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Duckworth Asset Management Inc Case Study Solution & Analysis


Duckworth Asset Management Inc is presently one of the biggest food chains worldwide. It was founded by Henri Duckworth Asset Management Inc in 1866, a German Pharmacist who initially released "Farine Lactee"; a combination of flour and milk to decrease and feed infants mortality rate.

Duckworth Asset Management Inc is now a multinational business. Unlike other multinational business, it has senior executives from different nations and attempts to make choices thinking about the whole world. Duckworth Asset Management Inc Case Study Analysis presently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Duckworth Asset Management Inc Corporation is to improve the quality of life of people by playing its part and supplying healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to supply its customers with food that is healthy, high in quality and safe to consume. It wishes to be innovative and all at once understand the requirements and requirements of its consumers. Its vision is to grow quick and offer items that would satisfy the needs of each age group. Duckworth Asset Management Inc imagines to establish a trained workforce which would assist the company to grow.


Nestlé's objective is that as currently, it is the leading business in the food market, it thinks in 'Good Food, Great Life". Its objective is to offer its consumers with a range of options that are healthy and best in taste. It is concentrated on supplying the very best food to its clients throughout the day and night.


Duckworth Asset Management Inc has a wide range of items that it provides to its customers. In 2011, Duckworth Asset Management Inc was listed as the most gainful organization.

Goals and Objectives.

• Bearing in mind the vision and objective of the corporation, the business has laid down its goals and goals. These objectives and goals are listed below.
• One objective of the company is to reach zero garbage dump status. It is pursuing no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the spin-offs. (Duckworth Asset Management Inc, aboutus, 2017).
• Another goal of Duckworth Asset Management Inc is to squander minimum food during production. Usually, the food produced is squandered even prior to it reaches the customers.
• Another thing that Duckworth Asset Management Inc is dealing with is to enhance its packaging in such a way that it would help it to minimize the above-mentioned problems and would also guarantee the shipment of high quality of its products to its consumers.
• Meet worldwide requirements of the environment.
• Construct a relationship based upon trust with its customers, company partners, workers, and government.

Important Problems.

Recently, Duckworth Asset Management Inc Company is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on mergers and acquisitions to support its NHW strategy. Nevertheless, the target of the business is not achieved as the sales were expected to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given up Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may lead to the decreased revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Present Technique, Vision and Goals.

The existing Duckworth Asset Management Inc strategy is based on the idea of Nutritious, Health and Health (NHW). This strategy deals with the concept to bringing modification in the customer choices about food and making the food stuff healthier concerning about the health problems.

The vision of this strategy is based on the secret technique i.e. 60/40+ which merely means that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be produced with additional dietary worth in contrast to all other items in market getting it a plus on its nutritional material.

This strategy was embraced to bring more nutritious plus delicious foods and drinks in market than ever. In competition with other companies, with an intention of keeping its trust over clients as Duckworth Asset Management Inc Company has acquired more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of company in the market is done by utilizing PESTLE analysis, given up Exhibit A. Duckworth Asset Management Inc works under the regulations and guidelines directed by government and food authority. The business is more focused on its services and products to make certain about the product quality and security. This analysis will assist in understanding environment of external market in the international food and drink markets. (Parera, 2017).


The political impact on the business is greatly affected by the public law and regulations. The business needs to fulfill its requirements provided by federal government otherwise it needs to pay fine. Duckworth Asset Management Inc is considerably supported by Federal government to meet all the requirements of standards like acts of health and wellness. In efforts to manufacture great food, Duckworth Asset Management Inc is changing the standards of food and beverage production. This may trigger the offense of governmental guidelines and policies.


Initiation of business where the capital income of each private matters for the increased net sale as this differs country-to-country. The economy of the Duckworth Asset Management Inc Business in U.S. is growing year by year with variable items launch specifically focusing on the dietary food for babies.


The social environment keeps on changing with regard to time like the mindset of the customer in addition to their lifestyles. Any service or product of any business can not succeed till the company is not worried about the living system of the customer. Duckworth Asset Management Inc is taking steps to fulfill its goals as the world remains in search of healthy and yummy food.


In the advancement of service, strategic steps are rather obligatory. Duckworth Asset Management Inc is among the top well-known multinational firm and by time it buys various departments to take its items to brand-new level. Duckworth Asset Management Inc is investing more on its R&D to make its products healthier and healthy offering consumers with health advantages.


There is no such impact of legal aspects of Duckworth Asset Management Inc as it is more worried over its laws and guidelines.


