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Duckworth Asset Management Inc Case Study Solution and Analysis


Duckworth Asset Management Inc is presently one of the biggest food chains worldwide. It was founded by Henri Duckworth Asset Management Inc in 1866, a German Pharmacist who initially released "Farine Lactee"; a mix of flour and milk to feed babies and reduce death rate.

Duckworth Asset Management Inc is now a global business. Unlike other multinational business, it has senior executives from various countries and tries to make decisions thinking about the entire world. Duckworth Asset Management Inc Case Study Solution currently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Duckworth Asset Management Inc Corporation is to improve the lifestyle of individuals by playing its part and providing healthy food. It wants to help the world in shaping a healthy and much better future for it. It also wants to motivate people to live a healthy life. While ensuring that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to offer its consumers with food that is healthy, high in quality and safe to eat. Duckworth Asset Management Inc imagines to establish a well-trained labor force which would help the company to grow.


Nestlé's mission is that as currently, it is the leading business in the food industry, it thinks in 'Excellent Food, Good Life". Its objective is to provide its consumers with a variety of options that are healthy and best in taste. It is concentrated on offering the best food to its consumers throughout the day and night.

Executive Summary
Duckworth Asset Management Inc has a large variety of items that it uses to its customers. In 2011, Duckworth Asset Management Inc was listed as the most gainful company.

Goals and goals.

• Keeping in mind the vision and mission of the corporation, the business has put down its goals and goals. These objectives and goals are listed below.
• One goal of the business is to reach no garbage dump status.
• Another objective of Duckworth Asset Management Inc is to waste minimum food during production. Frequently, the food produced is lost even prior to it reaches the consumers.
• Another thing that Duckworth Asset Management Inc is working on is to enhance its packaging in such a method that it would assist it to lower those problems and would likewise guarantee the delivery of high quality of its products to its clients.
• Meet international standards of the environment.
• Construct a relationship based on trust with its consumers, service partners, employees, and federal government.

Vital Issues.

Just Recently, Duckworth Asset Management Inc Case Study Solution Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Method, Vision and Goals.

The existing Duckworth Asset Management Inc strategy is based upon the idea of Nutritious, Health and Health (NHW). This method handles the idea to bringing modification in the consumer choices about food and making the food things much healthier concerning about the health concerns.

The vision of this strategy is based on the secret approach i.e. 60/40+ which simply indicates that the products will have a rating of 60% on the basis of taste and 40% is based upon its nutritional value. The products will be produced with extra nutritional value in contrast to all other items in market acquiring it a plus on its nutritional material.

This strategy was embraced to bring more nutritious plus yummy foods and drinks in market than ever. In competition with other companies, with an objective of keeping its trust over consumers as Duckworth Asset Management Inc Business has actually gained more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of business in the market is done by using PESTLE analysis, provided in Display A. Duckworth Asset Management Inc works under the regulations and guidelines directed by government and food authority. The business is more focused on its services and items to make sure about the product quality and security.

Swot Analysis
The political impact on the business is considerably affected by the government laws and guidelines. The company has to fulfill its requirements supplied by federal government otherwise it needs to pay fine. Duckworth Asset Management Inc is considerably supported by Government to satisfy all the criteria of requirements like acts of health and wellness. In efforts to produce great food, Duckworth Asset Management Inc is altering the requirements of food and beverage manufacturing. This might cause the violation of governmental rules and guidelines.


Initiation of business where the capital income of each individual matters for the increased net sale as this varies country-to-country. The economy of the Duckworth Asset Management Inc Business in U.S. is growing year by year with variable products launch especially concentrating on the dietary food for infants.


The social environment keeps on altering with respect to time like the attitude of the customer in addition to their lifestyles. Any product and services of any business can not achieve success up until the company is not concerned about the living system of the customer. Duckworth Asset Management Inc is taking procedures to fulfill its goals as the world remains in search of tasty and healthy food.


In the development of business, strategic measures are rather necessary. Duckworth Asset Management Inc is among the top well-known multinational company and by time it purchases different departments to take its items to brand-new level. Duckworth Asset Management Inc is investing more on its R&D to make its products much healthier and nutritious supplying consumers with health advantages.


