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Intellectual Ventures Case Study Solution and Analysis


Intellectual Ventures Case Study Help is presently one of the most significant food chains worldwide. It was founded by Henri Intellectual Ventures in 1866, a German Pharmacist who first introduced "Farine Lactee"; a combination of flour and milk to feed babies and reduce death rate. At the same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The 2 became rivals in the beginning however in the future combined in 1905, leading to the birth of Intellectual Ventures.

Intellectual Ventures is now a global company. Unlike other international business, it has senior executives from different nations and tries to make decisions considering the whole world. Intellectual Ventures Case Study Solution presently has more than 500 factories worldwide and a network spread throughout 86 nations.


The purpose of Intellectual Ventures Corporation is to enhance the quality of life of individuals by playing its part and providing healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. It wants to be innovative and concurrently understand the requirements and requirements of its customers. Its vision is to grow quick and offer items that would satisfy the requirements of each age group. Intellectual Ventures pictures to establish a well-trained labor force which would assist the company to grow.


Nestlé's objective is that as currently, it is the leading business in the food market, it believes in 'Good Food, Great Life". Its objective is to provide its customers with a variety of choices that are healthy and finest in taste also. It is concentrated on supplying the very best food to its consumers throughout the day and night.


Intellectual Ventures Case Study Help has a wide range of items that it provides to its consumers. Its products consist of food for babies, cereals, dairy products, treats, chocolates, food for pet and mineral water. It has around four hundred and fifty (450) factories around the globe and around 328,000 employees. In 2011, Intellectual Ventures was listed as the most gainful company.

Objectives and Goals.

• Keeping in mind the vision and mission of the corporation, the company has actually laid down its objectives and objectives. These objectives and objectives are noted below.
• One objective of the company is to reach absolutely no land fill status. It is working toward no waste, where no waste of the factory is landfilled. It encourages its workers to take the most out of the by-products. (Intellectual Ventures, aboutus, 2017).
• Another goal of Intellectual Ventures is to lose minimum food throughout production. Usually, the food produced is wasted even before it reaches the customers.
• Another thing that Intellectual Ventures is working on is to improve its product packaging in such a method that it would help it to reduce those issues and would likewise guarantee the delivery of high quality of its products to its customers.
• Meet international requirements of the environment.
• Construct a relationship based upon trust with its customers, business partners, employees, and government.

Vital Concerns.

Just Recently, Intellectual Ventures Case Study Help Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW technique. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.

Analysis of Present Strategy, Vision and Goals.

The existing Intellectual Ventures method is based upon the concept of Nutritious, Health and Health (NHW). This technique handles the concept to bringing modification in the customer preferences about food and making the food things healthier concerning about the health concerns.

The vision of this technique is based on the key method i.e. 60/40+ which simply implies that the items will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The items will be made with additional nutritional worth in contrast to all other items in market acquiring it a plus on its nutritional material.

This technique was embraced to bring more nutritious plus tasty foods and drinks in market than ever. In competition with other business, with an intention of retaining its trust over customers as Intellectual Ventures Company has gained more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by utilizing PESTLE analysis, given up Exhibition A. Intellectual Ventures works under the guidelines and policies directed by government and food authority. The business is more focused on its product or services to ensure about the item quality and safety. This analysis will assist in comprehending environment of external market in the international food and beverage industries. (Parera, 2017).


Intellectual Ventures is considerably supported by Federal government to meet all the criteria of requirements like acts of health and safety. In efforts to produce great food, Intellectual Ventures Case Study Solution is altering the requirements of food and drink production.


Initiation of the business where the capital income of each individual matters for the increased net sale as this varies country-to-country. The economy of the Intellectual Ventures Company in U.S. is growing year by year with variable products launch specifically focusing on the nutritional food for babies.


The social environment keeps on changing with regard to time like the mindset of the customer along with their way of lives. Any services or product of any company can not be successful up until the business is not worried about the living system of the customer. Intellectual Ventures is taking procedures to fulfill its goals as the world remains in search of tasty and healthy food.


