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Oriental Fortune Capital Building A Better Stock Exchange Online Case Analysis

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Oriental Fortune Capital Building A Better Stock Exchange Case Study Solution and Analysis


Introduction

Oriental Fortune Capital Building A Better Stock Exchange Case Study Help is presently one of the greatest food cycle worldwide. It was established by Henri Oriental Fortune Capital Building A Better Stock Exchange in 1866, a German Pharmacist who first introduced "Farine Lactee"; a combination of flour and milk to decrease and feed babies death rate. At the same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Business. The 2 became rivals initially but later merged in 1905, resulting in the birth of Oriental Fortune Capital Building A Better Stock Exchange.

Oriental Fortune Capital Building A Better Stock Exchange is now a global business. Unlike other multinational companies, it has senior executives from various countries and attempts to make choices considering the entire world. Oriental Fortune Capital Building A Better Stock Exchange Case Study Analysis currently has more than 500 factories worldwide and a network spread throughout 86 nations.

Purpose

The purpose of Oriental Fortune Capital Building A Better Stock Exchange Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to supply its customers with food that is healthy, high in quality and safe to eat. It wants to be innovative and at the same time comprehend the requirements and requirements of its clients. Its vision is to grow quickly and offer products that would satisfy the needs of each age. Oriental Fortune Capital Building A Better Stock Exchange envisions to establish a trained labor force which would assist the business to grow.

Objective.

Nestlé's objective is that as presently, it is the leading company in the food market, it believes in 'Excellent Food, Great Life". Its objective is to provide its customers with a range of options that are healthy and finest in taste. It is focused on supplying the best food to its clients throughout the day and night.

Products.

Oriental Fortune Capital Building A Better Stock Exchange Case Study Help has a vast array of items that it uses to its consumers. Its products include food for babies, cereals, dairy products, treats, chocolates, food for family pet and mineral water. It has around four hundred and fifty (450) factories around the world and around 328,000 employees. In 2011, Oriental Fortune Capital Building A Better Stock Exchange was listed as the most rewarding organization.

Objectives and Objectives.

• Remembering the vision and objective of the corporation, the company has laid down its goals and goals. These goals and goals are noted below.
• One goal of the business is to reach no landfill status. It is working toward zero waste, where no waste of the factory is landfilled. It encourages its workers to take the most out of the spin-offs. (Oriental Fortune Capital Building A Better Stock Exchange, aboutus, 2017).
• Another goal of Oriental Fortune Capital Building A Better Stock Exchange is to squander minimum food during production. Frequently, the food produced is squandered even before it reaches the clients.
• Another thing that Oriental Fortune Capital Building A Better Stock Exchange is dealing with is to improve its product packaging in such a way that it would help it to reduce the above-mentioned issues and would likewise ensure the shipment of high quality of its items to its clients.
• Meet international standards of the environment.
• Build a relationship based on trust with its customers, organisation partners, employees, and government.

Important Problems.

Recently, Oriental Fortune Capital Building A Better Stock Exchange Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW technique. Nevertheless, the target of the business is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given up Exhibit H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may result in the declined income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Present Technique, Vision and Goals.

The present Oriental Fortune Capital Building A Better Stock Exchange technique is based on the principle of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing modification in the consumer preferences about food and making the food stuff healthier worrying about the health concerns.

The vision of this method is based upon the key approach i.e. 60/40+ which merely suggests that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be made with additional dietary worth in contrast to all other products in market getting it a plus on its nutritional material.

This strategy was adopted to bring more tasty plus healthy foods and beverages in market than ever. In competition with other business, with an intent of retaining its trust over clients as Oriental Fortune Capital Building A Better Stock Exchange Business has gotten more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by utilizing PESTLE analysis, given in Display A. Oriental Fortune Capital Building A Better Stock Exchange works under the guidelines and guidelines directed by government and food authority. The company is more focused on its products and services to make sure about the item quality and security.

Political.

The political impact on the business is significantly influenced by the public law and policies. The business needs to fulfill its requirements offered by federal government otherwise it has to pay fine. Oriental Fortune Capital Building A Better Stock Exchange is considerably supported by Federal government to meet all the criteria of requirements like acts of health and safety. In efforts to produce great food, Oriental Fortune Capital Building A Better Stock Exchange is changing the standards of food and beverage production. This may trigger the violation of governmental rules and policies.

