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Robin Bienenstock At Sanford C Bernstein Case Study Solution & Analysis


Introduction

Robin Bienenstock At Sanford C Bernstein is currently one of the biggest food chains worldwide. It was established by Henri Robin Bienenstock At Sanford C Bernstein in 1866, a German Pharmacist who first launched "Farine Lactee"; a combination of flour and milk to reduce and feed babies mortality rate.

Robin Bienenstock At Sanford C Bernstein is now a transnational company. Unlike other international companies, it has senior executives from different nations and tries to make decisions thinking about the whole world. Robin Bienenstock At Sanford C Bernstein Case Study Help currently has more than 500 factories around the world and a network spread across 86 countries.

Function

The function of Robin Bienenstock At Sanford C Bernstein Corporation is to enhance the quality of life of people by playing its part and providing healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its consumers with food that is healthy, high in quality and safe to consume. Robin Bienenstock At Sanford C Bernstein envisions to develop a trained workforce which would help the business to grow.

Mission.

Nestlé's mission is that as presently, it is the leading company in the food industry, it thinks in 'Great Food, Great Life". Its mission is to supply its customers with a range of options that are healthy and best in taste. It is focused on supplying the very best food to its clients throughout the day and night.

Products.

Robin Bienenstock At Sanford C Bernstein has a broad variety of items that it offers to its customers. In 2011, Robin Bienenstock At Sanford C Bernstein was listed as the most rewarding organization.

Goals and goals.

• Remembering the vision and mission of the corporation, the business has actually laid down its goals and objectives. These objectives and objectives are noted below.
• One objective of the company is to reach no landfill status.
• Another goal of Robin Bienenstock At Sanford C Bernstein is to waste minimum food during production. Usually, the food produced is wasted even prior to it reaches the consumers.
• Another thing that Robin Bienenstock At Sanford C Bernstein is working on is to enhance its packaging in such a method that it would help it to lower the above-mentioned problems and would likewise guarantee the shipment of high quality of its items to its consumers.
• Meet international requirements of the environment.
• Build a relationship based upon trust with its customers, service partners, employees, and government.

Crucial Problems.

Just Recently, Robin Bienenstock At Sanford C Bernstein Company is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on mergers and acquisitions to support its NHW strategy. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H. There is a need to focus more on the sales then the development technology. Otherwise, it may lead to the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals.

The current Robin Bienenstock At Sanford C Bernstein strategy is based upon the concept of Nutritious, Health and Health (NHW). This strategy handles the concept to bringing change in the client preferences about food and making the food things much healthier worrying about the health problems.

The vision of this strategy is based upon the key method i.e. 60/40+ which simply indicates that the products will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The products will be made with extra dietary value in contrast to all other items in market acquiring it a plus on its nutritional material.

This strategy was adopted to bring more healthy plus delicious foods and drinks in market than ever. In competition with other business, with an intention of keeping its trust over consumers as Robin Bienenstock At Sanford C Bernstein Company has actually gained more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of business in the market is done by utilizing PESTLE analysis, given in Display A. Robin Bienenstock At Sanford C Bernstein works under the rules and policies directed by federal government and food authority. The business is more focused on its services and products to ensure about the item quality and safety. This analysis will assist in comprehending environment of external market in the global food and beverage markets. (Parera, 2017).

Political.

Robin Bienenstock At Sanford C Bernstein is significantly supported by Federal government to fulfill all the criteria of requirements like acts of health and security. In efforts to produce excellent food, Robin Bienenstock At Sanford C Bernstein Case Study Analysis is altering the requirements of food and beverage production.

Economic.

Initiation of the business where the capital earnings of each specific matters for the increased net sale as this varies country-to-country. The economy of the Robin Bienenstock At Sanford C Bernstein Business in U.S. is growing year by year with variable items launch especially concentrating on the nutritional food for babies.

Social.

