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Noble Group Case Study Solution & Analysis


Noble Group Case Study Solution is currently one of the biggest food chains worldwide. It was founded by Henri Noble Group in 1866, a German Pharmacist who first launched "Farine Lactee"; a combination of flour and milk to reduce and feed babies mortality rate. At the same time, the Page siblings from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The two ended up being competitors at first but later on merged in 1905, leading to the birth of Noble Group.

Noble Group is now a transnational business. Unlike other international companies, it has senior executives from various nations and tries to make decisions considering the entire world. Noble Group Case Study Help currently has more than 500 factories worldwide and a network spread across 86 nations.


The purpose of Noble Group Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. It wants to be innovative and simultaneously understand the requirements and requirements of its consumers. Its vision is to grow quickly and supply products that would satisfy the needs of each age group. Noble Group visualizes to develop a trained workforce which would assist the company to grow.


Nestlé's objective is that as currently, it is the leading business in the food market, it believes in 'Excellent Food, Great Life". Its objective is to offer its customers with a variety of choices that are healthy and best in taste. It is concentrated on supplying the very best food to its customers throughout the day and night.

Executive Summary
Noble Group has a wide range of items that it uses to its consumers. In 2011, Noble Group was listed as the most gainful company.

Goals and Goals.

• Remembering the vision and objective of the corporation, the company has actually laid down its objectives and objectives. These goals and goals are listed below.
• One objective of the business is to reach zero land fill status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the spin-offs. (Noble Group, aboutus, 2017).
• Another objective of Noble Group is to waste minimum food throughout production. Usually, the food produced is squandered even prior to it reaches the consumers.
• Another thing that Noble Group is dealing with is to improve its product packaging in such a method that it would help it to minimize those issues and would also guarantee the shipment of high quality of its items to its customers.
• Meet global requirements of the environment.
• Build a relationship based upon trust with its customers, service partners, employees, and federal government.

Important Problems.

Recently, Noble Group Case Study Help Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not accomplished as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Display H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Strategy, Vision and Goals.

The existing Noble Group technique is based on the principle of Nutritious, Health and Wellness (NHW). This strategy deals with the idea to bringing modification in the consumer preferences about food and making the food things much healthier concerning about the health problems.

The vision of this method is based on the secret technique i.e. 60/40+ which simply suggests that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be produced with additional nutritional value in contrast to all other products in market getting it a plus on its nutritional material.

This strategy was embraced to bring more delicious plus healthy foods and beverages in market than ever. In competition with other companies, with an intent of retaining its trust over consumers as Noble Group Company has gained more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of company in the market is done by using PESTLE analysis, provided in Display A. Noble Group works under the rules and regulations directed by government and food authority. The business is more focused on its services and products to make sure about the item quality and security.

Swot Analysis
Noble Group is greatly supported by Government to fulfill all the requirements of requirements like acts of health and security. In efforts to manufacture good food, Noble Group Case Study Solution is changing the requirements of food and beverage production.


Initiation of business where the capital income of each private matters for the increased net sale as this varies country-to-country. The economy of the Noble Group Company in U.S. is growing year by year with variable items launch especially concentrating on the nutritional food for infants.


The social environment keeps on changing with regard to time like the attitude of the customer as well as their lifestyles. Any service or product of any company can not be successful up until the company is not worried about the living system of the customer. Noble Group is taking steps to satisfy its goals as the world is in search of yummy and healthy food.


In the advancement of service, strategic procedures are somewhat compulsory. Noble Group is among the top well-known international firm and by time it purchases various departments to take its items to brand-new level. Noble Group is spending more on its R&D to make its items much healthier and healthy providing customers with health advantages.


There is no such impact of legal aspects of Noble Group as it is more worried over its regulations and laws.


Noble Group, in regards to environmental impact is devoted to operate in environmentally friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of larger number of products there might be a danger if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Model).

Noble Group Case Study Help has obtained a number of business that assisted it in diversity and growth of its product's profile. This is the extensive description of the Porter's design of five forces of Noble Group Business, given up Exhibition B.


Noble Group is one of the top company in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Noble Group is running well in this race for last 150 years. The competitors of other business with Noble Group is rather high.
Vrio Analysis
Hazard of New Entrants.

A variety of barriers are there for the new entrants to take place in the consumer food market. Just a couple of entrants prosper in this industry as there is a need to comprehend the customer need which needs time while recent rivals are aware and has progressed with the consumer loyalty over their items with time. There is low danger of new entrants to Noble Group as it has rather big network of distribution globally controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage market, Noble Group Case Study Analysis owes the biggest share of market needing greater number of supply chains. In action, Noble Group has likewise been concerned for its suppliers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Thus, Noble Group makes sure to keep its clients pleased. This has actually led Noble Group to be one of the devoted company in eyes of its buyers.

Hazard of Alternatives.

There has been a fantastic threat of substitutes as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that some of its products are not safe to utilize leading to the decreased sale. Hence, Noble Group began highlighting the health benefits of its items to cope up with the substitutes.

