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Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Solution & Analysis


Introduction

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Analysis is presently among the biggest food chains worldwide. It was founded by Henri Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to feed infants and reduce death rate. At the very same time, the Page siblings from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The two became competitors in the beginning however later on merged in 1905, leading to the birth of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is now a transnational company. Unlike other international business, it has senior executives from different nations and attempts to make choices considering the whole world. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Solution presently has more than 500 factories around the world and a network spread across 86 countries.

Purpose

The purpose of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Corporation is to improve the quality of life of individuals by playing its part and offering healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to offer its clients with food that is healthy, high in quality and safe to consume. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods visualizes to establish a trained labor force which would help the company to grow.

Mission.

Nestlé's objective is that as currently, it is the leading company in the food market, it believes in 'Excellent Food, Good Life". Its mission is to offer its consumers with a range of choices that are healthy and best in taste. It is focused on providing the best food to its clients throughout the day and night.

Products.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods has a broad variety of items that it uses to its clients. In 2011, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods was listed as the most gainful company.

Objectives and Goals.

• Bearing in mind the vision and mission of the corporation, the business has put down its goals and goals. These objectives and goals are noted below.
• One goal of the company is to reach no landfill status. It is pursuing no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the by-products. (Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods, aboutus, 2017).
• Another goal of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is to squander minimum food during production. Most often, the food produced is squandered even prior to it reaches the customers.
• Another thing that Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is working on is to improve its packaging in such a method that it would help it to decrease the above-mentioned problems and would also guarantee the delivery of high quality of its items to its customers.
• Meet worldwide requirements of the environment.
• Develop a relationship based upon trust with its consumers, service partners, staff members, and federal government.

Crucial Concerns.

Recently, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the business is not accomplished as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might lead to the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Existing Technique, Vision and Goals.

The current Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods strategy is based on the principle of Nutritious, Health and Health (NHW). This technique handles the concept to bringing change in the consumer preferences about food and making the food stuff healthier worrying about the health concerns.

The vision of this method is based upon the secret method i.e. 60/40+ which simply implies that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The items will be manufactured with additional nutritional worth in contrast to all other products in market getting it a plus on its nutritional material.

This strategy was embraced to bring more delicious plus nutritious foods and drinks in market than ever. In competition with other business, with an intent of maintaining its trust over clients as Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Company has gained more trusted by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of company in the market is done by using PESTLE analysis, given up Exhibition A. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods works under the guidelines and regulations directed by government and food authority. The business is more concentrated on its services and items to ensure about the product quality and safety. This analysis will assist in understanding environment of external market in the worldwide food and beverage markets. (Parera, 2017).

Political.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is considerably supported by Government to meet all the requirements of standards like acts of health and safety. In efforts to make great food, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Help is changing the requirements of food and drink production.

Economic.

Initiation of the business where the capital income of each specific matters for the increased net sale as this varies country-to-country. The economy of the Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Business in U.S. is growing year by year with variable products launch especially focusing on the nutritional food for babies.

Social.

The social environment keeps altering with respect to time like the attitude of the customer in addition to their lifestyles. Any services or product of any business can not succeed up until the company is not worried about the living system of the customer. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is taking steps to satisfy its goals as the world remains in search of yummy and healthy food.

Technological.

In the development of company, strategic procedures are rather necessary. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is one of the leading famous international company and by time it invests in various departments to take its products to new level. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is investing more on its R&D to make its items healthier and healthy supplying customers with health advantages.

Legal.

There is no such impact of legal factors of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods as it is more worried over its laws and regulations.

Environmental

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods, in regards to environmental effect is committed to work in environmentally friendly environment with conservation of the natural deposits and energy. As due to the production of bigger variety of items there might be a danger if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Model).

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Analysis has actually gotten a variety of companies that helped it in diversification and growth of its product's profile. This is the extensive explanation of the Porter's design of 5 forces of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Company, given in Display B.

Competitiveness.

There is severe competitors in the industry of food and beverages. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is one of the leading business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is running well in this race for last 150 years. Each business has a guaranteed share of market. This rivalry is not just limited to the cost of the product but also for development, variation and quality. Every market is striving hard for the upkeep of their market share. Nevertheless, the competition of other companies with Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Help is quite high.

Threat of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food market. Just a few entrants be successful in this market as there is a requirement to comprehend the consumer need which requires time while current competitors are well aware and has actually progressed with the customer commitment over their items with time. There is low danger of brand-new entrants to Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods as it has quite big network of distribution worldwide dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink industry, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Solution owes the largest share of market needing higher number of supply chains. In action, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods has actually also been worried for its suppliers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

There is high bargaining power of the buyers due to terrific competitors. Switching expense is quite low for the customers as numerous business sale a variety of similar products. This seems to be a terrific threat for any business. Hence, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Analysis ensures to keep its consumers pleased. This has actually led Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods to be one of the faithful business in eyes of its buyers.

