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Equitas Microfinance The Fastest Growing Mfi On The Planet Online Case Analysis

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Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution & Analysis


Intro

Equitas Microfinance The Fastest Growing Mfi On The Planet is presently one of the biggest food chains worldwide. It was founded by Henri Equitas Microfinance The Fastest Growing Mfi On The Planet in 1866, a German Pharmacist who first introduced "Farine Lactee"; a mix of flour and milk to feed babies and reduce mortality rate.

Equitas Microfinance The Fastest Growing Mfi On The Planet is now a multinational company. Unlike other international companies, it has senior executives from various countries and attempts to make decisions thinking about the entire world. Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution currently has more than 500 factories around the world and a network spread throughout 86 nations.

Purpose

The purpose of Equitas Microfinance The Fastest Growing Mfi On The Planet Corporation is to improve the quality of life of people by playing its part and supplying healthy food. It wants to help the world in forming a healthy and better future for it. It also wishes to motivate people to live a healthy life. While making sure that the company is prospering in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to eat. It wishes to be ingenious and concurrently comprehend the requirements and requirements of its consumers. Its vision is to grow quick and supply products that would satisfy the requirements of each age. Equitas Microfinance The Fastest Growing Mfi On The Planet envisions to develop a well-trained labor force which would help the company to grow.

Mission.

Nestlé's objective is that as currently, it is the leading business in the food market, it believes in 'Good Food, Excellent Life". Its mission is to supply its customers with a variety of choices that are healthy and finest in taste also. It is focused on offering the very best food to its clients throughout the day and night.

Products.
Executive Summary
Equitas Microfinance The Fastest Growing Mfi On The Planet has a broad range of items that it provides to its clients. In 2011, Equitas Microfinance The Fastest Growing Mfi On The Planet was noted as the most rewarding company.

Objectives and Objectives.

• Remembering the vision and objective of the corporation, the company has actually put down its objectives and objectives. These goals and objectives are listed below.
• One goal of the business is to reach zero land fill status.
• Another goal of Equitas Microfinance The Fastest Growing Mfi On The Planet is to squander minimum food during production. Frequently, the food produced is squandered even before it reaches the consumers.
• Another thing that Equitas Microfinance The Fastest Growing Mfi On The Planet is dealing with is to enhance its product packaging in such a way that it would help it to minimize those issues and would also ensure the delivery of high quality of its products to its customers.
• Meet global standards of the environment.
• Build a relationship based upon trust with its consumers, business partners, staff members, and federal government.

Important Issues.

Just Recently, Equitas Microfinance The Fastest Growing Mfi On The Planet Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the company is not accomplished as the sales were expected to grow higher at the rate of 10% each year and the operating margins to increase by 20%, given up Display H. There is a need to focus more on the sales then the development technology. Otherwise, it may lead to the declined profits rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Strategy, Vision and Goals.

The existing Equitas Microfinance The Fastest Growing Mfi On The Planet strategy is based upon the concept of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the customer choices about food and making the food stuff healthier worrying about the health problems.

The vision of this method is based upon the secret method i.e. 60/40+ which just implies that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional value. The items will be manufactured with extra dietary value in contrast to all other products in market acquiring it a plus on its dietary content.

This strategy was adopted to bring more healthy plus delicious foods and beverages in market than ever. In competition with other companies, with an intention of keeping its trust over clients as Equitas Microfinance The Fastest Growing Mfi On The Planet Company has actually acquired more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by utilizing PESTLE analysis, given up Display A. Equitas Microfinance The Fastest Growing Mfi On The Planet works under the policies and rules directed by government and food authority. The company is more concentrated on its product or services to make certain about the item quality and safety. This analysis will assist in understanding environment of external market in the global food and beverage markets. (Parera, 2017).

Political.
Swot Analysis
Equitas Microfinance The Fastest Growing Mfi On The Planet is greatly supported by Federal government to meet all the requirements of standards like acts of health and security. In efforts to manufacture great food, Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution is changing the standards of food and drink production.

Economic.

