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Intro

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is presently one of the biggest food chains worldwide. It was founded by Henri Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A in 1866, a German Pharmacist who initially released "Farine Lactee"; a mix of flour and milk to feed infants and decrease death rate.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is now a multinational business. Unlike other multinational companies, it has senior executives from different nations and attempts to make decisions considering the entire world. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Analysis currently has more than 500 factories around the world and a network spread across 86 countries.

Purpose

The function of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Corporation is to enhance the quality of life of individuals by playing its part and providing healthy food. It wishes to assist the world in forming a healthy and much better future for it. It also wants to encourage people to live a healthy life. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to offer its customers with food that is healthy, high in quality and safe to consume. It wishes to be innovative and at the same time comprehend the requirements and requirements of its customers. Its vision is to grow quickly and offer items that would satisfy the requirements of each age group. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A visualizes to establish a trained workforce which would assist the business to grow.

Mission.

Nestlé's objective is that as currently, it is the leading business in the food market, it thinks in 'Excellent Food, Good Life". Its mission is to supply its customers with a range of choices that are healthy and finest in taste. It is focused on providing the best food to its consumers throughout the day and night.

Products.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Analysis has a wide variety of items that it uses to its consumers. Its products include food for babies, cereals, dairy items, snacks, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories around the world and around 328,000 workers. In 2011, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A was noted as the most gainful company.

Objectives and Objectives.

• Remembering the vision and objective of the corporation, the business has laid down its objectives and goals. These goals and goals are noted below.
• One goal of the business is to reach no garbage dump status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the by-products. (Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A, aboutus, 2017).
• Another goal of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is to squander minimum food during production. Frequently, the food produced is lost even prior to it reaches the customers.
• Another thing that Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is working on is to improve its packaging in such a way that it would assist it to reduce the above-mentioned problems and would also ensure the delivery of high quality of its items to its consumers.
• Meet international requirements of the environment.
• Construct a relationship based on trust with its customers, business partners, workers, and government.

Important Problems.

Recently, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Analysis Business is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The nation is investing more on mergers and acquisitions to support its NHW method. The target of the company is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H.

Situational Analysis.

Analysis of Existing Strategy, Vision and Goals.

The present Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A strategy is based upon the idea of Nutritious, Health and Wellness (NHW). This strategy deals with the concept to bringing change in the customer choices about food and making the food stuff much healthier concerning about the health concerns.

The vision of this strategy is based on the secret approach i.e. 60/40+ which just indicates that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The products will be manufactured with additional dietary value in contrast to all other products in market getting it a plus on its dietary content.

This method was adopted to bring more nutritious plus yummy foods and beverages in market than ever. In competitors with other companies, with an objective of retaining its trust over consumers as Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Company has gained more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of business in the market is done by utilizing PESTLE analysis, given in Display A. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A works under the rules and guidelines directed by federal government and food authority. The company is more focused on its products and services to make sure about the item quality and safety.

Political.

The political impact on the company is significantly affected by the government laws and regulations. The business has to fulfill its requirements provided by government otherwise it has to pay fine. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is considerably supported by Federal government to fulfill all the requirements of standards like acts of health and safety. In efforts to make great food, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is changing the requirements of food and beverage manufacturing. This may trigger the offense of governmental rules and regulations.

Economic.

Initiation of business where the capital income of each private matters for the increased net sale as this differs country-to-country. The economy of the Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Business in U.S. is growing year by year with variable products launch specifically concentrating on the dietary food for infants.

Social.

The social environment keeps changing with regard to time like the attitude of the customer along with their way of lives. Any service or product of any company can not be successful till the business is not worried about the living system of the customer. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is taking measures to fulfill its goals as the world is in search of healthy and tasty food.

Technological.

In the advancement of organisation, tactical steps are rather necessary. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is among the leading famous multinational company and by time it purchases different departments to take its items to new level. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is investing more on its R&D to make its items healthier and nutritious providing consumers with health advantages.

Legal.

There is no such impact of legal aspects of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A as it is more worried over its laws and regulations.

Environmental

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A, in regards to ecological impact is dedicated to work in eco-friendly environment with preservation of the natural resources and energy. As due to the manufacturing of larger number of products there may be a hazard if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Analysis has acquired a number of business that helped it in diversification and growth of its product's profile. This is the thorough explanation of the Porter's design of five forces of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Business, given in Exhibit B.

Competitiveness.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is one of the top company in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is running well in this race for last 150 years. The competitors of other companies with Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is quite high.

Danger of New Entrants.

A number of barriers are there for the new entrants to happen in the consumer food industry. Just a couple of entrants succeed in this market as there is a need to comprehend the consumer requirement which requires time while current rivals are aware and has actually advanced with the customer loyalty over their products with time. There is low danger of new entrants to Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A as it has quite big network of distribution worldwide controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Analysis owes the largest share of market requiring higher number of supply chains. In response, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A has also been concerned for its suppliers as it believes in long-term relations.

Bargaining Power of Buyers.

Thus, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A makes sure to keep its clients pleased. This has led Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A to be one of the faithful company in eyes of its purchasers.

Hazard of Replacements.

