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Pioneer Corporation The Nec Plasma Opportunity B Online Case Analysis

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Pioneer Corporation The Nec Plasma Opportunity B Case Study Solution & Analysis


Introduction

Pioneer Corporation The Nec Plasma Opportunity B Case Study Analysis is currently one of the greatest food cycle worldwide. It was founded by Henri Pioneer Corporation The Nec Plasma Opportunity B in 1866, a German Pharmacist who initially released "Farine Lactee"; a mix of flour and milk to reduce and feed infants mortality rate. At the very same time, the Page brothers from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The 2 ended up being rivals initially but later on combined in 1905, leading to the birth of Pioneer Corporation The Nec Plasma Opportunity B.

Pioneer Corporation The Nec Plasma Opportunity B is now a transnational company. Unlike other international companies, it has senior executives from various nations and attempts to make decisions thinking about the whole world. Pioneer Corporation The Nec Plasma Opportunity B Case Study Solution currently has more than 500 factories around the world and a network spread throughout 86 countries.

Function

The function of Pioneer Corporation The Nec Plasma Opportunity B Corporation is to improve the quality of life of individuals by playing its part and offering healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to eat. Pioneer Corporation The Nec Plasma Opportunity B imagines to develop a well-trained labor force which would assist the business to grow.

Mission.

Nestlé's objective is that as presently, it is the leading business in the food market, it thinks in 'Excellent Food, Excellent Life". Its mission is to supply its customers with a range of choices that are healthy and best in taste as well. It is concentrated on providing the very best food to its customers throughout the day and night.

Products.
Executive Summary
Pioneer Corporation The Nec Plasma Opportunity B Case Study Analysis has a wide range of items that it provides to its consumers. Its products include food for babies, cereals, dairy items, treats, chocolates, food for animal and bottled water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 staff members. In 2011, Pioneer Corporation The Nec Plasma Opportunity B was listed as the most gainful organization.

Goals and Objectives.

• Remembering the vision and objective of the corporation, the business has actually laid down its goals and goals. These objectives and goals are listed below.
• One goal of the business is to reach no garbage dump status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the spin-offs. (Pioneer Corporation The Nec Plasma Opportunity B, aboutus, 2017).
• Another objective of Pioneer Corporation The Nec Plasma Opportunity B is to waste minimum food during production. Frequently, the food produced is squandered even before it reaches the customers.
• Another thing that Pioneer Corporation The Nec Plasma Opportunity B is dealing with is to enhance its product packaging in such a method that it would assist it to reduce those issues and would also ensure the delivery of high quality of its items to its clients.
• Meet worldwide requirements of the environment.
• Build a relationship based on trust with its consumers, organisation partners, workers, and government.

Vital Issues.

Just Recently, Pioneer Corporation The Nec Plasma Opportunity B Company is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW technique. The target of the company is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may result in the decreased profits rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Strategy, Vision and Goals.

The current Pioneer Corporation The Nec Plasma Opportunity B strategy is based on the idea of Nutritious, Health and Wellness (NHW). This technique deals with the idea to bringing modification in the consumer choices about food and making the food things much healthier concerning about the health problems.

The vision of this technique is based upon the key method i.e. 60/40+ which simply indicates that the items will have a rating of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be manufactured with additional dietary value in contrast to all other items in market getting it a plus on its dietary material.

This strategy was embraced to bring more nutritious plus tasty foods and drinks in market than ever. In competitors with other companies, with an intent of keeping its trust over consumers as Pioneer Corporation The Nec Plasma Opportunity B Business has gained more trusted by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of company in the market is done by using PESTLE analysis, offered in Exhibit A. Pioneer Corporation The Nec Plasma Opportunity B works under the guidelines and guidelines directed by federal government and food authority. The company is more focused on its services and products to make sure about the item quality and security.

Political.
Swot Analysis
The political influence on the business is significantly affected by the government laws and guidelines. The business needs to fulfill its requirements provided by federal government otherwise it has to pay fine. Pioneer Corporation The Nec Plasma Opportunity B is greatly supported by Government to satisfy all the requirements of standards like acts of health and wellness. In efforts to produce great food, Pioneer Corporation The Nec Plasma Opportunity B is changing the requirements of food and drink manufacturing. This might trigger the infraction of governmental guidelines and guidelines.