The social environment keeps altering with regard to time like the mindset of the consumer as well as their lifestyles. Any product and services of any business can not be successful up until the company is not concerned about the living system of the customer. Robin Bienenstock At Sanford C Bernstein is taking procedures to satisfy its objectives as the world remains in search of healthy and yummy food.

Technological.

In the advancement of organisation, tactical measures are rather obligatory. Robin Bienenstock At Sanford C Bernstein is among the top famous multinational firm and by time it purchases various departments to take its products to brand-new level. Robin Bienenstock At Sanford C Bernstein is investing more on its R&D to make its items much healthier and healthy providing consumers with health advantages.

Legal.

There is no such impact of legal aspects of Robin Bienenstock At Sanford C Bernstein as it is more worried over its policies and laws.

Environmental

Robin Bienenstock At Sanford C Bernstein, in terms of ecological effect is dedicated to operate in eco-friendly environment with preservation of the natural deposits and energy. As due to the production of larger variety of items there may be a danger if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Robin Bienenstock At Sanford C Bernstein Case Study Analysis has actually gotten a number of companies that helped it in diversification and development of its item's profile. This is the comprehensive explanation of the Porter's model of five forces of Robin Bienenstock At Sanford C Bernstein Business, given in Display B.

Competitiveness.

There is extreme competitors in the industry of food and drinks. Robin Bienenstock At Sanford C Bernstein is one of the top business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Robin Bienenstock At Sanford C Bernstein is running well in this race for last 150 years. Each company has a guaranteed share of market. This rivalry is not simply limited to the cost of the product however likewise for variation, innovation and quality. Every industry is making every effort hard for the maintenance of their market share. The competition of other business with Robin Bienenstock At Sanford C Bernstein is quite high.

Risk of New Entrants.

A number of barriers are there for the brand-new entrants to take place in the consumer food market. Just a few entrants be successful in this market as there is a requirement to comprehend the consumer requirement which needs time while recent competitors are well aware and has progressed with the consumer loyalty over their products with time. There is low risk of new entrants to Robin Bienenstock At Sanford C Bernstein as it has quite large network of distribution internationally controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Robin Bienenstock At Sanford C Bernstein Case Study Help owes the largest share of market needing greater number of supply chains. In action, Robin Bienenstock At Sanford C Bernstein has also been concerned for its providers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

Hence, Robin Bienenstock At Sanford C Bernstein makes sure to keep its clients satisfied. This has led Robin Bienenstock At Sanford C Bernstein to be one of the faithful business in eyes of its buyers.

Hazard of Substitutes.

There has actually been an excellent risk of substitutes as there are substitutes of some of the Nestlé's items such as boiled water and pasteurized milk. There has actually likewise been a claim that a few of its products are not safe to utilize leading to the reduced sale. Hence, Robin Bienenstock At Sanford C Bernstein started highlighting the health advantages of its items to cope up with the substitutes.

Competitor Analysis.

Robin Bienenstock At Sanford C Bernstein Case Study Solution covers much of the popular customer brands like Kit Kat and Nescafe and so on. About 29 brand names amongst all of its brand names, each brand earned a revenue of about $1billion in 2010. Its major part of sale remains in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the leading significant brand names offered by Robin Bienenstock At Sanford C Bernstein in these states have a terrific reputable share of market. Also Robin Bienenstock At Sanford C Bernstein, Unilever and DANONE are 2 large industries of food and beverages in addition to its primary rivals. In the year 2010, Robin Bienenstock At Sanford C Bernstein had actually earned its annual earnings by 26% increase since of its increased food and drinks sale specifically in cooking things, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its earnings. Robin Bienenstock At Sanford C Bernstein Case Study Solution reduced its sales cost by the adjustment of a brand-new accounting treatment. Unilever has number of staff members about 230,000 and functions in more than 160 countries and its London headquarter. It has actually become the second largest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Robin Bienenstock At Sanford C Bernstein. Unilever shares a market share of about 7.7 with Robin Bienenstock At Sanford C Bernstein ending up being first and ranking DANONE as third. Robin Bienenstock At Sanford C Bernstein attracts local costumers by its low cost of the item with the local taste of the products maintaining its top place in the worldwide market. Robin Bienenstock At Sanford C Bernstein business has about 280,000 staff members and functions in more than 197 nations edging its rivals in numerous areas. Robin Bienenstock At Sanford C Bernstein has also decreased its cost of supply by introducing E-marketing in contrast to its rivals.

