J P Morgan Online Case Analysis

Home >> Accounting >> J P Morgan

J P Morgan Case Study Solution & Analysis


J P Morgan is presently one of the most significant food chains worldwide. It was founded by Henri J P Morgan in 1866, a German Pharmacist who first introduced "Farine Lactee"; a mix of flour and milk to decrease and feed babies death rate.

J P Morgan is now a global business. Unlike other multinational companies, it has senior executives from different countries and attempts to make decisions considering the entire world. J P Morgan Case Study Solution presently has more than 500 factories worldwide and a network spread throughout 86 nations.


The function of J P Morgan Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to offer its consumers with food that is healthy, high in quality and safe to consume. J P Morgan visualizes to establish a well-trained workforce which would assist the company to grow.


Nestlé's objective is that as presently, it is the leading company in the food industry, it thinks in 'Great Food, Excellent Life". Its mission is to provide its customers with a variety of options that are healthy and best in taste as well. It is concentrated on offering the very best food to its consumers throughout the day and night.

Executive Summary
J P Morgan Case Study Help has a large range of items that it provides to its clients. Its items consist of food for babies, cereals, dairy products, treats, chocolates, food for animal and mineral water. It has around four hundred and fifty (450) factories around the globe and around 328,000 staff members. In 2011, J P Morgan was listed as the most gainful company.

Objectives and Goals.

• Bearing in mind the vision and objective of the corporation, the business has put down its objectives and goals. These objectives and goals are listed below.
• One goal of the company is to reach zero land fill status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the spin-offs. (J P Morgan, aboutus, 2017).
• Another goal of J P Morgan is to waste minimum food during production. Frequently, the food produced is squandered even before it reaches the customers.
• Another thing that J P Morgan is dealing with is to enhance its product packaging in such a method that it would help it to lower those problems and would likewise ensure the delivery of high quality of its items to its clients.
• Meet global standards of the environment.
• Construct a relationship based upon trust with its customers, service partners, staff members, and federal government.

Vital Concerns.

Recently, J P Morgan Case Study Solution Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Strategy, Vision and Goals.

The present J P Morgan technique is based upon the concept of Nutritious, Health and Health (NHW). This method deals with the concept to bringing change in the consumer preferences about food and making the food things much healthier worrying about the health concerns.

The vision of this strategy is based upon the secret approach i.e. 60/40+ which merely indicates that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The items will be manufactured with additional nutritional value in contrast to all other items in market gaining it a plus on its dietary content.

This strategy was adopted to bring more healthy plus yummy foods and drinks in market than ever. In competition with other companies, with an objective of maintaining its trust over customers as J P Morgan Company has actually gained more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by utilizing PESTLE analysis, given in Exhibit A. J P Morgan works under the policies and rules directed by federal government and food authority. The company is more focused on its product or services to make certain about the item quality and security. This analysis will assist in comprehending environment of external market in the global food and drink industries. (Parera, 2017).

Swot Analysis
J P Morgan is significantly supported by Federal government to meet all the criteria of standards like acts of health and security. In efforts to produce great food, J P Morgan Case Study Help is changing the requirements of food and drink manufacturing.


Initiation of business where the capital income of each private matters for the increased net sale as this differs country-to-country. The economy of the J P Morgan Business in U.S. is growing year by year with variable products launch specifically focusing on the dietary food for babies.


The social environment continues altering with respect to time like the attitude of the customer in addition to their lifestyles. Any service or product of any company can not be successful till the business is not concerned about the living system of the consumer. J P Morgan is taking steps to meet its objectives as the world is in search of healthy and tasty food.


In the development of business, strategic procedures are somewhat obligatory. J P Morgan is among the leading well-known multinational firm and by time it buys different departments to take its products to new level. J P Morgan is investing more on its R&D to make its items much healthier and nutritious offering consumers with health advantages.


There is no such effect of legal elements of J P Morgan as it is more worried over its policies and laws.


J P Morgan, in regards to environmental effect is committed to work in eco-friendly environment with preservation of the natural deposits and energy. As due to the manufacturing of larger variety of products there may be a danger if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Model).

J P Morgan Case Study Solution has actually acquired a variety of business that helped it in diversity and development of its product's profile. This is the comprehensive explanation of the Porter's model of five forces of J P Morgan Company, given up Exhibition B.


There is extreme competition in the market of food and beverages. J P Morgan is among the leading company in this competitive market with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. J P Morgan is running well in this race for last 150 years. Each company has a definite share of market. This competition is not simply limited to the cost of the product but also for quality, innovation and variation. Every market is striving hard for the upkeep of their market share. The competition of other companies with J P Morgan is rather high.
Vrio Analysis
Threat of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food market. Just a few entrants be successful in this market as there is a need to comprehend the consumer need which requires time while current competitors are aware and has actually progressed with the customer commitment over their products with time. There is low hazard of brand-new entrants to J P Morgan as it has quite big network of circulation globally controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink industry, J P Morgan owes the biggest share of market needing higher number of supply chains. This causes it to be an idyllic purchaser for the suppliers. Thus, any of the provider has never revealed any grumble about price and the bargaining power is likewise low. In response, J P Morgan has actually likewise been worried for its suppliers as it believes in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to fantastic competition. Changing expense is quite low for the customers as lots of business sale a number of comparable products. This seems to be an excellent hazard for any business. Therefore, J P Morgan Case Study Help makes certain to keep its customers pleased. This has led J P Morgan to be one of the faithful business in eyes of its purchasers.

