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Life Stories Of Recent Mbas Leading An Integrated Life Case Study Solution and Analysis


Introduction

Life Stories Of Recent Mbas Leading An Integrated Life is presently one of the greatest food chains worldwide. It was founded by Henri Life Stories Of Recent Mbas Leading An Integrated Life in 1866, a German Pharmacist who first released "Farine Lactee"; a mix of flour and milk to reduce and feed infants death rate.

Life Stories Of Recent Mbas Leading An Integrated Life is now a global business. Unlike other international business, it has senior executives from various countries and tries to make decisions considering the whole world. Life Stories Of Recent Mbas Leading An Integrated Life Case Study Help currently has more than 500 factories around the world and a network spread across 86 countries.

Purpose

The function of Life Stories Of Recent Mbas Leading An Integrated Life Corporation is to boost the quality of life of individuals by playing its part and offering healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. Life Stories Of Recent Mbas Leading An Integrated Life pictures to establish a trained labor force which would help the business to grow.

Objective.

Nestlé's mission is that as currently, it is the leading business in the food market, it thinks in 'Excellent Food, Great Life". Its objective is to provide its customers with a range of options that are healthy and finest in taste as well. It is concentrated on supplying the very best food to its consumers throughout the day and night.

Products.
Executive Summary
Life Stories Of Recent Mbas Leading An Integrated Life Case Study Solution has a wide range of products that it uses to its customers. Its items consist of food for infants, cereals, dairy items, snacks, chocolates, food for animal and bottled water. It has around four hundred and fifty (450) factories around the world and around 328,000 employees. In 2011, Life Stories Of Recent Mbas Leading An Integrated Life was listed as the most rewarding organization.

Objectives and Objectives.

• Bearing in mind the vision and mission of the corporation, the company has laid down its objectives and goals. These goals and objectives are listed below.
• One goal of the business is to reach absolutely no landfill status. It is pursuing absolutely no waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the by-products. (Life Stories Of Recent Mbas Leading An Integrated Life, aboutus, 2017).
• Another goal of Life Stories Of Recent Mbas Leading An Integrated Life is to waste minimum food during production. Usually, the food produced is squandered even prior to it reaches the customers.
• Another thing that Life Stories Of Recent Mbas Leading An Integrated Life is working on is to enhance its packaging in such a method that it would help it to decrease those issues and would likewise ensure the delivery of high quality of its products to its clients.
• Meet global requirements of the environment.
• Develop a relationship based on trust with its customers, organisation partners, staff members, and government.

Critical Concerns.

Recently, Life Stories Of Recent Mbas Leading An Integrated Life Business is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not accomplished as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it might lead to the decreased revenue rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Method, Vision and Goals.

The present Life Stories Of Recent Mbas Leading An Integrated Life strategy is based upon the principle of Nutritious, Health and Health (NHW). This strategy handles the concept to bringing modification in the client choices about food and making the food stuff much healthier concerning about the health concerns.

The vision of this method is based on the secret approach i.e. 60/40+ which simply means that the products will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The items will be manufactured with extra dietary worth in contrast to all other items in market gaining it a plus on its dietary material.

This technique was embraced to bring more nutritious plus delicious foods and drinks in market than ever. In competition with other business, with an intent of maintaining its trust over customers as Life Stories Of Recent Mbas Leading An Integrated Life Company has actually gained more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by utilizing PESTLE analysis, offered in Exhibition A. Life Stories Of Recent Mbas Leading An Integrated Life works under the guidelines and regulations directed by government and food authority. The business is more focused on its items and services to make sure about the product quality and security.

Political.
Swot Analysis
The political impact on the business is greatly affected by the government laws and policies. The company has to satisfy its requirements offered by federal government otherwise it has to pay fine. Life Stories Of Recent Mbas Leading An Integrated Life is considerably supported by Government to meet all the criteria of standards like acts of health and safety. In efforts to produce excellent food, Life Stories Of Recent Mbas Leading An Integrated Life is altering the requirements of food and drink manufacturing. This might cause the infraction of governmental rules and regulations.

Economic.