Note: A brief comparison of Robin Bienenstock At Sanford C Bernstein with its close competitors is given up Exhibit C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• Robin Bienenstock At Sanford C Bernstein has an experience of about 140 years, enabling company to much better perform, in numerous situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Robin Bienenstock At Sanford C Bernstein has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of infant foods, pet food, confectionary products, beverages etc. Famous brand names of Robin Bienenstock At Sanford C Bernstein consist of; Maggi, Kit-Kat, Nescafe, etc.
• Robin Bienenstock At Sanford C Bernstein Case Study Help has large quantity of costs on R&D as compare to its rivals, making the company to release more healthy and ingenious products. This development supplies the company a high competitive position in long term.
• After embracing its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales development and improve market position of Robin Bienenstock At Sanford C Bernstein.
• Robin Bienenstock At Sanford C Bernstein is a popular brand with high consumer's commitment and brand recall. This brand commitment of customers increases the possibilities of simple market adoption of various brand-new brand names of Robin Bienenstock At Sanford C Bernstein.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can give a negative signal to Robin Bienenstock At Sanford C Bernstein consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are rather different. It will take long to alter the understanding of people ab out Robin Bienenstock At Sanford C Bernstein as a company selling healthy and nutritious products.

Opportunities.

• Presenting more health related items enables the business to catch the market in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets in the world. Broadening the market towards establishing countries can improve the Robin Bienenstock At Sanford C Bernstein company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Robin Bienenstock At Sanford C Bernstein Case Study Solution customers. For example, teachers can advise their students to purchase Robin Bienenstock At Sanford C Bernstein products.

Dangers.

• Financial instability in countries, which are the potential markets for Robin Bienenstock At Sanford C Bernstein, can create a number of problems for Robin Bienenstock At Sanford C Bernstein.
• Shifting of items from normal to much healthier, results in additional costs and can result in decline company's earnings margins.
• As Robin Bienenstock At Sanford C Bernstein has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain problems.

Division Analysis

Group Segmentation

The demographic division of Robin Bienenstock At Sanford C Bernstein Case Study Solution is based upon four factors; age, earnings, gender and profession. Robin Bienenstock At Sanford C Bernstein produces a number of products related to babies i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary items. Robin Bienenstock At Sanford C Bernstein items are quite cost effective by practically all levels, but its significant targeted customers, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Robin Bienenstock At Sanford C Bernstein Case Study Solution is made up of its presence in almost 86 countries. Its geographical segmentation is based upon two primary factors i.e. typical earnings level of the consumer as well as the environment of the area. For example, Singapore Robin Bienenstock At Sanford C Bernstein Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic division of Robin Bienenstock At Sanford C Bernstein is based upon the personality and lifestyle of the customer. For instance, Robin Bienenstock At Sanford C Bernstein 3 in 1 Coffee target those customers whose lifestyle is quite hectic and do not have much time.

Behavioral Segmentation

Robin Bienenstock At Sanford C Bernstein Case Solution behavioral division is based upon the mindset knowledge and awareness of the client. For example its extremely healthy items target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Robin Bienenstock At Sanford C Bernstein Business is a broad range analysis providing the organization with a possibility to get a practical competitive benefit against its rivals in the food and drink industry, summarized in Exhibition I.