There is no such impact of legal elements of Duckworth Asset Management Inc as it is more concerned over its policies and laws.


Duckworth Asset Management Inc, in terms of ecological impact is dedicated to operate in environment-friendly environment with preservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the manufacturing of larger number of products there might be a risk.

Competitive Forces Analysis (Porter's Five Forces Model).

Duckworth Asset Management Inc Case Study Help has obtained a number of companies that assisted it in diversification and growth of its item's profile. This is the detailed description of the Porter's design of 5 forces of Duckworth Asset Management Inc Business, given in Exhibition B.


There is extreme competitors in the industry of food and beverages. Duckworth Asset Management Inc is one of the leading company in this competitive industry with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Duckworth Asset Management Inc is running well in this race for last 150 years. Each business has a certain share of market. This competition is not simply limited to the cost of the item however also for development, quality and variation. Every market is making every effort hard for the upkeep of their market share. However, the competition of other companies with Duckworth Asset Management Inc Case Study Analysis is quite high.
Vrio Analysis
Danger of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food market. Just a few entrants succeed in this industry as there is a requirement to understand the customer requirement which needs time while recent rivals are aware and has actually progressed with the consumer commitment over their items with time. There is low danger of brand-new entrants to Duckworth Asset Management Inc as it has rather large network of circulation globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Duckworth Asset Management Inc owes the biggest share of market needing higher number of supply chains. This triggers it to be an idyllic buyer for the suppliers. Thus, any of the supplier has actually never expressed any complain about rate and the bargaining power is also low. In reaction, Duckworth Asset Management Inc has likewise been worried for its providers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to excellent competitors. Changing cost is rather low for the customers as lots of companies sale a variety of similar items. This seems to be a terrific risk for any business. Therefore, Duckworth Asset Management Inc Case Study Help ensures to keep its clients satisfied. This has led Duckworth Asset Management Inc to be one of the faithful business in eyes of its purchasers.

Hazard of Replacements.

There has actually been a terrific danger of replacements as there are substitutes of some of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that a few of its items are not safe to utilize resulting in the reduced sale. Therefore, Duckworth Asset Management Inc started highlighting the health advantages of its items to cope up with the replacements.

Competitor Analysis.

It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Duckworth Asset Management Inc. Duckworth Asset Management Inc draws in regional costumers by its low expense of the item with the regional taste of the products preserving its very first location in the worldwide market. Duckworth Asset Management Inc Case Study Help business has about 280,000 workers and functions in more than 197 nations edging its rivals in many regions.

Note: A quick comparison of Duckworth Asset Management Inc with its close competitors is given in Display C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.


• Duckworth Asset Management Inc has an experience of about 140 years, enabling company to much better carry out, in various circumstances.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Duckworth Asset Management Inc has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of child foods, pet food, confectionary products, beverages and so on. Famous brands of Duckworth Asset Management Inc include; Maggi, Kit-Kat, Nescafe, and so on
• Duckworth Asset Management Inc Case Study Help has big amount of spending on R&D as compare to its competitors, making the business to introduce more ingenious and nutritious items. This innovation offers the company a high competitive position in long term.
• After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Duckworth Asset Management Inc.
• Duckworth Asset Management Inc is a well-known brand name with high consumer's loyalty and brand recall. This brand name commitment of consumers increases the chances of easy market adoption of different new brands of Duckworth Asset Management Inc.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Duckworth Asset Management Inc customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Method are quite different. It will take long to alter the understanding of people ab out Duckworth Asset Management Inc as a business offering healthy and healthy products.


• Introducing more health related products makes it possible for the business to catch the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has biggest markets in the world. Broadening the market towards developing countries can improve the Duckworth Asset Management Inc business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Duckworth Asset Management Inc Case Study Solution customers. Teachers can suggest their trainees to buy Duckworth Asset Management Inc products.


• Financial instability in nations, which are the potential markets for Duckworth Asset Management Inc, can develop several issues for Duckworth Asset Management Inc.
• Shifting of items from typical to much healthier, causes additional costs and can result in decline company's earnings margins.
• As Duckworth Asset Management Inc has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular problems.

