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Predictive Biosciences Case Study Solution & Analysis


Predictive Biosciences is presently one of the greatest food chains worldwide. It was established by Henri Predictive Biosciences in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a combination of flour and milk to feed infants and reduce death rate.

Predictive Biosciences is now a transnational company. Unlike other multinational business, it has senior executives from different countries and attempts to make decisions thinking about the entire world. Predictive Biosciences Case Study Help currently has more than 500 factories worldwide and a network spread across 86 nations.


The function of Predictive Biosciences Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. While making sure that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to supply its customers with food that is healthy, high in quality and safe to eat. It wants to be innovative and concurrently understand the needs and requirements of its customers. Its vision is to grow quickly and provide items that would please the needs of each age group. Predictive Biosciences pictures to establish a well-trained workforce which would help the business to grow.


Nestlé's mission is that as presently, it is the leading company in the food market, it believes in 'Excellent Food, Great Life". Its objective is to supply its consumers with a variety of choices that are healthy and best in taste. It is concentrated on supplying the very best food to its customers throughout the day and night.

Executive Summary
Predictive Biosciences Case Study Help has a vast array of products that it uses to its customers. Its items consist of food for infants, cereals, dairy items, snacks, chocolates, food for pet and bottled water. It has around four hundred and fifty (450) factories all over the world and around 328,000 employees. In 2011, Predictive Biosciences was listed as the most rewarding company.

Goals and objectives.

• Bearing in mind the vision and mission of the corporation, the company has put down its goals and objectives. These objectives and objectives are listed below.
• One objective of the business is to reach absolutely no garbage dump status.
• Another objective of Predictive Biosciences is to squander minimum food during production. Frequently, the food produced is wasted even prior to it reaches the consumers.
• Another thing that Predictive Biosciences is dealing with is to enhance its packaging in such a method that it would help it to lower those complications and would also guarantee the delivery of high quality of its products to its clients.
• Meet global standards of the environment.
• Develop a relationship based on trust with its consumers, organisation partners, workers, and government.

Vital Concerns.

Recently, Predictive Biosciences Business is focusing more towards the technique of NHW and investing more of its profits on the R&D innovation. The nation is investing more on mergers and acquisitions to support its NHW strategy. Nevertheless, the target of the company is not achieved as the sales were expected to grow higher at the rate of 10% annually and the operating margins to increase by 20%, given up Exhibition H. There is a need to focus more on the sales then the development technology. Otherwise, it may lead to the declined profits rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Strategy, Vision and Goals.

The existing Predictive Biosciences strategy is based upon the principle of Nutritious, Health and Health (NHW). This method deals with the concept to bringing modification in the customer choices about food and making the food stuff healthier worrying about the health issues.

The vision of this strategy is based upon the secret technique i.e. 60/40+ which simply indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be made with additional nutritional value in contrast to all other products in market getting it a plus on its dietary content.

This strategy was adopted to bring more nutritious plus delicious foods and drinks in market than ever. In competition with other companies, with an objective of retaining its trust over clients as Predictive Biosciences Business has actually acquired more trusted by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of company in the market is done by using PESTLE analysis, provided in Exhibition A. Predictive Biosciences works under the rules and policies directed by government and food authority. The business is more focused on its services and products to make sure about the product quality and safety.

Swot Analysis
The political effect on the company is greatly influenced by the government laws and policies. The business needs to satisfy its requirements supplied by government otherwise it has to pay fine. Predictive Biosciences is significantly supported by Government to fulfill all the requirements of standards like acts of health and wellness. In efforts to produce excellent food, Predictive Biosciences is altering the standards of food and drink production. This might trigger the offense of governmental rules and policies.


Initiation of the business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Predictive Biosciences Company in U.S. is growing year by year with variable items launch especially concentrating on the nutritional food for infants.


The social environment keeps changing with respect to time like the attitude of the customer as well as their way of lives. Any product and services of any company can not achieve success till the company is not worried about the living system of the consumer. Predictive Biosciences is taking steps to satisfy its goals as the world remains in search of yummy and healthy food.


