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Robin Bienenstock At Sanford C Bernstein Case Study Solution & Analysis


Intro

Robin Bienenstock At Sanford C Bernstein is currently one of the biggest food chains worldwide. It was founded by Henri Robin Bienenstock At Sanford C Bernstein in 1866, a German Pharmacist who initially launched "Farine Lactee"; a combination of flour and milk to feed infants and decrease mortality rate.

Robin Bienenstock At Sanford C Bernstein is now a global company. Unlike other international companies, it has senior executives from different nations and tries to make decisions thinking about the entire world. Robin Bienenstock At Sanford C Bernstein Case Study Help currently has more than 500 factories worldwide and a network spread throughout 86 nations.

Function

The function of Robin Bienenstock At Sanford C Bernstein Corporation is to boost the quality of life of people by playing its part and supplying healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to supply its customers with food that is healthy, high in quality and safe to consume. Robin Bienenstock At Sanford C Bernstein envisions to establish a trained labor force which would help the business to grow.

Mission.

Nestlé's objective is that as presently, it is the leading business in the food market, it thinks in 'Good Food, Great Life". Its mission is to provide its customers with a range of choices that are healthy and best in taste. It is concentrated on supplying the best food to its clients throughout the day and night.

Products.
Executive Summary
Robin Bienenstock At Sanford C Bernstein has a large range of items that it offers to its customers. In 2011, Robin Bienenstock At Sanford C Bernstein was listed as the most gainful company.

Goals and Goals.

• Bearing in mind the vision and objective of the corporation, the company has laid down its goals and objectives. These objectives and objectives are noted below.
• One objective of the business is to reach zero garbage dump status.
• Another objective of Robin Bienenstock At Sanford C Bernstein is to waste minimum food throughout production. Most often, the food produced is squandered even before it reaches the customers.
• Another thing that Robin Bienenstock At Sanford C Bernstein is working on is to enhance its product packaging in such a way that it would assist it to reduce those problems and would likewise ensure the shipment of high quality of its items to its customers.
• Meet worldwide standards of the environment.
• Construct a relationship based upon trust with its customers, service partners, workers, and government.

Vital Concerns.

Recently, Robin Bienenstock At Sanford C Bernstein Case Study Help Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not attained as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Strategy, Vision and Goals.

The present Robin Bienenstock At Sanford C Bernstein method is based upon the concept of Nutritious, Health and Health (NHW). This technique deals with the concept to bringing change in the customer choices about food and making the food stuff healthier worrying about the health issues.

The vision of this strategy is based on the key approach i.e. 60/40+ which simply suggests that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be manufactured with extra dietary worth in contrast to all other items in market gaining it a plus on its dietary material.

This method was embraced to bring more nutritious plus tasty foods and drinks in market than ever. In competition with other business, with an objective of retaining its trust over clients as Robin Bienenstock At Sanford C Bernstein Business has gotten more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by using PESTLE analysis, given in Exhibition A. Robin Bienenstock At Sanford C Bernstein works under the rules and guidelines directed by government and food authority. The company is more focused on its items and services to make sure about the product quality and security.

Political.
Swot Analysis
Robin Bienenstock At Sanford C Bernstein is greatly supported by Government to satisfy all the requirements of requirements like acts of health and security. In efforts to manufacture excellent food, Robin Bienenstock At Sanford C Bernstein Case Study Solution is altering the requirements of food and beverage production.

Economic.

Initiation of business where the capital earnings of each individual matters for the increased net sale as this differs country-to-country. The economy of the Robin Bienenstock At Sanford C Bernstein Company in U.S. is growing year by year with variable items launch especially concentrating on the nutritional food for infants.

Social.

The social environment continues altering with regard to time like the mindset of the consumer in addition to their way of lives. Any product and services of any company can not succeed until the company is not worried about the living system of the consumer. Robin Bienenstock At Sanford C Bernstein is taking measures to satisfy its goals as the world remains in search of delicious and healthy food.

Technological.

In the advancement of service, strategic steps are rather necessary. Robin Bienenstock At Sanford C Bernstein is one of the leading famous international company and by time it invests in different departments to take its items to new level. Robin Bienenstock At Sanford C Bernstein is investing more on its R&D to make its products healthier and nutritious offering consumers with health advantages.

Legal.

There is no such impact of legal factors of Robin Bienenstock At Sanford C Bernstein as it is more worried over its laws and policies.

Environmental

Robin Bienenstock At Sanford C Bernstein, in terms of environmental impact is devoted to work in environment-friendly environment with conservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the manufacturing of larger number of items there might be a hazard.