Threat of Alternatives.

There has actually been a fantastic danger of alternatives as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its products are not safe to utilize resulting in the decreased sale. Therefore, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods started highlighting the health advantages of its items to cope up with the alternatives.

Competitor Analysis.

It has become the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods attracts local costumers by its low expense of the product with the regional taste of the products keeping its very first place in the international market. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Analysis business has about 280,000 employees and functions in more than 197 countries edging its competitors in numerous regions.

Keep in mind: A brief comparison of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods with its close competitors is given in Display C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.

Strengths.

• Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods has an experience of about 140 years, enabling company to much better perform, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Drink Industry.
• Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods has more than 2000 brands, which increase the circle of its target consumers. These brands include baby foods, pet food, confectionary products, drinks etc. Famous brands of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods consist of; Maggi, Kit-Kat, Nescafe, and so on
• Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Solution has big amount of costs on R&D as compare to its competitors, making the company to introduce more ingenious and healthy products. This innovation supplies the business a high competitive position in long term.
• After embracing its NHW Strategy, the business has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods.
• Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is a widely known brand with high customer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of various new brand names of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods.
Weaknesses.
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can provide a negative signal to Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are rather different. It will take long to change the understanding of people ab out Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods as a business offering healthy and nutritious products.

Opportunities.

• Presenting more health related items makes it possible for the company to capture the marketplace in which consumers are rather conscious about health.
• Developing nations like India and China has largest markets on the planet. Hence broadening the marketplace towards establishing countries can boost the Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Help consumers. For instance, teachers can recommend their trainees to purchase Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods products.

Risks.

• Financial instability in countries, which are the possible markets for Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods, can create a number of issues for Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods.
• Shifting of items from typical to much healthier, causes additional expenses and can cause decrease company's earnings margins.
• As Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain issues.

Segmentation Analysis

Group Segmentation

The group division of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Solution is based upon four factors; age, earnings, gender and profession. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods produces a number of items related to infants i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods items are rather cost effective by almost all levels, however its significant targeted consumers, in regards to earnings level are upper and middle middle level clients.

Geographical Segmentation

Geographical segmentation of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Study Analysis is made up of its existence in almost 86 nations. Its geographical segmentation is based upon 2 main elements i.e. typical earnings level of the customer in addition to the environment of the region. For instance, Singapore Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Business's segmentation is done on the basis of the weather condition of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods is based upon the personality and life style of the client. For instance, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods 3 in 1 Coffee target those customers whose life style is rather hectic and do not have much time.

Behavioral Division

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Solution behavioral segmentation is based upon the mindset understanding and awareness of the client. Its highly healthy products target those clients who have a health conscious mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Company is a broad variety analysis providing the company with an opportunity to get a viable competitive benefit against its competitors in the food and beverage industry, summed up in Exhibition I.

Valuable

The resources used by the Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods company are valuable for the business or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are a few of the essential important factors of for the recognition of competitive advantage.

Uncommon

The valuable resources made use of by Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods are costly or even unusual. If these resources are typically found that it would be easier for the competitors and the brand-new competitors in the market to effortlessly relocate competition.

Replica

The imitation procedure is costly for the competitors of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Solution Company. It can be done only in 2 different techniques i.e. item duplication which is produced and made by Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Business and launching of the substitute of the products with switching expense. This increases the danger of disruption to the current structure of the market.

Organization

This part of VRIO analysis deals with the compatibility of the company to position in the market making productive use of its valuable resources which are difficult to mimic. Often, the advancement of management is completely based on the firm's execution technique and team. Therefore, this polishes the skills of the firm by time based upon the decisions made by company for the development of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing actual quantity of costs reveals that the sales are increasing at a greater rate than its R&D costs, and enable the business to more spend on R&D.

Net Profit Margin is increasing while R&D as a percentage of sales is declining. This indication also shows a thumbs-up to the R&D costs, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio posture a hazard of default of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods to its financiers and might lead a declining share rates. For that reason, in terms of increasing financial obligation ratio, the company ought to not spend much on R&D and needs to pay its existing debts to decrease the threat for financiers.

The increasing threat of investors with increasing financial obligation ratio and decreasing share rates can be observed by huge decline of EPS of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Analysis stocks.

The sales growth of company is also low as compare to its acquisitions and mergers due to slow understanding building of customers. This sluggish growth likewise impede business to additional spend on its acquisitions and mergers.( Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of computations and Charts given up the Exhibits D and E.

TWOS Analysis.

2 analysis can be utilized to derive numerous techniques based upon the SWOT Analysis offered above. A brief summary of TWOS Analysis is given up Display H.