Risk of Substitutes.

There has actually been an excellent risk of substitutes as there are substitutes of some of the Nestlé's items such as boiled water and pasteurized milk. There has actually likewise been a claim that some of its items are not safe to utilize resulting in the decreased sale. Therefore, J P Morgan started highlighting the health benefits of its items to cope up with the replacements.

Competitor Analysis.

It has ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with J P Morgan. J P Morgan draws in local clients by its low cost of the item with the local taste of the products keeping its very first place in the international market. J P Morgan Case Study Analysis company has about 280,000 workers and functions in more than 197 nations edging its competitors in lots of regions.

Keep in mind: A short contrast of J P Morgan with its close rivals is given up Exhibit C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Display F.


• J P Morgan has an experience of about 140 years, enabling business to much better perform, in different circumstances.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• J P Morgan has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, animal food, confectionary products, drinks etc. Famous brand names of J P Morgan consist of; Maggi, Kit-Kat, Nescafe, and so on
• J P Morgan Case Study Help has big amount of spending on R&D as compare to its rivals, making the company to launch more nutritious and innovative products. This development offers the company a high competitive position in long run.
• After adopting its NHW Technique, the company has done big amount of mergers and acquisitions which increase the sales growth and improve market position of J P Morgan.
• J P Morgan is a well-known brand with high customer's loyalty and brand name recall. This brand loyalty of consumers increases the possibilities of easy market adoption of numerous new brand names of J P Morgan.
• Acquisitions of those service, like; Kraft frozen Pizza business can offer an unfavorable signal to J P Morgan customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather various. It will take long to change the understanding of people ab out J P Morgan as a business offering nutritious and healthy products.


• Introducing more health associated items enables the company to catch the market in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Hence expanding the market towards developing nations can improve the J P Morgan business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of J P Morgan Case Study Analysis customers. Instructors can advise their trainees to buy J P Morgan products.


• Economic instability in countries, which are the potential markets for J P Morgan, can produce a number of issues for J P Morgan.
• Shifting of items from regular to much healthier, causes extra costs and can lead to decline business's earnings margins.
• As J P Morgan has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain issues.

Segmentation Analysis

Demographic Segmentation

The market division of J P Morgan Case Study Solution is based upon four factors; age, income, gender and profession. For example, J P Morgan produces numerous products connected to babies i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. J P Morgan items are quite cost effective by almost all levels, but its major targeted clients, in regards to income level are upper and middle middle level clients.

Geographical Segmentation

Geographical segmentation of J P Morgan Case Study Solution is composed of its existence in almost 86 nations. Its geographical division is based upon two main elements i.e. average income level of the customer as well as the environment of the region. For example, Singapore J P Morgan Business's division is done on the basis of the weather condition of the area i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic segmentation of J P Morgan is based upon the personality and life style of the customer. J P Morgan 3 in 1 Coffee target those clients whose life style is quite hectic and don't have much time.

Behavioral Segmentation

J P Morgan Case Analysis behavioral segmentation is based upon the mindset understanding and awareness of the consumer. For example its extremely nutritious items target those customers who have a health conscious attitude towards their usages.

VRIO Analysis

The VRIO analysis of J P Morgan Business is a broad range analysis offering the company with a possibility to get a practical competitive advantage against its competitors in the food and drink industry, summarized in Exhibition I.


The resources used by the J P Morgan business are important for the business or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are some of the essential valuable elements of for the identification of competitive advantage.


The important resources made use of by J P Morgan are pricey or even unusual. , if these resources are commonly discovered that it would be much easier for the rivals and the new competitors in the market to easily move in competitors.


The imitation process is pricey for the rivals of J P Morgan Case Analysis Business. It can be done only in 2 various strategies i.e. product duplication which is produced and produced by J P Morgan Business and introducing of the alternative of the items with switching expense. This increases the risk of interruption to the current structure of the market.


This element of VRIO analysis handle the compatibility of the business to position in the market making productive usage of its important resources which are difficult to imitate. Often, the advancement of management is completely dependent on the company's execution technique and group. Hence, this polishes the skills of the company by time based upon the decisions made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Spending as a portion of sales are declining with increasing actual quantity of costs shows that the sales are increasing at a greater rate than its R&D costs, and allow the company to more spend on R&D.

Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indicator also shows a green light to the R&D costs, mergers and acquisitions.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio position a hazard of default of J P Morgan to its investors and could lead a decreasing share rates. In terms of increasing financial obligation ratio, the firm should not spend much on R&D and must pay its current financial obligations to decrease the risk for financiers.

The increasing danger of financiers with increasing debt ratio and decreasing share costs can be observed by big decline of EPS of J P Morgan Case Help stocks.

