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Novasys Medical Case Study Solution and Analysis


Novasys Medical Case Study Help is currently among the most significant food cycle worldwide. It was established by Henri Novasys Medical in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to feed infants and reduce death rate. At the same time, the Page brothers from Switzerland also discovered The Anglo-Swiss Condensed Milk Company. The 2 became competitors at first however later merged in 1905, resulting in the birth of Novasys Medical.

Novasys Medical is now a multinational business. Unlike other multinational companies, it has senior executives from different countries and tries to make choices considering the entire world. Novasys Medical Case Study Solution presently has more than 500 factories around the world and a network spread across 86 countries.


The purpose of Novasys Medical Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. It wishes to assist the world in shaping a healthy and better future for it. It likewise wants to motivate people to live a healthy life. While ensuring that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wishes to be ingenious and all at once understand the requirements and requirements of its customers. Its vision is to grow fast and offer items that would satisfy the needs of each age group. Novasys Medical envisions to establish a well-trained workforce which would help the company to grow.


Nestlé's objective is that as presently, it is the leading business in the food industry, it believes in 'Excellent Food, Excellent Life". Its mission is to supply its consumers with a variety of choices that are healthy and finest in taste. It is focused on offering the best food to its consumers throughout the day and night.

Executive Summary
Novasys Medical has a broad range of items that it uses to its clients. In 2011, Novasys Medical was noted as the most rewarding organization.

Objectives and Goals.

• Remembering the vision and mission of the corporation, the business has actually laid down its objectives and objectives. These goals and goals are listed below.
• One objective of the business is to reach no landfill status.
• Another objective of Novasys Medical is to squander minimum food throughout production. Frequently, the food produced is lost even before it reaches the consumers.
• Another thing that Novasys Medical is dealing with is to enhance its packaging in such a way that it would help it to lower those problems and would likewise ensure the delivery of high quality of its products to its clients.
• Meet international requirements of the environment.
• Construct a relationship based on trust with its consumers, service partners, workers, and federal government.

Important Concerns.

Recently, Novasys Medical Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D technology. The nation is investing more on mergers and acquisitions to support its NHW method. However, the target of the business is not accomplished as the sales were expected to grow higher at the rate of 10% each year and the operating margins to increase by 20%, given up Exhibit H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may result in the declined income rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Technique, Vision and Goals.

The present Novasys Medical strategy is based upon the concept of Nutritious, Health and Health (NHW). This method deals with the idea to bringing modification in the client preferences about food and making the food stuff healthier concerning about the health issues.

The vision of this strategy is based upon the key method i.e. 60/40+ which merely suggests that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional value. The items will be made with extra nutritional value in contrast to all other products in market acquiring it a plus on its dietary material.

This strategy was embraced to bring more nutritious plus yummy foods and beverages in market than ever. In competition with other companies, with an intent of retaining its trust over consumers as Novasys Medical Business has actually gained more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by utilizing PESTLE analysis, given in Exhibition A. Novasys Medical works under the rules and regulations directed by government and food authority. The company is more focused on its items and services to make sure about the item quality and security.

Swot Analysis
The political impact on the business is considerably affected by the government laws and guidelines. The company has to fulfill its requirements supplied by federal government otherwise it needs to pay fine. Novasys Medical is greatly supported by Government to fulfill all the requirements of standards like acts of health and wellness. In efforts to make good food, Novasys Medical is changing the requirements of food and beverage production. This might trigger the offense of governmental guidelines and policies.


Initiation of the business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Novasys Medical Company in U.S. is growing year by year with variable items launch especially focusing on the dietary food for babies.


The social environment continues altering with respect to time like the mindset of the customer in addition to their way of lives. Any services or product of any company can not succeed up until the business is not worried about the living system of the consumer. Novasys Medical is taking steps to fulfill its objectives as the world is in search of tasty and healthy food.


In the development of service, tactical procedures are rather compulsory. Novasys Medical is one of the top famous multinational company and by time it buys different departments to take its items to new level. Novasys Medical is spending more on its R&D to make its items much healthier and nutritious providing consumers with health advantages.