Competitive Forces Analysis (Porter's 5 Forces Design).

Robin Bienenstock At Sanford C Bernstein Case Study Analysis has actually gotten a number of companies that helped it in diversity and development of its product's profile. This is the comprehensive description of the Porter's design of five forces of Robin Bienenstock At Sanford C Bernstein Company, given in Exhibit B.

Competitiveness.

There is extreme competitors in the industry of food and beverages. Robin Bienenstock At Sanford C Bernstein is one of the top business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Robin Bienenstock At Sanford C Bernstein is running well in this race for last 150 years. Each business has a certain share of market. This competition is not simply restricted to the price of the item but likewise for variation, development and quality. Every industry is striving hard for the maintenance of their market share. The competition of other companies with Robin Bienenstock At Sanford C Bernstein is rather high.
Vrio Analysis
Threat of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food market. Only a few entrants prosper in this industry as there is a requirement to understand the customer need which requires time while current rivals are well aware and has advanced with the consumer loyalty over their items with time. There is low hazard of new entrants to Robin Bienenstock At Sanford C Bernstein as it has rather big network of circulation worldwide controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Robin Bienenstock At Sanford C Bernstein Case Study Analysis owes the biggest share of market needing higher number of supply chains. In reaction, Robin Bienenstock At Sanford C Bernstein has also been concerned for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Therefore, Robin Bienenstock At Sanford C Bernstein makes sure to keep its consumers satisfied. This has actually led Robin Bienenstock At Sanford C Bernstein to be one of the faithful business in eyes of its purchasers.

Risk of Replacements.

There has actually been a terrific danger of alternatives as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that some of its items are not safe to use leading to the decreased sale. Thus, Robin Bienenstock At Sanford C Bernstein started highlighting the health advantages of its items to cope up with the replacements.

Competitor Analysis.

It has become the second biggest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Robin Bienenstock At Sanford C Bernstein. Robin Bienenstock At Sanford C Bernstein brings in local customers by its low expense of the product with the local taste of the products maintaining its very first location in the global market. Robin Bienenstock At Sanford C Bernstein Case Study Analysis business has about 280,000 employees and functions in more than 197 countries edging its rivals in numerous areas.

Note: A short comparison of Robin Bienenstock At Sanford C Bernstein with its close competitors is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.

Strengths.

• Robin Bienenstock At Sanford C Bernstein has an experience of about 140 years, making it possible for business to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Industry.
• Robin Bienenstock At Sanford C Bernstein has more than 2000 brands, which increase the circle of its target customers. Famous brands of Robin Bienenstock At Sanford C Bernstein consist of; Maggi, Kit-Kat, Nescafe, etc.
• Robin Bienenstock At Sanford C Bernstein Case Study Solution has large big of spending costs R&D as compare to its competitorsRivals making the company to launch more nutritious and innovative healthyItems
• After adopting its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Robin Bienenstock At Sanford C Bernstein.
• Robin Bienenstock At Sanford C Bernstein is a widely known brand with high consumer's loyalty and brand name recall. This brand name commitment of customers increases the chances of easy market adoption of numerous new brand names of Robin Bienenstock At Sanford C Bernstein.
Weak points.
• Acquisitions of those business, like; Kraft frozen Pizza service can give a negative signal to Robin Bienenstock At Sanford C Bernstein clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are quite various. It will take long to alter the perception of individuals ab out Robin Bienenstock At Sanford C Bernstein as a business offering healthy and healthy items.

Opportunities.

• Introducing more health associated items makes it possible for the company to catch the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Hence broadening the marketplace towards establishing nations can boost the Robin Bienenstock At Sanford C Bernstein company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Robin Bienenstock At Sanford C Bernstein Case Study Help consumers. For instance, instructors can recommend their students to purchase Robin Bienenstock At Sanford C Bernstein products.

Risks.

• Economic instability in nations, which are the possible markets for Robin Bienenstock At Sanford C Bernstein, can create a number of problems for Robin Bienenstock At Sanford C Bernstein.
• Shifting of items from regular to much healthier, leads to extra expenses and can cause decline company's profit margins.
• As Robin Bienenstock At Sanford C Bernstein has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with specific issues.

Segmentation Analysis

Market Division

The demographic segmentation of Robin Bienenstock At Sanford C Bernstein Case Study Help is based on 4 factors; age, gender, income and occupation. Robin Bienenstock At Sanford C Bernstein produces several products related to infants i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary products. Robin Bienenstock At Sanford C Bernstein products are quite budget friendly by almost all levels, but its major targeted customers, in terms of earnings level are middle and upper middle level consumers.

