On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution & Analysis
Introduction
On Two Wheels In Paris The Velib Bicycle Sharing Program is currently one of the most significant food chains worldwide. It was established by Henri On Two Wheels In Paris The Velib Bicycle Sharing Program in 1866, a German Pharmacist who first released "Farine Lactee"; a combination of flour and milk to feed infants and decrease death rate.
On Two Wheels In Paris The Velib Bicycle Sharing Program is now a transnational company. Unlike other international companies, it has senior executives from various nations and attempts to make choices considering the whole world. On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Help presently has more than 500 factories around the world and a network spread across 86 nations.
Function
The function of On Two Wheels In Paris The Velib Bicycle Sharing Program Corporation is to boost the quality of life of people by playing its part and providing healthy food. It wishes to assist the world in shaping a healthy and much better future for it. It also wants to encourage individuals to live a healthy life. While making sure that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future
Vision
Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to consume. It wishes to be innovative and all at once understand the requirements and requirements of its consumers. Its vision is to grow quickly and offer items that would satisfy the needs of each age group. On Two Wheels In Paris The Velib Bicycle Sharing Program pictures to develop a well-trained workforce which would help the business to grow.
Objective.
Nestlé's objective is that as currently, it is the leading company in the food industry, it thinks in 'Great Food, Excellent Life". Its objective is to provide its customers with a range of options that are healthy and finest in taste. It is focused on providing the very best food to its customers throughout the day and night.
Products.
On Two Wheels In Paris The Velib Bicycle Sharing Program has a large range of products that it uses to its consumers. In 2011, On Two Wheels In Paris The Velib Bicycle Sharing Program was noted as the most gainful organization.
Objectives and goals.
• Bearing in mind the vision and mission of the corporation, the business has actually laid down its objectives and objectives. These goals and goals are noted below.
• One objective of the company is to reach zero garbage dump status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the by-products. (On Two Wheels In Paris The Velib Bicycle Sharing Program, aboutus, 2017).
• Another objective of On Two Wheels In Paris The Velib Bicycle Sharing Program is to waste minimum food during production. Frequently, the food produced is squandered even before it reaches the consumers.
• Another thing that On Two Wheels In Paris The Velib Bicycle Sharing Program is working on is to improve its product packaging in such a way that it would help it to minimize the above-mentioned issues and would also guarantee the delivery of high quality of its items to its consumers.
• Meet global standards of the environment.
• Build a relationship based on trust with its consumers, business partners, employees, and government.
Important Problems.
Just Recently, On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Help Company is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Display H.
Situational Analysis.
Analysis of Present Strategy, Vision and Goals.
The present On Two Wheels In Paris The Velib Bicycle Sharing Program strategy is based upon the idea of Nutritious, Health and Wellness (NHW). This strategy deals with the idea to bringing change in the client preferences about food and making the food things healthier worrying about the health concerns.
The vision of this strategy is based upon the key approach i.e. 60/40+ which simply suggests that the items will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be made with extra dietary value in contrast to all other items in market gaining it a plus on its nutritional content.
This strategy was embraced to bring more yummy plus healthy foods and beverages in market than ever. In competition with other companies, with an objective of keeping its trust over clients as On Two Wheels In Paris The Velib Bicycle Sharing Program Company has actually acquired more trusted by costumers.
Microenvironment Analysis (PESTEL Analysis).
The analysis utilized to measure the position of company in the market is done by using PESTLE analysis, offered in Exhibit A. On Two Wheels In Paris The Velib Bicycle Sharing Program works under the policies and rules directed by federal government and food authority. The company is more focused on its services and products to make sure about the item quality and security.
Political.
On Two Wheels In Paris The Velib Bicycle Sharing Program is significantly supported by Government to satisfy all the requirements of requirements like acts of health and security. In efforts to make great food, On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Analysis is changing the requirements of food and beverage manufacturing.
Economic.
Initiation of the business where the capital earnings of each specific matters for the increased net sale as this varies country-to-country. The economy of the On Two Wheels In Paris The Velib Bicycle Sharing Program Company in U.S. is growing year by year with variable products launch particularly concentrating on the nutritional food for babies.
