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On Two Wheels In Paris The Velib Bicycle Sharing Program Online Case Solution

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On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution and Analysis


Introduction

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Analysis is presently one of the most significant food cycle worldwide. It was founded by Henri On Two Wheels In Paris The Velib Bicycle Sharing Program in 1866, a German Pharmacist who first introduced "Farine Lactee"; a combination of flour and milk to feed infants and reduce mortality rate. At the exact same time, the Page siblings from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The two ended up being competitors initially however later merged in 1905, leading to the birth of On Two Wheels In Paris The Velib Bicycle Sharing Program.

On Two Wheels In Paris The Velib Bicycle Sharing Program is now a transnational business. Unlike other multinational business, it has senior executives from different countries and attempts to make choices thinking about the whole world. On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Analysis currently has more than 500 factories worldwide and a network spread throughout 86 countries.

Function

The function of On Two Wheels In Paris The Velib Bicycle Sharing Program Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. It wants to assist the world in shaping a healthy and much better future for it. It likewise wants to encourage people to live a healthy life. While making certain that the company is succeeding in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. It wishes to be innovative and all at once understand the needs and requirements of its consumers. Its vision is to grow quickly and provide items that would please the requirements of each age group. On Two Wheels In Paris The Velib Bicycle Sharing Program imagines to develop a well-trained workforce which would assist the business to grow.

Objective.

Nestlé's mission is that as currently, it is the leading business in the food industry, it believes in 'Excellent Food, Great Life". Its mission is to offer its consumers with a variety of options that are healthy and best in taste as well. It is concentrated on offering the best food to its clients throughout the day and night.

Products.

On Two Wheels In Paris The Velib Bicycle Sharing Program has a wide variety of items that it offers to its customers. In 2011, On Two Wheels In Paris The Velib Bicycle Sharing Program was noted as the most gainful organization.

Objectives and Objectives.

• Remembering the vision and objective of the corporation, the company has put down its goals and objectives. These objectives and goals are noted below.
• One goal of the business is to reach absolutely no garbage dump status.
• Another goal of On Two Wheels In Paris The Velib Bicycle Sharing Program is to lose minimum food during production. Most often, the food produced is wasted even prior to it reaches the clients.
• Another thing that On Two Wheels In Paris The Velib Bicycle Sharing Program is dealing with is to enhance its product packaging in such a method that it would assist it to lower the above-mentioned problems and would also guarantee the shipment of high quality of its products to its consumers.
• Meet global standards of the environment.
• Construct a relationship based upon trust with its consumers, company partners, staff members, and government.

Crucial Problems.

Just Recently, On Two Wheels In Paris The Velib Bicycle Sharing Program Company is focusing more towards the method of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. Nevertheless, the target of the company is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given up Exhibition H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it might lead to the declined income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Present Strategy, Vision and Goals.

The current On Two Wheels In Paris The Velib Bicycle Sharing Program strategy is based upon the concept of Nutritious, Health and Health (NHW). This strategy deals with the concept to bringing modification in the consumer choices about food and making the food things much healthier worrying about the health problems.

The vision of this technique is based upon the secret approach i.e. 60/40+ which merely indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be manufactured with additional dietary worth in contrast to all other products in market gaining it a plus on its dietary content.

This strategy was adopted to bring more healthy plus tasty foods and drinks in market than ever. In competition with other business, with an intent of retaining its trust over clients as On Two Wheels In Paris The Velib Bicycle Sharing Program Business has acquired more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by utilizing PESTLE analysis, offered in Exhibit A. On Two Wheels In Paris The Velib Bicycle Sharing Program works under the policies and guidelines directed by government and food authority. The business is more focused on its items and services to make sure about the product quality and safety.

Political.

On Two Wheels In Paris The Velib Bicycle Sharing Program is greatly supported by Government to meet all the requirements of requirements like acts of health and safety. In efforts to produce good food, On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Help is altering the requirements of food and drink manufacturing.

