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Global Expansion At Sanford C Bernstein Case Study Solution and Analysis


Introduction

Global Expansion At Sanford C Bernstein Case Study Solution is currently one of the biggest food cycle worldwide. It was founded by Henri Global Expansion At Sanford C Bernstein in 1866, a German Pharmacist who first released "Farine Lactee"; a mix of flour and milk to feed infants and reduce death rate. At the very same time, the Page bros from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The two became rivals in the beginning however later on merged in 1905, resulting in the birth of Global Expansion At Sanford C Bernstein.

Global Expansion At Sanford C Bernstein is now a global company. Unlike other international business, it has senior executives from various countries and attempts to make choices thinking about the whole world. Global Expansion At Sanford C Bernstein Case Study Help presently has more than 500 factories worldwide and a network spread throughout 86 countries.

Function

The purpose of Global Expansion At Sanford C Bernstein Corporation is to boost the quality of life of people by playing its part and offering healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to offer its customers with food that is healthy, high in quality and safe to eat. Global Expansion At Sanford C Bernstein imagines to develop a trained labor force which would help the business to grow.

Objective.

Nestlé's objective is that as currently, it is the leading business in the food market, it thinks in 'Good Food, Great Life". Its objective is to provide its consumers with a range of options that are healthy and best in taste. It is concentrated on providing the best food to its consumers throughout the day and night.

Products.
Executive Summary
Global Expansion At Sanford C Bernstein Case Study Help has a wide range of items that it uses to its clients. Its products include food for babies, cereals, dairy items, snacks, chocolates, food for family pet and mineral water. It has around four hundred and fifty (450) factories worldwide and around 328,000 workers. In 2011, Global Expansion At Sanford C Bernstein was listed as the most gainful organization.

Goals and Objectives.

• Keeping in mind the vision and objective of the corporation, the business has actually laid down its objectives and goals. These objectives and objectives are listed below.
• One goal of the company is to reach absolutely no garbage dump status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the by-products. (Global Expansion At Sanford C Bernstein, aboutus, 2017).
• Another objective of Global Expansion At Sanford C Bernstein is to lose minimum food during production. Frequently, the food produced is squandered even prior to it reaches the customers.
• Another thing that Global Expansion At Sanford C Bernstein is working on is to improve its packaging in such a method that it would assist it to reduce the above-mentioned problems and would likewise ensure the delivery of high quality of its items to its consumers.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its customers, business partners, employees, and government.

Important Concerns.

Recently, Global Expansion At Sanford C Bernstein Case Study Solution Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on mergers and acquisitions to support its NHW method. The target of the company is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Strategy, Vision and Goals.

The present Global Expansion At Sanford C Bernstein method is based on the principle of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing modification in the customer choices about food and making the food things much healthier concerning about the health issues.

The vision of this method is based on the key method i.e. 60/40+ which just means that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary value. The products will be made with extra dietary worth in contrast to all other items in market gaining it a plus on its dietary content.

This method was adopted to bring more nutritious plus yummy foods and beverages in market than ever. In competitors with other companies, with an intent of maintaining its trust over consumers as Global Expansion At Sanford C Bernstein Company has actually gained more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by utilizing PESTLE analysis, given in Exhibit A. Global Expansion At Sanford C Bernstein works under the guidelines and guidelines directed by government and food authority. The business is more concentrated on its services and items to ensure about the product quality and security. This analysis will help in comprehending environment of external market in the global food and beverage industries. (Parera, 2017).

Political.
Swot Analysis
Global Expansion At Sanford C Bernstein is greatly supported by Federal government to satisfy all the requirements of requirements like acts of health and security. In efforts to manufacture excellent food, Global Expansion At Sanford C Bernstein Case Study Solution is changing the requirements of food and beverage manufacturing.

Economic.

Initiation of business where the capital income of each individual matters for the increased net sale as this varies country-to-country. The economy of the Global Expansion At Sanford C Bernstein Company in U.S. is growing year by year with variable items launch particularly concentrating on the dietary food for babies.

Social.

The social environment keeps changing with regard to time like the mindset of the consumer in addition to their lifestyles. Any service or product of any company can not be successful up until the company is not concerned about the living system of the customer. Global Expansion At Sanford C Bernstein is taking steps to satisfy its objectives as the world remains in search of healthy and tasty food.

Technological.