Initiation of business where the capital income of each private matters for the increased net sale as this varies country-to-country. The economy of the Life Stories Of Recent Mbas Leading An Integrated Life Business in U.S. is growing year by year with variable products launch specifically focusing on the nutritional food for babies.

Social.

The social environment keeps on changing with regard to time like the attitude of the customer as well as their way of lives. Any services or product of any business can not achieve success up until the company is not concerned about the living system of the customer. Life Stories Of Recent Mbas Leading An Integrated Life is taking procedures to meet its goals as the world is in search of healthy and delicious food.

Technological.

In the advancement of service, tactical steps are somewhat obligatory. Life Stories Of Recent Mbas Leading An Integrated Life is among the leading famous multinational firm and by time it purchases different departments to take its items to brand-new level. Life Stories Of Recent Mbas Leading An Integrated Life is spending more on its R&D to make its items much healthier and nutritious supplying customers with health advantages.

Legal.

There is no such impact of legal aspects of Life Stories Of Recent Mbas Leading An Integrated Life as it is more worried over its regulations and laws.

Environmental

Life Stories Of Recent Mbas Leading An Integrated Life, in regards to environmental impact is committed to operate in eco-friendly environment with conservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the manufacturing of larger number of products there may be a threat.

Competitive Forces Analysis (Porter's 5 Forces Design).

Life Stories Of Recent Mbas Leading An Integrated Life Case Study Solution has actually acquired a variety of business that helped it in diversity and development of its item's profile. This is the comprehensive explanation of the Porter's model of 5 forces of Life Stories Of Recent Mbas Leading An Integrated Life Business, given in Exhibit B.

Competitiveness.

There is extreme competition in the market of food and drinks. Life Stories Of Recent Mbas Leading An Integrated Life is one of the leading business in this competitive market with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. Life Stories Of Recent Mbas Leading An Integrated Life is running well in this race for last 150 years. Each company has a definite share of market. This competition is not simply restricted to the rate of the item however also for variation, development and quality. Every market is aiming hard for the upkeep of their market share. Nevertheless, the competitors of other companies with Life Stories Of Recent Mbas Leading An Integrated Life Case Study Analysis is rather high.
Vrio Analysis
Risk of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food market. Just a few entrants be successful in this market as there is a requirement to comprehend the customer requirement which requires time while current competitors are aware and has actually progressed with the customer commitment over their items with time. There is low risk of brand-new entrants to Life Stories Of Recent Mbas Leading An Integrated Life as it has rather large network of distribution worldwide controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, Life Stories Of Recent Mbas Leading An Integrated Life Case Study Help owes the biggest share of market requiring higher number of supply chains. In response, Life Stories Of Recent Mbas Leading An Integrated Life has actually likewise been worried for its providers as it believes in long-term relations.

Bargaining Power of Purchasers.

Therefore, Life Stories Of Recent Mbas Leading An Integrated Life makes sure to keep its clients pleased. This has actually led Life Stories Of Recent Mbas Leading An Integrated Life to be one of the devoted business in eyes of its buyers.

Hazard of Replacements.

There has been a great threat of replacements as there are replacements of some of the Nestlé's products such as boiled water and pasteurized milk. There has actually also been a claim that some of its items are not safe to use resulting in the reduced sale. Thus, Life Stories Of Recent Mbas Leading An Integrated Life began highlighting the health benefits of its items to cope up with the alternatives.

Competitor Analysis.

Life Stories Of Recent Mbas Leading An Integrated Life Case Study Analysis covers many of the popular customer brand names like Set Kat and Nescafe etc. About 29 brand names among all of its brand names, each brand made a revenue of about $1billion in 2010. Its major part of sale remains in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the top major brand names sold by Life Stories Of Recent Mbas Leading An Integrated Life in these states have a fantastic credible share of market. Also Life Stories Of Recent Mbas Leading An Integrated Life, Unilever and DANONE are 2 big markets of food and drinks in addition to its main rivals. In the year 2010, Life Stories Of Recent Mbas Leading An Integrated Life had actually earned its yearly revenue by 26% boost because of its increased food and beverages sale specifically in cooking things, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting a boost of 38% in its profits. Life Stories Of Recent Mbas Leading An Integrated Life Case Study Analysis decreased its sales cost by the adaptation of a new accounting procedure. Unilever has number of staff members about 230,000 and functions in more than 160 countries and its London headquarter. It has ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Life Stories Of Recent Mbas Leading An Integrated Life. Unilever shares a market share of about 7.7 with Life Stories Of Recent Mbas Leading An Integrated Life becoming ranking and first DANONE as third. Life Stories Of Recent Mbas Leading An Integrated Life draws in regional costumers by its low cost of the item with the local taste of the products preserving its first place in the worldwide market. Life Stories Of Recent Mbas Leading An Integrated Life company has about 280,000 workers and functions in more than 197 nations edging its rivals in lots of areas. Life Stories Of Recent Mbas Leading An Integrated Life has likewise reduced its cost of supply by introducing E-marketing in contrast to its competitors.