Rival Analysis.

Noble Group Case Study Analysis covers many of the popular customer brand names like Kit Kat and Nescafe etc. About 29 brands amongst all of its brands, each brand earned an earnings of about $1billion in 2010. Its huge part of sale is in North America constituting about 42% of its all sales. In Europe and U.S. the top major brands offered by Noble Group in these states have a terrific reliable share of market. Noble Group, Unilever and DANONE are 2 big markets of food and drinks as well as its primary rivals. In the year 2010, Noble Group had actually made its annual earnings by 26% boost since of its increased food and drinks sale specifically in cooking things, ice-cream, beverages based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its profits. Noble Group Case Study Help reduced its sales cost by the adjustment of a new accounting treatment. Unilever has number of staff members about 230,000 and functions in more than 160 nations and its London headquarter. It has ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Noble Group. Unilever shares a market share of about 7.7 with Noble Group ending up being first and ranking DANONE as third. Noble Group draws in local clients by its low cost of the product with the local taste of the products keeping its first place in the global market. Noble Group business has about 280,000 workers and functions in more than 197 countries edging its rivals in lots of areas. Noble Group has actually also minimized its expense of supply by presenting E-marketing in contrast to its competitors.

Keep in mind: A short contrast of Noble Group with its close rivals is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.


• Noble Group has an experience of about 140 years, allowing company to better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Noble Group has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Noble Group include; Maggi, Kit-Kat, Nescafe, and so on
• Noble Group Case Study Analysis has large big quantity spending costs R&D as compare to its competitors, making the company business launch introduce nutritious ingenious innovative healthy.
• After embracing its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Noble Group.
• Noble Group is a popular brand name with high customer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of different new brand names of Noble Group.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can provide an unfavorable signal to Noble Group customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are rather different. It will take long to change the understanding of people ab out Noble Group as a company selling nutritious and healthy products.


• Introducing more health associated items makes it possible for the business to catch the market in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards developing countries can increase the Noble Group company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Noble Group Case Study Help consumers. For example, instructors can advise their trainees to purchase Noble Group products.


• Economic instability in countries, which are the prospective markets for Noble Group, can develop several problems for Noble Group.
• Shifting of products from normal to much healthier, results in additional costs and can lead to decrease company's revenue margins.
• As Noble Group has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific issues.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Noble Group Case Study Solution is based on four factors; age, income, occupation and gender. Noble Group produces numerous items related to babies i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary products. Noble Group items are rather inexpensive by almost all levels, however its significant targeted consumers, in terms of earnings level are middle and upper middle level clients.

Geographical Division

Geographical division of Noble Group Case Study Solution is made up of its presence in practically 86 nations. Its geographical division is based upon 2 main aspects i.e. average earnings level of the consumer as well as the climate of the region. For instance, Singapore Noble Group Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic division of Noble Group is based upon the character and lifestyle of the customer. For instance, Noble Group 3 in 1 Coffee target those customers whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Noble Group Case Solution behavioral division is based upon the mindset knowledge and awareness of the consumer. For instance its extremely healthy products target those customers who have a health mindful attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Noble Group Company is a broad range analysis providing the organization with a possibility to get a viable competitive benefit against its competitors in the food and drink industry, summed up in Display I.


The resources used by the Noble Group business are important for the business or not. Such as the resources like financing, human resources, management of operations and specialists in marketing. This are a few of the key important aspects of for the identification of competitive advantage.


The important resources utilized by Noble Group are even rare or costly. , if these resources are typically discovered that it would be easier for the competitors and the new rivals in the industry to easily move in competitors.


The imitation procedure is costly for the competitors of Noble Group Case Analysis Company. Nevertheless, it can be done only in two different techniques i.e. item duplication which is produced and made by Noble Group Company and introducing of the replacement of the products with switching expense. This increases the danger of disturbance to the recent structure of the market.


This part of VRIO analysis deals with the compatibility of the business to place in the market making productive use of its valuable resources which are challenging to mimic. Often, the development of management is absolutely depending on the firm's execution strategy and team. Hence, this polishes the skills of the company by time based on the decisions made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing actual quantity of costs reveals that the sales are increasing at a higher rate than its R&D costs, and permit the company to more spend on R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is declining. This indication likewise reveals a green light to the R&D costs, acquisitions and mergers.

Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio pose a risk of default of Noble Group to its investors and might lead a decreasing share costs. Therefore, in terms of increasing debt ratio, the firm needs to not invest much on R&D and should pay its existing debts to decrease the threat for investors.

The increasing danger of investors with increasing debt ratio and decreasing share rates can be observed by huge decline of EPS of Noble Group Case Help stocks.

The sales development of business is also low as compare to its acquisitions and mergers due to slow perception structure of consumers. This sluggish development likewise impede company to additional spend on its acquisitions and mergers.( Noble Group, Noble Group Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Graphs given in the Exhibits D and E.