Economic.

Initiation of the business where the capital earnings of each specific matters for the increased net sale as this differs country-to-country. The economy of the On Two Wheels In Paris The Velib Bicycle Sharing Program Company in U.S. is growing year by year with variable products launch especially concentrating on the nutritional food for babies.

Social.

The social environment keeps on altering with respect to time like the mindset of the consumer as well as their lifestyles. Any product or service of any business can not achieve success until the company is not concerned about the living system of the customer. On Two Wheels In Paris The Velib Bicycle Sharing Program is taking procedures to fulfill its objectives as the world remains in search of healthy and tasty food.

Technological.

In the advancement of business, tactical steps are rather mandatory. On Two Wheels In Paris The Velib Bicycle Sharing Program is among the leading famous international company and by time it buys different departments to take its products to new level. On Two Wheels In Paris The Velib Bicycle Sharing Program is investing more on its R&D to make its items much healthier and nutritious providing customers with health benefits.

Legal.

There is no such impact of legal aspects of On Two Wheels In Paris The Velib Bicycle Sharing Program as it is more concerned over its guidelines and laws.

Environmental

On Two Wheels In Paris The Velib Bicycle Sharing Program, in regards to ecological effect is dedicated to work in environment-friendly environment with preservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the production of larger number of items there may be a threat.

Competitive Forces Analysis (Porter's Five Forces Design).

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Help has obtained a number of companies that helped it in diversity and development of its item's profile. This is the comprehensive explanation of the Porter's design of five forces of On Two Wheels In Paris The Velib Bicycle Sharing Program Business, given up Exhibit B.

Competitiveness.

There is extreme competitors in the industry of food and beverages. On Two Wheels In Paris The Velib Bicycle Sharing Program is one of the top company in this competitive market with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. On Two Wheels In Paris The Velib Bicycle Sharing Program is running well in this race for last 150 years. Each company has a definite share of market. This rivalry is not simply restricted to the price of the product however likewise for innovation, variation and quality. Every industry is making every effort hard for the upkeep of their market share. However, the competitors of other companies with On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution is quite high.

Threat of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food industry. Only a few entrants prosper in this industry as there is a requirement to comprehend the consumer requirement which needs time while current competitors are aware and has actually progressed with the customer loyalty over their items with time. There is low hazard of new entrants to On Two Wheels In Paris The Velib Bicycle Sharing Program as it has rather big network of circulation internationally controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, On Two Wheels In Paris The Velib Bicycle Sharing Program owes the biggest share of market requiring greater number of supply chains. This triggers it to be a picturesque purchaser for the suppliers. Any of the provider has never ever revealed any complain about cost and the bargaining power is also low. In response, On Two Wheels In Paris The Velib Bicycle Sharing Program has actually likewise been worried for its providers as it believes in long-term relations.

Bargaining Power of Purchasers.

Hence, On Two Wheels In Paris The Velib Bicycle Sharing Program makes sure to keep its customers satisfied. This has actually led On Two Wheels In Paris The Velib Bicycle Sharing Program to be one of the faithful business in eyes of its buyers.

Danger of Alternatives.

There has been a terrific danger of alternatives as there are substitutes of some of the Nestlé's products such as boiled water and pasteurized milk. There has actually also been a claim that a few of its products are not safe to use leading to the reduced sale. Thus, On Two Wheels In Paris The Velib Bicycle Sharing Program started highlighting the health benefits of its products to cope up with the alternatives.

Rival Analysis.