In the development of business, tactical measures are rather obligatory. Intellectual Ventures is one of the leading popular international company and by time it invests in different departments to take its products to new level. Intellectual Ventures is spending more on its R&D to make its products healthier and nutritious supplying consumers with health advantages.


There is no such impact of legal factors of Intellectual Ventures as it is more concerned over its regulations and laws.


Intellectual Ventures, in regards to environmental effect is devoted to operate in environmentally friendly environment with preservation of the natural resources and energy. As due to the manufacturing of larger number of products there might be a threat if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Model).

Intellectual Ventures Case Study Analysis has actually obtained a variety of companies that helped it in diversification and growth of its product's profile. This is the extensive description of the Porter's design of 5 forces of Intellectual Ventures Business, given in Exhibition B.


Intellectual Ventures is one of the top company in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Intellectual Ventures is running well in this race for last 150 years. The competitors of other companies with Intellectual Ventures is quite high.

Risk of New Entrants.

A variety of barriers are there for the new entrants to take place in the consumer food market. Only a few entrants prosper in this market as there is a requirement to comprehend the customer need which needs time while recent competitors are aware and has advanced with the customer loyalty over their products with time. There is low risk of brand-new entrants to Intellectual Ventures as it has quite large network of distribution internationally controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, Intellectual Ventures owes the largest share of market requiring higher number of supply chains. This causes it to be a picturesque purchaser for the suppliers. Hence, any of the supplier has actually never ever revealed any complain about price and the bargaining power is also low. In action, Intellectual Ventures has actually also been concerned for its providers as it thinks in long-term relations.

Bargaining Power of Purchasers.

Thus, Intellectual Ventures makes sure to keep its consumers pleased. This has led Intellectual Ventures to be one of the devoted business in eyes of its purchasers.

Threat of Replacements.

There has actually been an excellent danger of alternatives as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that some of its products are not safe to use leading to the reduced sale. Hence, Intellectual Ventures started highlighting the health advantages of its products to cope up with the replacements.

Competitor Analysis.

Intellectual Ventures Case Study Solution covers a lot of the popular consumer brand names like Kit Kat and Nescafe etc. About 29 brand names among all of its brand names, each brand earned an income of about $1billion in 2010. Its huge part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the top major brand names offered by Intellectual Ventures in these states have an excellent trusted share of market. Intellectual Ventures, Unilever and DANONE are two large markets of food and beverages as well as its main rivals. In the year 2010, Intellectual Ventures had actually earned its yearly profit by 26% increase since of its increased food and drinks sale particularly in cooking things, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting a boost of 38% in its revenues. Intellectual Ventures Case Study Help reduced its sales expense by the adjustment of a brand-new accounting treatment. Unilever has variety of workers about 230,000 and functions in more than 160 nations and its London headquarter also. It has ended up being the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Intellectual Ventures. Unilever shares a market share of about 7.7 with Intellectual Ventures ending up being ranking and very first DANONE as third. Intellectual Ventures brings in regional clients by its low expense of the item with the local taste of the products maintaining its top place in the global market. Intellectual Ventures company has about 280,000 employees and functions in more than 197 countries edging its competitors in numerous areas. Intellectual Ventures has actually likewise minimized its cost of supply by introducing E-marketing in contrast to its rivals.

Note: A quick comparison of Intellectual Ventures with its close competitors is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.


• Intellectual Ventures has an experience of about 140 years, making it possible for business to much better carry out, in different situations.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Intellectual Ventures has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Intellectual Ventures consist of; Maggi, Kit-Kat, Nescafe, and so on
• Intellectual Ventures Case Study Help has large big quantity spending costs R&D as compare to its competitorsRivals making the company to launch introduce nutritious and innovative products.
• After adopting its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Intellectual Ventures.
• Intellectual Ventures is a popular brand with high customer's commitment and brand name recall. This brand name loyalty of consumers increases the opportunities of simple market adoption of numerous brand-new brands of Intellectual Ventures.
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Intellectual Ventures customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to alter the understanding of people ab out Intellectual Ventures as a company selling nutritious and healthy items.


• Presenting more health associated items enables the business to catch the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards developing nations can improve the Intellectual Ventures organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Intellectual Ventures Case Study Solution customers. For example, teachers can advise their students to buy Intellectual Ventures products.