TWOS Analysis.

2 analysis can be used to obtain different methods based upon the SWOT Analysis given above. A quick summary of TWOS Analysis is given up Exhibit H.

Techniques to make use of Opportunities using Strengths.

Noble Group Case Help needs to present more ingenious items by large quantity of R&D Spending and acquisitions and mergers. It might increase the marketplace share of Noble Group and increase the earnings margins for the business. It could also offer Noble Group a long term competitive advantage over its competitors.

The global growth of Noble Group must be concentrated on market capturing of establishing countries by expansion, attracting more consumers through customer's commitment. As developing countries are more populous than industrialized countries, it could increase the consumer circle of Noble Group.

Strategies to Conquer Weaknesses to Make Use Of Opportunities.

Noble Group Case Solution ought to do careful acquisition and merger of companies, as it might affect the customer's and society's understandings about Noble Group. It should merge and obtain with those companies which have a market reputation of nutritious and healthy business. It would enhance the understandings of consumers about Noble Group.

Noble Group should not only invest its R&D on development, instead of it needs to also focus on the R&D spending over evaluation of expense of numerous healthy products. This would increase cost efficiency of its products, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to conquer threats.

Noble Group Case Analysis must move to not just establishing however also to industrialized countries. It must widens its geographical expansion. This large geographical expansion towards developing and established nations would minimize the danger of potential losses in times of instability in numerous nations. It should widen its circle to different nations like Unilever which operates in about 170 plus countries.

Strategies to conquer weak points to prevent dangers.

Noble Group Case Solution ought to wisely manage its acquisitions to avoid the danger of misconception from the consumers about Noble Group. This would not only improve the understanding of consumers about Noble Group however would likewise increase the sales, profit margins and market share of Noble Group.


In order to sustain the brand name in the market and keep the customer undamaged with the brand name, there are 2 alternatives:.

Option: 1.

The Business should invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall assets of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk cost.
2. The company can resell the acquired units in the market, if it stops working to implement its method. Quantity invest on the R&D could not be revived, and it will be thought about entirely sunk expense, if it do not give prospective results.
3. Spending on R&D supply sluggish growth in sales, as it takes long time to introduce an item. Acquisitions provide quick outcomes, as it supply the business currently established product, which can be marketed quickly after the acquisition.


1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to face misunderstanding of consumers about Noble Group core worths of nutritious and healthy products.
2. Big costs on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious products, and would outcomes in consumer's frustration.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are currently present in the market, making business not able to present new ingenious items.

Alternative: 2

The Business ought to spend more on its R&D rather than acquisitions.


1. It would allow the business to produce more innovative products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by presenting those items which can be used to a totally brand-new market sector.
4. Innovative items will provide long term advantages and high market share in long term.


1. It would decrease the revenue margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk cost, and would impact the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could supply an unfavorable signal to the investors, and might result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would allow the business to introduce brand-new innovative products with less danger of transforming the spending on R&D into sunk expense.
2. It would supply a favorable signal to the investors, as the total assets of the business would increase with its significant R&D spending.
3. It would not impact the revenue margins of the business at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the company's overall wealth as well as in terms of innovative items.


1. Threat of conversion of R&D costs into sunk expense, greater than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Introduction of less variety of innovative products than alternative 2 and high number of innovative products than alternative 1.


With the deep analysis of the above alternatives, it is recommended that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just present brand-new and ingenious items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share rates too, as investors want to invest more in companies with significant R&D spending and increase in the total worth of the business.

Action and implementation Strategy

Strategy can be implemented efficiently by establishing specific short term in addition to long term strategies. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short term plan Noble Group Case Analysis must perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce the majority of its income.
• Examine the current target audience along with the marketplace section which is not include in the business's circle.
• Analyze the existing financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that just how much quantity ought to be invested in R&D.

Mid Term Plan (1-5 years).

• Obtain those companies in which the company has possible experience to deal with. Get most favorable companies with a strong commitment to health, to construct the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Noble Group worths and vision and to avoid potential threat of sunk expense.

Long Term Strategy (1-10 years).

• Acquire organizations with health along with taste factor, as the base for the Noble Group as a company producing healthy products has actually been developed under midterm strategy and now the company could move towards taste aspect also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.

Noble Group has remained the top market player for more than a years. It has institutionalized its strategies and culture to align itself with the marketplace changes and customer habits, which has actually eventually permitted it to sustain its market share. Though, Noble Group has established significant market share and brand identity in the metropolitan markets, it is recommended that the company ought to concentrate on the rural areas in regards to developing brand equity, loyalty, and awareness, such can be done by creating a particular brand name allotment method through trade marketing tactics, that draw clear distinction in between Noble Group Case Solution products and other rival products. Additionally, Noble Group should take advantage of its brand picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the business to establish brand name equity for newly presented and currently produced items on a greater platform, making the efficient usage of resources and brand name image in the market.