Duckworth Asset Management Inc, in regards to environmental impact is committed to operate in eco-friendly environment with conservation of the natural resources and energy. If the resources used are recyclable or not, as due to the production of bigger number of items there may be a hazard.

Competitive Forces Analysis (Porter's Five Forces Model).

Duckworth Asset Management Inc Case Study Help has actually acquired a variety of business that helped it in diversification and development of its item's profile. This is the comprehensive explanation of the Porter's design of 5 forces of Duckworth Asset Management Inc Business, given up Display B.


There is extreme competition in the industry of food and beverages. Duckworth Asset Management Inc is one of the leading company in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Duckworth Asset Management Inc is running well in this race for last 150 years. Each business has a definite share of market. This rivalry is not just limited to the price of the item however also for quality, development and variation. Every industry is making every effort hard for the maintenance of their market share. However, the competitors of other business with Duckworth Asset Management Inc Case Study Help is quite high.

Threat of New Entrants.

A variety of barriers are there for the new entrants to happen in the customer food market. Only a few entrants succeed in this market as there is a requirement to understand the customer need which needs time while current competitors are well aware and has advanced with the customer loyalty over their items with time. There is low risk of brand-new entrants to Duckworth Asset Management Inc as it has quite big network of circulation globally dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, Duckworth Asset Management Inc owes the biggest share of market requiring higher number of supply chains. This causes it to be an idyllic purchaser for the suppliers. Any of the provider has actually never ever revealed any grumble about price and the bargaining power is likewise low. In reaction, Duckworth Asset Management Inc has actually likewise been concerned for its suppliers as it believes in long-lasting relations.

Bargaining Power of Buyers.

There is high bargaining power of the buyers due to great competitors. Switching expense is rather low for the consumers as many business sale a number of similar items. This seems to be an excellent threat for any company. Therefore, Duckworth Asset Management Inc Case Study Solution ensures to keep its clients satisfied. This has actually led Duckworth Asset Management Inc to be one of the loyal company in eyes of its buyers.

Risk of Substitutes.

There has been a great hazard of replacements as there are alternatives of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually also been a claim that some of its products are not safe to use leading to the decreased sale. Therefore, Duckworth Asset Management Inc started highlighting the health advantages of its items to cope up with the alternatives.

Rival Analysis.

Duckworth Asset Management Inc Case Study Solution covers many of the popular customer brands like Package Kat and Nescafe and so on. About 29 brands amongst all of its brand names, each brand earned a profits of about $1billion in 2010. Its major part of sale is in The United States and Canada constituting about 42% of its all sales. In Europe and U.S. the leading major brand names offered by Duckworth Asset Management Inc in these states have a terrific trusted share of market. Duckworth Asset Management Inc, Unilever and DANONE are two large markets of food and beverages as well as its primary rivals. In the year 2010, Duckworth Asset Management Inc had actually earned its yearly profit by 26% boost due to the fact that of its increased food and drinks sale specifically in cooking stuff, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting an increase of 38% in its revenues. Duckworth Asset Management Inc Case Study Solution lowered its sales cost by the adjustment of a new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 countries and its London headquarter too. It has actually become the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Duckworth Asset Management Inc. Unilever shares a market share of about 7.7 with Duckworth Asset Management Inc becoming first and ranking DANONE as third. Duckworth Asset Management Inc brings in local clients by its low cost of the item with the regional taste of the products maintaining its top place in the global market. Duckworth Asset Management Inc company has about 280,000 staff members and functions in more than 197 countries edging its rivals in lots of areas. Duckworth Asset Management Inc has actually likewise reduced its expense of supply by introducing E-marketing in contrast to its rivals.

Keep in mind: A brief contrast of Duckworth Asset Management Inc with its close rivals is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.


• Duckworth Asset Management Inc has an experience of about 140 years, making it possible for business to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Duckworth Asset Management Inc has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of infant foods, animal food, confectionary items, beverages etc. Famous brands of Duckworth Asset Management Inc consist of; Maggi, Kit-Kat, Nescafe, and so on
• Duckworth Asset Management Inc Case Study Help has large quantity of spending on R&D as compare to its rivals, making the company to launch more ingenious and nutritious products. This innovation supplies the company a high competitive position in long term.
• After adopting its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Duckworth Asset Management Inc.
• Duckworth Asset Management Inc is a popular brand name with high consumer's loyalty and brand recall. This brand name commitment of consumers increases the possibilities of simple market adoption of different brand-new brands of Duckworth Asset Management Inc.
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Duckworth Asset Management Inc customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather various. It will take long to alter the perception of individuals ab out Duckworth Asset Management Inc as a business offering healthy and healthy items.


