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Global Expansion At Sanford C Bernstein Case Study Solution & Analysis


Intro

Global Expansion At Sanford C Bernstein Case Study Help is currently among the most significant food cycle worldwide. It was founded by Henri Global Expansion At Sanford C Bernstein in 1866, a German Pharmacist who initially released "Farine Lactee"; a combination of flour and milk to reduce and feed infants death rate. At the exact same time, the Page brothers from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The two became rivals in the beginning but in the future combined in 1905, leading to the birth of Global Expansion At Sanford C Bernstein.

Global Expansion At Sanford C Bernstein is now a transnational business. Unlike other multinational companies, it has senior executives from different countries and tries to make choices considering the whole world. Global Expansion At Sanford C Bernstein Case Study Analysis currently has more than 500 factories around the world and a network spread across 86 countries.

Function

The purpose of Global Expansion At Sanford C Bernstein Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. It wishes to help the world in forming a healthy and much better future for it. It also wants to encourage individuals to live a healthy life. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to supply its customers with food that is healthy, high in quality and safe to eat. Global Expansion At Sanford C Bernstein imagines to develop a well-trained workforce which would help the business to grow.

Objective.

Nestlé's mission is that as presently, it is the leading business in the food market, it thinks in 'Good Food, Great Life". Its mission is to offer its consumers with a range of options that are healthy and best in taste. It is focused on providing the best food to its consumers throughout the day and night.

Products.

Global Expansion At Sanford C Bernstein has a wide variety of products that it uses to its clients. In 2011, Global Expansion At Sanford C Bernstein was noted as the most rewarding organization.

Objectives and goals.

• Remembering the vision and objective of the corporation, the company has put down its objectives and goals. These goals and goals are noted below.
• One goal of the company is to reach absolutely no land fill status.
• Another goal of Global Expansion At Sanford C Bernstein is to lose minimum food throughout production. Usually, the food produced is wasted even before it reaches the clients.
• Another thing that Global Expansion At Sanford C Bernstein is dealing with is to improve its product packaging in such a way that it would assist it to reduce those complications and would likewise ensure the shipment of high quality of its products to its consumers.
• Meet worldwide standards of the environment.
• Develop a relationship based on trust with its customers, business partners, workers, and government.

Vital Concerns.

Recently, Global Expansion At Sanford C Bernstein Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. However, the target of the business is not accomplished as the sales were anticipated to grow greater at the rate of 10% each year and the operating margins to increase by 20%, given up Exhibit H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may result in the declined earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of Existing Strategy, Vision and Goals.

The existing Global Expansion At Sanford C Bernstein strategy is based on the principle of Nutritious, Health and Health (NHW). This strategy deals with the idea to bringing change in the customer choices about food and making the food stuff healthier worrying about the health problems.

The vision of this strategy is based on the key approach i.e. 60/40+ which simply suggests that the products will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be manufactured with additional nutritional worth in contrast to all other items in market acquiring it a plus on its dietary material.

This method was embraced to bring more yummy plus nutritious foods and drinks in market than ever. In competition with other companies, with an intent of keeping its trust over customers as Global Expansion At Sanford C Bernstein Company has acquired more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by utilizing PESTLE analysis, given up Exhibition A. Global Expansion At Sanford C Bernstein works under the rules and regulations directed by federal government and food authority. The company is more focused on its services and products to ensure about the item quality and safety. This analysis will assist in comprehending environment of external market in the worldwide food and drink industries. (Parera, 2017).

Political.

Global Expansion At Sanford C Bernstein is significantly supported by Federal government to meet all the requirements of requirements like acts of health and security. In efforts to make great food, Global Expansion At Sanford C Bernstein Case Study Help is changing the requirements of food and drink manufacturing.

Economic.

Initiation of business where the capital earnings of each private matters for the increased net sale as this varies country-to-country. The economy of the Global Expansion At Sanford C Bernstein Company in U.S. is growing year by year with variable items launch particularly focusing on the dietary food for infants.

Social.

The social environment keeps on altering with respect to time like the mindset of the consumer as well as their lifestyles. Any service or product of any business can not be successful till the company is not concerned about the living system of the customer. Global Expansion At Sanford C Bernstein is taking measures to fulfill its objectives as the world is in search of healthy and yummy food.

Technological.