Initiation of business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Equitas Microfinance The Fastest Growing Mfi On The Planet Business in U.S. is growing year by year with variable items launch especially concentrating on the dietary food for infants.

Social.

The social environment keeps on changing with respect to time like the attitude of the customer in addition to their lifestyles. Any product or service of any company can not achieve success up until the business is not worried about the living system of the customer. Equitas Microfinance The Fastest Growing Mfi On The Planet is taking measures to satisfy its objectives as the world is in search of yummy and healthy food.

Technological.

In the development of company, tactical steps are rather compulsory. Equitas Microfinance The Fastest Growing Mfi On The Planet is one of the leading famous international company and by time it buys different departments to take its products to brand-new level. Equitas Microfinance The Fastest Growing Mfi On The Planet is spending more on its R&D to make its items much healthier and healthy providing consumers with health advantages.

Legal.

There is no such effect of legal factors of Equitas Microfinance The Fastest Growing Mfi On The Planet as it is more worried over its policies and laws.

Environmental

Equitas Microfinance The Fastest Growing Mfi On The Planet, in terms of ecological impact is committed to operate in environmentally friendly environment with preservation of the natural resources and energy. As due to the production of larger variety of items there might be a hazard if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Model).

Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Analysis has actually gotten a number of business that helped it in diversity and growth of its item's profile. This is the thorough description of the Porter's model of 5 forces of Equitas Microfinance The Fastest Growing Mfi On The Planet Company, given in Display B.

Competitiveness.

There is extreme competition in the industry of food and drinks. Equitas Microfinance The Fastest Growing Mfi On The Planet is one of the top company in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Equitas Microfinance The Fastest Growing Mfi On The Planet is running well in this race for last 150 years. Each company has a certain share of market. This rivalry is not simply limited to the cost of the item however likewise for quality, variation and development. Every market is aiming hard for the upkeep of their market share. The competition of other business with Equitas Microfinance The Fastest Growing Mfi On The Planet is quite high.
Vrio Analysis
Danger of New Entrants.

A number of barriers are there for the brand-new entrants to take place in the customer food market. Only a few entrants succeed in this market as there is a requirement to comprehend the consumer need which needs time while recent rivals are well aware and has advanced with the customer loyalty over their items with time. There is low hazard of brand-new entrants to Equitas Microfinance The Fastest Growing Mfi On The Planet as it has quite big network of distribution worldwide controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution owes the largest share of market requiring higher number of supply chains. In response, Equitas Microfinance The Fastest Growing Mfi On The Planet has also been concerned for its suppliers as it believes in long-lasting relations.

Bargaining Power of Buyers.

There is high bargaining power of the purchasers due to great competition. Changing cost is quite low for the consumers as numerous companies sale a variety of comparable products. This seems to be a great threat for any company. Hence, Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution ensures to keep its clients satisfied. This has led Equitas Microfinance The Fastest Growing Mfi On The Planet to be among the devoted business in eyes of its purchasers.

Risk of Alternatives.

There has actually been a terrific threat of replacements as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that a few of its products are not safe to use resulting in the decreased sale. Thus, Equitas Microfinance The Fastest Growing Mfi On The Planet started highlighting the health advantages of its products to cope up with the alternatives.

Competitor Analysis.

Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution covers a lot of the popular customer brands like Set Kat and Nescafe and so on. About 29 brands among all of its brand names, each brand name earned a revenue of about $1billion in 2010. Its huge part of sale is in North America making up about 42% of its all sales. In Europe and U.S. the leading major brand names offered by Equitas Microfinance The Fastest Growing Mfi On The Planet in these states have a fantastic respectable share of market. Equitas Microfinance The Fastest Growing Mfi On The Planet, Unilever and DANONE are two big markets of food and drinks as well as its primary competitors. In the year 2010, Equitas Microfinance The Fastest Growing Mfi On The Planet had actually made its annual earnings by 26% boost because of its increased food and drinks sale specifically in cooking stuff, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its earnings. Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Help lowered its sales expense by the adaptation of a brand-new accounting procedure. Unilever has number of employees about 230,000 and functions in more than 160 nations and its London headquarter. It has actually ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Equitas Microfinance The Fastest Growing Mfi On The Planet. Unilever shares a market share of about 7.7 with Equitas Microfinance The Fastest Growing Mfi On The Planet ending up being ranking and very first DANONE as third. Equitas Microfinance The Fastest Growing Mfi On The Planet brings in regional clients by its low cost of the product with the regional taste of the products maintaining its first place in the international market. Equitas Microfinance The Fastest Growing Mfi On The Planet company has about 280,000 staff members and functions in more than 197 countries edging its competitors in numerous areas. Equitas Microfinance The Fastest Growing Mfi On The Planet has likewise lowered its cost of supply by introducing E-marketing in contrast to its competitors.