Belongings

The resources used by the Robin Bienenstock At Sanford C Bernstein business are valuable for the company or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are some of the crucial valuable factors of for the identification of competitive advantage.

Rare

The valuable resources made use of by Robin Bienenstock At Sanford C Bernstein are costly or even rare. If these resources are commonly found that it would be easier for the competitors and the new rivals in the market to effortlessly relocate competition.

Imitation

The replica process is expensive for the rivals of Robin Bienenstock At Sanford C Bernstein Case Analysis Business. However, it can be done just in two various methods i.e. product duplication which is produced and produced by Robin Bienenstock At Sanford C Bernstein Business and launching of the alternative of the items with changing expense. This increases the risk of interruption to the recent structure of the market.

Organization

This part of VRIO analysis handle the compatibility of the business to position in the market making efficient usage of its valuable resources which are tough to mimic. Regularly, the development of management is completely dependent on the company's execution technique and group. Therefore, this polishes the abilities of the firm by time based on the decisions made by firm for the progression of its strategic capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D costs, and allow the company to more spend on R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This indication also shows a thumbs-up to the R&D costs, acquisitions and mergers.

Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio position a risk of default of Robin Bienenstock At Sanford C Bernstein to its financiers and might lead a declining share prices. In terms of increasing financial obligation ratio, the company needs to not spend much on R&D and must pay its current financial obligations to decrease the risk for financiers.

The increasing risk of financiers with increasing financial obligation ratio and declining share prices can be observed by huge decline of EPS of Robin Bienenstock At Sanford C Bernstein Case Solution stocks.

The sales development of company is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This slow growth also prevent business to further spend on its acquisitions and mergers.( Robin Bienenstock At Sanford C Bernstein, Robin Bienenstock At Sanford C Bernstein Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of charts and computations given up the Exhibitions D and E.

TWOS Analysis.

2 analysis can be utilized to obtain numerous strategies based upon the SWOT Analysis given above. A short summary of TWOS Analysis is given in Display H.

Techniques to make use of Opportunities using Strengths.

Robin Bienenstock At Sanford C Bernstein Case Solution ought to present more innovative items by big amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Robin Bienenstock At Sanford C Bernstein and increase the earnings margins for the company. It could likewise offer Robin Bienenstock At Sanford C Bernstein a long term competitive benefit over its competitors.

The international expansion of Robin Bienenstock At Sanford C Bernstein need to be focused on market capturing of establishing nations by growth, drawing in more customers through client's commitment. As developing nations are more populated than industrialized nations, it could increase the client circle of Robin Bienenstock At Sanford C Bernstein.

Techniques to Get Rid Of Weak Points to Make Use Of Opportunities.

Robin Bienenstock At Sanford C Bernstein Case Analysis must do cautious acquisition and merger of companies, as it could impact the consumer's and society's perceptions about Robin Bienenstock At Sanford C Bernstein. It needs to obtain and merge with those companies which have a market credibility of healthy and nutritious business. It would improve the perceptions of consumers about Robin Bienenstock At Sanford C Bernstein.

Robin Bienenstock At Sanford C Bernstein needs to not just spend its R&D on development, instead of it must likewise concentrate on the R&D costs over examination of cost of different healthy products. This would increase cost effectiveness of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Techniques to use strengths to conquer risks.

Robin Bienenstock At Sanford C Bernstein Case Help needs to move to not just establishing but likewise to developed countries. It ought to expands its geographical growth. This wide geographical expansion towards establishing and developed countries would minimize the threat of potential losses in times of instability in different countries. It needs to broaden its circle to various countries like Unilever which operates in about 170 plus countries.

Techniques to conquer weaknesses to prevent threats.

Robin Bienenstock At Sanford C Bernstein ought to sensibly manage its acquisitions to prevent the risk of misunderstanding from the consumers about Robin Bienenstock At Sanford C Bernstein. It should acquire and combine with those countries having a goodwill of being a healthy company in the market. This would not just improve the understanding of customers about Robin Bienenstock At Sanford C Bernstein however would likewise increase the sales, profit margins and market share of Robin Bienenstock At Sanford C Bernstein. It would also allow the company to utilize its potential resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW technique growth.