Social.
The social environment keeps on altering with respect to time like the attitude of the customer in addition to their way of lives. Any service or product of any business can not achieve success up until the company is not concerned about the living system of the customer. On Two Wheels In Paris The Velib Bicycle Sharing Program is taking procedures to satisfy its objectives as the world is in search of tasty and healthy food.
Technological.
In the advancement of service, tactical steps are somewhat necessary. On Two Wheels In Paris The Velib Bicycle Sharing Program is one of the top well-known multinational company and by time it buys various departments to take its products to new level. On Two Wheels In Paris The Velib Bicycle Sharing Program is investing more on its R&D to make its products much healthier and nutritious offering customers with health benefits.
Legal.
There is no such effect of legal aspects of On Two Wheels In Paris The Velib Bicycle Sharing Program as it is more worried over its guidelines and laws.
Environmental
On Two Wheels In Paris The Velib Bicycle Sharing Program, in regards to ecological effect is committed to operate in eco-friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of larger number of products there may be a hazard if the resources used are recyclable or not.
Competitive Forces Analysis (Porter's Five Forces Model).
On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Help has acquired a variety of companies that assisted it in diversification and growth of its item's profile. This is the thorough description of the Porter's model of five forces of On Two Wheels In Paris The Velib Bicycle Sharing Program Business, given up Exhibition B.
Competitiveness.
On Two Wheels In Paris The Velib Bicycle Sharing Program is one of the top business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. On Two Wheels In Paris The Velib Bicycle Sharing Program is running well in this race for last 150 years. The competition of other companies with On Two Wheels In Paris The Velib Bicycle Sharing Program is rather high.
Risk of New Entrants.
A variety of barriers are there for the new entrants to happen in the customer food industry. Only a few entrants be successful in this industry as there is a need to comprehend the consumer requirement which requires time while recent competitors are well aware and has actually advanced with the consumer commitment over their products with time. There is low hazard of brand-new entrants to On Two Wheels In Paris The Velib Bicycle Sharing Program as it has rather big network of distribution globally dominating with well-reputed image.
Bargaining Power of Suppliers.
In the food and beverage market, On Two Wheels In Paris The Velib Bicycle Sharing Program owes the largest share of market needing higher number of supply chains. This causes it to be an idyllic buyer for the suppliers. Any of the supplier has actually never revealed any grumble about cost and the bargaining power is also low. In reaction, On Two Wheels In Paris The Velib Bicycle Sharing Program has actually likewise been concerned for its suppliers as it believes in long-term relations.
Bargaining Power of Buyers.
There is high bargaining power of the buyers due to terrific competitors. Changing expense is quite low for the consumers as many companies sale a number of similar items. This appears to be a fantastic hazard for any company. Thus, On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution makes certain to keep its clients pleased. This has led On Two Wheels In Paris The Velib Bicycle Sharing Program to be among the loyal company in eyes of its purchasers.
Risk of Substitutes.
There has actually been an excellent hazard of alternatives as there are substitutes of some of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that a few of its items are not safe to use leading to the reduced sale. Thus, On Two Wheels In Paris The Velib Bicycle Sharing Program began highlighting the health benefits of its items to cope up with the replacements.
Rival Analysis.
On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Analysis covers a number of the popular customer brands like Kit Kat and Nescafe etc. About 29 brands amongst all of its brand names, each brand name earned a revenue of about $1billion in 2010. Its major part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the leading major brand names offered by On Two Wheels In Paris The Velib Bicycle Sharing Program in these states have a terrific credible share of market. On Two Wheels In Paris The Velib Bicycle Sharing Program, Unilever and DANONE are 2 large markets of food and beverages as well as its primary competitors. In the year 2010, On Two Wheels In Paris The Velib Bicycle Sharing Program had earned its yearly revenue by 26% increase since of its increased food and beverages sale particularly in cooking stuff, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting an increase of 38% in its earnings. On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Help decreased its sales cost by the adaptation of a brand-new accounting procedure. Unilever has number of workers about 230,000 and functions in more than 160 nations and its London headquarter. It has ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with On Two Wheels In Paris The Velib Bicycle Sharing Program. Unilever shares a market share of about 7.7 with On Two Wheels In Paris The Velib Bicycle Sharing Program ending up being first and ranking DANONE as third. On Two Wheels In Paris The Velib Bicycle Sharing Program draws in regional costumers by its low cost of the product with the regional taste of the items preserving its top place in the worldwide market. On Two Wheels In Paris The Velib Bicycle Sharing Program company has about 280,000 employees and functions in more than 197 countries edging its competitors in lots of areas. On Two Wheels In Paris The Velib Bicycle Sharing Program has actually likewise minimized its expense of supply by presenting E-marketing in contrast to its competitors.