The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow development likewise hinder company to further spend on its acquisitions and mergers.( J P Morgan, J P Morgan Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of graphs and estimations given in the Displays D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain different methods based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Display H.

Methods to exploit Opportunities using Strengths.

J P Morgan Case Solution ought to present more ingenious products by big quantity of R&D Costs and acquisitions and mergers. It might increase the market share of J P Morgan and increase the profit margins for the business. It could likewise provide J P Morgan a long term competitive advantage over its competitors.

The international expansion of J P Morgan must be focused on market recording of establishing nations by expansion, drawing in more customers through consumer's commitment. As developing countries are more populated than developed countries, it might increase the consumer circle of J P Morgan.

Methods to Overcome Weak Points to Exploit Opportunities.

J P Morgan Case Solution ought to do mindful acquisition and merger of organizations, as it could impact the customer's and society's understandings about J P Morgan. It needs to combine and get with those business which have a market track record of healthy and healthy companies. It would improve the understandings of consumers about J P Morgan.

J P Morgan needs to not only spend its R&D on development, rather than it should likewise focus on the R&D spending over assessment of expense of numerous healthy items. This would increase cost efficiency of its items, which will result in increasing its sales, due to declining prices, and margins.

Methods to use strengths to conquer dangers.

J P Morgan Case Help needs to transfer to not only developing but also to industrialized nations. It must widens its geographical growth. This broad geographical expansion towards establishing and developed countries would decrease the threat of possible losses in times of instability in various nations. It needs to broaden its circle to various nations like Unilever which operates in about 170 plus countries.

Methods to overcome weaknesses to avoid risks.

J P Morgan Case Analysis ought to sensibly manage its acquisitions to prevent the danger of misconception from the consumers about J P Morgan. This would not only improve the understanding of consumers about J P Morgan however would likewise increase the sales, profit margins and market share of J P Morgan.


In order to sustain the brand name in the market and keep the customer undamaged with the brand name, there are 2 alternatives:.

Alternative: 1.

The Business should spend more on acquisitions than on the R&D.


1. Acquisitions would increase total properties of the company, increasing the wealth of the business. Nevertheless, costs on R&D would be sunk cost.
2. The business can resell the gotten units in the market, if it stops working to execute its strategy. Quantity spend on the R&D could not be revived, and it will be considered entirely sunk cost, if it do not give potential results.
3. Spending on R&D offer sluggish growth in sales, as it takes long period of time to present a product. Acquisitions provide fast results, as it offer the company currently developed product, which can be marketed soon after the acquisition.


1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the company to deal with misunderstanding of customers about J P Morgan core values of healthy and healthy items.
2. Large spending on acquisitions than R&D would send out a signal of business's ineffectiveness of establishing innovative products, and would results in customer's frustration also.
3. Big acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making company unable to present brand-new ingenious products.

Alternative: 2

The Company needs to spend more on its R&D rather than acquisitions.


1. It would allow the company to produce more innovative items.
2. It would offer the business a strong competitive position in the market.
3. It would allow the company to increase its targeted customers by introducing those items which can be provided to a completely brand-new market section.
4. Ingenious items will provide long term benefits and high market share in long run.


1. It would decrease the profit margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would impact the business at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the financiers, and could result I declining stock rates.

Alternative 3:

Continue its acquisitions and mergers with significant costs on in R&D Program.


1. It would enable the company to introduce new innovative items with less danger of transforming the spending on R&D into sunk expense.
2. It would supply a favorable signal to the investors, as the general assets of the company would increase with its substantial R&D costs.
3. It would not affect the profit margins of the company at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the company's overall wealth as well as in terms of ingenious products.


1. Threat of conversion of R&D costs into sunk cost, greater than option 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less number of ingenious items than alternative 2 and high number of innovative products than alternative 1.


With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present innovative and new items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share rates also, as investors are willing to invest more in business with substantial R&D costs and boost in the total worth of the company.

Action and application Technique

Technique can be executed effectively by developing specific short term in addition to long term plans. These strategies could be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy J P Morgan Case Help ought to carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its earnings.
• Analyze the current target audience in addition to the marketplace sector which is not consist of in the business's circle.
• Examine the current monetary information to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that how much amount should be spent on R&D.

Mid Term Plan (1-5 years).

• Get those companies in which the company has possible experience to handle. Obtain most favorable organizations with a strong dedication to health, to develop the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about J P Morgan values and vision and to prevent potential threat of sunk cost.

Long Term Strategy (1-10 years).

• Acquire organizations with health in addition to taste factor, as the base for the J P Morgan as a business producing healthy items has been constructed under midterm plan and now the company could move towards taste element also to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.

J P Morgan Case Solution has actually established significant market share and brand name identity in the city markets, it is advised that the company ought to focus on the rural areas in terms of establishing brand equity, awareness, and loyalty, such can be done by developing a specific brand name allotment method through trade marketing tactics, that draw clear distinction between J P Morgan items and other competitor items. This will permit the business to develop brand equity for freshly presented and currently produced items on a higher platform, making the reliable usage of resources and brand name image in the market.