Note: A short comparison of Life Stories Of Recent Mbas Leading An Integrated Life with its close competitors is given up Exhibit C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.

Strengths.

• Life Stories Of Recent Mbas Leading An Integrated Life has an experience of about 140 years, allowing business to much better perform, in numerous scenarios.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Life Stories Of Recent Mbas Leading An Integrated Life has more than 2000 brand names, which increase the circle of its target customers. These brands include baby foods, animal food, confectionary products, drinks and so on. Famous brands of Life Stories Of Recent Mbas Leading An Integrated Life consist of; Maggi, Kit-Kat, Nescafe, and so on
• Life Stories Of Recent Mbas Leading An Integrated Life Case Study Solution has big quantity of costs on R&D as compare to its rivals, making the company to release more innovative and nutritious items. This innovation provides the company a high competitive position in long run.
• After adopting its NHW Technique, the company has actually done big quantity of mergers and acquisitions which increase the sales development and improve market position of Life Stories Of Recent Mbas Leading An Integrated Life.
• Life Stories Of Recent Mbas Leading An Integrated Life is a widely known brand with high customer's commitment and brand name recall. This brand loyalty of consumers increases the possibilities of simple market adoption of different brand-new brands of Life Stories Of Recent Mbas Leading An Integrated Life.
Weaknesses.
• Acquisitions of those company, like; Kraft frozen Pizza service can provide a negative signal to Life Stories Of Recent Mbas Leading An Integrated Life clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are rather various. It will take long to change the understanding of individuals ab out Life Stories Of Recent Mbas Leading An Integrated Life as a business selling nutritious and healthy products.

Opportunities.

• Presenting more health associated items enables the company to capture the market in which consumers are rather conscious about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards developing countries can enhance the Life Stories Of Recent Mbas Leading An Integrated Life organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Life Stories Of Recent Mbas Leading An Integrated Life Case Study Analysis consumers. Instructors can recommend their trainees to buy Life Stories Of Recent Mbas Leading An Integrated Life items.

Hazards.

• Financial instability in countries, which are the potential markets for Life Stories Of Recent Mbas Leading An Integrated Life, can create numerous concerns for Life Stories Of Recent Mbas Leading An Integrated Life.
• Shifting of items from normal to much healthier, leads to additional costs and can lead to decline business's earnings margins.
• As Life Stories Of Recent Mbas Leading An Integrated Life has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.

Division Analysis

Market Segmentation

The market division of Life Stories Of Recent Mbas Leading An Integrated Life Case Study Analysis is based upon four factors; age, occupation, income and gender. For example, Life Stories Of Recent Mbas Leading An Integrated Life produces several products associated with children i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary items. Life Stories Of Recent Mbas Leading An Integrated Life items are rather inexpensive by practically all levels, but its major targeted consumers, in regards to earnings level are upper and middle middle level customers.

Geographical Segmentation

Geographical segmentation of Life Stories Of Recent Mbas Leading An Integrated Life Case Study Analysis is made up of its existence in almost 86 nations. Its geographical division is based upon 2 primary aspects i.e. typical earnings level of the consumer along with the environment of the region. For example, Singapore Life Stories Of Recent Mbas Leading An Integrated Life Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Life Stories Of Recent Mbas Leading An Integrated Life is based upon the personality and life style of the client. Life Stories Of Recent Mbas Leading An Integrated Life 3 in 1 Coffee target those customers whose life design is quite hectic and do not have much time.

