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Duckworth Asset Management Inc Case Study Solution and Analysis


Duckworth Asset Management Inc Case Study Analysis is presently one of the biggest food chains worldwide. It was founded by Henri Duckworth Asset Management Inc in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a combination of flour and milk to reduce and feed infants mortality rate. At the exact same time, the Page siblings from Switzerland also found The Anglo-Swiss Condensed Milk Company. The two became rivals at first but later on merged in 1905, leading to the birth of Duckworth Asset Management Inc.

Duckworth Asset Management Inc is now a global company. Unlike other multinational business, it has senior executives from various nations and attempts to make choices considering the whole world. Duckworth Asset Management Inc Case Study Help presently has more than 500 factories around the world and a network spread across 86 countries.


The purpose of Duckworth Asset Management Inc Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to offer its clients with food that is healthy, high in quality and safe to eat. Duckworth Asset Management Inc envisions to establish a trained labor force which would assist the company to grow.


Nestlé's objective is that as currently, it is the leading company in the food market, it thinks in 'Good Food, Good Life". Its objective is to provide its customers with a variety of choices that are healthy and best in taste also. It is focused on providing the best food to its clients throughout the day and night.


Duckworth Asset Management Inc has a broad variety of items that it offers to its clients. In 2011, Duckworth Asset Management Inc was listed as the most rewarding company.

Objectives and Objectives.

• Keeping in mind the vision and objective of the corporation, the business has actually put down its objectives and goals. These goals and objectives are noted below.
• One objective of the company is to reach absolutely no garbage dump status. It is working toward no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the spin-offs. (Duckworth Asset Management Inc, aboutus, 2017).
• Another objective of Duckworth Asset Management Inc is to squander minimum food throughout production. Frequently, the food produced is lost even before it reaches the consumers.
• Another thing that Duckworth Asset Management Inc is dealing with is to improve its packaging in such a way that it would assist it to minimize those problems and would also ensure the shipment of high quality of its products to its consumers.
• Meet worldwide standards of the environment.
• Build a relationship based on trust with its consumers, business partners, staff members, and government.

Vital Issues.

Recently, Duckworth Asset Management Inc Case Study Solution Business is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not accomplished as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H.

Situational Analysis.

Analysis of Current Technique, Vision and Goals.

The existing Duckworth Asset Management Inc technique is based on the principle of Nutritious, Health and Wellness (NHW). This strategy handles the idea to bringing change in the customer preferences about food and making the food things healthier worrying about the health problems.

The vision of this technique is based on the key technique i.e. 60/40+ which simply means that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary value. The items will be produced with extra nutritional worth in contrast to all other items in market gaining it a plus on its nutritional material.

This strategy was embraced to bring more healthy plus yummy foods and beverages in market than ever. In competitors with other business, with an intention of maintaining its trust over customers as Duckworth Asset Management Inc Company has gotten more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by using PESTLE analysis, given up Exhibit A. Duckworth Asset Management Inc works under the policies and rules directed by federal government and food authority. The business is more concentrated on its services and items to make certain about the item quality and safety. This analysis will help in comprehending environment of external market in the worldwide food and drink markets. (Parera, 2017).


Duckworth Asset Management Inc is significantly supported by Federal government to meet all the criteria of standards like acts of health and safety. In efforts to make good food, Duckworth Asset Management Inc Case Study Analysis is changing the requirements of food and beverage production.


Initiation of the business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Duckworth Asset Management Inc Business in U.S. is growing year by year with variable items launch particularly focusing on the dietary food for babies.


The social environment keeps on altering with regard to time like the mindset of the customer along with their lifestyles. Any product and services of any business can not be successful up until the business is not worried about the living system of the customer. Duckworth Asset Management Inc is taking procedures to fulfill its goals as the world is in search of delicious and healthy food.


In the development of business, strategic procedures are somewhat obligatory. Duckworth Asset Management Inc is among the top famous multinational company and by time it purchases various departments to take its products to brand-new level. Duckworth Asset Management Inc is investing more on its R&D to make its items healthier and nutritious providing customers with health benefits.


There is no such impact of legal aspects of Duckworth Asset Management Inc as it is more concerned over its guidelines and laws.


Duckworth Asset Management Inc, in regards to ecological impact is committed to work in eco-friendly environment with conservation of the natural deposits and energy. As due to the production of bigger variety of products there might be a risk if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Design).

