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Duckworth Asset Management Inc Case Study Solution & Analysis


Duckworth Asset Management Inc Case Study Help is currently among the greatest food chains worldwide. It was founded by Henri Duckworth Asset Management Inc in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to feed babies and reduce mortality rate. At the exact same time, the Page bros from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The two became competitors in the beginning however later combined in 1905, leading to the birth of Duckworth Asset Management Inc.

Duckworth Asset Management Inc is now a transnational business. Unlike other international companies, it has senior executives from different countries and tries to make decisions thinking about the whole world. Duckworth Asset Management Inc Case Study Analysis presently has more than 500 factories around the world and a network spread throughout 86 countries.


The function of Duckworth Asset Management Inc Corporation is to boost the quality of life of people by playing its part and supplying healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to offer its clients with food that is healthy, high in quality and safe to eat. Duckworth Asset Management Inc visualizes to establish a trained labor force which would assist the business to grow.


Nestlé's objective is that as presently, it is the leading business in the food industry, it believes in 'Excellent Food, Excellent Life". Its objective is to offer its consumers with a range of choices that are healthy and finest in taste too. It is concentrated on offering the very best food to its clients throughout the day and night.

Executive Summary
Duckworth Asset Management Inc Case Study Analysis has a wide variety of products that it offers to its clients. Its products include food for babies, cereals, dairy products, snacks, chocolates, food for animal and bottled water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 staff members. In 2011, Duckworth Asset Management Inc was listed as the most gainful organization.

Goals and objectives.

• Bearing in mind the vision and objective of the corporation, the company has laid down its goals and goals. These objectives and goals are noted below.
• One goal of the company is to reach absolutely no garbage dump status.
• Another goal of Duckworth Asset Management Inc is to lose minimum food throughout production. Usually, the food produced is lost even prior to it reaches the consumers.
• Another thing that Duckworth Asset Management Inc is dealing with is to enhance its packaging in such a method that it would help it to decrease the above-mentioned problems and would likewise ensure the shipment of high quality of its products to its clients.
• Meet worldwide standards of the environment.
• Build a relationship based upon trust with its consumers, organisation partners, staff members, and government.

Vital Issues.

Recently, Duckworth Asset Management Inc Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. Nevertheless, the target of the company is not attained as the sales were expected to grow higher at the rate of 10% each year and the operating margins to increase by 20%, given in Exhibition H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may result in the declined revenue rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Strategy, Vision and Goals.

The present Duckworth Asset Management Inc strategy is based upon the principle of Nutritious, Health and Wellness (NHW). This technique handles the concept to bringing modification in the client preferences about food and making the food stuff much healthier concerning about the health problems.

The vision of this strategy is based on the key method i.e. 60/40+ which simply means that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary value. The products will be made with additional dietary value in contrast to all other products in market acquiring it a plus on its dietary material.

This method was embraced to bring more healthy plus tasty foods and drinks in market than ever. In competition with other companies, with an intent of keeping its trust over consumers as Duckworth Asset Management Inc Business has actually gotten more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by using PESTLE analysis, given in Exhibit A. Duckworth Asset Management Inc works under the guidelines and guidelines directed by government and food authority. The company is more focused on its products and services to make certain about the item quality and security. This analysis will help in understanding environment of external market in the global food and drink industries. (Parera, 2017).

Swot Analysis
Duckworth Asset Management Inc is considerably supported by Government to fulfill all the requirements of standards like acts of health and safety. In efforts to make good food, Duckworth Asset Management Inc Case Study Solution is altering the requirements of food and beverage production.


Initiation of business where the capital income of each individual matters for the increased net sale as this varies country-to-country. The economy of the Duckworth Asset Management Inc Company in U.S. is growing year by year with variable items launch especially concentrating on the dietary food for babies.


The social environment keeps on changing with respect to time like the attitude of the consumer in addition to their way of lives. Any product or service of any business can not achieve success up until the company is not worried about the living system of the customer. Duckworth Asset Management Inc is taking measures to satisfy its objectives as the world remains in search of healthy and yummy food.