Alternatives.

In order to sustain the brand name in the market and keep the consumer undamaged with the brand name, there are 2 alternatives:.

Option: 1.

The Company must spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total possessions of the business, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it stops working to implement its technique. Nevertheless, quantity spend on the R&D might not be revived, and it will be thought about completely sunk expense, if it do not give possible results.
3. Spending on R&D offer sluggish growth in sales, as it takes long time to introduce an item. However, acquisitions provide quick results, as it provide the company currently developed item, which can be marketed not long after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the company to face mistaken belief of customers about Robin Bienenstock At Sanford C Bernstein core values of healthy and healthy items.
2. Big spending on acquisitions than R&D would send out a signal of company's inadequacy of establishing ingenious products, and would lead to customer's frustration as well.
3. Big acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making company unable to introduce new innovative items.

Alternative: 2

The Company ought to spend more on its R&D instead of acquisitions.

Pros:

1. It would enable the company to produce more ingenious products.
2. It would provide the business a strong competitive position in the market.
3. It would allow the company to increase its targeted customers by presenting those items which can be used to an entirely brand-new market segment.
4. Ingenious items will supply long term benefits and high market share in long term.

Cons:

1. It would reduce the profit margins of the business.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would affect the company at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which could offer an unfavorable signal to the investors, and might result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant costs on in R&D Program.

Pros:

1. It would enable the business to present new ingenious products with less risk of converting the costs on R&D into sunk expense.
2. It would supply a positive signal to the investors, as the total assets of the company would increase with its considerable R&D spending.
3. It would not affect the earnings margins of the business at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's overall wealth in addition to in terms of ingenious products.

Cons:

1. Danger of conversion of R&D spending into sunk cost, higher than option 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Intro of less number of ingenious items than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above options, it is suggested that the company must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share rates as well, as investors are willing to invest more in business with substantial R&D spending and boost in the total worth of the business.

Action and application Technique

Strategy can be carried out successfully by developing specific short term as well as long term strategies. These strategies might be as follows;

Short-term Plan (0-1 year).

• Under the short term strategy Robin Bienenstock At Sanford C Bernstein Case Analysis must carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its income.
• Evaluate the existing target audience along with the marketplace sector which is not consist of in the company's circle.
• Examine the present financial information to measure the quantity that ought to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that just how much quantity should be spent on R&D.

Mid Term Strategy (1-5 years).

• Obtain those organizations in which the business has possible experience to handle. Acquire most beneficial companies with a strong commitment to health, to build the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Robin Bienenstock At Sanford C Bernstein values and vision and to prevent potential danger of sunk expense.

Long Term Strategy (1-10 years).

• Acquire companies with health as well as taste element, as the base for the Robin Bienenstock At Sanford C Bernstein as a business producing healthy items has been built under midterm plan and now the business could move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.

Conclusion.

Robin Bienenstock At Sanford C Bernstein has stayed the leading market gamer for more than a years. It has actually institutionalised its techniques and culture to align itself with the marketplace changes and consumer habits, which has eventually enabled it to sustain its market share. Though, Robin Bienenstock At Sanford C Bernstein has established substantial market share and brand identity in the urban markets, it is suggested that the business ought to concentrate on the backwoods in terms of developing brand loyalty, awareness, and equity, such can be done by developing a specific brand name allotment method through trade marketing tactics, that draw clear difference in between Robin Bienenstock At Sanford C Bernstein Case Help items and other rival products. Robin Bienenstock At Sanford C Bernstein must take advantage of its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will enable the business to establish brand equity for newly presented and currently produced products on a higher platform, making the effective use of resources and brand name image in the market.