Geographical Division

Geographical segmentation of Robin Bienenstock At Sanford C Bernstein Case Study Analysis is made up of its existence in nearly 86 nations. Its geographical division is based upon two main aspects i.e. average earnings level of the consumer along with the environment of the area. For instance, Singapore Robin Bienenstock At Sanford C Bernstein Business's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Robin Bienenstock At Sanford C Bernstein is based upon the personality and lifestyle of the customer. For instance, Robin Bienenstock At Sanford C Bernstein 3 in 1 Coffee target those consumers whose lifestyle is quite hectic and do not have much time.

Behavioral Division

Robin Bienenstock At Sanford C Bernstein Case Analysis behavioral division is based upon the mindset understanding and awareness of the customer. Its extremely nutritious items target those clients who have a health mindful mindset towards their usages.

VRIO Analysis

The VRIO analysis of Robin Bienenstock At Sanford C Bernstein Business is a broad range analysis supplying the company with an opportunity to get a feasible competitive benefit against its competitors in the food and beverage industry, summarized in Exhibit I.

Belongings

The resources utilized by the Robin Bienenstock At Sanford C Bernstein business are valuable for the business or not. Such as the resources like financing, personnels, management of operations and experts in marketing. This are a few of the crucial important factors of for the recognition of competitive benefit.

Unusual

The important resources made use of by Robin Bienenstock At Sanford C Bernstein are pricey or even rare. If these resources are typically found that it would be easier for the rivals and the brand-new competitors in the industry to easily relocate competitors.

Imitation

The replica process is costly for the rivals of Robin Bienenstock At Sanford C Bernstein Case Solution Business. Nevertheless, it can be done just in two various strategies i.e. product duplication which is produced and manufactured by Robin Bienenstock At Sanford C Bernstein Company and introducing of the substitute of the items with changing expense. This increases the hazard of interruption to the recent structure of the industry.

Organization

This element of VRIO analysis handle the compatibility of the company to place in the market making productive use of its important resources which are challenging to imitate. Often, the advancement of management is absolutely dependent on the company's execution technique and team. Therefore, this polishes the abilities of the firm by time based on the decisions made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing actual quantity of spending shows that the sales are increasing at a higher rate than its R&D costs, and permit the company to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator also shows a green light to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing financial obligation ratio posture a danger of default of Robin Bienenstock At Sanford C Bernstein to its financiers and could lead a declining share costs. In terms of increasing financial obligation ratio, the firm must not invest much on R&D and needs to pay its existing financial obligations to reduce the threat for financiers.

The increasing risk of investors with increasing debt ratio and decreasing share rates can be observed by substantial decrease of EPS of Robin Bienenstock At Sanford C Bernstein Case Analysis stocks.

The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This sluggish growth likewise prevent business to additional invest in its mergers and acquisitions.( Robin Bienenstock At Sanford C Bernstein, Robin Bienenstock At Sanford C Bernstein Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of graphs and computations given in the Displays D and E.

TWOS Analysis.

2 analysis can be used to obtain different techniques based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given in Display H.

Methods to exploit Opportunities using Strengths.

Robin Bienenstock At Sanford C Bernstein Case Analysis must introduce more innovative items by large amount of R&D Costs and acquisitions and mergers. It might increase the marketplace share of Robin Bienenstock At Sanford C Bernstein and increase the revenue margins for the business. It might likewise provide Robin Bienenstock At Sanford C Bernstein a long term competitive advantage over its competitors.

The worldwide growth of Robin Bienenstock At Sanford C Bernstein should be focused on market capturing of developing nations by expansion, bring in more customers through consumer's loyalty. As developing countries are more populous than industrialized nations, it might increase the client circle of Robin Bienenstock At Sanford C Bernstein.

Strategies to Overcome Weaknesses to Make Use Of Opportunities.

Robin Bienenstock At Sanford C Bernstein Case Analysis needs to do careful acquisition and merger of organizations, as it could affect the client's and society's perceptions about Robin Bienenstock At Sanford C Bernstein. It ought to combine and obtain with those companies which have a market reputation of healthy and nutritious companies. It would enhance the understandings of consumers about Robin Bienenstock At Sanford C Bernstein.

Robin Bienenstock At Sanford C Bernstein must not only spend its R&D on innovation, instead of it must likewise focus on the R&D costs over evaluation of expense of various nutritious items. This would increase cost effectiveness of its items, which will lead to increasing its sales, due to decreasing rates, and margins.