Keep in mind: A quick comparison of On Two Wheels In Paris The Velib Bicycle Sharing Program with its close rivals is given up Exhibition C.
SWOT Analysis.
The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths.
• On Two Wheels In Paris The Velib Bicycle Sharing Program has an experience of about 140 years, allowing business to much better carry out, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• On Two Wheels In Paris The Velib Bicycle Sharing Program has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of On Two Wheels In Paris The Velib Bicycle Sharing Program include; Maggi, Kit-Kat, Nescafe, and so on
• On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Analysis has large amount quantity spending costs R&D as compare to its competitors, making the company to launch introduce nutritious ingenious innovative healthy.
• After embracing its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and improve market position of On Two Wheels In Paris The Velib Bicycle Sharing Program.
• On Two Wheels In Paris The Velib Bicycle Sharing Program is a widely known brand name with high consumer's commitment and brand recall. This brand name loyalty of customers increases the chances of simple market adoption of various new brands of On Two Wheels In Paris The Velib Bicycle Sharing Program.
Weaknesses.
• Acquisitions of those company, like; Kraft frozen Pizza company can offer a negative signal to On Two Wheels In Paris The Velib Bicycle Sharing Program clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Technique are rather various. It will take long to change the understanding of individuals ab out On Two Wheels In Paris The Velib Bicycle Sharing Program as a business offering healthy and nutritious items.
Opportunities.
• Presenting more health related products makes it possible for the company to capture the market in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Thus expanding the market towards establishing countries can enhance the On Two Wheels In Paris The Velib Bicycle Sharing Program business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the variety of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Help customers. For example, instructors can advise their trainees to acquire On Two Wheels In Paris The Velib Bicycle Sharing Program products.
Dangers.
• Financial instability in countries, which are the possible markets for On Two Wheels In Paris The Velib Bicycle Sharing Program, can develop a number of concerns for On Two Wheels In Paris The Velib Bicycle Sharing Program.
• Shifting of products from typical to healthier, leads to additional costs and can result in decrease company's profit margins.
• As On Two Wheels In Paris The Velib Bicycle Sharing Program has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Segmentation Analysis
Market Segmentation
The group segmentation of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Analysis is based on four elements; age, gender, occupation and earnings. For example, On Two Wheels In Paris The Velib Bicycle Sharing Program produces numerous items related to babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. On Two Wheels In Paris The Velib Bicycle Sharing Program products are rather cost effective by practically all levels, but its significant targeted consumers, in terms of income level are middle and upper middle level customers.
Geographical Division
Geographical division of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Study Solution is made up of its existence in practically 86 countries. Its geographical segmentation is based upon two primary elements i.e. typical income level of the customer as well as the climate of the region. For instance, Singapore On Two Wheels In Paris The Velib Bicycle Sharing Program Company's division is done on the basis of the weather of the region i.e. hot, cold or warm.
Psychographic Segmentation
Psychographic segmentation of On Two Wheels In Paris The Velib Bicycle Sharing Program is based upon the character and lifestyle of the consumer. On Two Wheels In Paris The Velib Bicycle Sharing Program 3 in 1 Coffee target those clients whose life design is rather hectic and don't have much time.
Behavioral Segmentation
On Two Wheels In Paris The Velib Bicycle Sharing Program Case Help behavioral segmentation is based upon the mindset knowledge and awareness of the client. For example its highly healthy products target those consumers who have a health conscious attitude towards their consumptions.