Duckworth Asset Management Inc Case Study Help has actually obtained a variety of companies that assisted it in diversification and growth of its product's profile. This is the detailed description of the Porter's design of five forces of Duckworth Asset Management Inc Company, given in Exhibition B.


There is severe competition in the industry of food and drinks. Duckworth Asset Management Inc is among the leading company in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Duckworth Asset Management Inc is running well in this race for last 150 years. Each company has a guaranteed share of market. This rivalry is not just limited to the price of the item however also for quality, variation and development. Every market is making every effort hard for the maintenance of their market share. However, the competitors of other companies with Duckworth Asset Management Inc Case Study Analysis is rather high.

Threat of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food market. Only a few entrants succeed in this market as there is a need to understand the customer requirement which needs time while current rivals are aware and has progressed with the consumer loyalty over their products with time. There is low danger of brand-new entrants to Duckworth Asset Management Inc as it has quite large network of distribution globally dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink market, Duckworth Asset Management Inc owes the biggest share of market needing higher number of supply chains. This causes it to be a picturesque buyer for the providers. Any of the provider has never revealed any complain about price and the bargaining power is likewise low. In action, Duckworth Asset Management Inc has likewise been concerned for its suppliers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Therefore, Duckworth Asset Management Inc makes sure to keep its consumers satisfied. This has led Duckworth Asset Management Inc to be one of the loyal company in eyes of its buyers.

Threat of Alternatives.

There has actually been an excellent danger of substitutes as there are alternatives of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually also been a claim that a few of its items are not safe to utilize resulting in the decreased sale. Thus, Duckworth Asset Management Inc began highlighting the health benefits of its products to cope up with the substitutes.

Competitor Analysis.

Duckworth Asset Management Inc Case Study Analysis covers many of the popular customer brand names like Package Kat and Nescafe etc. About 29 brands amongst all of its brands, each brand earned a profits of about $1billion in 2010. Its huge part of sale is in North America making up about 42% of its all sales. In Europe and U.S. the top significant brand names sold by Duckworth Asset Management Inc in these states have a great trustworthy share of market. Duckworth Asset Management Inc, Unilever and DANONE are 2 large industries of food and beverages as well as its main rivals. In the year 2010, Duckworth Asset Management Inc had earned its annual revenue by 26% boost since of its increased food and drinks sale particularly in cooking stuff, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its profits. Duckworth Asset Management Inc Case Study Solution decreased its sales cost by the adaptation of a brand-new accounting procedure. Unilever has number of employees about 230,000 and functions in more than 160 nations and its London headquarter. It has actually ended up being the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Duckworth Asset Management Inc. Unilever shares a market share of about 7.7 with Duckworth Asset Management Inc becoming very first and ranking DANONE as third. Duckworth Asset Management Inc draws in regional costumers by its low cost of the item with the local taste of the items keeping its first place in the international market. Duckworth Asset Management Inc company has about 280,000 staff members and functions in more than 197 nations edging its rivals in many areas. Duckworth Asset Management Inc has actually likewise decreased its cost of supply by presenting E-marketing in contrast to its competitors.

Note: A brief contrast of Duckworth Asset Management Inc with its close competitors is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.


• Duckworth Asset Management Inc has an experience of about 140 years, allowing business to better carry out, in various scenarios.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Duckworth Asset Management Inc has more than 2000 brand names, which increase the circle of its target customers. These brands include child foods, pet food, confectionary products, beverages and so on. Famous brands of Duckworth Asset Management Inc consist of; Maggi, Kit-Kat, Nescafe, etc.
• Duckworth Asset Management Inc Case Study Help has large quantity of costs on R&D as compare to its competitors, making the business to introduce more healthy and innovative items. This development supplies the business a high competitive position in long term.
• After embracing its NHW Technique, the business has actually done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Duckworth Asset Management Inc.
• Duckworth Asset Management Inc is a popular brand with high consumer's commitment and brand name recall. This brand commitment of customers increases the possibilities of easy market adoption of numerous brand-new brand names of Duckworth Asset Management Inc.
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give a negative signal to Duckworth Asset Management Inc consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's investment in NHW Method are rather various. It will take long to change the perception of individuals ab out Duckworth Asset Management Inc as a business offering healthy and nutritious products.


• Presenting more health associated products enables the business to record the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Expanding the market towards establishing countries can enhance the Duckworth Asset Management Inc organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Duckworth Asset Management Inc Case Study Help consumers. Teachers can recommend their students to buy Duckworth Asset Management Inc products.