Methods to utilize strengths to conquer dangers.

Robin Bienenstock At Sanford C Bernstein should move to not only developing however likewise to developed nations. It must broaden its circle to various nations like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid risks.

Robin Bienenstock At Sanford C Bernstein should sensibly manage its acquisitions to prevent the danger of misconception from the customers about Robin Bienenstock At Sanford C Bernstein. It should obtain and merge with those nations having a goodwill of being a healthy business in the market. This would not just improve the perception of consumers about Robin Bienenstock At Sanford C Bernstein however would likewise increase the sales, revenue margins and market share of Robin Bienenstock At Sanford C Bernstein. It would likewise enable the business to utilize its prospective resources effectively on its other operations rather than acquisitions of those companies slowing the NHW method growth.

Alternatives.

In order to sustain the brand name in the market and keep the consumer intact with the brand name, there are 2 options:.

Option: 1.

The Company must spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the business, increasing the wealth of the company. However, spending on R&D would be sunk cost.
2. The company can resell the acquired systems in the market, if it stops working to execute its technique. Nevertheless, amount invest in the R&D could not be restored, and it will be considered entirely sunk expense, if it do not give possible outcomes.
3. Spending on R&D supply slow growth in sales, as it takes long time to introduce an item. However, acquisitions provide fast results, as it provide the company currently established item, which can be marketed not long after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the business to face misconception of customers about Robin Bienenstock At Sanford C Bernstein core values of healthy and nutritious products.
2. Big costs on acquisitions than R&D would send out a signal of business's inefficiency of establishing ingenious items, and would results in consumer's frustration as well.
3. Large acquisitions than R&D would extend the line of product of the business by the items which are currently present in the market, making business unable to present new ingenious items.

Option: 2

The Business ought to spend more on its R&D instead of acquisitions.

Pros:

1. It would enable the company to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted consumers by presenting those items which can be provided to a totally new market sector.
4. Ingenious products will supply long term advantages and high market share in long run.

Cons:

1. It would reduce the earnings margins of the company.
2. In case of failure, the entire spending on R&D would be thought about as sunk expense, and would affect the company at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could supply an unfavorable signal to the investors, and might result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would enable the company to introduce new ingenious items with less danger of converting the costs on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the total possessions of the business would increase with its considerable R&D spending.
3. It would not impact the profit margins of the company at a large rate as compare to alternative 2.
4. It would offer the business a strong long term market position in terms of the company's total wealth in addition to in terms of ingenious products.

Cons:

1. Danger of conversion of R&D spending into sunk cost, higher than alternative 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less number of innovative products than alternative 2 and high variety of innovative items than alternative 1.

Recommendation

With the deep analysis of the above options, it is suggested that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only introduce innovative and new items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share prices as well, as investors want to invest more in companies with considerable R&D spending and increase in the total worth of the business.

Action and execution Strategy

Strategy can be executed successfully by establishing particular short-term along with long term strategies. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short term plan Robin Bienenstock At Sanford C Bernstein Case Help should perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate most of its revenue.
• Examine the present target audience in addition to the market section which is not consist of in the company's circle.
• Examine the present financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount should be spent on R&D.

Mid Term Plan (1-5 years).

• Get those companies in which the company has prospective experience to handle. Acquire most favorable companies with a strong dedication to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Robin Bienenstock At Sanford C Bernstein values and vision and to avoid prospective threat of sunk cost.

Long Term Plan (1-10 years).

• Acquire organizations with health in addition to taste element, as the base for the Robin Bienenstock At Sanford C Bernstein as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste factor as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.

Conclusion.
Recommendations
Robin Bienenstock At Sanford C Bernstein has stayed the leading market player for more than a years. It has actually institutionalised its methods and culture to align itself with the marketplace modifications and consumer behavior, which has actually ultimately permitted it to sustain its market share. Though, Robin Bienenstock At Sanford C Bernstein has actually established substantial market share and brand identity in the urban markets, it is advised that the business should concentrate on the rural areas in regards to establishing brand awareness, equity, and commitment, such can be done by developing a specific brand name allocation strategy through trade marketing techniques, that draw clear difference between Robin Bienenstock At Sanford C Bernstein Case Analysis products and other rival items. Robin Bienenstock At Sanford C Bernstein must take advantage of its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will enable the company to establish brand name equity for freshly presented and currently produced items on a higher platform, making the efficient usage of resources and brand image in the market.