In the development of business, strategic measures are rather necessary. Global Expansion At Sanford C Bernstein is among the leading popular international company and by time it purchases various departments to take its items to new level. Global Expansion At Sanford C Bernstein is investing more on its R&D to make its items much healthier and nutritious offering consumers with health benefits.

Legal.

There is no such impact of legal elements of Global Expansion At Sanford C Bernstein as it is more concerned over its regulations and laws.

Environmental

Global Expansion At Sanford C Bernstein, in terms of environmental impact is devoted to operate in environmentally friendly environment with conservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the manufacturing of bigger number of items there may be a risk.

Competitive Forces Analysis (Porter's Five Forces Design).

Global Expansion At Sanford C Bernstein Case Study Solution has actually obtained a number of companies that assisted it in diversity and growth of its product's profile. This is the comprehensive explanation of the Porter's design of 5 forces of Global Expansion At Sanford C Bernstein Business, given up Exhibition B.

Competitiveness.

Global Expansion At Sanford C Bernstein is one of the top company in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Global Expansion At Sanford C Bernstein is running well in this race for last 150 years. The competition of other business with Global Expansion At Sanford C Bernstein is quite high.
Vrio Analysis
Danger of New Entrants.

A number of barriers are there for the brand-new entrants to happen in the customer food industry. Just a couple of entrants be successful in this industry as there is a need to comprehend the customer requirement which requires time while recent rivals are aware and has advanced with the customer commitment over their items with time. There is low hazard of new entrants to Global Expansion At Sanford C Bernstein as it has quite large network of circulation worldwide dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage market, Global Expansion At Sanford C Bernstein owes the biggest share of market requiring greater number of supply chains. This causes it to be a picturesque buyer for the providers. For this reason, any of the supplier has actually never revealed any grumble about rate and the bargaining power is likewise low. In reaction, Global Expansion At Sanford C Bernstein has actually likewise been concerned for its providers as it thinks in long-term relations.

Bargaining Power of Buyers.

Therefore, Global Expansion At Sanford C Bernstein makes sure to keep its clients satisfied. This has led Global Expansion At Sanford C Bernstein to be one of the faithful business in eyes of its buyers.

Threat of Replacements.

There has been a terrific danger of alternatives as there are substitutes of some of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that some of its items are not safe to use leading to the reduced sale. Thus, Global Expansion At Sanford C Bernstein started highlighting the health benefits of its products to cope up with the alternatives.

Competitor Analysis.

It has become the second biggest food and drink market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Global Expansion At Sanford C Bernstein. Global Expansion At Sanford C Bernstein draws in regional costumers by its low expense of the item with the local taste of the items preserving its first location in the worldwide market. Global Expansion At Sanford C Bernstein Case Study Analysis company has about 280,000 employees and functions in more than 197 nations edging its rivals in lots of regions.

Note: A brief comparison of Global Expansion At Sanford C Bernstein with its close competitors is given in Display C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Exhibit F.

Strengths.

• Global Expansion At Sanford C Bernstein has an experience of about 140 years, enabling business to much better perform, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Global Expansion At Sanford C Bernstein has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Global Expansion At Sanford C Bernstein include; Maggi, Kit-Kat, Nescafe, etc.
• Global Expansion At Sanford C Bernstein Case Study Analysis has large amount quantity spending on R&D as compare to its competitors, making the company business launch release innovative ingenious nutritious healthy.
• After embracing its NHW Method, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Global Expansion At Sanford C Bernstein.
• Global Expansion At Sanford C Bernstein is a well-known brand name with high consumer's commitment and brand name recall. This brand name commitment of consumers increases the chances of simple market adoption of different brand-new brand names of Global Expansion At Sanford C Bernstein.
Weaknesses.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Global Expansion At Sanford C Bernstein consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are rather various. It will take long to change the understanding of individuals ab out Global Expansion At Sanford C Bernstein as a business selling healthy and healthy items.

Opportunities.

• Presenting more health associated items allows the company to catch the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Hence expanding the market towards establishing countries can enhance the Global Expansion At Sanford C Bernstein company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Global Expansion At Sanford C Bernstein Case Study Solution consumers. Teachers can suggest their trainees to purchase Global Expansion At Sanford C Bernstein products.

Threats.

• Financial instability in countries, which are the potential markets for Global Expansion At Sanford C Bernstein, can produce several issues for Global Expansion At Sanford C Bernstein.
• Shifting of products from normal to healthier, leads to extra costs and can result in decline company's earnings margins.
• As Global Expansion At Sanford C Bernstein has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.