Economic.

Initiation of the business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Pioneer Corporation The Nec Plasma Opportunity B Business in U.S. is growing year by year with variable products launch specifically focusing on the dietary food for infants.

Social.

The social environment continues changing with regard to time like the mindset of the consumer in addition to their lifestyles. Any product and services of any business can not be successful up until the company is not concerned about the living system of the customer. Pioneer Corporation The Nec Plasma Opportunity B is taking measures to meet its objectives as the world is in search of delicious and healthy food.

Technological.

In the advancement of service, strategic measures are rather compulsory. Pioneer Corporation The Nec Plasma Opportunity B is among the top famous multinational company and by time it buys various departments to take its products to new level. Pioneer Corporation The Nec Plasma Opportunity B is investing more on its R&D to make its items healthier and nutritious supplying customers with health benefits.

Legal.

There is no such impact of legal aspects of Pioneer Corporation The Nec Plasma Opportunity B as it is more concerned over its guidelines and laws.

Environmental

Pioneer Corporation The Nec Plasma Opportunity B, in regards to ecological effect is dedicated to work in environmentally friendly environment with preservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the production of bigger number of products there may be a threat.

Competitive Forces Analysis (Porter's 5 Forces Model).

Pioneer Corporation The Nec Plasma Opportunity B Case Study Solution has actually obtained a number of companies that assisted it in diversity and development of its product's profile. This is the detailed description of the Porter's design of five forces of Pioneer Corporation The Nec Plasma Opportunity B Company, given in Exhibit B.

Competitiveness.

Pioneer Corporation The Nec Plasma Opportunity B is one of the top company in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Pioneer Corporation The Nec Plasma Opportunity B is running well in this race for last 150 years. The competition of other companies with Pioneer Corporation The Nec Plasma Opportunity B is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the new entrants to happen in the customer food industry. Just a couple of entrants succeed in this market as there is a need to understand the consumer need which requires time while current rivals are well aware and has progressed with the customer loyalty over their items with time. There is low risk of brand-new entrants to Pioneer Corporation The Nec Plasma Opportunity B as it has quite large network of circulation internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Pioneer Corporation The Nec Plasma Opportunity B Case Study Analysis owes the biggest share of market requiring higher number of supply chains. In response, Pioneer Corporation The Nec Plasma Opportunity B has likewise been worried for its suppliers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

Hence, Pioneer Corporation The Nec Plasma Opportunity B makes sure to keep its clients satisfied. This has actually led Pioneer Corporation The Nec Plasma Opportunity B to be one of the devoted company in eyes of its purchasers.

Hazard of Alternatives.

There has actually been a terrific danger of alternatives as there are replacements of some of the Nestlé's products such as boiled water and pasteurized milk. There has actually also been a claim that a few of its products are not safe to utilize leading to the reduced sale. Thus, Pioneer Corporation The Nec Plasma Opportunity B started highlighting the health advantages of its products to cope up with the replacements.

Rival Analysis.

Pioneer Corporation The Nec Plasma Opportunity B Case Study Help covers much of the popular consumer brands like Set Kat and Nescafe and so on. About 29 brands among all of its brands, each brand name made a profits of about $1billion in 2010. Its huge part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the leading major brand names sold by Pioneer Corporation The Nec Plasma Opportunity B in these states have an excellent trustworthy share of market. Pioneer Corporation The Nec Plasma Opportunity B, Unilever and DANONE are two large markets of food and beverages as well as its primary rivals. In the year 2010, Pioneer Corporation The Nec Plasma Opportunity B had actually made its yearly earnings by 26% boost since of its increased food and beverages sale particularly in cooking things, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting a boost of 38% in its revenues. Pioneer Corporation The Nec Plasma Opportunity B Case Study Analysis decreased its sales cost by the adaptation of a brand-new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 countries and its London headquarter. It has ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Pioneer Corporation The Nec Plasma Opportunity B. Unilever shares a market share of about 7.7 with Pioneer Corporation The Nec Plasma Opportunity B becoming very first and ranking DANONE as 3rd. Pioneer Corporation The Nec Plasma Opportunity B draws in local customers by its low expense of the product with the regional taste of the products keeping its top place in the global market. Pioneer Corporation The Nec Plasma Opportunity B company has about 280,000 workers and functions in more than 197 nations edging its competitors in numerous areas. Pioneer Corporation The Nec Plasma Opportunity B has actually also reduced its cost of supply by presenting E-marketing in contrast to its competitors.