There is no such effect of legal elements of Novasys Medical as it is more worried over its guidelines and laws.


Novasys Medical, in regards to ecological impact is committed to work in eco-friendly environment with preservation of the natural resources and energy. If the resources used are recyclable or not, as due to the manufacturing of larger number of products there may be a risk.

Competitive Forces Analysis (Porter's 5 Forces Model).

Novasys Medical Case Study Help has actually obtained a number of companies that helped it in diversity and growth of its item's profile. This is the thorough explanation of the Porter's design of five forces of Novasys Medical Business, given in Display B.


Novasys Medical is one of the top business in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Novasys Medical is running well in this race for last 150 years. The competitors of other business with Novasys Medical is rather high.
Vrio Analysis
Risk of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food industry. Only a few entrants be successful in this industry as there is a requirement to understand the customer requirement which requires time while recent rivals are well aware and has actually advanced with the customer commitment over their items with time. There is low danger of brand-new entrants to Novasys Medical as it has rather big network of distribution worldwide controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink market, Novasys Medical Case Study Help owes the largest share of market requiring greater number of supply chains. In reaction, Novasys Medical has actually also been worried for its providers as it thinks in long-lasting relations.

Bargaining Power of Buyers.

Thus, Novasys Medical makes sure to keep its consumers satisfied. This has led Novasys Medical to be one of the devoted company in eyes of its purchasers.

Danger of Alternatives.

There has actually been a terrific threat of substitutes as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its products are not safe to utilize leading to the reduced sale. Thus, Novasys Medical began highlighting the health benefits of its products to cope up with the substitutes.

Competitor Analysis.

Novasys Medical Case Study Help covers much of the popular customer brand names like Package Kat and Nescafe etc. About 29 brand names amongst all of its brands, each brand made a profits of about $1billion in 2010. Its major part of sale remains in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the top major brands offered by Novasys Medical in these states have a terrific reliable share of market. Also Novasys Medical, Unilever and DANONE are 2 large industries of food and beverages in addition to its main competitors. In the year 2010, Novasys Medical had earned its annual profit by 26% boost because of its increased food and drinks sale specifically in cooking stuff, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its earnings. Novasys Medical Case Study Solution lowered its sales cost by the adjustment of a brand-new accounting procedure. Unilever has variety of workers about 230,000 and functions in more than 160 nations and its London headquarter also. It has actually ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Novasys Medical. Unilever shares a market share of about 7.7 with Novasys Medical becoming ranking and first DANONE as third. Novasys Medical attracts regional customers by its low cost of the item with the regional taste of the products maintaining its first place in the worldwide market. Novasys Medical business has about 280,000 employees and functions in more than 197 nations edging its rivals in many regions. Novasys Medical has also decreased its cost of supply by introducing E-marketing in contrast to its rivals.

Keep in mind: A brief contrast of Novasys Medical with its close rivals is given in Display C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.


• Novasys Medical has an experience of about 140 years, making it possible for business to better perform, in various situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• Novasys Medical has more than 2000 brands, which increase the circle of its target customers. These brands include child foods, family pet food, confectionary items, drinks and so on. Famous brands of Novasys Medical consist of; Maggi, Kit-Kat, Nescafe, etc.
• Novasys Medical Case Study Analysis has large quantity of spending on R&D as compare to its competitors, making the company to launch more healthy and ingenious products. This development supplies the company a high competitive position in long term.
• After embracing its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Novasys Medical.
• Novasys Medical is a widely known brand name with high consumer's loyalty and brand recall. This brand name commitment of consumers increases the possibilities of easy market adoption of different new brands of Novasys Medical.
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Novasys Medical consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite different. It will take long to alter the understanding of people ab out Novasys Medical as a business selling healthy and healthy products.


• Introducing more health related products makes it possible for the company to catch the market in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets on the planet. For this reason expanding the market towards establishing countries can improve the Novasys Medical business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Novasys Medical Case Study Solution consumers. For instance, instructors can recommend their students to purchase Novasys Medical products.