• Economic instability in countries, which are the potential markets for Intellectual Ventures, can create a number of concerns for Intellectual Ventures.
• Shifting of products from normal to much healthier, leads to additional expenses and can lead to decrease business's profit margins.
• As Intellectual Ventures has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.

Segmentation Analysis

Market Segmentation

The group segmentation of Intellectual Ventures Case Study Analysis is based on 4 aspects; age, profession, income and gender. For instance, Intellectual Ventures produces a number of products related to infants i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary products. Intellectual Ventures items are quite budget friendly by almost all levels, but its significant targeted customers, in regards to earnings level are middle and upper middle level customers.

Geographical Division

Geographical segmentation of Intellectual Ventures Case Study Solution is composed of its presence in almost 86 countries. Its geographical division is based upon two main factors i.e. average income level of the customer along with the climate of the area. Singapore Intellectual Ventures Business's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Intellectual Ventures is based upon the personality and lifestyle of the client. For example, Intellectual Ventures 3 in 1 Coffee target those customers whose life style is rather busy and do not have much time.

Behavioral Segmentation

Intellectual Ventures Case Help behavioral segmentation is based upon the mindset understanding and awareness of the consumer. For instance its highly healthy items target those consumers who have a health conscious mindset towards their usages.

VRIO Analysis

The VRIO analysis of Intellectual Ventures Business is a broad range analysis supplying the company with a chance to get a viable competitive benefit versus its rivals in the food and beverage industry, summarized in Exhibit I.

Prized Possession

The resources used by the Intellectual Ventures business are valuable for the business or not. Such as the resources like financing, human resources, management of operations and experts in marketing. This are some of the crucial valuable factors of for the identification of competitive advantage.


The important resources used by Intellectual Ventures are even rare or pricey. , if these resources are typically discovered that it would be easier for the rivals and the new competitors in the industry to effortlessly move in competition.


The replica procedure is pricey for the competitors of Intellectual Ventures Case Analysis Company. However, it can be done only in two various strategies i.e. item duplication which is produced and made by Intellectual Ventures Company and launching of the replacement of the items with changing expense. This increases the risk of disturbance to the current structure of the market.


This part of VRIO analysis deals with the compatibility of the business to position in the market making efficient usage of its valuable resources which are hard to mimic. Frequently, the development of management is completely depending on the company's execution method and group. Thus, this polishes the abilities of the firm by time based upon the decisions made by company for the progression of its tactical capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing real amount of costs shows that the sales are increasing at a higher rate than its R&D spending, and enable the business to more invest in R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indication likewise reveals a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio present a danger of default of Intellectual Ventures to its investors and might lead a decreasing share prices. For that reason, in terms of increasing financial obligation ratio, the firm should not spend much on R&D and ought to pay its existing financial obligations to decrease the threat for investors.

The increasing threat of investors with increasing debt ratio and decreasing share costs can be observed by substantial decline of EPS of Intellectual Ventures Case Help stocks.

The sales development of business is likewise low as compare to its mergers and acquisitions due to slow perception building of customers. This sluggish development also prevent company to additional spend on its acquisitions and mergers.( Intellectual Ventures, Intellectual Ventures Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of estimations and Graphs given up the Exhibitions D and E.

TWOS Analysis.

TWOS analysis can be utilized to derive different strategies based on the SWOT Analysis given above. A quick summary of TWOS Analysis is given up Exhibition H.

Techniques to make use of Opportunities utilizing Strengths.

Intellectual Ventures Case Help ought to introduce more innovative products by large amount of R&D Spending and mergers and acquisitions. It could increase the market share of Intellectual Ventures and increase the revenue margins for the company. It might likewise provide Intellectual Ventures a long term competitive benefit over its competitors.

The worldwide growth of Intellectual Ventures should be concentrated on market recording of establishing countries by expansion, attracting more customers through client's loyalty. As establishing nations are more populated than developed nations, it could increase the client circle of Intellectual Ventures.

Techniques to Overcome Weaknesses to Exploit Opportunities.