Division Analysis

Group Segmentation

The demographic segmentation of Global Expansion At Sanford C Bernstein Case Study Analysis is based on four factors; age, occupation, gender and earnings. Global Expansion At Sanford C Bernstein produces a number of products related to babies i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary products. Global Expansion At Sanford C Bernstein items are rather cost effective by nearly all levels, however its major targeted clients, in terms of earnings level are middle and upper middle level consumers.

Geographical Division

Geographical segmentation of Global Expansion At Sanford C Bernstein Case Study Analysis is composed of its presence in nearly 86 nations. Its geographical division is based upon two primary aspects i.e. average income level of the customer as well as the climate of the region. For instance, Singapore Global Expansion At Sanford C Bernstein Company's segmentation is done on the basis of the weather condition of the region i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Global Expansion At Sanford C Bernstein is based upon the character and life style of the customer. Global Expansion At Sanford C Bernstein 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Division

Global Expansion At Sanford C Bernstein Case Help behavioral division is based upon the mindset understanding and awareness of the consumer. Its extremely healthy products target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Global Expansion At Sanford C Bernstein Company is a broad range analysis offering the organization with an opportunity to obtain a practical competitive benefit against its competitors in the food and beverage market, summed up in Exhibition I.

Belongings

The resources utilized by the Global Expansion At Sanford C Bernstein business are valuable for the company or not. Such as the resources like finance, personnels, management of operations and professionals in marketing. This are a few of the crucial important aspects of for the recognition of competitive advantage.

Uncommon

The valuable resources made use of by Global Expansion At Sanford C Bernstein are even unusual or pricey. If these resources are commonly found that it would be simpler for the competitors and the new rivals in the industry to effortlessly move in competition.

Replica

The replica procedure is pricey for the competitors of Global Expansion At Sanford C Bernstein Case Help Business. It can be done only in two various techniques i.e. item duplication which is produced and made by Global Expansion At Sanford C Bernstein Company and launching of the alternative of the items with changing cost. This increases the hazard of disruption to the recent structure of the market.

Company

This element of VRIO analysis handle the compatibility of the company to place in the market making efficient use of its important resources which are difficult to mimic. Frequently, the advancement of management is totally based on the company's execution technique and team. Therefore, this polishes the abilities of the company by time based upon the decisions made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing actual amount of spending shows that the sales are increasing at a higher rate than its R&D costs, and allow the company to more invest in R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indication also reveals a green light to the R&D spending, acquisitions and mergers.

Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio present a threat of default of Global Expansion At Sanford C Bernstein to its investors and might lead a decreasing share rates. In terms of increasing financial obligation ratio, the company must not spend much on R&D and must pay its existing financial obligations to reduce the risk for financiers.

The increasing risk of investors with increasing financial obligation ratio and declining share rates can be observed by huge decline of EPS of Global Expansion At Sanford C Bernstein Case Help stocks.

The sales development of company is also low as compare to its acquisitions and mergers due to slow understanding structure of consumers. This slow growth likewise prevent company to more spend on its mergers and acquisitions.( Global Expansion At Sanford C Bernstein, Global Expansion At Sanford C Bernstein Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and computations given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be used to derive different methods based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Display H.

Methods to make use of Opportunities using Strengths.

Global Expansion At Sanford C Bernstein Case Solution needs to present more ingenious items by big quantity of R&D Spending and mergers and acquisitions. It might increase the market share of Global Expansion At Sanford C Bernstein and increase the profit margins for the business. It could likewise provide Global Expansion At Sanford C Bernstein a long term competitive benefit over its competitors.

The international growth of Global Expansion At Sanford C Bernstein should be concentrated on market capturing of establishing nations by expansion, bring in more clients through client's loyalty. As establishing countries are more populated than industrialized countries, it might increase the customer circle of Global Expansion At Sanford C Bernstein.

Strategies to Overcome Weak Points to Exploit Opportunities.

Global Expansion At Sanford C Bernstein Case Solution ought to do cautious acquisition and merger of organizations, as it could impact the consumer's and society's perceptions about Global Expansion At Sanford C Bernstein. It should merge and acquire with those business which have a market track record of healthy and nutritious companies. It would improve the understandings of customers about Global Expansion At Sanford C Bernstein.