Economic.

Initiation of business where the capital earnings of each specific matters for the increased net sale as this varies country-to-country. The economy of the Oriental Fortune Capital Building A Better Stock Exchange Business in U.S. is growing year by year with variable items launch specifically concentrating on the dietary food for infants.

Social.

The social environment continues altering with regard to time like the mindset of the customer as well as their way of lives. Any services or product of any company can not achieve success till the business is not worried about the living system of the consumer. Oriental Fortune Capital Building A Better Stock Exchange is taking measures to fulfill its objectives as the world remains in search of healthy and yummy food.

Technological.

In the development of service, strategic measures are somewhat necessary. Oriental Fortune Capital Building A Better Stock Exchange is among the leading popular international company and by time it purchases different departments to take its products to brand-new level. Oriental Fortune Capital Building A Better Stock Exchange is investing more on its R&D to make its items healthier and nutritious offering consumers with health benefits.

Legal.

There is no such impact of legal elements of Oriental Fortune Capital Building A Better Stock Exchange as it is more worried over its guidelines and laws.

Environmental

Oriental Fortune Capital Building A Better Stock Exchange, in terms of ecological impact is devoted to work in eco-friendly environment with preservation of the natural resources and energy. As due to the manufacturing of larger number of products there may be a risk if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Model).

Oriental Fortune Capital Building A Better Stock Exchange Case Study Analysis has actually acquired a number of companies that helped it in diversity and growth of its item's profile. This is the comprehensive description of the Porter's design of five forces of Oriental Fortune Capital Building A Better Stock Exchange Company, given in Display B.

Competitiveness.

There is extreme competition in the market of food and drinks. Oriental Fortune Capital Building A Better Stock Exchange is among the top business in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Oriental Fortune Capital Building A Better Stock Exchange is running well in this race for last 150 years. Each company has a certain share of market. This rivalry is not simply limited to the cost of the product however likewise for quality, variation and development. Every industry is making every effort hard for the upkeep of their market share. The competitors of other companies with Oriental Fortune Capital Building A Better Stock Exchange is quite high.

Threat of New Entrants.

A variety of barriers are there for the new entrants to take place in the consumer food industry. Only a few entrants succeed in this market as there is a need to understand the consumer need which requires time while recent rivals are aware and has progressed with the consumer loyalty over their products with time. There is low hazard of brand-new entrants to Oriental Fortune Capital Building A Better Stock Exchange as it has quite large network of distribution internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Oriental Fortune Capital Building A Better Stock Exchange owes the largest share of market needing higher number of supply chains. This triggers it to be an idyllic purchaser for the suppliers. Any of the supplier has actually never revealed any grumble about price and the bargaining power is likewise low. In action, Oriental Fortune Capital Building A Better Stock Exchange has actually also been concerned for its suppliers as it believes in long-lasting relations.

Bargaining Power of Buyers.

Hence, Oriental Fortune Capital Building A Better Stock Exchange makes sure to keep its consumers satisfied. This has actually led Oriental Fortune Capital Building A Better Stock Exchange to be one of the faithful company in eyes of its purchasers.

Danger of Alternatives.

There has been an excellent threat of replacements as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its items are not safe to utilize resulting in the reduced sale. Hence, Oriental Fortune Capital Building A Better Stock Exchange started highlighting the health benefits of its items to cope up with the substitutes.

Competitor Analysis.