Keep in mind: A short comparison of Pioneer Corporation The Nec Plasma Opportunity B with its close competitors is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.

Strengths.

• Pioneer Corporation The Nec Plasma Opportunity B has an experience of about 140 years, enabling business to much better carry out, in various circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Pioneer Corporation The Nec Plasma Opportunity B has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Pioneer Corporation The Nec Plasma Opportunity B include; Maggi, Kit-Kat, Nescafe, etc.
• Pioneer Corporation The Nec Plasma Opportunity B Case Study Analysis has large amount quantity spending on R&D as compare to its competitorsRivals making the company business launch introduce nutritious and innovative products.
• After adopting its NHW Strategy, the business has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Pioneer Corporation The Nec Plasma Opportunity B.
• Pioneer Corporation The Nec Plasma Opportunity B is a popular brand name with high customer's commitment and brand recall. This brand commitment of consumers increases the opportunities of easy market adoption of numerous new brand names of Pioneer Corporation The Nec Plasma Opportunity B.
Weaknesses.
• Acquisitions of those service, like; Kraft frozen Pizza company can give a negative signal to Pioneer Corporation The Nec Plasma Opportunity B clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to alter the understanding of individuals ab out Pioneer Corporation The Nec Plasma Opportunity B as a company offering healthy and nutritious products.

Opportunities.

• Presenting more health associated products allows the company to record the marketplace in which customers are quite mindful about health.
• Developing countries like India and China has biggest markets in the world. For this reason expanding the market towards establishing countries can increase the Pioneer Corporation The Nec Plasma Opportunity B business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Pioneer Corporation The Nec Plasma Opportunity B Case Study Analysis consumers. For instance, teachers can advise their trainees to buy Pioneer Corporation The Nec Plasma Opportunity B items.

Risks.

• Financial instability in nations, which are the prospective markets for Pioneer Corporation The Nec Plasma Opportunity B, can develop a number of concerns for Pioneer Corporation The Nec Plasma Opportunity B.
• Shifting of items from normal to healthier, leads to additional expenses and can cause decrease company's profit margins.
• As Pioneer Corporation The Nec Plasma Opportunity B has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular issues.

Segmentation Analysis

Market Segmentation

The demographic segmentation of Pioneer Corporation The Nec Plasma Opportunity B Case Study Help is based on 4 factors; age, profession, earnings and gender. Pioneer Corporation The Nec Plasma Opportunity B produces numerous items related to children i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. Pioneer Corporation The Nec Plasma Opportunity B items are quite inexpensive by practically all levels, however its significant targeted clients, in terms of income level are upper and middle middle level customers.

Geographical Segmentation

Geographical segmentation of Pioneer Corporation The Nec Plasma Opportunity B Case Study Help is made up of its existence in practically 86 countries. Its geographical segmentation is based upon 2 main factors i.e. average income level of the customer as well as the climate of the area. Singapore Pioneer Corporation The Nec Plasma Opportunity B Company's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Pioneer Corporation The Nec Plasma Opportunity B is based upon the personality and lifestyle of the customer. For example, Pioneer Corporation The Nec Plasma Opportunity B 3 in 1 Coffee target those clients whose lifestyle is rather hectic and don't have much time.

Behavioral Division

Pioneer Corporation The Nec Plasma Opportunity B Case Solution behavioral segmentation is based upon the attitude knowledge and awareness of the customer. Its highly healthy items target those customers who have a health mindful attitude towards their intakes.

VRIO Analysis

The VRIO analysis of Pioneer Corporation The Nec Plasma Opportunity B Business is a broad variety analysis offering the company with an opportunity to get a viable competitive benefit versus its rivals in the food and beverage industry, summed up in Exhibit I.