Behavioral Division

Life Stories Of Recent Mbas Leading An Integrated Life Case Solution behavioral segmentation is based upon the mindset understanding and awareness of the customer. Its extremely nutritious items target those consumers who have a health conscious attitude towards their usages.

VRIO Analysis

The VRIO analysis of Life Stories Of Recent Mbas Leading An Integrated Life Business is a broad variety analysis offering the organization with a possibility to obtain a viable competitive benefit versus its rivals in the food and drink industry, summarized in Exhibit I.

Prized Possession

The resources utilized by the Life Stories Of Recent Mbas Leading An Integrated Life business are important for the company or not. Such as the resources like finance, human resources, management of operations and professionals in marketing. This are some of the essential important factors of for the identification of competitive benefit.

Uncommon

The valuable resources made use of by Life Stories Of Recent Mbas Leading An Integrated Life are expensive or even rare. , if these resources are typically discovered that it would be easier for the rivals and the new rivals in the market to easily move in competition.

Imitation

The replica process is pricey for the rivals of Life Stories Of Recent Mbas Leading An Integrated Life Case Solution Company. However, it can be done just in two various strategies i.e. item duplication which is produced and made by Life Stories Of Recent Mbas Leading An Integrated Life Business and introducing of the substitute of the items with switching expense. This increases the hazard of disruption to the recent structure of the industry.

Company

This part of VRIO analysis handle the compatibility of the business to place in the market making efficient usage of its important resources which are hard to imitate. Regularly, the development of management is absolutely dependent on the firm's execution strategy and team. Thus, this polishes the abilities of the company by time based on the choices made by company for the development of its tactical capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing actual quantity of costs shows that the sales are increasing at a higher rate than its R&D costs, and allow the business to more invest in R&D.

Net Profit Margin is increasing while R&D as a portion of sales is declining. This indication likewise shows a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio posture a threat of default of Life Stories Of Recent Mbas Leading An Integrated Life to its investors and could lead a declining share prices. In terms of increasing financial obligation ratio, the company needs to not invest much on R&D and ought to pay its current debts to reduce the threat for financiers.

The increasing threat of investors with increasing financial obligation ratio and decreasing share rates can be observed by big decrease of EPS of Life Stories Of Recent Mbas Leading An Integrated Life Case Help stocks.

The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This sluggish development also prevent business to more invest in its acquisitions and mergers.( Life Stories Of Recent Mbas Leading An Integrated Life, Life Stories Of Recent Mbas Leading An Integrated Life Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Graphs given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be utilized to derive various methods based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Display H.

Strategies to make use of Opportunities using Strengths.

Life Stories Of Recent Mbas Leading An Integrated Life Case Analysis must introduce more innovative items by large amount of R&D Spending and mergers and acquisitions. It might increase the market share of Life Stories Of Recent Mbas Leading An Integrated Life and increase the revenue margins for the company. It might also offer Life Stories Of Recent Mbas Leading An Integrated Life a long term competitive advantage over its competitors.

The worldwide growth of Life Stories Of Recent Mbas Leading An Integrated Life must be concentrated on market capturing of establishing nations by expansion, drawing in more consumers through consumer's commitment. As developing countries are more populated than developed nations, it could increase the client circle of Life Stories Of Recent Mbas Leading An Integrated Life.

Strategies to Get Rid Of Weaknesses to Exploit Opportunities.

Life Stories Of Recent Mbas Leading An Integrated Life Case Solution must do careful acquisition and merger of organizations, as it could impact the client's and society's understandings about Life Stories Of Recent Mbas Leading An Integrated Life. It needs to merge and obtain with those companies which have a market reputation of healthy and healthy companies. It would enhance the understandings of customers about Life Stories Of Recent Mbas Leading An Integrated Life.

Life Stories Of Recent Mbas Leading An Integrated Life ought to not just invest its R&D on innovation, instead of it needs to also concentrate on the R&D costs over examination of cost of numerous healthy items. This would increase expense effectiveness of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to overcome hazards.

Life Stories Of Recent Mbas Leading An Integrated Life ought to move to not just developing however likewise to developed nations. It must broaden its circle to numerous countries like Unilever which operates in about 170 plus nations.