Oriental Fortune Capital Building A Better Stock Exchange Case Study Analysis covers a number of the popular customer brands like Kit Kat and Nescafe and so on. About 29 brand names among all of its brand names, each brand name earned a revenue of about $1billion in 2010. Its major part of sale is in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the top significant brands sold by Oriental Fortune Capital Building A Better Stock Exchange in these states have a great respectable share of market. Likewise Oriental Fortune Capital Building A Better Stock Exchange, Unilever and DANONE are 2 large markets of food and drinks in addition to its primary competitors. In the year 2010, Oriental Fortune Capital Building A Better Stock Exchange had actually earned its annual earnings by 26% increase because of its increased food and beverages sale particularly in cooking stuff, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting an increase of 38% in its profits. Oriental Fortune Capital Building A Better Stock Exchange Case Study Help decreased its sales expense by the adaptation of a new accounting procedure. Unilever has number of employees about 230,000 and functions in more than 160 nations and its London headquarter. It has actually ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Oriental Fortune Capital Building A Better Stock Exchange. Unilever shares a market share of about 7.7 with Oriental Fortune Capital Building A Better Stock Exchange becoming very first and ranking DANONE as third. Oriental Fortune Capital Building A Better Stock Exchange attracts local costumers by its low expense of the product with the local taste of the products maintaining its first place in the global market. Oriental Fortune Capital Building A Better Stock Exchange business has about 280,000 workers and functions in more than 197 countries edging its rivals in lots of regions. Oriental Fortune Capital Building A Better Stock Exchange has actually likewise lowered its cost of supply by presenting E-marketing in contrast to its competitors.

Keep in mind: A quick contrast of Oriental Fortune Capital Building A Better Stock Exchange with its close rivals is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.

Strengths.

• Oriental Fortune Capital Building A Better Stock Exchange has an experience of about 140 years, enabling business to much better perform, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Market.
• Oriental Fortune Capital Building A Better Stock Exchange has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Oriental Fortune Capital Building A Better Stock Exchange consist of; Maggi, Kit-Kat, Nescafe, etc.
• Oriental Fortune Capital Building A Better Stock Exchange Case Study Analysis has large big quantity spending on R&D as compare to its competitorsRivals making the company business launch release nutritious and innovative healthy.
• After adopting its NHW Strategy, the company has actually done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Oriental Fortune Capital Building A Better Stock Exchange.
• Oriental Fortune Capital Building A Better Stock Exchange is a popular brand with high consumer's commitment and brand recall. This brand name loyalty of consumers increases the chances of easy market adoption of various new brands of Oriental Fortune Capital Building A Better Stock Exchange.
Weaknesses.
• Acquisitions of those business, like; Kraft frozen Pizza business can offer a negative signal to Oriental Fortune Capital Building A Better Stock Exchange customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are rather various. It will take long to alter the understanding of individuals ab out Oriental Fortune Capital Building A Better Stock Exchange as a business selling healthy and healthy items.

Opportunities.

• Presenting more health related items enables the company to catch the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. For this reason broadening the marketplace towards developing nations can enhance the Oriental Fortune Capital Building A Better Stock Exchange organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the number of Oriental Fortune Capital Building A Better Stock Exchange Case Study Solution consumers. For instance, instructors can suggest their trainees to purchase Oriental Fortune Capital Building A Better Stock Exchange products.

Dangers.

• Financial instability in countries, which are the potential markets for Oriental Fortune Capital Building A Better Stock Exchange, can produce a number of concerns for Oriental Fortune Capital Building A Better Stock Exchange.
• Shifting of products from typical to healthier, leads to additional costs and can lead to decrease business's revenue margins.
• As Oriental Fortune Capital Building A Better Stock Exchange has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific issues.

Division Analysis

Group Segmentation

The market division of Oriental Fortune Capital Building A Better Stock Exchange Case Study Analysis is based upon four factors; age, profession, income and gender. Oriental Fortune Capital Building A Better Stock Exchange produces several products related to infants i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary items. Oriental Fortune Capital Building A Better Stock Exchange products are quite inexpensive by nearly all levels, however its major targeted clients, in regards to income level are upper and middle middle level clients.

Geographical Division

Geographical segmentation of Oriental Fortune Capital Building A Better Stock Exchange Case Study Help is composed of its existence in almost 86 nations. Its geographical division is based upon two primary elements i.e. typical income level of the consumer in addition to the climate of the area. Singapore Oriental Fortune Capital Building A Better Stock Exchange Company's segmentation is done on the basis of the weather of the region i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Oriental Fortune Capital Building A Better Stock Exchange is based upon the character and life style of the client. Oriental Fortune Capital Building A Better Stock Exchange 3 in 1 Coffee target those customers whose life style is rather busy and don't have much time.