In the advancement of organisation, strategic measures are rather necessary. Global Expansion At Sanford C Bernstein is among the leading famous multinational firm and by time it invests in different departments to take its products to brand-new level. Global Expansion At Sanford C Bernstein is investing more on its R&D to make its items much healthier and nutritious providing consumers with health benefits.

Legal.

There is no such effect of legal elements of Global Expansion At Sanford C Bernstein as it is more concerned over its laws and regulations.

Environmental

Global Expansion At Sanford C Bernstein, in terms of ecological impact is committed to operate in environmentally friendly environment with conservation of the natural resources and energy. As due to the production of bigger number of items there may be a risk if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Global Expansion At Sanford C Bernstein Case Study Help has actually acquired a variety of business that helped it in diversity and growth of its item's profile. This is the thorough explanation of the Porter's model of five forces of Global Expansion At Sanford C Bernstein Company, given in Exhibition B.

Competitiveness.

Global Expansion At Sanford C Bernstein is one of the leading business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Global Expansion At Sanford C Bernstein is running well in this race for last 150 years. The competitors of other business with Global Expansion At Sanford C Bernstein is quite high.

Threat of New Entrants.

A variety of barriers are there for the new entrants to take place in the consumer food market. Just a few entrants succeed in this market as there is a requirement to understand the consumer need which needs time while current rivals are aware and has actually progressed with the consumer loyalty over their items with time. There is low risk of brand-new entrants to Global Expansion At Sanford C Bernstein as it has quite large network of distribution internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Global Expansion At Sanford C Bernstein Case Study Help owes the biggest share of market requiring higher number of supply chains. In action, Global Expansion At Sanford C Bernstein has likewise been concerned for its providers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the buyers due to excellent competitors. Switching expense is quite low for the consumers as numerous companies sale a number of comparable items. This seems to be an excellent risk for any business. Therefore, Global Expansion At Sanford C Bernstein Case Study Solution makes certain to keep its consumers pleased. This has led Global Expansion At Sanford C Bernstein to be one of the devoted company in eyes of its buyers.

Hazard of Substitutes.

There has actually been a terrific risk of substitutes as there are replacements of some of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that some of its products are not safe to use leading to the decreased sale. Hence, Global Expansion At Sanford C Bernstein started highlighting the health advantages of its items to cope up with the substitutes.

Competitor Analysis.

It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Global Expansion At Sanford C Bernstein. Global Expansion At Sanford C Bernstein brings in local clients by its low cost of the item with the regional taste of the items maintaining its very first place in the international market. Global Expansion At Sanford C Bernstein Case Study Analysis company has about 280,000 employees and functions in more than 197 countries edging its competitors in numerous areas.

Keep in mind: A quick comparison of Global Expansion At Sanford C Bernstein with its close competitors is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.

Strengths.

• Global Expansion At Sanford C Bernstein has an experience of about 140 years, making it possible for company to much better carry out, in numerous situations.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Global Expansion At Sanford C Bernstein has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Global Expansion At Sanford C Bernstein include; Maggi, Kit-Kat, Nescafe, etc.
• Global Expansion At Sanford C Bernstein Case Study Solution has large amount quantity spending on R&D as compare to its competitorsRivals making the company to launch release nutritious ingenious innovative products.
• After adopting its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Global Expansion At Sanford C Bernstein.
• Global Expansion At Sanford C Bernstein is a popular brand name with high consumer's commitment and brand name recall. This brand commitment of consumers increases the possibilities of simple market adoption of different brand-new brands of Global Expansion At Sanford C Bernstein.
Weaknesses.
• Acquisitions of those business, like; Kraft frozen Pizza company can provide a negative signal to Global Expansion At Sanford C Bernstein customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are quite various. It will take long to alter the perception of individuals ab out Global Expansion At Sanford C Bernstein as a company offering healthy and healthy items.

Opportunities.

• Introducing more health associated products makes it possible for the business to record the marketplace in which consumers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. Expanding the market towards developing nations can enhance the Global Expansion At Sanford C Bernstein organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Global Expansion At Sanford C Bernstein Case Study Solution customers. For example, instructors can suggest their trainees to purchase Global Expansion At Sanford C Bernstein items.

Risks.

• Economic instability in countries, which are the prospective markets for Global Expansion At Sanford C Bernstein, can develop a number of issues for Global Expansion At Sanford C Bernstein.
• Shifting of products from normal to healthier, leads to additional expenses and can lead to decrease business's revenue margins.
• As Global Expansion At Sanford C Bernstein has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face specific problems.