Note: A brief comparison of Equitas Microfinance The Fastest Growing Mfi On The Planet with its close competitors is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• Equitas Microfinance The Fastest Growing Mfi On The Planet has an experience of about 140 years, enabling company to much better perform, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Equitas Microfinance The Fastest Growing Mfi On The Planet has more than 2000 brand names, which increase the circle of its target consumers. These brands include baby foods, family pet food, confectionary items, drinks etc. Famous brands of Equitas Microfinance The Fastest Growing Mfi On The Planet consist of; Maggi, Kit-Kat, Nescafe, etc.
• Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution has large quantity of costs on R&D as compare to its competitors, making the company to introduce more ingenious and healthy products. This development provides the business a high competitive position in long term.
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales development and improve market position of Equitas Microfinance The Fastest Growing Mfi On The Planet.
• Equitas Microfinance The Fastest Growing Mfi On The Planet is a popular brand name with high consumer's loyalty and brand recall. This brand name loyalty of consumers increases the opportunities of easy market adoption of different brand-new brands of Equitas Microfinance The Fastest Growing Mfi On The Planet.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza organisation can give an unfavorable signal to Equitas Microfinance The Fastest Growing Mfi On The Planet customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather various. It will take long to change the understanding of people ab out Equitas Microfinance The Fastest Growing Mfi On The Planet as a business offering healthy and nutritious items.

Opportunities.

• Introducing more health associated items makes it possible for the company to record the market in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets in the world. Thus broadening the marketplace towards establishing nations can enhance the Equitas Microfinance The Fastest Growing Mfi On The Planet company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Solution consumers. For instance, teachers can suggest their students to acquire Equitas Microfinance The Fastest Growing Mfi On The Planet items.

Risks.

• Economic instability in countries, which are the possible markets for Equitas Microfinance The Fastest Growing Mfi On The Planet, can create several concerns for Equitas Microfinance The Fastest Growing Mfi On The Planet.
• Shifting of items from typical to healthier, causes additional costs and can result in decline company's revenue margins.
• As Equitas Microfinance The Fastest Growing Mfi On The Planet has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular issues.

Segmentation Analysis

Market Segmentation

The group division of Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Help is based upon 4 elements; age, occupation, gender and income. For example, Equitas Microfinance The Fastest Growing Mfi On The Planet produces a number of products connected to babies i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary products. Equitas Microfinance The Fastest Growing Mfi On The Planet items are rather affordable by almost all levels, however its major targeted clients, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Equitas Microfinance The Fastest Growing Mfi On The Planet Case Study Analysis is composed of its presence in nearly 86 nations. Its geographical segmentation is based upon 2 primary elements i.e. average income level of the consumer as well as the environment of the area. Singapore Equitas Microfinance The Fastest Growing Mfi On The Planet Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Equitas Microfinance The Fastest Growing Mfi On The Planet is based upon the character and life style of the consumer. Equitas Microfinance The Fastest Growing Mfi On The Planet 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

Equitas Microfinance The Fastest Growing Mfi On The Planet Case Solution behavioral segmentation is based upon the attitude understanding and awareness of the client. Its extremely nutritious products target those consumers who have a health conscious attitude towards their intakes.