• Introducing more health associated items allows the company to catch the market in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Thus broadening the market towards establishing nations can improve the Duckworth Asset Management Inc business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Duckworth Asset Management Inc Case Study Solution customers. Instructors can recommend their students to purchase Duckworth Asset Management Inc items.


• Economic instability in countries, which are the potential markets for Duckworth Asset Management Inc, can produce numerous problems for Duckworth Asset Management Inc.
• Shifting of products from regular to much healthier, results in additional costs and can result in decline company's profit margins.
• As Duckworth Asset Management Inc has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.

Division Analysis

Market Segmentation

The market segmentation of Duckworth Asset Management Inc Case Study Analysis is based on 4 elements; age, income, occupation and gender. For example, Duckworth Asset Management Inc produces a number of items connected to babies i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary products. Duckworth Asset Management Inc products are quite budget-friendly by nearly all levels, however its significant targeted customers, in terms of earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of Duckworth Asset Management Inc Case Study Help is composed of its existence in nearly 86 nations. Its geographical division is based upon 2 main aspects i.e. average income level of the consumer in addition to the environment of the area. Singapore Duckworth Asset Management Inc Company's segmentation is done on the basis of the weather of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic division of Duckworth Asset Management Inc is based upon the personality and life style of the customer. Duckworth Asset Management Inc 3 in 1 Coffee target those clients whose life style is rather hectic and do not have much time.

Behavioral Segmentation

Duckworth Asset Management Inc Case Analysis behavioral segmentation is based upon the attitude understanding and awareness of the consumer. Its extremely healthy products target those consumers who have a health conscious attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Duckworth Asset Management Inc Company is a broad range analysis providing the organization with a chance to acquire a practical competitive benefit against its competitors in the food and beverage market, summed up in Exhibit I.


The resources used by the Duckworth Asset Management Inc business are valuable for the business or not. Such as the resources like finance, human resources, management of operations and professionals in marketing. This are some of the key valuable aspects of for the recognition of competitive advantage.


The important resources made use of by Duckworth Asset Management Inc are even uncommon or pricey. , if these resources are commonly found that it would be easier for the rivals and the brand-new competitors in the industry to effortlessly move in competitors.


The replica process is expensive for the rivals of Duckworth Asset Management Inc Case Analysis Business. Nevertheless, it can be done only in two different methods i.e. item duplication which is produced and manufactured by Duckworth Asset Management Inc Company and introducing of the alternative of the products with switching cost. This increases the danger of disruption to the recent structure of the industry.


This component of VRIO analysis deals with the compatibility of the company to place in the market making efficient use of its valuable resources which are difficult to imitate. Often, the development of management is totally dependent on the firm's execution technique and group. Thus, this polishes the abilities of the company by time based upon the choices made by firm for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and enable the business to more invest in R&D.

Net Profit Margin is increasing while R&D as a portion of sales is declining. This indicator likewise reveals a thumbs-up to the R&D costs, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio position a danger of default of Duckworth Asset Management Inc to its financiers and might lead a decreasing share rates. In terms of increasing debt ratio, the company should not invest much on R&D and must pay its present financial obligations to decrease the danger for investors.

The increasing threat of investors with increasing financial obligation ratio and declining share prices can be observed by huge decrease of EPS of Duckworth Asset Management Inc Case Help stocks.

The sales development of business is likewise low as compare to its acquisitions and mergers due to slow understanding building of customers. This sluggish development likewise hinder business to additional spend on its mergers and acquisitions.( Duckworth Asset Management Inc, Duckworth Asset Management Inc Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of graphs and calculations given up the Displays D and E.

TWOS Analysis.

2 analysis can be used to derive different methods based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Exhibit H.

Techniques to make use of Opportunities utilizing Strengths.

Duckworth Asset Management Inc Case Analysis ought to present more ingenious items by large quantity of R&D Costs and mergers and acquisitions. It could increase the market share of Duckworth Asset Management Inc and increase the revenue margins for the business. It might also provide Duckworth Asset Management Inc a long term competitive advantage over its rivals.

The global growth of Duckworth Asset Management Inc need to be focused on market catching of developing countries by expansion, bring in more consumers through consumer's commitment. As developing countries are more populous than developed nations, it could increase the consumer circle of Duckworth Asset Management Inc.

Techniques to Overcome Weak Points to Exploit Opportunities.