In the development of business, tactical procedures are rather necessary. Predictive Biosciences is one of the top famous international firm and by time it purchases various departments to take its items to new level. Predictive Biosciences is investing more on its R&D to make its products healthier and healthy providing customers with health benefits.


There is no such impact of legal elements of Predictive Biosciences as it is more worried over its policies and laws.


Predictive Biosciences, in terms of environmental impact is dedicated to operate in environmentally friendly environment with conservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the production of bigger number of products there might be a hazard.

Competitive Forces Analysis (Porter's Five Forces Model).

Predictive Biosciences Case Study Help has obtained a variety of companies that assisted it in diversity and growth of its product's profile. This is the comprehensive explanation of the Porter's design of five forces of Predictive Biosciences Business, given in Exhibition B.


There is extreme competition in the market of food and beverages. Predictive Biosciences is among the leading company in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Predictive Biosciences is running well in this race for last 150 years. Each company has a certain share of market. This competition is not simply limited to the rate of the product but also for variation, quality and innovation. Every industry is making every effort hard for the upkeep of their market share. The competition of other companies with Predictive Biosciences is rather high.
Vrio Analysis
Hazard of New Entrants.

A number of barriers are there for the new entrants to take place in the consumer food market. Just a few entrants succeed in this industry as there is a requirement to comprehend the customer requirement which needs time while recent rivals are well aware and has actually advanced with the customer commitment over their items with time. There is low risk of brand-new entrants to Predictive Biosciences as it has quite large network of circulation worldwide dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Predictive Biosciences owes the biggest share of market requiring greater number of supply chains. This triggers it to be an idyllic buyer for the suppliers. Thus, any of the provider has never expressed any grumble about cost and the bargaining power is likewise low. In response, Predictive Biosciences has actually likewise been concerned for its providers as it believes in long-term relations.

Bargaining Power of Purchasers.

Thus, Predictive Biosciences makes sure to keep its customers satisfied. This has actually led Predictive Biosciences to be one of the faithful company in eyes of its buyers.

Danger of Alternatives.

There has been a terrific threat of substitutes as there are alternatives of some of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its items are not safe to utilize leading to the reduced sale. Thus, Predictive Biosciences started highlighting the health benefits of its items to cope up with the substitutes.

Competitor Analysis.

It has actually ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Predictive Biosciences. Predictive Biosciences attracts regional clients by its low expense of the item with the regional taste of the products keeping its first location in the international market. Predictive Biosciences Case Study Analysis business has about 280,000 employees and functions in more than 197 nations edging its rivals in lots of areas.

Note: A quick comparison of Predictive Biosciences with its close rivals is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.


• Predictive Biosciences has an experience of about 140 years, enabling business to much better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Predictive Biosciences has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of infant foods, animal food, confectionary items, drinks etc. Famous brand names of Predictive Biosciences include; Maggi, Kit-Kat, Nescafe, etc.
• Predictive Biosciences Case Study Solution has big amount of costs on R&D as compare to its competitors, making the business to introduce more innovative and healthy items. This innovation provides the business a high competitive position in long term.
• After adopting its NHW Strategy, the business has actually done large amount of mergers and acquisitions which increase the sales development and improve market position of Predictive Biosciences.
• Predictive Biosciences is a well-known brand with high consumer's loyalty and brand name recall. This brand loyalty of consumers increases the opportunities of simple market adoption of different new brands of Predictive Biosciences.
• Acquisitions of those business, like; Kraft frozen Pizza company can give an unfavorable signal to Predictive Biosciences customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to alter the perception of individuals ab out Predictive Biosciences as a business selling healthy and nutritious items.


• Presenting more health related products enables the company to capture the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Hence broadening the market towards developing nations can boost the Predictive Biosciences business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Predictive Biosciences Case Study Solution customers. For example, instructors can recommend their trainees to acquire Predictive Biosciences products.


• Economic instability in nations, which are the potential markets for Predictive Biosciences, can produce a number of concerns for Predictive Biosciences.
• Shifting of products from regular to healthier, leads to additional costs and can cause decrease company's profit margins.
• As Predictive Biosciences has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with certain problems.