VRIO Analysis

The VRIO analysis of Equitas Microfinance The Fastest Growing Mfi On The Planet Business is a broad range analysis providing the organization with an opportunity to obtain a viable competitive advantage versus its competitors in the food and drink market, summed up in Display I.

Belongings

The resources utilized by the Equitas Microfinance The Fastest Growing Mfi On The Planet company are valuable for the company or not. Such as the resources like financing, human resources, management of operations and specialists in marketing. This are a few of the crucial important factors of for the identification of competitive advantage.

Rare

The important resources used by Equitas Microfinance The Fastest Growing Mfi On The Planet are costly or even rare. If these resources are commonly found that it would be easier for the competitors and the new competitors in the market to effortlessly move in competition.

Replica

The imitation process is pricey for the competitors of Equitas Microfinance The Fastest Growing Mfi On The Planet Case Analysis Company. It can be done just in two various strategies i.e. item duplication which is produced and made by Equitas Microfinance The Fastest Growing Mfi On The Planet Business and launching of the replacement of the items with changing expense. This increases the danger of disruption to the recent structure of the market.

Organization

This part of VRIO analysis deals with the compatibility of the business to position in the market making efficient use of its valuable resources which are challenging to mimic. Often, the advancement of management is totally depending on the firm's execution method and team. Therefore, this polishes the skills of the company by time based on the choices made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing real amount of spending shows that the sales are increasing at a higher rate than its R&D spending, and permit the business to more spend on R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indicator likewise shows a green light to the R&D costs, acquisitions and mergers.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing debt ratio posture a risk of default of Equitas Microfinance The Fastest Growing Mfi On The Planet to its investors and could lead a decreasing share rates. In terms of increasing debt ratio, the firm must not spend much on R&D and should pay its current debts to reduce the risk for investors.

The increasing risk of financiers with increasing financial obligation ratio and declining share costs can be observed by substantial decline of EPS of Equitas Microfinance The Fastest Growing Mfi On The Planet Case Help stocks.

The sales development of company is likewise low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This sluggish growth also prevent business to additional spend on its acquisitions and mergers.( Equitas Microfinance The Fastest Growing Mfi On The Planet, Equitas Microfinance The Fastest Growing Mfi On The Planet Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and computations given up the Exhibitions D and E.

TWOS Analysis.

2 analysis can be used to derive different strategies based on the SWOT Analysis given above. A short summary of TWOS Analysis is given up Display H.

Techniques to exploit Opportunities using Strengths.

Equitas Microfinance The Fastest Growing Mfi On The Planet Case Analysis ought to present more ingenious items by big amount of R&D Costs and acquisitions and mergers. It might increase the marketplace share of Equitas Microfinance The Fastest Growing Mfi On The Planet and increase the earnings margins for the company. It could also offer Equitas Microfinance The Fastest Growing Mfi On The Planet a long term competitive benefit over its competitors.

The worldwide growth of Equitas Microfinance The Fastest Growing Mfi On The Planet must be concentrated on market capturing of developing countries by expansion, attracting more clients through customer's loyalty. As developing countries are more populous than developed countries, it might increase the consumer circle of Equitas Microfinance The Fastest Growing Mfi On The Planet.

Strategies to Conquer Weaknesses to Make Use Of Opportunities.

Equitas Microfinance The Fastest Growing Mfi On The Planet Case Help should do cautious acquisition and merger of companies, as it could impact the consumer's and society's understandings about Equitas Microfinance The Fastest Growing Mfi On The Planet. It ought to obtain and merge with those companies which have a market credibility of nutritious and healthy companies. It would improve the understandings of customers about Equitas Microfinance The Fastest Growing Mfi On The Planet.

Equitas Microfinance The Fastest Growing Mfi On The Planet needs to not just spend its R&D on innovation, instead of it needs to likewise concentrate on the R&D costs over evaluation of cost of various nutritious items. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to conquer hazards.

Equitas Microfinance The Fastest Growing Mfi On The Planet Case Help should relocate to not only developing but likewise to developed nations. It ought to expands its geographical expansion. This large geographical growth towards developing and developed nations would decrease the threat of potential losses in times of instability in numerous countries. It needs to widen its circle to different nations like Unilever which runs in about 170 plus countries.