Division Analysis

Group Division

The group segmentation of Duckworth Asset Management Inc Case Study Solution is based on 4 factors; age, occupation, earnings and gender. For instance, Duckworth Asset Management Inc produces several items associated with infants i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Duckworth Asset Management Inc items are rather budget-friendly by almost all levels, but its major targeted clients, in terms of earnings level are upper and middle middle level customers.

Geographical Division

Geographical division of Duckworth Asset Management Inc Case Study Solution is composed of its presence in almost 86 countries. Its geographical segmentation is based upon 2 main aspects i.e. average earnings level of the customer in addition to the environment of the area. For instance, Singapore Duckworth Asset Management Inc Business's segmentation is done on the basis of the weather condition of the region i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Duckworth Asset Management Inc is based upon the personality and life style of the customer. For instance, Duckworth Asset Management Inc 3 in 1 Coffee target those clients whose life style is quite hectic and don't have much time.

Behavioral Division

Duckworth Asset Management Inc Case Help behavioral segmentation is based upon the mindset knowledge and awareness of the customer. Its highly nutritious products target those clients who have a health conscious mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Duckworth Asset Management Inc Business is a broad variety analysis offering the organization with a chance to acquire a practical competitive advantage against its competitors in the food and beverage industry, summed up in Exhibit I.


The resources utilized by the Duckworth Asset Management Inc company are valuable for the company or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are some of the crucial valuable factors of for the identification of competitive benefit.


The valuable resources made use of by Duckworth Asset Management Inc are pricey or even uncommon. If these resources are typically found that it would be much easier for the rivals and the brand-new competitors in the market to easily move in competition.


The replica procedure is pricey for the rivals of Duckworth Asset Management Inc Case Analysis Business. Nevertheless, it can be done only in 2 various strategies i.e. product duplication which is produced and produced by Duckworth Asset Management Inc Company and introducing of the replacement of the products with changing cost. This increases the risk of disturbance to the current structure of the industry.


This component of VRIO analysis deals with the compatibility of the company to place in the market making efficient use of its important resources which are tough to imitate. Regularly, the advancement of management is totally dependent on the firm's execution technique and group. Therefore, this polishes the skills of the firm by time based upon the decisions made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing actual amount of costs shows that the sales are increasing at a higher rate than its R&D costs, and allow the business to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator also reveals a green light to the R&D costs, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing debt ratio position a threat of default of Duckworth Asset Management Inc to its financiers and could lead a declining share rates. In terms of increasing financial obligation ratio, the company ought to not invest much on R&D and must pay its current financial obligations to reduce the risk for investors.

The increasing threat of financiers with increasing debt ratio and declining share prices can be observed by huge decline of EPS of Duckworth Asset Management Inc Case Solution stocks.

The sales development of business is also low as compare to its acquisitions and mergers due to slow perception structure of customers. This sluggish growth likewise hinder business to more spend on its mergers and acquisitions.( Duckworth Asset Management Inc, Duckworth Asset Management Inc Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of graphs and calculations given in the Exhibitions D and E.

TWOS Analysis.

TWOS analysis can be utilized to derive different strategies based on the SWOT Analysis provided above. A brief summary of TWOS Analysis is given in Exhibition H.

Strategies to make use of Opportunities using Strengths.

Duckworth Asset Management Inc Case Analysis should present more ingenious products by big amount of R&D Spending and mergers and acquisitions. It could increase the market share of Duckworth Asset Management Inc and increase the revenue margins for the business. It might likewise offer Duckworth Asset Management Inc a long term competitive advantage over its rivals.

The international expansion of Duckworth Asset Management Inc ought to be focused on market catching of establishing nations by expansion, drawing in more consumers through customer's loyalty. As developing nations are more populous than industrialized nations, it could increase the consumer circle of Duckworth Asset Management Inc.

Methods to Get Rid Of Weaknesses to Exploit Opportunities.

Duckworth Asset Management Inc Case Analysis must do mindful acquisition and merger of organizations, as it could impact the consumer's and society's perceptions about Duckworth Asset Management Inc. It must merge and obtain with those companies which have a market reputation of nutritious and healthy business. It would enhance the perceptions of customers about Duckworth Asset Management Inc.