VRIO Analysis
The VRIO analysis of On Two Wheels In Paris The Velib Bicycle Sharing Program Company is a broad variety analysis providing the company with a chance to get a feasible competitive advantage against its competitors in the food and drink industry, summarized in Exhibit I.
Valuable
The resources used by the On Two Wheels In Paris The Velib Bicycle Sharing Program company are valuable for the company or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are some of the essential important elements of for the identification of competitive advantage.
Rare
The valuable resources used by On Two Wheels In Paris The Velib Bicycle Sharing Program are even rare or expensive. , if these resources are commonly found that it would be much easier for the competitors and the brand-new competitors in the industry to easily move in competitors.
Replica
The replica procedure is expensive for the rivals of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution Company. It can be done just in two different strategies i.e. item duplication which is produced and manufactured by On Two Wheels In Paris The Velib Bicycle Sharing Program Business and introducing of the substitute of the items with switching expense. This increases the hazard of disruption to the current structure of the market.
Company
This part of VRIO analysis handle the compatibility of the company to place in the market making productive use of its valuable resources which are tough to mimic. Frequently, the advancement of management is totally depending on the firm's execution technique and group. Therefore, this polishes the abilities of the firm by time based on the decisions made by company for the progression of its strategic capitals.
Quantitative Analysis
R&D Costs as a percentage of sales are decreasing with increasing actual quantity of spending reveals that the sales are increasing at a higher rate than its R&D costs, and enable the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is declining. This indication also reveals a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing financial obligation ratio pose a risk of default of On Two Wheels In Paris The Velib Bicycle Sharing Program to its investors and might lead a decreasing share rates. In terms of increasing financial obligation ratio, the company needs to not spend much on R&D and needs to pay its existing financial obligations to decrease the threat for investors.
The increasing risk of financiers with increasing debt ratio and declining share rates can be observed by big decline of EPS of On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow growth likewise impede business to additional invest in its acquisitions and mergers.( On Two Wheels In Paris The Velib Bicycle Sharing Program, On Two Wheels In Paris The Velib Bicycle Sharing Program Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of calculations and Charts given up the Exhibits D and E.
TWOS Analysis.
TWOS analysis can be used to obtain various strategies based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Display H.
Methods to make use of Opportunities using Strengths.
On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution must present more ingenious items by large amount of R&D Spending and mergers and acquisitions. It could increase the market share of On Two Wheels In Paris The Velib Bicycle Sharing Program and increase the revenue margins for the business. It could likewise offer On Two Wheels In Paris The Velib Bicycle Sharing Program a long term competitive benefit over its competitors.
The global expansion of On Two Wheels In Paris The Velib Bicycle Sharing Program need to be focused on market recording of establishing countries by growth, bring in more consumers through customer's commitment. As developing countries are more populous than industrialized nations, it might increase the consumer circle of On Two Wheels In Paris The Velib Bicycle Sharing Program.
Techniques to Get Rid Of Weak Points to Make Use Of Opportunities.
On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution needs to do mindful acquisition and merger of organizations, as it could impact the consumer's and society's understandings about On Two Wheels In Paris The Velib Bicycle Sharing Program. It needs to merge and acquire with those business which have a market reputation of healthy and healthy companies. It would improve the perceptions of consumers about On Two Wheels In Paris The Velib Bicycle Sharing Program.
On Two Wheels In Paris The Velib Bicycle Sharing Program ought to not only invest its R&D on innovation, instead of it must also concentrate on the R&D costs over evaluation of cost of different nutritious products. This would increase expense performance of its items, which will result in increasing its sales, due to decreasing prices, and margins.
Strategies to utilize strengths to get rid of threats.
On Two Wheels In Paris The Velib Bicycle Sharing Program should move to not just developing but likewise to developed countries. It ought to broaden its circle to numerous countries like Unilever which operates in about 170 plus nations.
Methods to get rid of weak points to prevent hazards.