Segmentation Analysis

Market Division

The market segmentation of Predictive Biosciences Case Study Solution is based upon 4 elements; age, earnings, profession and gender. For instance, Predictive Biosciences produces several items connected to children i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. Predictive Biosciences items are quite budget friendly by nearly all levels, but its significant targeted clients, in terms of earnings level are upper and middle middle level clients.

Geographical Division

Geographical segmentation of Predictive Biosciences Case Study Analysis is composed of its presence in nearly 86 nations. Its geographical division is based upon 2 main elements i.e. typical income level of the consumer in addition to the environment of the region. Singapore Predictive Biosciences Business's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Predictive Biosciences is based upon the personality and life style of the client. Predictive Biosciences 3 in 1 Coffee target those customers whose life style is quite busy and don't have much time.

Behavioral Division

Predictive Biosciences Case Help behavioral division is based upon the mindset understanding and awareness of the client. Its extremely nutritious items target those consumers who have a health conscious attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Predictive Biosciences Company is a broad variety analysis supplying the organization with a possibility to obtain a practical competitive benefit against its rivals in the food and beverage industry, summed up in Exhibit I.


The resources utilized by the Predictive Biosciences business are important for the business or not. Such as the resources like finance, human resources, management of operations and specialists in marketing. This are a few of the essential important elements of for the identification of competitive benefit.


The valuable resources made use of by Predictive Biosciences are expensive or even unusual. , if these resources are commonly discovered that it would be simpler for the rivals and the brand-new rivals in the market to easily move in competitors.


The replica procedure is costly for the rivals of Predictive Biosciences Case Solution Business. However, it can be done only in two different techniques i.e. product duplication which is produced and manufactured by Predictive Biosciences Company and introducing of the alternative of the items with switching expense. This increases the risk of interruption to the recent structure of the industry.


This part of VRIO analysis deals with the compatibility of the company to place in the market making efficient usage of its important resources which are hard to imitate. Regularly, the development of management is absolutely depending on the firm's execution strategy and team. Hence, this polishes the abilities of the company by time based on the choices made by firm for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing actual quantity of spending shows that the sales are increasing at a higher rate than its R&D spending, and permit the company to more spend on R&D.

Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This indication likewise reveals a green light to the R&D costs, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio position a risk of default of Predictive Biosciences to its financiers and might lead a decreasing share prices. In terms of increasing debt ratio, the company should not invest much on R&D and ought to pay its existing financial obligations to decrease the danger for investors.

The increasing risk of investors with increasing financial obligation ratio and decreasing share costs can be observed by big decrease of EPS of Predictive Biosciences Case Analysis stocks.

The sales development of business is likewise low as compare to its acquisitions and mergers due to slow perception building of customers. This sluggish growth also impede company to further invest in its mergers and acquisitions.( Predictive Biosciences, Predictive Biosciences Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of charts and computations given in the Displays D and E.

TWOS Analysis.

2 analysis can be utilized to derive different techniques based on the SWOT Analysis provided above. A brief summary of TWOS Analysis is given in Display H.

Techniques to exploit Opportunities using Strengths.

Predictive Biosciences Case Help must present more innovative products by large amount of R&D Costs and acquisitions and mergers. It could increase the marketplace share of Predictive Biosciences and increase the earnings margins for the business. It could also provide Predictive Biosciences a long term competitive benefit over its rivals.

The international growth of Predictive Biosciences should be concentrated on market recording of developing nations by expansion, drawing in more consumers through customer's loyalty. As developing nations are more populated than developed nations, it might increase the consumer circle of Predictive Biosciences.

Methods to Overcome Weak Points to Make Use Of Opportunities.

Predictive Biosciences Case Solution needs to do mindful acquisition and merger of companies, as it might impact the customer's and society's perceptions about Predictive Biosciences. It ought to acquire and combine with those business which have a market track record of healthy and healthy business. It would improve the perceptions of customers about Predictive Biosciences.