In the development of business, strategic procedures are rather obligatory. Duckworth Asset Management Inc is among the top well-known multinational company and by time it buys various departments to take its items to new level. Duckworth Asset Management Inc is spending more on its R&D to make its items healthier and healthy offering consumers with health advantages.


There is no such effect of legal factors of Duckworth Asset Management Inc as it is more concerned over its guidelines and laws.


Duckworth Asset Management Inc, in regards to ecological impact is committed to operate in eco-friendly environment with preservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the production of larger number of products there may be a hazard.

Competitive Forces Analysis (Porter's Five Forces Design).

Duckworth Asset Management Inc Case Study Solution has acquired a number of companies that helped it in diversity and growth of its item's profile. This is the extensive explanation of the Porter's model of five forces of Duckworth Asset Management Inc Business, given up Exhibit B.


Duckworth Asset Management Inc is one of the top business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Duckworth Asset Management Inc is running well in this race for last 150 years. The competition of other business with Duckworth Asset Management Inc is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the new entrants to occur in the consumer food industry. Only a few entrants be successful in this industry as there is a need to comprehend the consumer requirement which requires time while recent rivals are well aware and has actually progressed with the consumer loyalty over their items with time. There is low risk of new entrants to Duckworth Asset Management Inc as it has quite large network of distribution worldwide dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Duckworth Asset Management Inc Case Study Analysis owes the biggest share of market requiring greater number of supply chains. In response, Duckworth Asset Management Inc has actually also been worried for its providers as it thinks in long-term relations.

Bargaining Power of Purchasers.

Therefore, Duckworth Asset Management Inc makes sure to keep its customers satisfied. This has led Duckworth Asset Management Inc to be one of the devoted company in eyes of its purchasers.

Threat of Alternatives.

There has been a terrific danger of replacements as there are alternatives of some of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that a few of its items are not safe to utilize resulting in the reduced sale. Thus, Duckworth Asset Management Inc started highlighting the health benefits of its products to cope up with the alternatives.

Rival Analysis.

It has ended up being the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Duckworth Asset Management Inc. Duckworth Asset Management Inc draws in regional customers by its low cost of the product with the local taste of the products maintaining its first location in the international market. Duckworth Asset Management Inc Case Study Analysis business has about 280,000 staff members and functions in more than 197 countries edging its competitors in numerous regions.

Note: A short comparison of Duckworth Asset Management Inc with its close competitors is given up Exhibit C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Display F.


• Duckworth Asset Management Inc has an experience of about 140 years, enabling business to better carry out, in numerous circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Duckworth Asset Management Inc has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Duckworth Asset Management Inc include; Maggi, Kit-Kat, Nescafe, and so on
• Duckworth Asset Management Inc Case Study Help has large big of spending costs R&D as compare to its competitorsRivals making the company business launch release innovative and nutritious productsItems
• After embracing its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Duckworth Asset Management Inc.
• Duckworth Asset Management Inc is a well-known brand name with high consumer's loyalty and brand name recall. This brand commitment of customers increases the possibilities of easy market adoption of numerous brand-new brands of Duckworth Asset Management Inc.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza service can give an unfavorable signal to Duckworth Asset Management Inc clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to change the perception of individuals ab out Duckworth Asset Management Inc as a company offering healthy and healthy products.


• Introducing more health associated products allows the business to capture the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets in the world. Expanding the market towards establishing nations can increase the Duckworth Asset Management Inc organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of Duckworth Asset Management Inc Case Study Analysis customers. Teachers can advise their trainees to buy Duckworth Asset Management Inc items.


• Economic instability in countries, which are the possible markets for Duckworth Asset Management Inc, can develop numerous concerns for Duckworth Asset Management Inc.
• Shifting of products from regular to healthier, causes extra costs and can result in decline company's profit margins.
• As Duckworth Asset Management Inc has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific issues.