Belongings

The resources used by the Pioneer Corporation The Nec Plasma Opportunity B company are valuable for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are some of the crucial important aspects of for the recognition of competitive advantage.

Rare

The valuable resources made use of by Pioneer Corporation The Nec Plasma Opportunity B are costly or even uncommon. , if these resources are frequently discovered that it would be much easier for the rivals and the new rivals in the market to easily move in competition.

Replica

The replica procedure is costly for the competitors of Pioneer Corporation The Nec Plasma Opportunity B Case Solution Business. Nevertheless, it can be done only in two various techniques i.e. product duplication which is produced and made by Pioneer Corporation The Nec Plasma Opportunity B Company and introducing of the alternative of the items with changing cost. This increases the danger of disruption to the current structure of the industry.

Organization

This element of VRIO analysis deals with the compatibility of the company to place in the market making productive use of its important resources which are hard to mimic. Often, the advancement of management is absolutely dependent on the firm's execution strategy and team. Thus, this polishes the abilities of the company by time based upon the choices made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing real quantity of costs shows that the sales are increasing at a higher rate than its R&D spending, and enable the company to more invest in R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is declining. This indicator likewise reveals a thumbs-up to the R&D costs, mergers and acquisitions.

Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio posture a hazard of default of Pioneer Corporation The Nec Plasma Opportunity B to its investors and might lead a decreasing share costs. In terms of increasing debt ratio, the company needs to not invest much on R&D and ought to pay its existing debts to reduce the danger for financiers.

The increasing risk of financiers with increasing debt ratio and declining share costs can be observed by huge decrease of EPS of Pioneer Corporation The Nec Plasma Opportunity B Case Analysis stocks.

The sales development of business is also low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow development also hinder business to additional invest in its acquisitions and mergers.( Pioneer Corporation The Nec Plasma Opportunity B, Pioneer Corporation The Nec Plasma Opportunity B Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of computations and Charts given up the Displays D and E.

TWOS Analysis.

TWOS analysis can be used to derive different strategies based upon the SWOT Analysis given above. A quick summary of TWOS Analysis is given in Exhibition H.

Strategies to make use of Opportunities utilizing Strengths.

Pioneer Corporation The Nec Plasma Opportunity B Case Solution ought to present more ingenious products by large quantity of R&D Spending and acquisitions and mergers. It could increase the marketplace share of Pioneer Corporation The Nec Plasma Opportunity B and increase the profit margins for the business. It might likewise supply Pioneer Corporation The Nec Plasma Opportunity B a long term competitive advantage over its rivals.

The global growth of Pioneer Corporation The Nec Plasma Opportunity B need to be focused on market recording of establishing countries by expansion, attracting more clients through customer's loyalty. As establishing countries are more populous than industrialized countries, it might increase the customer circle of Pioneer Corporation The Nec Plasma Opportunity B.

Methods to Overcome Weak Points to Exploit Opportunities.

Pioneer Corporation The Nec Plasma Opportunity B Case Solution should do careful acquisition and merger of organizations, as it could affect the client's and society's understandings about Pioneer Corporation The Nec Plasma Opportunity B. It should obtain and combine with those business which have a market credibility of healthy and nutritious business. It would enhance the understandings of consumers about Pioneer Corporation The Nec Plasma Opportunity B.

Pioneer Corporation The Nec Plasma Opportunity B should not just spend its R&D on development, rather than it must likewise focus on the R&D costs over examination of expense of various nutritious products. This would increase cost performance of its items, which will lead to increasing its sales, due to decreasing costs, and margins.

Techniques to use strengths to get rid of threats.

Pioneer Corporation The Nec Plasma Opportunity B Case Solution must transfer to not just establishing however also to industrialized countries. It must widens its geographical expansion. This large geographical growth towards establishing and established countries would reduce the threat of potential losses in times of instability in numerous countries. It ought to broaden its circle to different countries like Unilever which runs in about 170 plus nations.

Techniques to get rid of weak points to prevent risks.