Predictive Biosciences needs to not only spend its R&D on innovation, rather than it needs to likewise concentrate on the R&D costs over assessment of expense of different nutritious products. This would increase cost efficiency of its items, which will lead to increasing its sales, due to declining prices, and margins.

Methods to use strengths to overcome threats.

Predictive Biosciences Case Analysis should move to not just developing but likewise to industrialized nations. It should widens its geographical growth. This broad geographical expansion towards establishing and established countries would reduce the threat of possible losses in times of instability in different nations. It must broaden its circle to numerous countries like Unilever which runs in about 170 plus countries.

Methods to get rid of weak points to avoid threats.

Predictive Biosciences needs to sensibly control its acquisitions to prevent the risk of mistaken belief from the consumers about Predictive Biosciences. It must merge and acquire with those countries having a goodwill of being a healthy business in the market. This would not only enhance the perception of consumers about Predictive Biosciences but would also increase the sales, profit margins and market share of Predictive Biosciences. It would also enable the business to use its potential resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW strategy growth.


In order to sustain the brand in the market and keep the client undamaged with the brand name, there are 2 options:.

Option: 1.

The Business needs to invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the company, increasing the wealth of the company. However, costs on R&D would be sunk expense.
2. The company can resell the acquired units in the market, if it fails to execute its strategy. Nevertheless, amount spend on the R&D could not be revived, and it will be thought about entirely sunk cost, if it do not give prospective results.
3. Investing in R&D offer slow development in sales, as it takes long period of time to introduce a product. Nevertheless, acquisitions provide fast outcomes, as it offer the business currently developed product, which can be marketed soon after the acquisition.


1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to face mistaken belief of customers about Predictive Biosciences core values of healthy and healthy items.
2. Large costs on acquisitions than R&D would send a signal of company's inefficiency of establishing innovative products, and would lead to consumer's dissatisfaction also.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are already present in the market, making company unable to introduce new ingenious items.

Option: 2

The Business needs to invest more on its R&D instead of acquisitions.


1. It would enable the company to produce more innovative products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted customers by presenting those products which can be provided to a completely brand-new market sector.
4. Ingenious items will provide long term benefits and high market share in long term.


1. It would reduce the profit margins of the business.
2. In case of failure, the entire spending on R&D would be considered as sunk cost, and would impact the company at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the investors, and might result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.


1. It would permit the business to introduce brand-new innovative products with less threat of transforming the costs on R&D into sunk cost.
2. It would supply a favorable signal to the investors, as the overall assets of the business would increase with its considerable R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the company's general wealth in addition to in terms of innovative products.


1. Danger of conversion of R&D spending into sunk expense, greater than option 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less number of ingenious items than alternative 2 and high number of ingenious items than alternative 1.


With the deep analysis of the above options, it is suggested that the business needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices also, as investors want to invest more in business with considerable R&D costs and boost in the overall worth of the business.

Action and execution Strategy

Strategy can be executed efficiently by establishing certain short term in addition to long term strategies. These strategies might be as follows;

Short-term Strategy (0-1 year).

• Under the short term plan Predictive Biosciences Case Solution need to carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce most of its revenue.
• Examine the current target market along with the market section which is not consist of in the business's circle.
• Examine the present financial information to determine the amount that ought to be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that just how much quantity should be invested in R&D.

Mid Term Strategy (1-5 years).

• Acquire those organizations in which the business has possible experience to deal with. Obtain most favorable companies with a strong commitment to health, to build the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Predictive Biosciences worths and vision and to prevent potential danger of sunk cost.

Long Term Plan (1-10 years).

• Obtain organizations with health as well as taste aspect, as the base for the Predictive Biosciences as a business producing healthy products has been developed under midterm plan and now the company could move towards taste factor too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.

Predictive Biosciences Case Help has established significant market share and brand identity in the metropolitan markets, it is advised that the company must focus on the rural locations in terms of establishing brand loyalty, equity, and awareness, such can be done by creating a specific brand allocation method through trade marketing tactics, that draw clear difference between Predictive Biosciences items and other rival products. This will permit the company to develop brand name equity for newly presented and already produced items on a greater platform, making the effective usage of resources and brand image in the market.