Strategies to make use of Opportunities using Strengths.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Help needs to present more innovative items by large quantity of R&D Spending and mergers and acquisitions. It might increase the marketplace share of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods and increase the revenue margins for the business. It could likewise supply Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods a long term competitive benefit over its competitors.

The global growth of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods should be focused on market recording of developing countries by growth, bring in more clients through consumer's commitment. As establishing nations are more populated than industrialized countries, it might increase the client circle of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods.

Techniques to Get Rid Of Weak Points to Make Use Of Opportunities.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Analysis needs to do careful acquisition and merger of organizations, as it could affect the consumer's and society's perceptions about Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods. It ought to merge and obtain with those business which have a market reputation of healthy and healthy companies. It would improve the perceptions of customers about Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods needs to not only invest its R&D on innovation, instead of it must likewise concentrate on the R&D spending over examination of cost of numerous nutritious products. This would increase expense effectiveness of its products, which will lead to increasing its sales, due to decreasing prices, and margins.

Techniques to utilize strengths to conquer dangers.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Help needs to relocate to not just developing however also to industrialized countries. It must widens its geographical expansion. This large geographical growth towards developing and developed countries would lower the risk of potential losses in times of instability in numerous nations. It ought to broaden its circle to different countries like Unilever which runs in about 170 plus countries.

Techniques to conquer weak points to avoid threats.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Analysis ought to carefully manage its acquisitions to avoid the threat of mistaken belief from the customers about Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods. This would not only improve the perception of consumers about Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods but would also increase the sales, profit margins and market share of Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods.

Alternatives.

In order to sustain the brand in the market and keep the client undamaged with the brand, there are two alternatives:.

Alternative: 1.

The Business ought to invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall properties of the business, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The company can resell the acquired units in the market, if it fails to implement its technique. Nevertheless, amount spend on the R&D could not be revived, and it will be thought about totally sunk cost, if it do not offer possible results.
3. Investing in R&D offer sluggish development in sales, as it takes long time to introduce a product. Nevertheless, acquisitions supply fast outcomes, as it provide the business already established item, which can be marketed right after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the company to deal with misconception of customers about Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods core values of healthy and healthy products.
2. Big costs on acquisitions than R&D would send out a signal of business's inadequacy of developing ingenious products, and would results in customer's discontentment too.
3. Big acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making company unable to present new innovative items.

Option: 2

The Company needs to invest more on its R&D rather than acquisitions.

Pros:

1. It would allow the company to produce more ingenious items.
2. It would supply the company a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by presenting those products which can be provided to a completely brand-new market section.
4. Ingenious items will supply long term benefits and high market share in long term.

Cons:

1. It would decrease the profit margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would affect the company at large. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which might offer a negative signal to the financiers, and might result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would enable the company to introduce new ingenious items with less danger of converting the spending on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the general assets of the business would increase with its considerable R&D spending.
3. It would not impact the earnings margins of the business at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's total wealth along with in regards to innovative products.

Cons:

1. Risk of conversion of R&D costs into sunk expense, higher than option 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of innovative items than alternative 1.

Suggestion

With the deep analysis of the above alternatives, it is advised that the business should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present ingenious and new items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates also, as investors are willing to invest more in business with significant R&D costs and boost in the total worth of the business.

Action and execution Technique

Technique can be carried out effectively by developing certain short term along with long term strategies. These plans could be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Solution ought to perform numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its income.
• Examine the current target audience along with the marketplace section which is not include in the business's circle.
• Evaluate the existing monetary information to measure the amount that must be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount needs to be invested in R&D.

Mid Term Strategy (1-5 years).

• Acquire those organizations in which the company has prospective experience to handle. Get most favorable organizations with a strong commitment to health, to construct the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods values and vision and to prevent prospective threat of sunk cost.

Long Term Plan (1-10 years).

• Get organizations with health in addition to taste factor, as the base for the Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods as a business producing healthy items has actually been constructed under midterm strategy and now the company might move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.

Conclusion.

Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods has actually remained the leading market gamer for more than a years. It has actually institutionalized its methods and culture to align itself with the market modifications and customer habits, which has ultimately allowed it to sustain its market share. Though, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods has established considerable market share and brand name identity in the urban markets, it is advised that the business should focus on the rural areas in regards to establishing brand name commitment, equity, and awareness, such can be done by creating a specific brand allocation technique through trade marketing tactics, that draw clear distinction in between Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods Case Solution items and other competitor products. Moreover, Greg Mazur And The Purchase Of Great Eastern Premium Pet Foods ought to leverage its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will enable the company to develop brand equity for recently introduced and already produced items on a greater platform, making the efficient usage of resources and brand image in the market.