Division Analysis

Demographic Segmentation

The demographic division of Global Expansion At Sanford C Bernstein Case Study Help is based on 4 aspects; age, earnings, occupation and gender. Global Expansion At Sanford C Bernstein produces a number of products related to children i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary products. Global Expansion At Sanford C Bernstein items are rather affordable by practically all levels, but its major targeted consumers, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Global Expansion At Sanford C Bernstein Case Study Help is composed of its presence in almost 86 countries. Its geographical segmentation is based upon 2 primary factors i.e. average income level of the customer along with the climate of the region. For instance, Singapore Global Expansion At Sanford C Bernstein Business's segmentation is done on the basis of the weather of the region i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Global Expansion At Sanford C Bernstein is based upon the personality and lifestyle of the consumer. Global Expansion At Sanford C Bernstein 3 in 1 Coffee target those customers whose life style is rather busy and don't have much time.

Behavioral Division

Global Expansion At Sanford C Bernstein Case Help behavioral division is based upon the mindset understanding and awareness of the client. For example its highly nutritious items target those clients who have a health mindful attitude towards their usages.

VRIO Analysis

The VRIO analysis of Global Expansion At Sanford C Bernstein Business is a broad range analysis supplying the company with an opportunity to get a practical competitive advantage against its competitors in the food and beverage industry, summarized in Exhibition I.

Valuable

The resources used by the Global Expansion At Sanford C Bernstein company are valuable for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are a few of the crucial valuable aspects of for the recognition of competitive advantage.

Uncommon

The important resources utilized by Global Expansion At Sanford C Bernstein are expensive or even unusual. , if these resources are frequently discovered that it would be simpler for the competitors and the new rivals in the industry to effortlessly move in competitors.

Imitation

The replica procedure is pricey for the competitors of Global Expansion At Sanford C Bernstein Case Analysis Company. Nevertheless, it can be done just in 2 various strategies i.e. product duplication which is produced and manufactured by Global Expansion At Sanford C Bernstein Business and introducing of the substitute of the products with changing cost. This increases the risk of disturbance to the recent structure of the industry.

Company

This part of VRIO analysis deals with the compatibility of the business to position in the market making efficient usage of its valuable resources which are hard to mimic. Frequently, the development of management is absolutely depending on the company's execution method and group. Hence, this polishes the skills of the firm by time based upon the decisions made by company for the development of its tactical capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing actual amount of spending shows that the sales are increasing at a greater rate than its R&D spending, and allow the company to more invest in R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indicator likewise shows a green light to the R&D costs, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing debt ratio pose a risk of default of Global Expansion At Sanford C Bernstein to its financiers and could lead a decreasing share prices. Therefore, in terms of increasing financial obligation ratio, the company must not spend much on R&D and needs to pay its current financial obligations to decrease the threat for financiers.

The increasing danger of financiers with increasing financial obligation ratio and declining share prices can be observed by huge decline of EPS of Global Expansion At Sanford C Bernstein Case Analysis stocks.

The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow growth likewise prevent business to additional spend on its acquisitions and mergers.( Global Expansion At Sanford C Bernstein, Global Expansion At Sanford C Bernstein Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of graphs and calculations given up the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be used to obtain numerous methods based on the SWOT Analysis given above. A brief summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths.

Global Expansion At Sanford C Bernstein Case Solution needs to present more innovative items by large amount of R&D Spending and mergers and acquisitions. It might increase the market share of Global Expansion At Sanford C Bernstein and increase the revenue margins for the business. It could likewise provide Global Expansion At Sanford C Bernstein a long term competitive benefit over its competitors.

The global expansion of Global Expansion At Sanford C Bernstein should be focused on market capturing of establishing nations by growth, bring in more customers through consumer's loyalty. As establishing countries are more populous than developed nations, it could increase the client circle of Global Expansion At Sanford C Bernstein.

Strategies to Get Rid Of Weak Points to Make Use Of Opportunities.

Global Expansion At Sanford C Bernstein Case Analysis should do mindful acquisition and merger of companies, as it could impact the consumer's and society's understandings about Global Expansion At Sanford C Bernstein. It should get and merge with those companies which have a market track record of healthy and healthy companies. It would enhance the understandings of consumers about Global Expansion At Sanford C Bernstein.