• Economic instability in nations, which are the potential markets for Duckworth Asset Management Inc, can create several issues for Duckworth Asset Management Inc.
• Shifting of items from normal to much healthier, results in extra costs and can result in decline business's profit margins.
• As Duckworth Asset Management Inc has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific problems.

Segmentation Analysis

Group Division

The group segmentation of Duckworth Asset Management Inc Case Study Solution is based on 4 aspects; age, profession, gender and income. Duckworth Asset Management Inc produces a number of items related to babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary products. Duckworth Asset Management Inc products are rather affordable by almost all levels, but its major targeted customers, in regards to earnings level are upper and middle middle level clients.

Geographical Segmentation

Geographical division of Duckworth Asset Management Inc Case Study Help is composed of its existence in almost 86 nations. Its geographical division is based upon two primary factors i.e. typical earnings level of the customer as well as the environment of the area. Singapore Duckworth Asset Management Inc Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Duckworth Asset Management Inc is based upon the character and life style of the customer. Duckworth Asset Management Inc 3 in 1 Coffee target those customers whose life style is rather busy and don't have much time.

Behavioral Segmentation

Duckworth Asset Management Inc Case Analysis behavioral segmentation is based upon the mindset understanding and awareness of the client. For example its highly nutritious items target those customers who have a health conscious attitude towards their intakes.

VRIO Analysis

The VRIO analysis of Duckworth Asset Management Inc Business is a broad variety analysis offering the organization with a chance to acquire a practical competitive benefit against its rivals in the food and beverage market, summarized in Display I.

Prized Possession

The resources used by the Duckworth Asset Management Inc business are valuable for the company or not. Such as the resources like finance, personnels, management of operations and experts in marketing. This are some of the essential important factors of for the recognition of competitive advantage.


The valuable resources utilized by Duckworth Asset Management Inc are even rare or pricey. If these resources are commonly found that it would be much easier for the competitors and the brand-new competitors in the industry to effortlessly move in competitors.


The replica process is costly for the competitors of Duckworth Asset Management Inc Case Analysis Business. It can be done just in two various methods i.e. product duplication which is produced and manufactured by Duckworth Asset Management Inc Company and introducing of the replacement of the products with switching cost. This increases the hazard of disturbance to the current structure of the market.


This element of VRIO analysis handle the compatibility of the business to position in the market making efficient usage of its important resources which are difficult to mimic. Regularly, the advancement of management is totally based on the firm's execution method and group. Thus, this polishes the skills of the company by time based on the decisions made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing actual amount of spending shows that the sales are increasing at a greater rate than its R&D costs, and allow the company to more invest in R&D.

Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This indication also shows a green light to the R&D costs, mergers and acquisitions.

Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio posture a risk of default of Duckworth Asset Management Inc to its financiers and might lead a decreasing share costs. Therefore, in regards to increasing financial obligation ratio, the company should not invest much on R&D and must pay its present debts to reduce the risk for financiers.

The increasing risk of investors with increasing debt ratio and declining share costs can be observed by huge decrease of EPS of Duckworth Asset Management Inc Case Solution stocks.

The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This slow development likewise prevent business to more spend on its mergers and acquisitions.( Duckworth Asset Management Inc, Duckworth Asset Management Inc Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and calculations given in the Exhibitions D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain numerous techniques based on the SWOT Analysis given above. A brief summary of TWOS Analysis is given in Display H.

Methods to make use of Opportunities utilizing Strengths.

Duckworth Asset Management Inc Case Help should introduce more ingenious items by large amount of R&D Spending and mergers and acquisitions. It could increase the market share of Duckworth Asset Management Inc and increase the earnings margins for the company. It might likewise supply Duckworth Asset Management Inc a long term competitive advantage over its rivals.

The worldwide expansion of Duckworth Asset Management Inc need to be focused on market catching of developing countries by expansion, drawing in more customers through client's commitment. As establishing countries are more populous than industrialized countries, it might increase the consumer circle of Duckworth Asset Management Inc.

Techniques to Get Rid Of Weaknesses to Exploit Opportunities.

Duckworth Asset Management Inc Case Solution should do careful acquisition and merger of companies, as it might affect the client's and society's perceptions about Duckworth Asset Management Inc. It should obtain and merge with those companies which have a market track record of healthy and healthy companies. It would improve the understandings of consumers about Duckworth Asset Management Inc.