Strategies to conquer weaknesses to prevent hazards.

Equitas Microfinance The Fastest Growing Mfi On The Planet needs to wisely manage its acquisitions to avoid the risk of misunderstanding from the customers about Equitas Microfinance The Fastest Growing Mfi On The Planet. It ought to get and merge with those nations having a goodwill of being a healthy business in the market. This would not only enhance the understanding of customers about Equitas Microfinance The Fastest Growing Mfi On The Planet but would also increase the sales, profit margins and market share of Equitas Microfinance The Fastest Growing Mfi On The Planet. It would also allow the business to utilize its potential resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique growth.

Alternatives.

In order to sustain the brand name in the market and keep the client intact with the brand, there are two options:.

Alternative: 1.

The Business ought to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall assets of the company, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The company can resell the gotten systems in the market, if it stops working to implement its technique. Amount spend on the R&D could not be revived, and it will be considered totally sunk expense, if it do not offer potential outcomes.
3. Spending on R&D offer sluggish growth in sales, as it takes very long time to introduce an item. However, acquisitions offer quick results, as it provide the company currently developed product, which can be marketed right after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to face mistaken belief of consumers about Equitas Microfinance The Fastest Growing Mfi On The Planet core values of healthy and healthy products.
2. Large spending on acquisitions than R&D would send out a signal of business's inefficiency of establishing innovative items, and would results in customer's frustration.
3. Large acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making business unable to introduce new innovative products.

Alternative: 2

The Business should spend more on its R&D instead of acquisitions.

Pros:

1. It would allow the business to produce more innovative products.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by introducing those products which can be offered to a totally brand-new market sector.
4. Ingenious products will offer long term advantages and high market share in long term.

Cons:

1. It would reduce the earnings margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk expense, and would impact the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which might provide a negative signal to the investors, and might result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.

Pros:

1. It would allow the business to introduce new ingenious products with less danger of transforming the costs on R&D into sunk cost.
2. It would offer a positive signal to the investors, as the total assets of the business would increase with its considerable R&D costs.
3. It would not affect the revenue margins of the company at a large rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's total wealth in addition to in regards to innovative products.

Cons:

1. Threat of conversion of R&D spending into sunk cost, higher than option 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less number of ingenious items than alternative 2 and high variety of innovative products than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is recommended that the company must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present innovative and new items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates as well, as investors want to invest more in business with significant R&D spending and boost in the total worth of the company.

Action and application Strategy

Technique can be implemented efficiently by developing particular short-term in addition to long term strategies. These strategies could be as follows;

Short Term Plan (0-1 year).

• Under the short term plan Equitas Microfinance The Fastest Growing Mfi On The Planet Case Solution must carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce most of its earnings.
• Examine the current target market in addition to the marketplace sector which is not include in the business's circle.
• Evaluate the existing monetary data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much amount must be spent on R&D.

Mid Term Strategy (1-5 years).

• Obtain those organizations in which the company has possible experience to deal with. Acquire most beneficial companies with a strong commitment to health, to construct the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Equitas Microfinance The Fastest Growing Mfi On The Planet worths and vision and to avoid prospective threat of sunk expense.

Long Term Strategy (1-10 years).

• Acquire organizations with health as well as taste element, as the base for the Equitas Microfinance The Fastest Growing Mfi On The Planet as a business producing healthy products has been constructed under midterm strategy and now the company could move towards taste element also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.

Conclusion.
Recommendations
Equitas Microfinance The Fastest Growing Mfi On The Planet Case Solution has actually established significant market share and brand identity in the metropolitan markets, it is recommended that the business ought to focus on the rural areas in terms of developing brand awareness, loyalty, and equity, such can be done by creating a particular brand allotment technique through trade marketing strategies, that draw clear difference between Equitas Microfinance The Fastest Growing Mfi On The Planet items and other competitor products. This will enable the business to establish brand equity for newly presented and currently produced items on a higher platform, making the reliable usage of resources and brand image in the market.