Global Expansion At Sanford C Bernstein should not just spend its R&D on development, rather than it ought to likewise focus on the R&D costs over examination of expense of various healthy items. This would increase expense performance of its products, which will result in increasing its sales, due to declining costs, and margins.

Methods to use strengths to overcome threats.

Global Expansion At Sanford C Bernstein Case Help should relocate to not only developing however also to industrialized nations. It must broadens its geographical growth. This wide geographical expansion towards establishing and established countries would reduce the risk of prospective losses in times of instability in different nations. It ought to broaden its circle to various countries like Unilever which operates in about 170 plus nations.

Methods to get rid of weaknesses to prevent hazards.

Global Expansion At Sanford C Bernstein Case Solution needs to carefully manage its acquisitions to prevent the threat of misunderstanding from the customers about Global Expansion At Sanford C Bernstein. This would not just enhance the perception of consumers about Global Expansion At Sanford C Bernstein however would also increase the sales, earnings margins and market share of Global Expansion At Sanford C Bernstein.

Alternatives.

In order to sustain the brand name in the market and keep the customer undamaged with the brand name, there are two options:.

Option: 1.

The Company ought to invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk expense.
2. The company can resell the acquired units in the market, if it fails to execute its method. Amount invest on the R&D could not be restored, and it will be considered completely sunk cost, if it do not provide prospective results.
3. Investing in R&D supply sluggish growth in sales, as it takes long period of time to present a product. Acquisitions supply fast results, as it provide the business already established item, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the company to face mistaken belief of consumers about Global Expansion At Sanford C Bernstein core values of nutritious and healthy products.
2. Large costs on acquisitions than R&D would send out a signal of company's ineffectiveness of establishing innovative products, and would outcomes in customer's dissatisfaction.
3. Big acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making business not able to present new innovative products.

Alternative: 2

The Business needs to invest more on its R&D rather than acquisitions.

Pros:

1. It would enable the company to produce more innovative products.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by presenting those products which can be offered to a completely new market sector.
4. Ingenious items will offer long term advantages and high market share in long run.

Cons:

1. It would decrease the profit margins of the business.
2. In case of failure, the whole spending on R&D would be considered as sunk cost, and would affect the company at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might supply an unfavorable signal to the financiers, and might result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.

Pros:

1. It would enable the business to present new innovative items with less threat of transforming the spending on R&D into sunk expense.
2. It would provide a favorable signal to the investors, as the general possessions of the business would increase with its substantial R&D spending.
3. It would not impact the profit margins of the business at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's total wealth in addition to in regards to ingenious products.

Cons:

1. Threat of conversion of R&D spending into sunk expense, higher than option 1 lower than alternative 2.
2. Risk of mistaken belief about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Introduction of less number of innovative products than alternative 2 and high number of innovative products than alternative 1.

Suggestion

With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices too, as financiers want to invest more in companies with substantial R&D spending and boost in the overall worth of the business.

Action and implementation Strategy

Strategy can be carried out successfully by developing certain short-term along with long term plans. These strategies could be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy Global Expansion At Sanford C Bernstein Case Analysis need to perform different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its profits.
• Examine the current target audience as well as the marketplace section which is not consist of in the business's circle.
• Analyze the present monetary data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much quantity needs to be invested in R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the company has potential experience to handle. Get most beneficial companies with a strong commitment to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Global Expansion At Sanford C Bernstein worths and vision and to prevent possible danger of sunk expense.

Long Term Strategy (1-10 years).

• Obtain companies with health as well as taste element, as the base for the Global Expansion At Sanford C Bernstein as a business producing healthy items has been constructed under midterm plan and now the company could move towards taste aspect also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.

Conclusion.

Global Expansion At Sanford C Bernstein has remained the top market player for more than a years. It has institutionalized its methods and culture to align itself with the marketplace changes and consumer behavior, which has actually eventually enabled it to sustain its market share. Though, Global Expansion At Sanford C Bernstein has actually established considerable market share and brand identity in the metropolitan markets, it is suggested that the business needs to concentrate on the rural areas in terms of establishing brand equity, awareness, and commitment, such can be done by producing a specific brand allowance technique through trade marketing tactics, that draw clear distinction in between Global Expansion At Sanford C Bernstein Case Solution items and other competitor products. Global Expansion At Sanford C Bernstein needs to take advantage of its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the business to establish brand name equity for newly introduced and already produced items on a higher platform, making the efficient usage of resources and brand name image in the market.