Duckworth Asset Management Inc Case Analysis should do careful acquisition and merger of organizations, as it might affect the client's and society's understandings about Duckworth Asset Management Inc. It ought to merge and acquire with those business which have a market credibility of healthy and healthy companies. It would enhance the perceptions of consumers about Duckworth Asset Management Inc.

Duckworth Asset Management Inc needs to not just invest its R&D on innovation, instead of it needs to also focus on the R&D spending over assessment of cost of various nutritious items. This would increase cost performance of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Methods to use strengths to overcome risks.

Duckworth Asset Management Inc needs to move to not only developing however likewise to industrialized nations. It ought to broaden its circle to different nations like Unilever which runs in about 170 plus countries.

Methods to get rid of weak points to avoid dangers.

Duckworth Asset Management Inc needs to sensibly control its acquisitions to prevent the threat of misconception from the customers about Duckworth Asset Management Inc. It needs to acquire and combine with those nations having a goodwill of being a healthy company in the market. This would not just improve the understanding of customers about Duckworth Asset Management Inc but would likewise increase the sales, earnings margins and market share of Duckworth Asset Management Inc. It would likewise make it possible for the business to utilize its potential resources effectively on its other operations instead of acquisitions of those companies slowing the NHW method growth.


In order to sustain the brand name in the market and keep the consumer intact with the brand name, there are two alternatives:.

Option: 1.

The Business should invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the company, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it stops working to implement its method. However, quantity spend on the R&D could not be revived, and it will be thought about entirely sunk expense, if it do not give possible results.
3. Spending on R&D provide sluggish growth in sales, as it takes long time to introduce a product. Acquisitions provide fast outcomes, as it provide the company currently established product, which can be marketed quickly after the acquisition.


1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to deal with misunderstanding of consumers about Duckworth Asset Management Inc core values of healthy and nutritious products.
2. Large costs on acquisitions than R&D would send out a signal of business's inadequacy of establishing innovative products, and would results in consumer's discontentment.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making business not able to present brand-new innovative items.

Option: 2

The Business must invest more on its R&D rather than acquisitions.


1. It would make it possible for the business to produce more ingenious items.
2. It would offer the business a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by presenting those products which can be used to an entirely brand-new market segment.
4. Innovative items will provide long term benefits and high market share in long run.


1. It would reduce the earnings margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk expense, and would affect the company at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might offer an unfavorable signal to the financiers, and might result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with significant costs on in R&D Program.


1. It would allow the business to introduce brand-new innovative products with less risk of converting the costs on R&D into sunk cost.
2. It would provide a positive signal to the investors, as the total possessions of the business would increase with its significant R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the business's general wealth along with in regards to innovative products.


1. Risk of conversion of R&D spending into sunk expense, higher than alternative 1 lower than alternative 2.
2. Threat of misconception about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less number of ingenious products than alternative 2 and high number of innovative items than alternative 1.


With the deep analysis of the above alternatives, it is recommended that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just present innovative and brand-new products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share prices also, as financiers are willing to invest more in business with substantial R&D spending and boost in the total worth of the business.

Action and application Technique

Strategy can be carried out successfully by developing specific short term as well as long term plans. These plans could be as follows;

Short Term Plan (0-1 year).

• Under the short-term plan Duckworth Asset Management Inc Case Solution must carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which generate the majority of its revenue.
• Examine the current target market along with the market segment which is not include in the business's circle.
• Analyze the present financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that how much amount ought to be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those organizations in which the business has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to build the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Duckworth Asset Management Inc worths and vision and to avoid possible risk of sunk expense.

Long Term Strategy (1-10 years).

• Obtain organizations with health as well as taste factor, as the base for the Duckworth Asset Management Inc as a company producing healthy products has been developed under midterm strategy and now the business might move towards taste element also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.


Duckworth Asset Management Inc has remained the leading market player for more than a decade. It has actually institutionalized its techniques and culture to align itself with the marketplace changes and consumer behavior, which has ultimately enabled it to sustain its market share. Though, Duckworth Asset Management Inc has established significant market share and brand identity in the city markets, it is suggested that the company ought to focus on the rural areas in terms of developing brand name loyalty, equity, and awareness, such can be done by developing a specific brand name allotment method through trade marketing tactics, that draw clear distinction in between Duckworth Asset Management Inc Case Solution items and other competitor items. Additionally, Duckworth Asset Management Inc needs to take advantage of its brand name picture of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will permit the business to establish brand name equity for freshly presented and currently produced products on a greater platform, making the effective usage of resources and brand image in the market.