Global Expansion At Sanford C Bernstein should not only invest its R&D on innovation, instead of it needs to also concentrate on the R&D costs over evaluation of expense of different healthy products. This would increase expense efficiency of its items, which will lead to increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome hazards.

Global Expansion At Sanford C Bernstein should move to not only developing however also to industrialized nations. It ought to widen its circle to numerous nations like Unilever which runs in about 170 plus nations.

Methods to overcome weaknesses to prevent hazards.

Global Expansion At Sanford C Bernstein must carefully control its acquisitions to avoid the threat of misconception from the customers about Global Expansion At Sanford C Bernstein. It ought to combine and acquire with those countries having a goodwill of being a healthy business in the market. This would not just enhance the perception of customers about Global Expansion At Sanford C Bernstein however would also increase the sales, earnings margins and market share of Global Expansion At Sanford C Bernstein. It would also enable the company to utilize its prospective resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW method development.

Alternatives.

In order to sustain the brand in the market and keep the client intact with the brand, there are 2 options:.

Alternative: 1.

The Company ought to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total assets of the company, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it stops working to execute its technique. Quantity invest on the R&D could not be restored, and it will be considered totally sunk expense, if it do not give prospective outcomes.
3. Spending on R&D supply sluggish development in sales, as it takes long time to present an item. Acquisitions provide quick outcomes, as it supply the company currently developed product, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the business to face misunderstanding of customers about Global Expansion At Sanford C Bernstein core values of healthy and healthy products.
2. Large spending on acquisitions than R&D would send a signal of company's ineffectiveness of establishing innovative items, and would outcomes in customer's frustration.
3. Big acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making company not able to introduce brand-new innovative products.

Alternative: 2

The Company ought to invest more on its R&D rather than acquisitions.

Pros:

1. It would enable the business to produce more innovative items.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by presenting those items which can be offered to an entirely new market section.
4. Innovative items will supply long term benefits and high market share in long term.

Cons:

1. It would reduce the earnings margins of the business.
2. In case of failure, the whole costs on R&D would be considered as sunk expense, and would impact the company at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer an unfavorable signal to the investors, and could result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.

Pros:

1. It would allow the company to introduce new innovative items with less danger of transforming the spending on R&D into sunk expense.
2. It would supply a favorable signal to the investors, as the general properties of the company would increase with its substantial R&D costs.
3. It would not affect the revenue margins of the business at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the company's total wealth as well as in terms of ingenious products.

Cons:

1. Threat of conversion of R&D spending into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative products than alternative 2 and high number of ingenious items than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is advised that the business must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and ingenious products in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share prices too, as financiers want to invest more in business with considerable R&D spending and boost in the total worth of the business.

Action and application Technique

Method can be carried out efficiently by developing particular short-term along with long term strategies. These plans might be as follows;

Short-term Plan (0-1 year).

• Under the short-term plan Global Expansion At Sanford C Bernstein Case Solution must perform various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which create most of its income.
• Evaluate the present target audience as well as the market sector which is not consist of in the company's circle.
• Evaluate the present monetary information to determine the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity should be invested in R&D.

Mid Term Plan (1-5 years).

• Acquire those organizations in which the company has potential experience to deal with. Acquire most beneficial companies with a strong dedication to health, to construct the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Global Expansion At Sanford C Bernstein worths and vision and to prevent potential danger of sunk expense.

Long Term Plan (1-10 years).

• Acquire companies with health along with taste factor, as the base for the Global Expansion At Sanford C Bernstein as a business producing healthy items has been built under midterm plan and now the business could move towards taste element too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.

Conclusion.
Recommendations
Global Expansion At Sanford C Bernstein has stayed the leading market player for more than a decade. It has institutionalised its techniques and culture to align itself with the marketplace changes and client habits, which has ultimately allowed it to sustain its market share. Though, Global Expansion At Sanford C Bernstein has actually developed significant market share and brand identity in the city markets, it is recommended that the business should concentrate on the rural areas in terms of developing brand awareness, equity, and loyalty, such can be done by developing a particular brand name allotment technique through trade marketing methods, that draw clear difference in between Global Expansion At Sanford C Bernstein Case Solution items and other competitor products. Global Expansion At Sanford C Bernstein ought to take advantage of its brand name image of healthy and safe food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will enable the business to establish brand equity for newly introduced and already produced products on a higher platform, making the reliable use of resources and brand name image in the market.