Pioneer Corporation The Nec Plasma Opportunity B needs to wisely control its acquisitions to avoid the danger of mistaken belief from the consumers about Pioneer Corporation The Nec Plasma Opportunity B. It should obtain and merge with those countries having a goodwill of being a healthy company in the market. This would not just improve the understanding of customers about Pioneer Corporation The Nec Plasma Opportunity B however would likewise increase the sales, earnings margins and market share of Pioneer Corporation The Nec Plasma Opportunity B. It would likewise allow the business to use its prospective resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW method development.

Alternatives.

In order to sustain the brand name in the market and keep the consumer undamaged with the brand name, there are 2 alternatives:.

Alternative: 1.

The Business must spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total properties of the company, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk expense.
2. The business can resell the acquired units in the market, if it fails to execute its technique. Nevertheless, amount spend on the R&D could not be revived, and it will be considered entirely sunk cost, if it do not give potential results.
3. Investing in R&D provide sluggish growth in sales, as it takes very long time to present an item. Nevertheless, acquisitions provide fast outcomes, as it supply the company currently established item, which can be marketed right after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the business to deal with misconception of customers about Pioneer Corporation The Nec Plasma Opportunity B core worths of healthy and healthy products.
2. Big costs on acquisitions than R&D would send out a signal of company's inadequacy of developing ingenious items, and would outcomes in customer's frustration.
3. Large acquisitions than R&D would extend the line of product of the company by the items which are already present in the market, making business unable to present brand-new innovative products.

Alternative: 2

The Business needs to spend more on its R&D rather than acquisitions.

Pros:

1. It would allow the company to produce more ingenious products.
2. It would supply the company a strong competitive position in the market.
3. It would allow the company to increase its targeted consumers by introducing those items which can be offered to an entirely brand-new market section.
4. Innovative items will provide long term benefits and high market share in long term.

Cons:

1. It would reduce the profit margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk expense, and would impact the business at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might provide a negative signal to the investors, and could result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.

Pros:

1. It would permit the business to introduce brand-new ingenious products with less threat of converting the costs on R&D into sunk cost.
2. It would offer a favorable signal to the financiers, as the total assets of the business would increase with its considerable R&D spending.
3. It would not impact the revenue margins of the business at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the business's overall wealth along with in regards to ingenious products.

Cons:

1. Danger of conversion of R&D spending into sunk expense, greater than option 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Introduction of less number of innovative items than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above options, it is suggested that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and innovative items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices as well, as investors want to invest more in business with significant R&D costs and boost in the total worth of the company.

Action and execution Technique

Strategy can be carried out efficiently by developing specific short-term in addition to long term plans. These plans could be as follows;

Short-term Plan (0-1 year).

• Under the short-term strategy Pioneer Corporation The Nec Plasma Opportunity B Case Solution must carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create most of its revenue.
• Examine the existing target audience along with the marketplace section which is not consist of in the business's circle.
• Analyze the current financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount ought to be invested in R&D.

Mid Term Strategy (1-5 years).

• Obtain those organizations in which the company has possible experience to handle. Acquire most beneficial organizations with a strong commitment to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Pioneer Corporation The Nec Plasma Opportunity B values and vision and to avoid possible risk of sunk cost.

Long Term Strategy (1-10 years).

• Acquire companies with health as well as taste factor, as the base for the Pioneer Corporation The Nec Plasma Opportunity B as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.

Conclusion.
Recommendations
Pioneer Corporation The Nec Plasma Opportunity B has stayed the leading market player for more than a decade. It has actually institutionalized its methods and culture to align itself with the market changes and client behavior, which has eventually permitted it to sustain its market share. Though, Pioneer Corporation The Nec Plasma Opportunity B has actually established considerable market share and brand name identity in the urban markets, it is suggested that the business ought to focus on the backwoods in terms of developing brand name awareness, equity, and commitment, such can be done by creating a particular brand name allowance method through trade marketing methods, that draw clear distinction between Pioneer Corporation The Nec Plasma Opportunity B Case Solution items and other rival products. Pioneer Corporation The Nec Plasma Opportunity B must utilize its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the business to establish brand equity for newly introduced and already produced products on a higher platform, making the efficient usage of resources and brand name image in the market.