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution covers many of the popular consumer brands like Kit Kat and Nescafe etc. About 29 brands amongst all of its brand names, each brand earned an earnings of about $1billion in 2010. Its major part of sale is in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the top major brands sold by On Two Wheels In Paris The Velib Bicycle Sharing Program in these states have a great respectable share of market. On Two Wheels In Paris The Velib Bicycle Sharing Program, Unilever and DANONE are two large markets of food and drinks as well as its primary competitors. In the year 2010, On Two Wheels In Paris The Velib Bicycle Sharing Program had made its yearly earnings by 26% boost because of its increased food and beverages sale specifically in cooking stuff, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting an increase of 38% in its revenues. On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution lowered its sales expense by the adaptation of a brand-new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 nations and its London headquarter. It has become the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with On Two Wheels In Paris The Velib Bicycle Sharing Program. Unilever shares a market share of about 7.7 with On Two Wheels In Paris The Velib Bicycle Sharing Program ending up being ranking and first DANONE as 3rd. On Two Wheels In Paris The Velib Bicycle Sharing Program attracts local customers by its low cost of the product with the local taste of the items preserving its first place in the worldwide market. On Two Wheels In Paris The Velib Bicycle Sharing Program business has about 280,000 workers and functions in more than 197 countries edging its competitors in numerous areas. On Two Wheels In Paris The Velib Bicycle Sharing Program has actually also decreased its expense of supply by introducing E-marketing in contrast to its competitors.

Keep in mind: A short contrast of On Two Wheels In Paris The Velib Bicycle Sharing Program with its close rivals is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.

Strengths.

• On Two Wheels In Paris The Velib Bicycle Sharing Program has an experience of about 140 years, making it possible for business to better carry out, in numerous situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• On Two Wheels In Paris The Velib Bicycle Sharing Program has more than 2000 brands, which increase the circle of its target consumers. These brand names include baby foods, animal food, confectionary items, drinks and so on. Famous brand names of On Two Wheels In Paris The Velib Bicycle Sharing Program include; Maggi, Kit-Kat, Nescafe, and so on
• On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution has big quantity of costs on R&D as compare to its competitors, making the business to release more ingenious and nutritious items. This development provides the business a high competitive position in long run.
• After embracing its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of On Two Wheels In Paris The Velib Bicycle Sharing Program.
• On Two Wheels In Paris The Velib Bicycle Sharing Program is a widely known brand name with high customer's loyalty and brand name recall. This brand name loyalty of customers increases the possibilities of easy market adoption of numerous new brand names of On Two Wheels In Paris The Velib Bicycle Sharing Program.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza organisation can offer an unfavorable signal to On Two Wheels In Paris The Velib Bicycle Sharing Program consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather various. It will take long to change the understanding of individuals ab out On Two Wheels In Paris The Velib Bicycle Sharing Program as a business offering nutritious and healthy products.

Opportunities.

• Presenting more health associated products makes it possible for the company to record the marketplace in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets in the world. Expanding the market towards developing nations can increase the On Two Wheels In Paris The Velib Bicycle Sharing Program service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution customers. For example, instructors can advise their students to buy On Two Wheels In Paris The Velib Bicycle Sharing Program items.

Threats.

• Economic instability in nations, which are the possible markets for On Two Wheels In Paris The Velib Bicycle Sharing Program, can produce several concerns for On Two Wheels In Paris The Velib Bicycle Sharing Program.
• Shifting of products from regular to much healthier, leads to additional costs and can result in decrease business's profit margins.
• As On Two Wheels In Paris The Velib Bicycle Sharing Program has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.

Division Analysis

Demographic Division

The market division of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Analysis is based on four factors; age, earnings, gender and profession. For instance, On Two Wheels In Paris The Velib Bicycle Sharing Program produces several products related to children i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. On Two Wheels In Paris The Velib Bicycle Sharing Program items are rather cost effective by almost all levels, but its major targeted clients, in terms of income level are upper and middle middle level customers.

Geographical Division

Geographical segmentation of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution is composed of its existence in almost 86 countries. Its geographical segmentation is based upon two main factors i.e. average earnings level of the customer as well as the climate of the area. Singapore On Two Wheels In Paris The Velib Bicycle Sharing Program Company's division is done on the basis of the weather condition of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of On Two Wheels In Paris The Velib Bicycle Sharing Program is based upon the personality and life style of the consumer. For example, On Two Wheels In Paris The Velib Bicycle Sharing Program 3 in 1 Coffee target those consumers whose lifestyle is quite busy and do not have much time.