Segmentation Analysis

Group Segmentation

The group segmentation of Duckworth Asset Management Inc Case Study Analysis is based upon four factors; age, gender, occupation and earnings. Duckworth Asset Management Inc produces several products related to children i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. Duckworth Asset Management Inc products are rather affordable by almost all levels, however its major targeted clients, in regards to earnings level are upper and middle middle level clients.

Geographical Segmentation

Geographical division of Duckworth Asset Management Inc Case Study Analysis is composed of its existence in nearly 86 countries. Its geographical segmentation is based upon 2 primary aspects i.e. average income level of the customer along with the climate of the area. For instance, Singapore Duckworth Asset Management Inc Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic division of Duckworth Asset Management Inc is based upon the character and life style of the customer. Duckworth Asset Management Inc 3 in 1 Coffee target those clients whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Duckworth Asset Management Inc Case Help behavioral segmentation is based upon the mindset understanding and awareness of the client. For example its extremely healthy items target those clients who have a health conscious attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Duckworth Asset Management Inc Business is a broad range analysis providing the organization with a possibility to obtain a viable competitive benefit versus its competitors in the food and drink market, summarized in Exhibition I.


The resources used by the Duckworth Asset Management Inc company are important for the business or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are a few of the crucial important aspects of for the recognition of competitive benefit.


The valuable resources made use of by Duckworth Asset Management Inc are expensive or even unusual. If these resources are frequently discovered that it would be much easier for the rivals and the new rivals in the industry to effortlessly move in competitors.


The replica process is pricey for the competitors of Duckworth Asset Management Inc Case Analysis Company. Nevertheless, it can be done only in two various strategies i.e. product duplication which is produced and made by Duckworth Asset Management Inc Company and introducing of the alternative of the items with switching expense. This increases the danger of disturbance to the recent structure of the industry.


This element of VRIO analysis deals with the compatibility of the business to position in the market making productive use of its important resources which are tough to imitate. Frequently, the development of management is totally dependent on the company's execution technique and team. Therefore, this polishes the abilities of the company by time based on the choices made by company for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing real quantity of costs reveals that the sales are increasing at a higher rate than its R&D costs, and enable the company to more invest in R&D.

Net Profit Margin is increasing while R&D as a portion of sales is declining. This indicator likewise reveals a green light to the R&D spending, mergers and acquisitions.

Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio position a hazard of default of Duckworth Asset Management Inc to its investors and might lead a decreasing share prices. Therefore, in regards to increasing debt ratio, the firm ought to not spend much on R&D and should pay its present debts to reduce the risk for investors.

The increasing risk of financiers with increasing financial obligation ratio and decreasing share prices can be observed by substantial decline of EPS of Duckworth Asset Management Inc Case Analysis stocks.

The sales development of business is also low as compare to its acquisitions and mergers due to slow understanding structure of customers. This slow growth likewise prevent business to further spend on its acquisitions and mergers.( Duckworth Asset Management Inc, Duckworth Asset Management Inc Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Graphs given up the Exhibits D and E.

TWOS Analysis.

2 analysis can be utilized to derive various strategies based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given up Exhibit H.

Techniques to make use of Opportunities using Strengths.

Duckworth Asset Management Inc Case Solution must present more innovative items by large quantity of R&D Spending and mergers and acquisitions. It could increase the market share of Duckworth Asset Management Inc and increase the profit margins for the company. It could likewise supply Duckworth Asset Management Inc a long term competitive benefit over its rivals.

The global growth of Duckworth Asset Management Inc need to be focused on market recording of establishing countries by expansion, attracting more customers through consumer's loyalty. As establishing nations are more populous than industrialized nations, it might increase the client circle of Duckworth Asset Management Inc.

Strategies to Conquer Weak Points to Make Use Of Opportunities.

Duckworth Asset Management Inc Case Solution needs to do mindful acquisition and merger of organizations, as it might impact the consumer's and society's understandings about Duckworth Asset Management Inc. It needs to combine and acquire with those business which have a market reputation of healthy and healthy business. It would enhance the understandings of customers about Duckworth Asset Management Inc.