• Economic instability in countries, which are the potential markets for Novasys Medical, can develop a number of concerns for Novasys Medical.
• Shifting of items from normal to healthier, results in extra expenses and can lead to decline business's revenue margins.
• As Novasys Medical has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific issues.

Division Analysis

Market Segmentation

The demographic segmentation of Novasys Medical Case Study Solution is based upon 4 aspects; age, earnings, gender and profession. For instance, Novasys Medical produces numerous products associated with babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary products. Novasys Medical items are quite budget-friendly by nearly all levels, but its major targeted clients, in terms of income level are middle and upper middle level clients.

Geographical Division

Geographical segmentation of Novasys Medical Case Study Analysis is made up of its presence in almost 86 countries. Its geographical division is based upon 2 main aspects i.e. typical income level of the customer as well as the climate of the area. Singapore Novasys Medical Business's division is done on the basis of the weather of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Novasys Medical is based upon the character and lifestyle of the client. Novasys Medical 3 in 1 Coffee target those customers whose life design is rather hectic and don't have much time.

Behavioral Segmentation

Novasys Medical Case Solution behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. Its highly nutritious products target those consumers who have a health mindful attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Novasys Medical Company is a broad range analysis providing the company with an opportunity to obtain a viable competitive benefit against its competitors in the food and beverage market, summarized in Display I.


The resources used by the Novasys Medical company are important for the business or not. Such as the resources like finance, personnels, management of operations and specialists in marketing. This are some of the key valuable elements of for the identification of competitive benefit.


The important resources made use of by Novasys Medical are even unusual or costly. If these resources are typically found that it would be easier for the competitors and the brand-new competitors in the industry to easily move in competitors.


The replica procedure is pricey for the rivals of Novasys Medical Case Help Business. It can be done just in two various methods i.e. product duplication which is produced and made by Novasys Medical Business and introducing of the replacement of the products with switching expense. This increases the threat of disturbance to the current structure of the market.


This part of VRIO analysis deals with the compatibility of the business to position in the market making efficient usage of its valuable resources which are hard to mimic. Often, the development of management is totally dependent on the company's execution strategy and team. Therefore, this polishes the abilities of the company by time based upon the decisions made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing actual quantity of spending shows that the sales are increasing at a higher rate than its R&D costs, and enable the company to more invest in R&D.

Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indication likewise reveals a green light to the R&D spending, mergers and acquisitions.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing debt ratio pose a danger of default of Novasys Medical to its investors and could lead a declining share rates. For that reason, in regards to increasing financial obligation ratio, the company needs to not invest much on R&D and must pay its existing financial obligations to reduce the risk for investors.

The increasing risk of financiers with increasing debt ratio and decreasing share costs can be observed by huge decrease of EPS of Novasys Medical Case Help stocks.

The sales development of company is likewise low as compare to its acquisitions and mergers due to slow understanding structure of consumers. This slow development also prevent business to more spend on its mergers and acquisitions.( Novasys Medical, Novasys Medical Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and calculations given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be utilized to derive numerous methods based on the SWOT Analysis given above. A short summary of TWOS Analysis is given in Exhibit H.

Techniques to make use of Opportunities using Strengths.

Novasys Medical Case Help needs to introduce more innovative items by big amount of R&D Spending and acquisitions and mergers. It might increase the marketplace share of Novasys Medical and increase the earnings margins for the company. It could also provide Novasys Medical a long term competitive advantage over its rivals.

The worldwide expansion of Novasys Medical need to be focused on market catching of developing nations by growth, attracting more clients through customer's loyalty. As developing countries are more populated than developed countries, it could increase the client circle of Novasys Medical.

Strategies to Overcome Weak Points to Make Use Of Opportunities.

Novasys Medical Case Solution ought to do careful acquisition and merger of companies, as it could affect the consumer's and society's understandings about Novasys Medical. It ought to combine and get with those business which have a market track record of healthy and nutritious business. It would improve the understandings of customers about Novasys Medical.