Duckworth Asset Management Inc should not only invest its R&D on development, instead of it must also focus on the R&D spending over examination of expense of numerous nutritious items. This would increase expense effectiveness of its products, which will result in increasing its sales, due to decreasing rates, and margins.

Methods to use strengths to conquer dangers.

Duckworth Asset Management Inc ought to move to not only establishing but also to industrialized nations. It should broaden its circle to various nations like Unilever which runs in about 170 plus countries.

Strategies to get rid of weak points to prevent risks.

Duckworth Asset Management Inc Case Help should carefully manage its acquisitions to prevent the risk of mistaken belief from the customers about Duckworth Asset Management Inc. This would not just enhance the perception of customers about Duckworth Asset Management Inc however would also increase the sales, earnings margins and market share of Duckworth Asset Management Inc.


In order to sustain the brand name in the market and keep the customer undamaged with the brand name, there are 2 alternatives:.

Alternative: 1.

The Business needs to spend more on acquisitions than on the R&D.


1. Acquisitions would increase total possessions of the business, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the obtained units in the market, if it fails to execute its technique. Amount spend on the R&D might not be revived, and it will be considered completely sunk cost, if it do not offer prospective outcomes.
3. Spending on R&D offer slow growth in sales, as it takes very long time to introduce an item. Nevertheless, acquisitions supply fast outcomes, as it supply the company currently developed item, which can be marketed not long after the acquisition.


1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to deal with misunderstanding of customers about Duckworth Asset Management Inc core values of nutritious and healthy items.
2. Big costs on acquisitions than R&D would send a signal of company's ineffectiveness of developing ingenious items, and would lead to customer's discontentment also.
3. Big acquisitions than R&D would extend the product line of the business by the products which are already present in the market, making business not able to introduce brand-new innovative items.

Option: 2

The Business must spend more on its R&D instead of acquisitions.


1. It would allow the company to produce more innovative products.
2. It would provide the company a strong competitive position in the market.
3. It would enable the company to increase its targeted customers by presenting those products which can be offered to a completely brand-new market section.
4. Ingenious items will offer long term benefits and high market share in long run.


1. It would reduce the profit margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk cost, and would affect the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which could provide a negative signal to the investors, and could result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.


1. It would allow the business to present brand-new ingenious products with less threat of converting the costs on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the total assets of the business would increase with its considerable R&D spending.
3. It would not impact the profit margins of the business at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's general wealth along with in regards to ingenious items.


1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lesser than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less number of innovative products than alternative 2 and high number of ingenious products than alternative 1.


With the deep analysis of the above options, it is advised that the company ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just introduce ingenious and brand-new products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share prices too, as investors are willing to invest more in business with considerable R&D spending and increase in the total worth of the company.

Action and application Strategy

Strategy can be executed successfully by establishing specific short term in addition to long term strategies. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy Duckworth Asset Management Inc Case Help should perform various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its income.
• Examine the current target market in addition to the market section which is not consist of in the business's circle.
• Analyze the current financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that just how much quantity ought to be invested in R&D.

Mid Term Plan (1-5 years).

• Get those companies in which the company has possible experience to deal with. Obtain most beneficial organizations with a strong dedication to health, to develop the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Duckworth Asset Management Inc worths and vision and to prevent prospective risk of sunk expense.

Long Term Strategy (1-10 years).

• Obtain organizations with health as well as taste factor, as the base for the Duckworth Asset Management Inc as a company producing healthy items has been constructed under midterm plan and now the business could move towards taste aspect also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.


Duckworth Asset Management Inc has remained the top market gamer for more than a decade. It has institutionalized its methods and culture to align itself with the marketplace modifications and consumer behavior, which has actually eventually allowed it to sustain its market share. Though, Duckworth Asset Management Inc has actually developed considerable market share and brand name identity in the metropolitan markets, it is advised that the company should concentrate on the rural areas in terms of developing brand awareness, loyalty, and equity, such can be done by creating a particular brand allotment method through trade marketing strategies, that draw clear difference between Duckworth Asset Management Inc Case Analysis items and other rival items. Duckworth Asset Management Inc must take advantage of its brand image of healthy and safe food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will enable the business to develop brand name equity for freshly presented and already produced items on a higher platform, making the effective usage of resources and brand name image in the market.