There has been an excellent risk of substitutes as there are alternatives of some of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that some of its products are not safe to utilize leading to the decreased sale. Hence, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A started highlighting the health advantages of its items to cope up with the substitutes.

Rival Analysis.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Analysis covers a lot of the popular consumer brands like Set Kat and Nescafe and so on. About 29 brands amongst all of its brand names, each brand earned an earnings of about $1billion in 2010. Its huge part of sale is in North America making up about 42% of its all sales. In Europe and U.S. the leading major brand names sold by Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A in these states have a fantastic respectable share of market. Similarly Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A, Unilever and DANONE are two big industries of food and beverages as well as its primary rivals. In the year 2010, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A had actually made its annual earnings by 26% boost since of its increased food and beverages sale specifically in cooking things, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting a boost of 38% in its revenues. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Help reduced its sales cost by the adjustment of a brand-new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 nations and its London headquarter. It has ended up being the second largest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A. Unilever shares a market share of about 7.7 with Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A becoming ranking and first DANONE as third. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A draws in local costumers by its low expense of the item with the regional taste of the items preserving its first place in the worldwide market. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A company has about 280,000 workers and functions in more than 197 countries edging its competitors in many areas. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A has likewise reduced its cost of supply by introducing E-marketing in contrast to its competitors.

Keep in mind: A brief comparison of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A with its close rivals is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.

Strengths.

• Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A has an experience of about 140 years, enabling business to better perform, in numerous situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Market.
• Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A has more than 2000 brands, which increase the circle of its target customers. These brands consist of child foods, animal food, confectionary products, drinks and so on. Famous brands of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A consist of; Maggi, Kit-Kat, Nescafe, and so on
• Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Help has large quantity of spending on R&D as compare to its rivals, making the company to introduce more healthy and ingenious items. This innovation supplies the company a high competitive position in long run.
• After adopting its NHW Technique, the company has done large amount of mergers and acquisitions which increase the sales growth and improve market position of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A.
• Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is a widely known brand name with high customer's commitment and brand recall. This brand commitment of customers increases the chances of easy market adoption of numerous brand-new brand names of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A.
Weak points.
• Acquisitions of those business, like; Kraft frozen Pizza company can offer a negative signal to Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A as a company offering healthy and healthy items.

Opportunities.

• Introducing more health associated items makes it possible for the business to catch the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Thus broadening the marketplace towards establishing nations can increase the Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Solution consumers. For instance, instructors can suggest their students to purchase Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A products.

Threats.

• Economic instability in countries, which are the potential markets for Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A, can create several concerns for Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A.
• Shifting of products from regular to healthier, causes additional expenses and can result in decrease business's earnings margins.
• As Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face particular problems.

Division Analysis

Market Segmentation

The market division of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Analysis is based upon four factors; age, profession, earnings and gender. For instance, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A produces a number of products connected to babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A items are rather inexpensive by nearly all levels, but its major targeted clients, in regards to earnings level are upper and middle middle level consumers.

Geographical Segmentation

Geographical division of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Study Help is made up of its presence in almost 86 countries. Its geographical segmentation is based upon two primary elements i.e. typical earnings level of the consumer in addition to the climate of the area. For example, Singapore Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Company's division is done on the basis of the weather of the region i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic segmentation of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A is based upon the character and lifestyle of the client. For example, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A 3 in 1 Coffee target those consumers whose life style is rather hectic and don't have much time.

Behavioral Segmentation

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Solution behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. Its highly nutritious items target those consumers who have a health mindful attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Business is a broad range analysis supplying the company with a chance to obtain a viable competitive benefit versus its rivals in the food and beverage market, summarized in Display I.

Valuable

The resources utilized by the Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A company are important for the business or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are a few of the crucial valuable elements of for the identification of competitive advantage.

Uncommon

The important resources made use of by Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A are even uncommon or costly. , if these resources are frequently found that it would be easier for the competitors and the new rivals in the market to easily move in competition.

Imitation

The replica procedure is costly for the competitors of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Analysis Company. However, it can be done only in two different techniques i.e. product duplication which is produced and produced by Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Business and launching of the alternative of the items with changing cost. This increases the risk of disturbance to the current structure of the market.

Company

This component of VRIO analysis deals with the compatibility of the company to position in the market making efficient use of its important resources which are difficult to mimic. Regularly, the advancement of management is completely dependent on the firm's execution technique and group. Hence, this polishes the abilities of the company by time based upon the choices made by company for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing real quantity of spending shows that the sales are increasing at a higher rate than its R&D spending, and enable the company to more spend on R&D.

Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This sign likewise shows a green light to the R&D spending, acquisitions and mergers.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing financial obligation ratio pose a danger of default of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A to its investors and might lead a declining share prices. In terms of increasing debt ratio, the firm should not spend much on R&D and should pay its existing debts to decrease the risk for investors.

The increasing risk of investors with increasing financial obligation ratio and declining share prices can be observed by substantial decrease of EPS of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Analysis stocks.

The sales development of company is also low as compare to its mergers and acquisitions due to slow perception building of consumers. This sluggish growth also prevent company to more invest in its acquisitions and mergers.( Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of calculations and Graphs given in the Exhibits D and E.