Duckworth Asset Management Inc must not only invest its R&D on innovation, rather than it should also concentrate on the R&D spending over evaluation of expense of different healthy items. This would increase cost performance of its products, which will result in increasing its sales, due to declining rates, and margins.

Techniques to utilize strengths to get rid of hazards.

Duckworth Asset Management Inc Case Help should transfer to not only establishing but also to industrialized countries. It must widens its geographical expansion. This broad geographical expansion towards establishing and developed nations would lower the risk of potential losses in times of instability in different countries. It must broaden its circle to different countries like Unilever which runs in about 170 plus countries.

Techniques to overcome weak points to prevent dangers.

Duckworth Asset Management Inc should carefully manage its acquisitions to avoid the threat of misunderstanding from the customers about Duckworth Asset Management Inc. It should acquire and merge with those nations having a goodwill of being a healthy business in the market. This would not just enhance the understanding of consumers about Duckworth Asset Management Inc however would also increase the sales, revenue margins and market share of Duckworth Asset Management Inc. It would also enable the business to use its potential resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique growth.


In order to sustain the brand in the market and keep the client undamaged with the brand, there are 2 choices:.

Option: 1.

The Business must invest more on acquisitions than on the R&D.


1. Acquisitions would increase total assets of the company, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the obtained systems in the market, if it stops working to execute its technique. Amount spend on the R&D might not be restored, and it will be considered completely sunk expense, if it do not provide prospective results.
3. Investing in R&D provide slow development in sales, as it takes long period of time to present an item. Acquisitions offer fast results, as it supply the business already developed product, which can be marketed quickly after the acquisition.


1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to deal with misunderstanding of customers about Duckworth Asset Management Inc core worths of healthy and healthy products.
2. Big costs on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious items, and would outcomes in consumer's discontentment.
3. Large acquisitions than R&D would extend the product line of the business by the items which are currently present in the market, making company unable to present new innovative items.

Option: 2

The Company ought to invest more on its R&D rather than acquisitions.


1. It would make it possible for the business to produce more innovative products.
2. It would provide the business a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by introducing those items which can be offered to a completely brand-new market segment.
4. Innovative items will provide long term advantages and high market share in long run.


1. It would decrease the revenue margins of the business.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would affect the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could offer an unfavorable signal to the financiers, and might result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.


1. It would allow the business to present new ingenious items with less risk of transforming the costs on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the total possessions of the company would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the company at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's total wealth as well as in regards to ingenious items.


1. Threat of conversion of R&D costs into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative products than alternative 2 and high variety of innovative products than alternative 1.


With the deep analysis of the above alternatives, it is advised that the company should choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share prices too, as financiers want to invest more in business with considerable R&D costs and increase in the total worth of the business.

Action and implementation Strategy

Strategy can be carried out effectively by developing certain short term along with long term strategies. These strategies could be as follows;

Short-term Strategy (0-1 year).

• Under the short-term plan Duckworth Asset Management Inc Case Analysis must carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create most of its income.
• Evaluate the current target audience in addition to the marketplace sector which is not include in the business's circle.
• Analyze the current monetary information to determine the amount that ought to be invested in the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much quantity ought to be spent on R&D.

Mid Term Plan (1-5 years).

• Get those companies in which the company has prospective experience to handle. Acquire most beneficial organizations with a strong dedication to health, to develop the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Duckworth Asset Management Inc worths and vision and to avoid potential danger of sunk cost.

Long Term Strategy (1-10 years).

• Acquire companies with health along with taste element, as the base for the Duckworth Asset Management Inc as a company producing healthy products has been built under midterm strategy and now the company could move towards taste factor as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.

Duckworth Asset Management Inc Case Solution has actually developed substantial market share and brand identity in the urban markets, it is suggested that the company must focus on the rural areas in terms of establishing brand name awareness, equity, and loyalty, such can be done by producing a particular brand name allowance strategy through trade marketing strategies, that draw clear difference in between Duckworth Asset Management Inc items and other competitor products. This will enable the company to develop brand equity for freshly introduced and currently produced items on a higher platform, making the reliable use of resources and brand image in the market.