Behavioral Division

Oriental Fortune Capital Building A Better Stock Exchange Case Solution behavioral division is based upon the mindset knowledge and awareness of the customer. For example its extremely nutritious items target those clients who have a health conscious mindset towards their usages.

VRIO Analysis

The VRIO analysis of Oriental Fortune Capital Building A Better Stock Exchange Company is a broad range analysis supplying the company with an opportunity to acquire a practical competitive advantage against its competitors in the food and drink market, summed up in Exhibit I.

Valuable

The resources used by the Oriental Fortune Capital Building A Better Stock Exchange business are valuable for the company or not. Such as the resources like finance, personnels, management of operations and professionals in marketing. This are some of the essential valuable elements of for the recognition of competitive benefit.

Uncommon

The important resources utilized by Oriental Fortune Capital Building A Better Stock Exchange are even uncommon or costly. If these resources are typically found that it would be much easier for the competitors and the brand-new rivals in the market to effortlessly move in competitors.

Imitation

The replica process is costly for the competitors of Oriental Fortune Capital Building A Better Stock Exchange Case Analysis Company. It can be done just in two different methods i.e. item duplication which is produced and produced by Oriental Fortune Capital Building A Better Stock Exchange Company and introducing of the alternative of the products with changing cost. This increases the risk of interruption to the recent structure of the market.

Organization

This component of VRIO analysis handle the compatibility of the business to place in the market making productive use of its valuable resources which are hard to mimic. Often, the development of management is totally depending on the company's execution method and team. Thus, this polishes the skills of the company by time based upon the decisions made by company for the progression of its tactical capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing real quantity of costs shows that the sales are increasing at a greater rate than its R&D spending, and permit the business to more spend on R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This indication likewise reveals a green light to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio pose a threat of default of Oriental Fortune Capital Building A Better Stock Exchange to its financiers and might lead a declining share costs. For that reason, in terms of increasing financial obligation ratio, the firm must not invest much on R&D and ought to pay its present debts to reduce the danger for financiers.

The increasing risk of investors with increasing financial obligation ratio and decreasing share prices can be observed by big decline of EPS of Oriental Fortune Capital Building A Better Stock Exchange Case Solution stocks.

The sales growth of business is also low as compare to its mergers and acquisitions due to slow perception building of consumers. This slow development also hinder company to additional spend on its mergers and acquisitions.( Oriental Fortune Capital Building A Better Stock Exchange, Oriental Fortune Capital Building A Better Stock Exchange Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Graphs given up the Displays D and E.

TWOS Analysis.

TWOS analysis can be used to derive different techniques based upon the SWOT Analysis given above. A brief summary of TWOS Analysis is given in Display H.

Techniques to exploit Opportunities utilizing Strengths.

Oriental Fortune Capital Building A Better Stock Exchange Case Help must introduce more innovative items by large quantity of R&D Spending and acquisitions and mergers. It could increase the market share of Oriental Fortune Capital Building A Better Stock Exchange and increase the earnings margins for the business. It could likewise supply Oriental Fortune Capital Building A Better Stock Exchange a long term competitive advantage over its competitors.

The international growth of Oriental Fortune Capital Building A Better Stock Exchange must be concentrated on market capturing of developing nations by growth, attracting more consumers through client's commitment. As establishing countries are more populated than developed countries, it might increase the consumer circle of Oriental Fortune Capital Building A Better Stock Exchange.

Strategies to Overcome Weak Points to Make Use Of Opportunities.

Oriental Fortune Capital Building A Better Stock Exchange Case Help should do cautious acquisition and merger of organizations, as it could impact the client's and society's perceptions about Oriental Fortune Capital Building A Better Stock Exchange. It must obtain and merge with those business which have a market credibility of healthy and healthy companies. It would enhance the understandings of consumers about Oriental Fortune Capital Building A Better Stock Exchange.

Oriental Fortune Capital Building A Better Stock Exchange ought to not just spend its R&D on development, instead of it ought to also concentrate on the R&D spending over evaluation of expense of various healthy products. This would increase cost effectiveness of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Methods to use strengths to get rid of dangers.

Oriental Fortune Capital Building A Better Stock Exchange ought to move to not only establishing but likewise to industrialized countries. It needs to expand its circle to numerous countries like Unilever which runs in about 170 plus nations.