Techniques to overcome weaknesses to prevent risks.

Life Stories Of Recent Mbas Leading An Integrated Life Case Help needs to sensibly control its acquisitions to avoid the danger of misunderstanding from the consumers about Life Stories Of Recent Mbas Leading An Integrated Life. This would not only enhance the understanding of consumers about Life Stories Of Recent Mbas Leading An Integrated Life but would also increase the sales, earnings margins and market share of Life Stories Of Recent Mbas Leading An Integrated Life.

Alternatives.

In order to sustain the brand in the market and keep the client intact with the brand, there are two alternatives:.

Alternative: 1.

The Business needs to invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the company, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The business can resell the gotten units in the market, if it fails to implement its technique. Quantity spend on the R&D might not be restored, and it will be thought about totally sunk expense, if it do not offer possible results.
3. Spending on R&D provide sluggish development in sales, as it takes long time to present an item. However, acquisitions offer fast outcomes, as it offer the business already established item, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to face misconception of consumers about Life Stories Of Recent Mbas Leading An Integrated Life core values of healthy and healthy items.
2. Big costs on acquisitions than R&D would send out a signal of company's ineffectiveness of establishing ingenious items, and would outcomes in customer's dissatisfaction.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making business not able to present brand-new ingenious items.

Option: 2

The Company must invest more on its R&D instead of acquisitions.

Pros:

1. It would enable the company to produce more ingenious items.
2. It would offer the company a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted consumers by presenting those products which can be offered to a completely new market section.
4. Innovative items will supply long term advantages and high market share in long run.

Cons:

1. It would decrease the revenue margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk expense, and would impact the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could supply an unfavorable signal to the financiers, and might result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.

Pros:

1. It would allow the business to introduce new innovative items with less risk of transforming the costs on R&D into sunk cost.
2. It would offer a favorable signal to the investors, as the total assets of the company would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the company at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's overall wealth as well as in regards to innovative items.

Cons:

1. Threat of conversion of R&D spending into sunk cost, higher than alternative 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Introduction of less variety of innovative items than alternative 2 and high number of innovative products than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is suggested that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices also, as investors want to invest more in companies with significant R&D costs and increase in the total worth of the company.

Action and application Method

Strategy can be carried out efficiently by establishing specific short-term in addition to long term plans. These strategies could be as follows;

Short-term Strategy (0-1 year).

• Under the short-term plan Life Stories Of Recent Mbas Leading An Integrated Life Case Solution should perform numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its earnings.
• Examine the present target audience along with the market sector which is not include in the business's circle.
• Examine the present financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to know that how much quantity needs to be spent on R&D.

Mid Term Plan (1-5 years).

• Obtain those companies in which the business has possible experience to handle. Get most favorable companies with a strong commitment to health, to construct the customer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Life Stories Of Recent Mbas Leading An Integrated Life worths and vision and to prevent potential threat of sunk expense.

Long Term Strategy (1-10 years).

• Obtain organizations with health along with taste aspect, as the base for the Life Stories Of Recent Mbas Leading An Integrated Life as a company producing healthy items has actually been built under midterm strategy and now the company might move towards taste aspect too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new products.

Conclusion.
Recommendations
Life Stories Of Recent Mbas Leading An Integrated Life has stayed the leading market gamer for more than a years. It has actually institutionalised its strategies and culture to align itself with the marketplace changes and customer habits, which has eventually permitted it to sustain its market share. Though, Life Stories Of Recent Mbas Leading An Integrated Life has established significant market share and brand identity in the metropolitan markets, it is recommended that the company should concentrate on the backwoods in regards to establishing brand name commitment, equity, and awareness, such can be done by creating a particular brand allowance technique through trade marketing tactics, that draw clear distinction between Life Stories Of Recent Mbas Leading An Integrated Life Case Help items and other competitor products. Moreover, Life Stories Of Recent Mbas Leading An Integrated Life needs to take advantage of its brand picture of healthy and safe food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will allow the business to establish brand name equity for freshly introduced and already produced items on a higher platform, making the effective usage of resources and brand image in the market.