Intellectual Ventures Case Analysis needs to do cautious acquisition and merger of organizations, as it might impact the consumer's and society's understandings about Intellectual Ventures. It ought to combine and acquire with those companies which have a market credibility of healthy and healthy business. It would enhance the perceptions of customers about Intellectual Ventures.

Intellectual Ventures should not just spend its R&D on innovation, instead of it must also focus on the R&D costs over examination of cost of different nutritious items. This would increase expense effectiveness of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to utilize strengths to conquer hazards.

Intellectual Ventures ought to move to not just developing however also to developed nations. It should broaden its circle to numerous nations like Unilever which operates in about 170 plus nations.

Methods to overcome weak points to prevent hazards.

Intellectual Ventures must wisely manage its acquisitions to prevent the risk of misconception from the customers about Intellectual Ventures. It ought to obtain and combine with those countries having a goodwill of being a healthy business in the market. This would not just improve the understanding of customers about Intellectual Ventures but would also increase the sales, earnings margins and market share of Intellectual Ventures. It would likewise allow the business to utilize its prospective resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW method growth.


In order to sustain the brand name in the market and keep the client undamaged with the brand, there are two options:.

Alternative: 1.

The Business should invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the business, increasing the wealth of the business. Spending on R&D would be sunk cost.
2. The business can resell the gotten systems in the market, if it stops working to implement its strategy. Nevertheless, amount spend on the R&D might not be restored, and it will be thought about completely sunk expense, if it do not give possible outcomes.
3. Spending on R&D supply slow growth in sales, as it takes very long time to present a product. Acquisitions offer fast results, as it provide the business already developed item, which can be marketed soon after the acquisition.


1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to deal with mistaken belief of consumers about Intellectual Ventures core worths of healthy and healthy products.
2. Big spending on acquisitions than R&D would send out a signal of company's ineffectiveness of developing innovative items, and would results in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are already present in the market, making company not able to introduce brand-new innovative items.

Alternative: 2

The Company ought to invest more on its R&D rather than acquisitions.


1. It would enable the business to produce more ingenious items.
2. It would offer the business a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those items which can be provided to an entirely brand-new market sector.
4. Ingenious items will offer long term advantages and high market share in long term.


1. It would reduce the profit margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk expense, and would affect the company at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply an unfavorable signal to the financiers, and could result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.


1. It would permit the company to present new innovative items with less danger of converting the spending on R&D into sunk cost.
2. It would provide a positive signal to the investors, as the overall properties of the company would increase with its considerable R&D spending.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's total wealth along with in terms of ingenious items.


1. Risk of conversion of R&D costs into sunk cost, greater than option 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less number of innovative products than alternative 2 and high variety of innovative items than alternative 1.


With the deep analysis of the above options, it is recommended that the business ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and ingenious products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share prices too, as investors are willing to invest more in business with considerable R&D costs and increase in the total worth of the company.

Action and application Strategy

Technique can be implemented successfully by establishing certain short-term as well as long term strategies. These strategies might be as follows;

Short-term Plan (0-1 year).

• Under the short-term strategy Intellectual Ventures Case Solution ought to carry out numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate most of its profits.
• Evaluate the current target market in addition to the market segment which is not consist of in the business's circle.
• Examine the current financial information to determine the amount that ought to be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much amount must be spent on R&D.

Mid Term Strategy (1-5 years).

• Get those organizations in which the business has potential experience to handle. Obtain most favorable organizations with a strong commitment to health, to construct the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Intellectual Ventures worths and vision and to prevent possible risk of sunk cost.

Long Term Plan (1-10 years).

• Obtain organizations with health in addition to taste aspect, as the base for the Intellectual Ventures as a business producing healthy products has been constructed under midterm plan and now the business could move towards taste factor too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.


Intellectual Ventures Case Analysis has established substantial market share and brand identity in the metropolitan markets, it is recommended that the business should focus on the rural locations in terms of developing brand name awareness, equity, and loyalty, such can be done by producing a particular brand allotment technique through trade marketing techniques, that draw clear difference in between Intellectual Ventures products and other competitor products. This will enable the business to establish brand name equity for newly presented and currently produced items on a greater platform, making the efficient usage of resources and brand name image in the market.