Behavioral Segmentation

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution behavioral segmentation is based upon the mindset understanding and awareness of the client. For instance its highly nutritious products target those customers who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of On Two Wheels In Paris The Velib Bicycle Sharing Program Business is a broad range analysis offering the company with an opportunity to obtain a practical competitive benefit against its competitors in the food and beverage industry, summed up in Display I.

Prized Possession

The resources used by the On Two Wheels In Paris The Velib Bicycle Sharing Program company are valuable for the company or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are some of the crucial valuable aspects of for the recognition of competitive benefit.

Rare

The valuable resources used by On Two Wheels In Paris The Velib Bicycle Sharing Program are even unusual or costly. If these resources are frequently found that it would be simpler for the competitors and the brand-new competitors in the market to effortlessly relocate competitors.

Replica

The replica procedure is expensive for the rivals of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution Company. It can be done just in two different techniques i.e. item duplication which is produced and made by On Two Wheels In Paris The Velib Bicycle Sharing Program Business and introducing of the replacement of the products with changing cost. This increases the danger of disruption to the recent structure of the industry.

Company

This element of VRIO analysis deals with the compatibility of the business to position in the market making productive use of its valuable resources which are challenging to imitate. Regularly, the development of management is absolutely based on the firm's execution method and group. Thus, this polishes the abilities of the firm by time based upon the choices made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing actual quantity of spending reveals that the sales are increasing at a higher rate than its R&D spending, and enable the company to more spend on R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indication likewise shows a thumbs-up to the R&D costs, mergers and acquisitions.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio posture a danger of default of On Two Wheels In Paris The Velib Bicycle Sharing Program to its financiers and might lead a declining share prices. In terms of increasing debt ratio, the company needs to not spend much on R&D and ought to pay its existing financial obligations to reduce the danger for investors.

The increasing danger of investors with increasing financial obligation ratio and declining share costs can be observed by huge decline of EPS of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution stocks.

The sales growth of company is also low as compare to its acquisitions and mergers due to slow understanding structure of customers. This sluggish growth also impede business to further invest in its mergers and acquisitions.( On Two Wheels In Paris The Velib Bicycle Sharing Program, On Two Wheels In Paris The Velib Bicycle Sharing Program Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and computations given in the Displays D and E.

TWOS Analysis.

TWOS analysis can be used to obtain numerous methods based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given in Exhibit H.

Techniques to make use of Opportunities using Strengths.

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Analysis ought to introduce more ingenious items by big amount of R&D Costs and mergers and acquisitions. It might increase the market share of On Two Wheels In Paris The Velib Bicycle Sharing Program and increase the revenue margins for the business. It might also provide On Two Wheels In Paris The Velib Bicycle Sharing Program a long term competitive benefit over its competitors.

The worldwide expansion of On Two Wheels In Paris The Velib Bicycle Sharing Program ought to be focused on market recording of establishing nations by expansion, bring in more consumers through client's commitment. As developing nations are more populous than industrialized nations, it could increase the consumer circle of On Two Wheels In Paris The Velib Bicycle Sharing Program.

Techniques to Get Rid Of Weak Points to Exploit Opportunities.

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution should do mindful acquisition and merger of organizations, as it could affect the client's and society's understandings about On Two Wheels In Paris The Velib Bicycle Sharing Program. It needs to combine and obtain with those business which have a market track record of healthy and nutritious companies. It would improve the understandings of customers about On Two Wheels In Paris The Velib Bicycle Sharing Program.

On Two Wheels In Paris The Velib Bicycle Sharing Program should not only spend its R&D on development, instead of it needs to also concentrate on the R&D spending over examination of expense of various nutritious items. This would increase cost efficiency of its items, which will lead to increasing its sales, due to decreasing costs, and margins.