TWOS Analysis.

2 analysis can be utilized to obtain numerous strategies based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Display H.

Strategies to make use of Opportunities utilizing Strengths.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Help must introduce more innovative products by large amount of R&D Spending and acquisitions and mergers. It could increase the market share of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A and increase the earnings margins for the business. It could also supply Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A a long term competitive advantage over its competitors.

The worldwide expansion of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A should be focused on market recording of establishing countries by growth, attracting more clients through consumer's commitment. As developing countries are more populated than industrialized nations, it could increase the consumer circle of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A.

Strategies to Conquer Weaknesses to Make Use Of Opportunities.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Analysis should do mindful acquisition and merger of companies, as it might affect the customer's and society's understandings about Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A. It ought to merge and get with those companies which have a market credibility of healthy and nutritious business. It would improve the perceptions of consumers about Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A must not only invest its R&D on development, instead of it should likewise focus on the R&D costs over examination of expense of various nutritious items. This would increase expense performance of its items, which will result in increasing its sales, due to declining rates, and margins.

Strategies to utilize strengths to get rid of threats.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Solution must transfer to not only developing but likewise to industrialized nations. It must broadens its geographical expansion. This large geographical growth towards establishing and developed nations would reduce the threat of possible losses in times of instability in numerous nations. It needs to widen its circle to different countries like Unilever which operates in about 170 plus nations.

Methods to conquer weak points to prevent threats.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A should sensibly manage its acquisitions to avoid the threat of misunderstanding from the consumers about Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A. It needs to combine and obtain with those nations having a goodwill of being a healthy business in the market. This would not only improve the understanding of consumers about Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A but would also increase the sales, revenue margins and market share of Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A. It would also enable the business to use its potential resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW technique development.

Alternatives.

In order to sustain the brand name in the market and keep the consumer undamaged with the brand, there are two choices:.

Option: 1.

The Business ought to invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the business, increasing the wealth of the business. However, spending on R&D would be sunk cost.
2. The business can resell the gotten systems in the market, if it stops working to execute its strategy. Amount spend on the R&D could not be revived, and it will be thought about completely sunk cost, if it do not offer prospective outcomes.
3. Investing in R&D provide slow development in sales, as it takes very long time to present a product. Acquisitions provide quick results, as it provide the company already developed product, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with misunderstanding of consumers about Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A core values of healthy and nutritious products.
2. Big spending on acquisitions than R&D would send out a signal of business's inefficiency of developing innovative items, and would outcomes in customer's discontentment.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making company unable to introduce new innovative items.

Alternative: 2

The Business needs to invest more on its R&D instead of acquisitions.

Pros:

1. It would make it possible for the company to produce more innovative products.
2. It would provide the company a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those items which can be used to a totally brand-new market sector.
4. Innovative items will offer long term benefits and high market share in long run.

Cons:

1. It would decrease the profit margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would affect the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the financiers, and might result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would allow the company to introduce brand-new ingenious items with less danger of transforming the costs on R&D into sunk expense.
2. It would provide a positive signal to the investors, as the general assets of the company would increase with its substantial R&D costs.
3. It would not affect the revenue margins of the business at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the business's general wealth as well as in regards to ingenious products.

Cons:

1. Danger of conversion of R&D spending into sunk expense, higher than alternative 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less variety of ingenious products than alternative 2 and high variety of ingenious products than alternative 1.

Suggestion

With the deep analysis of the above alternatives, it is recommended that the company should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and innovative items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices also, as investors are willing to invest more in companies with considerable R&D costs and increase in the overall worth of the company.

Action and application Strategy

Technique can be executed efficiently by developing particular short-term as well as long term strategies. These strategies could be as follows;

Short-term Plan (0-1 year).

• Under the short-term plan Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A Case Solution should carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which produce most of its profits.
• Examine the present target audience in addition to the marketplace section which is not include in the business's circle.
• Examine the existing financial data to measure the quantity that should be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that how much quantity ought to be invested in R&D.

Mid Term Plan (1-5 years).

• Acquire those companies in which the business has possible experience to deal with. Acquire most beneficial companies with a strong dedication to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A values and vision and to avoid prospective risk of sunk cost.

Long Term Strategy (1-10 years).

• Get companies with health along with taste element, as the base for the Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A as a business producing healthy items has actually been built under midterm plan and now the business could move towards taste factor as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.

Conclusion.

Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A has remained the top market gamer for more than a decade. It has actually institutionalised its methods and culture to align itself with the marketplace changes and client behavior, which has actually eventually permitted it to sustain its market share. Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A has developed significant market share and brand name identity in the urban markets, it is suggested that the business should focus on the rural areas in terms of developing brand name equity, awareness, and loyalty, such can be done by creating a particular brand allocation method through trade marketing strategies, that draw clear difference in between Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A items and other competitor products. Additionally, Do You Really Think We Are So Stupid Letter To The Ceo Of Deutsche Telekom A must utilize its brand name picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will permit the company to develop brand name equity for newly introduced and currently produced products on a greater platform, making the effective usage of resources and brand image in the market.