Duckworth Asset Management Inc needs to not just invest its R&D on development, rather than it should also concentrate on the R&D spending over evaluation of expense of numerous healthy products. This would increase expense effectiveness of its items, which will result in increasing its sales, due to declining costs, and margins.

Methods to utilize strengths to conquer risks.

Duckworth Asset Management Inc should move to not just developing however also to industrialized nations. It needs to expand its circle to numerous countries like Unilever which operates in about 170 plus countries.

Strategies to conquer weaknesses to prevent threats.

Duckworth Asset Management Inc Case Help ought to sensibly control its acquisitions to prevent the threat of misconception from the customers about Duckworth Asset Management Inc. This would not just enhance the understanding of customers about Duckworth Asset Management Inc but would likewise increase the sales, revenue margins and market share of Duckworth Asset Management Inc.


In order to sustain the brand name in the market and keep the customer undamaged with the brand, there are 2 alternatives:.

Alternative: 1.

The Business must spend more on acquisitions than on the R&D.


1. Acquisitions would increase total assets of the business, increasing the wealth of the business. However, spending on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it fails to implement its technique. Quantity invest on the R&D could not be restored, and it will be thought about completely sunk cost, if it do not provide possible results.
3. Investing in R&D provide sluggish growth in sales, as it takes very long time to introduce an item. However, acquisitions provide quick results, as it supply the company already developed product, which can be marketed right after the acquisition.


1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to deal with misunderstanding of consumers about Duckworth Asset Management Inc core worths of nutritious and healthy items.
2. Big costs on acquisitions than R&D would send a signal of business's inadequacy of developing innovative items, and would outcomes in customer's dissatisfaction.
3. Big acquisitions than R&D would extend the product line of the business by the products which are already present in the market, making company not able to introduce new ingenious items.

Alternative: 2

The Company needs to spend more on its R&D rather than acquisitions.


1. It would make it possible for the company to produce more innovative items.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by introducing those products which can be provided to an entirely new market segment.
4. Ingenious products will offer long term benefits and high market share in long run.


1. It would decrease the profit margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk cost, and would impact the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might offer an unfavorable signal to the financiers, and might result I decreasing stock costs.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would permit the business to introduce brand-new ingenious products with less danger of transforming the spending on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the overall properties of the company would increase with its considerable R&D costs.
3. It would not impact the revenue margins of the company at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's total wealth along with in terms of ingenious products.


1. Threat of conversion of R&D spending into sunk expense, higher than option 1 lower than alternative 2.
2. Risk of mistaken belief about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Introduction of less variety of ingenious items than alternative 2 and high variety of innovative products than alternative 1.


With the deep analysis of the above alternatives, it is suggested that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs as well, as financiers want to invest more in business with significant R&D spending and increase in the overall worth of the business.

Action and execution Method

Strategy can be executed efficiently by establishing certain short term in addition to long term strategies. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short term plan Duckworth Asset Management Inc Case Help should carry out numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its income.
• Analyze the present target audience along with the market sector which is not include in the company's circle.
• Evaluate the current monetary data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that how much amount needs to be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the business has possible experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to build the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Duckworth Asset Management Inc worths and vision and to avoid prospective threat of sunk expense.

Long Term Strategy (1-10 years).

• Get companies with health along with taste aspect, as the base for the Duckworth Asset Management Inc as a company producing healthy products has been constructed under midterm strategy and now the company could move towards taste aspect too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.

Duckworth Asset Management Inc has remained the leading market gamer for more than a years. It has institutionalized its techniques and culture to align itself with the market modifications and customer habits, which has eventually permitted it to sustain its market share. Though, Duckworth Asset Management Inc has established significant market share and brand name identity in the urban markets, it is advised that the company must focus on the rural areas in terms of developing brand name loyalty, equity, and awareness, such can be done by creating a specific brand allotment technique through trade marketing methods, that draw clear distinction between Duckworth Asset Management Inc Case Analysis products and other competitor items. Furthermore, Duckworth Asset Management Inc ought to utilize its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will allow the company to establish brand equity for newly presented and currently produced items on a greater platform, making the efficient use of resources and brand image in the market.