Strategies to utilize strengths to overcome risks.

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Analysis should transfer to not just developing but likewise to industrialized nations. It should widens its geographical expansion. This large geographical expansion towards developing and developed countries would lower the danger of possible losses in times of instability in numerous countries. It should expand its circle to numerous countries like Unilever which operates in about 170 plus countries.

Techniques to get rid of weaknesses to prevent dangers.

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Help needs to wisely control its acquisitions to avoid the risk of misunderstanding from the customers about On Two Wheels In Paris The Velib Bicycle Sharing Program. This would not only enhance the perception of customers about On Two Wheels In Paris The Velib Bicycle Sharing Program however would likewise increase the sales, earnings margins and market share of On Two Wheels In Paris The Velib Bicycle Sharing Program.

Alternatives.

In order to sustain the brand name in the market and keep the consumer intact with the brand name, there are two options:.

Option: 1.

The Business should invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it stops working to execute its strategy. However, quantity spend on the R&D might not be revived, and it will be thought about totally sunk cost, if it do not provide prospective outcomes.
3. Spending on R&D offer slow growth in sales, as it takes long time to present an item. Acquisitions supply quick results, as it supply the business already developed item, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to face misconception of consumers about On Two Wheels In Paris The Velib Bicycle Sharing Program core values of healthy and nutritious products.
2. Large costs on acquisitions than R&D would send a signal of company's inadequacy of establishing innovative items, and would results in consumer's frustration.
3. Big acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making company not able to present new ingenious items.

Alternative: 2

The Business must invest more on its R&D instead of acquisitions.

Pros:

1. It would allow the business to produce more innovative products.
2. It would provide the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by introducing those items which can be provided to a totally new market sector.
4. Ingenious products will provide long term benefits and high market share in long term.

Cons:

1. It would reduce the revenue margins of the company.
2. In case of failure, the entire spending on R&D would be thought about as sunk expense, and would affect the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which could supply an unfavorable signal to the investors, and could result I decreasing stock costs.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.

Pros:

1. It would enable the company to introduce new innovative items with less threat of converting the spending on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the overall assets of the business would increase with its substantial R&D costs.
3. It would not affect the earnings margins of the company at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in terms of the company's general wealth as well as in regards to innovative items.

Cons:

1. Threat of conversion of R&D costs into sunk expense, higher than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less number of innovative products than alternative 2 and high variety of ingenious items than alternative 1.

Suggestion

With the deep analysis of the above options, it is recommended that the company must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just present brand-new and ingenious items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share costs too, as investors want to invest more in business with considerable R&D spending and boost in the overall worth of the business.

Action and implementation Technique

Strategy can be carried out successfully by developing specific short term along with long term strategies. These plans might be as follows;

Short-term Plan (0-1 year).

• Under the short term strategy On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution need to carry out different activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create most of its revenue.
• Evaluate the existing target market as well as the marketplace section which is not include in the business's circle.
• Examine the current monetary data to measure the amount that needs to be spent on the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much quantity ought to be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the company has possible experience to handle. Get most favorable companies with a strong commitment to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about On Two Wheels In Paris The Velib Bicycle Sharing Program worths and vision and to prevent prospective threat of sunk expense.

Long Term Strategy (1-10 years).

• Acquire organizations with health in addition to taste aspect, as the base for the On Two Wheels In Paris The Velib Bicycle Sharing Program as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste aspect too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.

Conclusion.

On Two Wheels In Paris The Velib Bicycle Sharing Program Case Help has developed significant market share and brand identity in the urban markets, it is suggested that the business should focus on the rural locations in terms of establishing brand awareness, equity, and loyalty, such can be done by producing a particular brand allowance method through trade marketing strategies, that draw clear distinction between On Two Wheels In Paris The Velib Bicycle Sharing Program products and other rival items. This will enable the business to establish brand name equity for recently introduced and currently produced products on a greater platform, making the efficient usage of resources and brand image in the market.