On Two Wheels In Paris The Velib Bicycle Sharing Program needs to carefully manage its acquisitions to prevent the threat of misunderstanding from the consumers about On Two Wheels In Paris The Velib Bicycle Sharing Program. It must combine and get with those countries having a goodwill of being a healthy company in the market. This would not just improve the perception of consumers about On Two Wheels In Paris The Velib Bicycle Sharing Program however would likewise increase the sales, revenue margins and market share of On Two Wheels In Paris The Velib Bicycle Sharing Program. It would likewise allow the business to use its possible resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW strategy growth.
Alternatives.
In order to sustain the brand in the market and keep the customer intact with the brand, there are two options:.
Option: 1.
The Company needs to invest more on acquisitions than on the R&D.
Pros:.
1. Acquisitions would increase total properties of the company, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it stops working to implement its method. However, quantity invest in the R&D could not be restored, and it will be considered completely sunk expense, if it do not provide possible results.
3. Spending on R&D provide slow development in sales, as it takes long period of time to present an item. Acquisitions provide quick outcomes, as it offer the company already established product, which can be marketed soon after the acquisition.
Cons:.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to deal with mistaken belief of consumers about On Two Wheels In Paris The Velib Bicycle Sharing Program core worths of nutritious and healthy items.
2. Big costs on acquisitions than R&D would send out a signal of business's inadequacy of establishing innovative items, and would results in consumer's dissatisfaction too.
3. Large acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business not able to present new ingenious items.
Option: 2
The Business needs to spend more on its R&D instead of acquisitions.
Pros:
1. It would allow the business to produce more innovative products.
2. It would provide the business a strong competitive position in the market.
3. It would allow the business to increase its targeted consumers by introducing those items which can be used to a totally brand-new market sector.
4. Ingenious items will provide long term advantages and high market share in long term.
Cons:
1. It would decrease the revenue margins of the business.
2. In case of failure, the whole spending on R&D would be considered as sunk cost, and would affect the business at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the investors, and could result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Pros:
1. It would permit the business to introduce brand-new innovative items with less threat of converting the spending on R&D into sunk cost.
2. It would provide a favorable signal to the financiers, as the total possessions of the company would increase with its substantial R&D costs.
3. It would not affect the revenue margins of the business at a large rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the business's general wealth along with in regards to ingenious items.
Cons:
1. Risk of conversion of R&D spending into sunk cost, higher than option 1 lower than alternative 2.
2. Danger of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of innovative items than alternative 1.
Suggestion
With the deep analysis of the above alternatives, it is recommended that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce ingenious and new items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices too, as financiers want to invest more in companies with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be executed successfully by developing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year).
• Under the short term plan On Two Wheels In Paris The Velib Bicycle Sharing Program Case Analysis need to perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its income.
• Evaluate the current target market in addition to the market sector which is not consist of in the business's circle.
• Examine the present monetary data to measure the amount that ought to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years).
• Acquire those organizations in which the company has potential experience to deal with. Acquire most beneficial companies with a strong commitment to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about On Two Wheels In Paris The Velib Bicycle Sharing Program worths and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years).
• Get companies with health along with taste factor, as the base for the On Two Wheels In Paris The Velib Bicycle Sharing Program as a business producing healthy products has actually been built under midterm strategy and now the business could move towards taste aspect also to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
Conclusion.
On Two Wheels In Paris The Velib Bicycle Sharing Program has remained the top market gamer for more than a decade. It has actually institutionalised its methods and culture to align itself with the marketplace modifications and client habits, which has eventually allowed it to sustain its market share. Though, On Two Wheels In Paris The Velib Bicycle Sharing Program has established significant market share and brand identity in the city markets, it is suggested that the business should concentrate on the rural areas in terms of establishing brand loyalty, equity, and awareness, such can be done by developing a particular brand allowance technique through trade marketing techniques, that draw clear distinction between On Two Wheels In Paris The Velib Bicycle Sharing Program Case Solution products and other rival products. Furthermore, On Two Wheels In Paris The Velib Bicycle Sharing Program needs to utilize its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will permit the company to develop brand equity for newly presented and already produced products on a higher platform, making the efficient usage of resources and brand image in the market.