Novasys Medical should not just invest its R&D on development, instead of it needs to likewise concentrate on the R&D spending over assessment of cost of numerous healthy items. This would increase cost effectiveness of its products, which will lead to increasing its sales, due to declining costs, and margins.

Techniques to use strengths to get rid of threats.

Novasys Medical Case Analysis needs to move to not only establishing but also to industrialized nations. It ought to broadens its geographical expansion. This wide geographical growth towards developing and developed nations would decrease the danger of possible losses in times of instability in different countries. It needs to broaden its circle to various countries like Unilever which runs in about 170 plus nations.

Methods to conquer weak points to prevent risks.

Novasys Medical Case Analysis ought to wisely control its acquisitions to avoid the risk of misunderstanding from the consumers about Novasys Medical. This would not only improve the perception of customers about Novasys Medical however would also increase the sales, profit margins and market share of Novasys Medical.


In order to sustain the brand in the market and keep the client intact with the brand name, there are two alternatives:.

Option: 1.

The Business ought to invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall assets of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk expense.
2. The company can resell the acquired units in the market, if it stops working to execute its method. Amount invest on the R&D might not be restored, and it will be thought about totally sunk cost, if it do not provide possible results.
3. Investing in R&D supply sluggish development in sales, as it takes very long time to introduce a product. Acquisitions offer fast outcomes, as it offer the company already established product, which can be marketed soon after the acquisition.


1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to face mistaken belief of customers about Novasys Medical core worths of nutritious and healthy products.
2. Big costs on acquisitions than R&D would send a signal of business's inadequacy of establishing ingenious products, and would results in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making company unable to introduce brand-new ingenious items.

Option: 2

The Company ought to spend more on its R&D rather than acquisitions.


1. It would enable the business to produce more ingenious products.
2. It would supply the business a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by introducing those products which can be used to a completely new market segment.
4. Innovative items will provide long term advantages and high market share in long run.


1. It would decrease the revenue margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would impact the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply a negative signal to the financiers, and could result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would enable the company to present brand-new ingenious products with less threat of converting the spending on R&D into sunk expense.
2. It would provide a favorable signal to the financiers, as the overall assets of the business would increase with its considerable R&D costs.
3. It would not impact the revenue margins of the business at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's general wealth along with in regards to innovative products.


1. Danger of conversion of R&D spending into sunk expense, greater than alternative 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative items than alternative 2 and high variety of ingenious items than alternative 1.


With the deep analysis of the above options, it is recommended that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share rates as well, as financiers are willing to invest more in companies with significant R&D spending and boost in the overall worth of the company.

Action and execution Strategy

Method can be implemented efficiently by establishing certain short term as well as long term strategies. These plans could be as follows;

Short-term Strategy (0-1 year).

• Under the short-term strategy Novasys Medical Case Solution should perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which create most of its earnings.
• Analyze the current target audience along with the market section which is not include in the business's circle.
• Analyze the present monetary information to determine the amount that ought to be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that how much amount needs to be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the business has prospective experience to handle. Get most favorable organizations with a strong dedication to health, to develop the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Novasys Medical worths and vision and to avoid prospective threat of sunk expense.

Long Term Plan (1-10 years).

• Get organizations with health along with taste aspect, as the base for the Novasys Medical as a business producing healthy items has actually been constructed under midterm strategy and now the company might move towards taste element as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.

Novasys Medical has remained the leading market player for more than a decade. It has institutionalised its methods and culture to align itself with the marketplace modifications and client behavior, which has actually ultimately permitted it to sustain its market share. Though, Novasys Medical has established significant market share and brand name identity in the urban markets, it is recommended that the company must concentrate on the rural areas in terms of establishing brand name equity, loyalty, and awareness, such can be done by creating a particular brand allocation method through trade marketing strategies, that draw clear difference between Novasys Medical Case Analysis products and other rival items. Novasys Medical should utilize its brand image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will allow the business to establish brand name equity for freshly presented and already produced products on a greater platform, making the efficient use of resources and brand image in the market.