Techniques to get rid of weak points to avoid risks.

Oriental Fortune Capital Building A Better Stock Exchange Case Help should wisely control its acquisitions to avoid the threat of misunderstanding from the customers about Oriental Fortune Capital Building A Better Stock Exchange. This would not only improve the perception of consumers about Oriental Fortune Capital Building A Better Stock Exchange but would also increase the sales, revenue margins and market share of Oriental Fortune Capital Building A Better Stock Exchange.

Alternatives.

In order to sustain the brand name in the market and keep the customer intact with the brand, there are two options:.

Alternative: 1.

The Business ought to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the company, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk cost.
2. The company can resell the acquired systems in the market, if it stops working to implement its strategy. However, amount invest in the R&D might not be restored, and it will be thought about entirely sunk expense, if it do not provide potential results.
3. Spending on R&D provide slow development in sales, as it takes long time to present a product. Acquisitions supply fast outcomes, as it supply the business currently established item, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to face mistaken belief of customers about Oriental Fortune Capital Building A Better Stock Exchange core worths of healthy and nutritious items.
2. Large costs on acquisitions than R&D would send a signal of business's inadequacy of developing innovative items, and would outcomes in consumer's dissatisfaction.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making company unable to present brand-new innovative products.

Alternative: 2

The Business must invest more on its R&D instead of acquisitions.

Pros:

1. It would allow the business to produce more ingenious items.
2. It would provide the business a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those items which can be offered to an entirely brand-new market segment.
4. Ingenious items will supply long term advantages and high market share in long term.

Cons:

1. It would decrease the revenue margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would impact the company at big. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could provide an unfavorable signal to the financiers, and could result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.

Pros:

1. It would permit the business to present brand-new ingenious products with less threat of converting the spending on R&D into sunk cost.
2. It would supply a positive signal to the financiers, as the overall properties of the company would increase with its substantial R&D costs.
3. It would not affect the revenue margins of the business at a large rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the business's overall wealth as well as in terms of ingenious products.

Cons:

1. Danger of conversion of R&D spending into sunk cost, greater than alternative 1 lower than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Introduction of less number of innovative products than alternative 2 and high variety of innovative products than alternative 1.

Suggestion

With the deep analysis of the above alternatives, it is suggested that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce ingenious and brand-new items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share rates as well, as investors are willing to invest more in business with significant R&D spending and increase in the total worth of the company.

Action and application Method

Strategy can be implemented effectively by establishing specific short-term in addition to long term strategies. These plans could be as follows;

Short-term Plan (0-1 year).

• Under the short-term strategy Oriental Fortune Capital Building A Better Stock Exchange Case Solution need to carry out numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its earnings.
• Examine the existing target market as well as the market section which is not consist of in the business's circle.
• Evaluate the existing monetary data to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount needs to be spent on R&D.

Mid Term Plan (1-5 years).

• Get those organizations in which the business has prospective experience to deal with. Acquire most favorable companies with a strong dedication to health, to develop the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Oriental Fortune Capital Building A Better Stock Exchange values and vision and to prevent prospective threat of sunk cost.

Long Term Plan (1-10 years).

• Get organizations with health along with taste aspect, as the base for the Oriental Fortune Capital Building A Better Stock Exchange as a business producing healthy products has actually been developed under midterm plan and now the business could move towards taste factor too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.

Conclusion.

Oriental Fortune Capital Building A Better Stock Exchange has remained the top market player for more than a decade. It has actually institutionalised its strategies and culture to align itself with the marketplace changes and customer behavior, which has actually ultimately enabled it to sustain its market share. Oriental Fortune Capital Building A Better Stock Exchange has established substantial market share and brand identity in the metropolitan markets, it is advised that the company ought to focus on the rural locations in terms of developing brand awareness, loyalty, and equity, such can be done by developing a particular brand allocation technique through trade marketing strategies, that draw clear difference between Oriental Fortune Capital Building A Better Stock Exchange products and other rival items. Furthermore, Oriental Fortune Capital Building A Better Stock Exchange needs to take advantage of its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the business to develop brand name equity for recently introduced and currently produced products on a higher platform, making the effective usage of resources and brand image in the market.