings.
• Examine the existing target market as well as the marketplace segment which is not consist of in the company's circle.
• Examine the existing financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity ought to be spent on R&D.

Mid Term Plan (1-5 years).

• Get those organizations in which the company has possible experience to handle. Get most beneficial organizations with a strong dedication to health, to develop the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Compagnie Financiere Richemont Sa values and vision and to prevent prospective danger of sunk cost.

Long Term Strategy (1-10 years).

• Obtain organizations with health as well as taste factor, as the base for the Compagnie Financiere Richemont Sa as a company producing healthy items has actually been built under midterm plan and now the business might move towards taste element too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.

Compagnie Financiere Richemont Sa Case Help has actually developed significant market share and brand name identity in the metropolitan markets, it is recommended that the business ought to focus on the rural areas in terms of developing brand name awareness, commitment, and equity, such can be done by developing a specific brand name allowance method through trade marketing techniques, that draw clear distinction between Compagnie Financiere Richemont Sa items and other competitor items. This will enable the business to develop brand equity for recently presented and already produced items on a higher platform, making the effective use of resources and brand image in the market.